Thinking With Mitch Joel

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SPOS #519 - Invisible Influence With Jonah Berger Jun 19, 2016

Show notes

Welcome to episode #519 of Six Pixels Of Separation - The Mirum Podcast. Nothing makes me happier than when people that I deeply admire and respect come out with a new book. I don't know about you, but I love everything about the deep dive that a rich and enjoyable business book has to offer. One of the thinkers that never lets me down is Jonah Berger. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious - Why Things Catch On and, most recently, Invisible Influence - The Hidden Forces that Shape Behavior. In his new book, Berger looks at the subtle and secret influences that impact our choices. It's not what you think (the standard persuasion type of fare), and his research will not only surprise you, but have a direct impact on how your marketing, advertising and communications can be that much more effective. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #519 - Host: Mitch Joel.

Running time: 52:42.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here's is my conversation with Jonah Berger.
Invisible Influence - The Hidden Forces that Shape Behavior.
Contagious - Why Things Catch On.
Follow Jonah on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #519 - Host: Mitch Joel.

Tags: advertising advertising podcast audio blog blogging brand business blog business book business podcast communication contagious david usher digital marketing digital marketing agency digital marketing blog facebook google influence invisible influence itunes j walter thompson jonah berger jwt leadership podcast management podcast marketing marketing blog marketing podcast marketing professor mirum mirum agency mirum agency blog mirum blog persuasion social media twitter university of pennsylvania wharton school wpp

SPOS #518 - Superbosses With Sydney Finkelstein Jun 12, 2016

Show notes

Welcome to episode #518 of Six Pixels Of Separation - The Mirum Podcast. How many of you have experienced a boss who, literally, changed your life? Someone who helped you accomplish more than you could have ever imagined? The stuff of dreams. A dream boss. These are not unicorns. These mortals exist, and they are living among us. The challenge, of course, is that we simply need that much more of them. Super brain, Sydney Finkelstein, has been studying these leaders and he wrote a book about them: Superbosses - How Exceptional Leaders Master the Flow of Talent. Sydney Finkelstein is the Steven Roth Professor of Management, and Associate Dean for Executive Education, at the Tuck School of Business at Dartmouth College, where he teaches courses on Leadership and Strategy. He is the Faculty Director of the flagship Tuck Executive Program, and also has experience working with executives at Northwestern, Wharton, Duke, Bocconi, London Business School, Australian Graduate School of Management, Melbourne Business School, Hanoi School of Business, the Chalmers School (Sweden) and the Helsinki School of Economics. He holds degrees from Concordia University and the London School of Economics, as well as a Ph.D. from Columbia University in strategic management. Professor Finkelstein has published 17 books including Why Smart Executives Fail, Think Again, Strategic Leadership, Breakout Strategy and many more. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #518 - Host: Mitch Joel.

Running time: 55:47.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here's is my conversation with Sydney Finkelstein.
Superbosses.
Why Smart Executives Fail.
Think Again.
Strategic Leadership.
Breakout Strategy.
Follow Sydney on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #518 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand breakout strategy business blog business book business podcast dartmouth college david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jwt leadership leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog social media strategic leadership strategy superbosses sydney finkelstein think again tuck school of business twitter why smart executives fail wpp

SPOS #517 - Funny Business With David Nihill Jun 05, 2016

Show notes

Welcome to episode #517 of Six Pixels Of Separation - The Mirum Podcast. If you can just make them laugh. It's powerful. Even for the most serious of businesses. Adding a component of humor can be a very powerful business advantage. This is the work (and world) of David Nihill. His company, Funny Bizz, exists to add an edge of humour to your content and a mission to abolish boring content. Nihill also runs the Funny Bizz Conference and is the author of Do You Talk Funny - 7 Comedy Habits to Become a Better (and Funnier) Public Speaker (a great book about adding comedy to your presentation skills). David knows what it takes to wake up content, give it some life, and move it to being memorable. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #517 - Host: Mitch Joel.

Running time: 49:23.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here's is my conversation with David Nihill.
Funny Bizz.
Funny Bizz Conference.
Do You Talk Funny - 7 Comedy Habits to Become a Better (and Funnier) Public Speaker.
Follow David on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #517 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast comedy david nihill david usher digital marketing digital marketing agency digital marketing blog do you talk funny facebook funny bizz funny bizz conference funnybizz google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog public speaking social media twitter wpp

SPOS #516 - Innovation Culture With Michael Schrage May 29, 2016

Show notes

Welcome to episode #516 of Six Pixels Of Separation - The Mirum Podcast. When it comes to innovation, one of the most provocative voices in the field is Michael Schrage. It may seem obvious to us now that innovation is when consumer's accept new products and services, but this wasn't always a commonly-held belief (until Michael brought it forward). Ever hear of rapid-prototyping? What about simulations and modelling to improve ROI on innovation investments? All of this thinking was brought into our world by Michael. A research fellow at the MIT Sloan School's Center for Digital Business, author of books like The Innovator's Hypothesis, Who Do You Want Your Customers To Become?, Serious Play, Shared Minds and more, he is a legendary business, innovation, technology and marketing mind. It has been said that no one knows more about how to maximize return on investment from innovation processes than Michael Schrage. Personally, I think he's one of the most fascinating people thinking about business today. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #516 - Host: Mitch Joel.

