Thinking With Mitch Joel

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SPOS #449 - How To Get Consumers Hooked With Nir Eyal Feb 15, 2015

Show notes

Welcome to episode #449 of Six Pixels Of Separation - The Mirum Podcast. I'm a total business book nerd. You knew that already. I do my best to read everything (literally). In the past few years, I have been (somewhat) disappointed in the genre. There has not been that many releases which have blown me away (and some of my peers). That being said, when the topic of business books does come up (which is frequent), the two books that always seem to get mentioned are, Adam Grant's Give And Take (he has agreed to come on the show at some point soon) and Hooked by Nir Eyal. Eyal believes that there is sweet science in creating products and services that get a consumer "hooked." With a background in the video gaming and advertising businesses, Eyal spent a lot of time thinking about this - exact - topic, where he learned, applied (and often failed) at developing the techniques used to motivate and manipulate users. This isn't about the creepy manipulation, but much more about what Eyal calls, "healthful habits" to grow business. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #449 - Host: Mitch Joel.

Running time: 44:02.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here's is the my conversation with Nir Eyal.
Hooked.
Nir And Far.
Follow Nir on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #449 - Host: Mitch Joel.

Tags: adam grant advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook give and take google hooked iTunes marketing blog marketing podcast nir and far nir eyal twitter

SPOS #448 - Jaffe And Joel #30 (Across The Sound 30.20) Feb 08, 2015

Show notes

Welcome to episode #448 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 30th conversation (or, as I like to affectionately call it, Across The Sound 30.20). In this episode, we discuss the Super Bowl of advertising. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #448 - Host: Mitch Joel.

Running time: 57:45.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here's is the my conversation with Joseph Jaffe about the Super Bowl of advertising.
Jaffe Juice.
Jaffe Juice TV.
Life After The 30-Second Spot.
Join The Conversation.
Flip The Funnel.
Z.E.R.O.
Follow Jaffe on Twitter.
Evol8tion.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #448 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing evolution Facebook flip the funnel google iTunes jaffe juice join the conversation joseph jaffe life after the 30 second spot marketing blog marketing podcast startup for brands super bowl advertising twitter zero

SPOS #447 - Brand Evangelism With Saul Colt Feb 01, 2015

Show notes

Welcome to episode #447 of Six Pixels Of Separation - The Mirum Podcast. Saul Colt fancies himself as one of the leading word of mouth marketing professionals in the world. At the core of his work, is helping brands find, develop and nurture real brand evangelists. This isn't about making people smile, so that they talk about you on Facebook, it's about finding the right customer for a brand and ensuring that their experience lasts as long as possible. While Saul's work can sometimes be simplistically defined as a stunt, Saul looks at it from a different perspective. From Freshbooks to Zipcar... to his current role as Chief Evangelist at Xero, Saul is always thinking of ways to get consumers to care about the brands that they use. This is how he does it. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #447 - Host: Mitch Joel.

Running time: 40:57.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Saul Colt.
Follow Saul on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #447 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand brand evangelism brand evangelist business book business podcast david usher digital marketing Facebook freshbooks google iTunes marketing blog marketing podcast saul colt twitter word of mouth word of mouth marketing xero zipcar

SPOS #446 - Real Brand Storytelling With Bryan Eisenberg Jan 25, 2015

Show notes

Welcome to episode #446 of Six Pixels Of Separation - The Twist Image Podcast. I have known Bryan Eisenberg forever. Back when I first started publishing music magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists... and that's where I first started reading the work of Bryan. Now, Bryan Eisenberg is the co-author (along with his brother, Jeffrey Eisenberg) of the bestselling books, Call to Action, Waiting For Your Cat to Bark? and Always Be Testing. We have also shared the stage on numerous occasions, because Bryan is a professional marketing keynote speaker as well. He's done much than that. He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association), serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice, Monetate, Nomi, TagMan, and more). Most recently, he launched a new startup called, IdealSpot, and a fascinating new book called, Buyer Legends - The Executive Storyteller's Guide. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel.