Running time: 1:00:27.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here's is my conversation with Michael Schrage.
The Innovator's Hypothesis.
Who Do You Want Your Customers To Become?
Serious Play.
Shared Minds.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #516 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast center for digital business david usher digital marketing digital marketing agency digital marketing blog entrepreneurship facebook google innovation itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast michael schrage mirum mirum agency mirum agency blog mirum blog mit mit sloan rapid prototype roi serious play shared minds social media the innovators hypothesis twitter who do you want your customers to become wpp

SPOS #515 - Farnam Street With Shane Parrish May 22, 2016

Show notes

Welcome to episode #515 of Six Pixels Of Separation - The Mirum Podcast. This is where I typically wax poetic about this week's guest. This time, I think Farnam Street's chief, curator and smarty pants, Shane Parrish, can best explain who he is: "My goal is to help you go to bed each night smarter than when you woke up. I'll do this by giving you tools, ideas, and frameworks for thinking. I'm not smart enough to figure all of this out myself. I try to master the best of what other people have already figured out. Sounds simple, doesn't it? The best way to do this is to read a lot. And so I make friends with the eminent dead. Along the way I write about what I'm learning." I could not be a bigger fan of the Farnam Street newsletter, and his curation is stunning. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #515 - Host: Mitch Joel.

Running time: 53:04.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here's is my conversation with Shane Parrish.
Farnam Street.
Farnam Street newsletter.
Follow Shane on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #515 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast curation curator david usher digital marketing digital marketing agency digital marketing blog facebook farnam street farnam street newsletter google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog shane parrish social media twitter wpp

SPOS #514 - Small Data With Martin Lindstrom May 15, 2016

Show notes

Welcome to episode #514 of Six Pixels Of Separation - The Mirum Podcast. He's got a big brain, and he's always thinking about marketing, advertising and brands. You can hear the excitement in his voice. Martin Lindstrom was made for this business. He has a unique sense of curiosity mixed with academics and layers it all on top with science. He doesn't guess why people make the choices that they make. He dives in deep and cracks the nut open as to why. In a world of big data and analytics, Martin's latest book is, Small Data - The Tiny Clues That Uncover Huge Trends, and it bucks the system with his global perspective and pioneering research. He is a New York Times and The Wall Street Journal best-selling author of six groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense, Brandwashed and many more. Small Data will make you rethink those insignificant observations, to help you better understand how overlooking them could be the reason that your brand has not been able to breakthrough. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #514 - Host: Mitch Joel.

Running time: 53:47.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here's is my conversation with Martin Lindstrom.
Small Data - The Tiny Clues That Uncover Huge Trends.
Buyology: The Truth and Lies About Why We Buy
BRANDsense.
Brandwashed.
Follow Martin on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #514 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand brandsense brandwashed business blog business book business podcast buyology david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jwt leadership podcast management podcast marketing marketing author marketing blog marketing podcast martin lindstrom mirum mirum agency mirum agency blog mirum blog new york times prince small data social media the wall street journal twitter wpp

SPOS #513 - Ethics In Newsjacking With David Meerman Scott May 08, 2016

Show notes

Welcome to episode #513 of Six Pixels Of Separation - The Mirum Podcast. Social media is becoming very complicated. From Prince's death to global news moments, brands are being pushed to be ever-more careful when, how and what they post in social media spaces. Famed marketing author and speaker, David Meerman Scott, coined the phrase "newsjacking." It an opportune moment for brands to capture attention from something major that is happening in the media for their own gain. I'm (somewhat) skeptical of it, but I'm a big fan of David's work. So, what does ethical newsjacking look like, in a world where so many brands don't know their own boundaries? Listen in as the bestselling author of The New Rules of Marketing & PR, The New Rules of Sales & Service, Marketing the Moon, Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Eyeball Wars and more discusses newsjacking, and why he created an online course on how to master it. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #513 - Host: Mitch Joel.

Running time: 57:23.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here's is my conversation with David Meerman Scott.
Newsjacking.
Newsjacking course.
The New Rules of Marketing & PR.
The New Rules of Sales & Service.
Marketing the Moon.
Real-Time Marketing & PR.
Marketing Lessons from the Grateful Dead.
World Wide Rave.
Eyeball Wars.
Follow David on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #513 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast david meerman scott david usher digital marketing digital marketing agency digital marketing blog eyeball wars facebook google itunes j walter thompson jwt leadership podcast management podcast marketing marketing author marketing blog marketing lessons from the grateful dead marketing podcast marketing the moon mirum mirum agency mirum agency blog mirum blog newsjacking newsjacking course prince real time marketing and pr social media the new rules of marketing and pr the new rules of sales and service twitter world wide rave wpp

SPOS #512 - Blockchain Revolution With Alex And Don Tapscott May 01, 2016

Show notes

Welcome to episode #512 of Six Pixels Of Separation - The Mirum Podcast. The technology behind Bitcoin is something called Blockchain. Many think of it as a complex new way that technology works and connects information and value to consumers. Legendary digital thinker, Don Tapscott, believes it's going to change our world - much in the same way that he predicted (back in 1994) that we would have a digital economy. For his latest book, Blockchain Revolution, he teamed up with his son, Alex Tapscott. Don wrote books like Wikinomics, Grown Up Digital, and many more that have become seminal books of our digital culture, and he is an advisor to some of the largest corporations and governments in the world. Alex is the founder of Northwest Passage Ventures. For seven years Alex worked to help entrepreneurs raise hundreds of millions of dollars in capital. He is a passionate advocate for the disruptive potential of new technology. Blockchain Revolution has already been called, "an iconic book for these times," and brings us back to the excitement and opportunities that many felt, when the first web browser was introduced. Is the blockchain revolution the future of creating value or will it fall into the wrong hands? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #512 - Host: Mitch Joel.

Running time: 52:54.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here's is my conversation with Don Tapscott and Alex Tapscott.
Blockchain Revolution.
Northwest Passage Ventures.
Follow Don on Twitter.
Follow Alex on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #512 - Host: Mitch Joel.

Tags: advertising podcast alex tapscott audio bitcoin blockchain blockchain revolution blog blogging brand business blog business book business podcast david usher digital economy digital marketing digital marketing agency digital marketing blog don tapscott facebook google grown up digital itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog northwest passage ventures twitter wikinomics wpp

SPOS #511 - Dealstorming With Tim Sanders Apr 24, 2016

Show notes

Welcome to episode #511 of Six Pixels Of Separation - The Mirum Podcast. Tim Sanders spends his career on the cutting edge. He was an early stage member of Mark Cuban and Todd Wagner's broadcast.com, which had the largest opening day IPO in history. After Yahoo acquired the company, Tim was tapped to lead their ValueLab, which enabled sales teams to close hundreds of millions of dollars of new business through rapid collaboration. By 2001, he rose to the position of Chief Solutions Officer and later, the company's Leadership Coach. In 2005, he founded Deeper Media, which provides consulting and training services for leading companies, trade associations and government agencies. Tim is the author of four books, including the New York Times bestseller Love Is the Killer App. His other books include Today We Are Rich, The Likeability Factor and Saving the World at Work. Now, he's back with Dealstorming, a book focused on how to create a better sales and marketing strategy within your organization. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #511 - Host: Mitch Joel.

Running time: 54:26.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here's is my conversation with Tim Sanders.
Dealstorming.
Love Is the Killer App.
Today We Are Rich.
The Likeability Factor.
Saving the World at Work.
Follow Tim on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #511 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand broadcast business blog business book business podcast david usher dealstorming deeper media digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jwt leadership podcast love is the killer app management podcast mark cuban marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog saving the world at work the likability factor tim sanders today we are rich todd wagner twitter valuelab wpp yahoo

SPOS #510 - Jaffe And Joel On Algorithms, Facebook Live Video And Bots Apr 17, 2016

Show notes

Welcome to episode #510 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #510 - Host: Mitch Joel. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 37th conversation (or, as I like to affectionately call it, Across The Sound 37.20), and in this episode, we discuss slacktavism, Facebook, algorithms over humans, virtual reality, Facebook's live video push and much more. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #497 - Host: Mitch Joel.

Running time: 54:14.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here's is my conversation with Joseph Jaffe.
Jaffe Juice.
Jaffe Juice TV.
Life After The 30-Second Spot.
Join The Conversation.
Flip The Funnel.
Z.E.R.O.
Follow Jaffe on Twitter.
Evol8tion.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #510 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog evolution facebook flip the funnel google itunes j walter thompson jaffe juice join the conversation joseph jaffe jwt leadership podcast life after the 30 second spot management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog startup twitter wpp zero

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