Running time: 46:59.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Bryan Eisenberg.
Buyer Legends.
IdealSpot.
Call To Action.
Waiting For Your Cat To Bark?
Always Be Testing.
Follow Bryan on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel.

Tags: advertising podcast always be testing audio bazaarvoice blog blogging brand bryan eisenberg business book business podcast buyer legends call to action david usher digital analytics association digital marketing emetrics Facebook google idealspot iTunes jeffrey eisenberg marketing blog marketing podcast monetate nomi search engine strategies tagman twitter waiting for your cat to bark

SPOS #445 - The Internet Is The Answer With Don Tapscott Jan 18, 2015

Show notes

Welcome to episode #445 of Six Pixels Of Separation - The Twist Image Podcast. Don Tapscott could well be an international treasure when it comes to the Internet and the digital economy. He recently published a majorly updated version of his seminal book, The Digital Economy. It's hard to believe that this book is celebrating its twentieth anniversary. So much has changed. It's fascinating to go through the updated version, because you can read what Don got (so) right... and (so) wrong (though it's not as much as you might think). His newly written thoughts - after every chapter - also points us further into the future. Don has been writing, speaking and consulting about technology being a business and global game-changer for over thirty years. He has authored (and co-authored) fifteen bestselling books, and is often the person who gets the calls from the CEOs of the biggest companies in the world (including many in Silicon Valley) to talk about where things are (probably) headed. He's been on the podcast before, but it's always an honor when he's willing to come back. Enjoy the conversation...

(Apologies for the sound quality on this episode. This was a Skype issue. It's an important episode, so it's worth listening through the gurggles ;)

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #445 - Host: Mitch Joel.

Running time: 45:38.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Don Tapscott.
The Digital Economy.
Follow Don on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #445 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing don tapscott Facebook google iTunes marketing blog marketing podcast the digital economy twitter

SPOS #444 - The Internet Is Not The Answer With Andrew Keen Jan 11, 2015

Show notes

Welcome to episode #444 of Six Pixels Of Separation - The Twist Image Podcast. On Monday, January 26th, 2015 in Toronto, I will be taking part in a live public debate with Andrew Keen abut the value and merits of the Internet. The event will be moderated by GigaOm's Mathew Ingram and will act as a kickoff to this year's Advertising Week. It's strange to call this a debate, as there are many concepts that Andrew presents in his latest book, The Internet Is Not The Answer, that are important issues we all need to think about, and be prepared for. Still, Andrew believes that the Internet has actually created "an increasingly fragmented society, a digital echo chamber, in which people are more and more isolated from anyone, particularly those with different opinions and beliefs." I am much more bullish and hopeful as to what it is... and what it is becoming. Keen has long been a smart contrarian when it comes the over-exuberance that some people have for the Internet (I'm one of those excitable types). His books, The Cult Of The Amateur, Digital Vertigo, and now, The Internet Is Not The Answer have earned him the title, "the Anti-Christ of Silicon Valley." It's a title that he feels comfortable with, so long as his thinking challenges what we think we know about technology, and whether it ultimately is good for us, as a society. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #444 - Host: Mitch Joel.

Running time: 1:02:01.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Andrew Keen.
Advertising Week debate between Andrew Keen and me in Toronto.
The Internet Is Not The Answer.
The Cult Of The Amateur.
Digital Vertigo.
Follow Andrew on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #444 - Host: Mitch Joel.

Tags: advertising podcast advertising week andrew keen audio blog blogging brand business book business podcast david usher digital marketing digital vertigo Facebook gigaom google iTunes marketing blog marketing podcast mathew ingram the cult of the amateur the internet is not the answer twitter

SPOS #443 - Return On Relationship With Ted Rubin Jan 04, 2015

Show notes

Welcome to episode #443 of Six Pixels Of Separation - The Twist Image Podcast. A lot of people follow Ted Rubin. I'm not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share of time working with both brands and agencies at the intersection of technology and marketing. If you go back even further, Ted worked with Seth Godin at Yoyodyne (which was acquired by Yahoo back in 1998). Ted has watched the Internet change business from the front lines. Since those early days of watching Seth develop his thinking on permission marketing and beyond, Ted has developed his own deep and rich philosophies on what businesses must do to be competitive. He shores up a lot of his thinking under the banner of, Return On Relationship (also the name of his business book). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #443 - Host: Mitch Joel.

Running time: 51:01.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Ted Rubin.
Return On Relationship.
Follow Ted on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #443 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google iTunes marketing blog marketing podcast permission marketing return on relationship seth godin ted rubin twitter yahoo yoyodyne

SPOS #442 - Great Service And Rabid Fans With Peter Shankman Dec 28, 2014

Show notes

Welcome to episode #442 of Six Pixels Of Separation - The Twist Image Podcast. Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I was working as an account guy in a PR agency, long before I joined Twist Image), a passionate entrepreneur (he launched Help A Reporter Out), and a multiple-times bestselling author (Customer Service, Can We Do That?! and Nice Companies Finish First), he really loves how technology enables brands to better service their consumers. And, with that, he loves the idea that these customers can not only become loyal to a brand, but how they become willing brand influencers, publishers and word of mouth advocates... for free. But, it's not really free. The price of admission is for brands to be better (and often great), in a world where most brands still miss the mark. Recently, he published his latest business book, Zombie Loyalists. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #442 - Host: Mitch Joel.

Running time: 56:55.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Peter Shankman.
Zombie Loyalists.
Nice Companies Finish First.
Can We Do That?!
Customer Service.
Help A Reporter Out.
Follow Peter on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #442 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast can we do that customer service david usher digital marketing Facebook google help a reporter out iTunes marketing blog marketing podcast nice companies finish first peter shankman twitter zombie loyalists

SPOS #441 - What Digital Marketing Will Look Like In 2015 With Mark W. Schaefer Dec 21, 2014

Show notes

Welcome to episode #441 of Six Pixels Of Separation - The Twist Image Podcast. As the year comes to a close, many marketers are left wondering, what is on the horizon for 2015? What are the key trends and areas of focus that we should all be paying attention to? Are there macro trends that our brands need to be ready for? How will marketing play a bigger role in business? Mark W. Schaefer is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing continues to evolve. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog and Social Media Explained) and brings a wealth of real life experience to the discussion. If anything, we believe that 2015 will see much more disruption and challenges for the marketing industry. We are an industry in flux. For some, this is great news. For others... Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel.

Running time: 1:00:00.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Mark W. Schaefer.
Return On Influence.
The Tao Of Twitter.
Born To Blog.
Social Media Explained.
Follow Mark on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging born to blog brand business book business podcast david usher digital marketing Facebook google iTunes mark w schaefer marketing blog marketing podcast return on influence social media explained the tao of twitter twitter

SPOS #440 - Win More Pitches With Peter Levitan Dec 14, 2014

Show notes

Welcome to episode #440 of Six Pixels Of Separation - The Twist Image Podcast. If you're in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency. Winning the pitches... no matter how great of a closing record you may have, is such a strange thing. There is no real science as to why one great agency wins over another one, and it's not hard to find a litany of articles about how badly damaged the process is... and can be. From closed envelope pricing submissions to strange efforts by procurement to purchase agency services much in the same way that the company buys rubber bands. Still, the process must be understood, executed upon and mastered. Peter Levitan thinks he knows how to make it happen. After reading his book, The Levitan Pitch - Buy This Book. Win More Pitches, I believe him. He's an industry veteran who has pitched and won all kinds of major accounts for major agencies, and he's currently writing and training the next generation of agencies. If you're trying to figure out how to win more business (and who isn't?), this show is just for you. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #440 - Host: Mitch Joel.

Running time: 51:00.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Peter Levitan.
The Levitan Pitch - Buy This Book. Win More Pitches
Follow Peter on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #440 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google iTunes marketing blog marketing podcast peter levitan the levitan pitch twitter

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