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    Business

    Thinking With Mitch Joel

    Six Pixels of Separation – Mitch Joel’s weekly conversation with business leaders, thinkers, innovators and cultural icons. The show is about insights and provocations on brands, consumers, technology, business and how connected we’ve all become.

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    Latest Episodes:
    SPOS #21 - Now Working Via iTunes Oct 09, 2006
    Show notes

    Sorry about that. I had a link in my show notes to a David Weinberger MP3 interview file and it seems to have confused iTunes (thanks for spotting the problem Michael) and made it impossible to download episode #21 of Six Pixels Of Separation - The Twist Image Podcast.

    If you fire open your iTunes now and click on the Six Pixels Of Separation - The Twist Image Podcast link, you should be able to grab the latest episode.

    Again, apologies for this tech glitch.

    Here's the original (and working) post for the latest episode: Six Pixels Of Separation - The Twist Image Podcast - Episode #21.


    SPOS #21 Oct 08, 2006
    Show notes

    Welcome to episode #21 of Six Pixels Of Separation - The Twist Image Podcast. I am once again flying solo this week. There is an all-new Six Points Of Separation (and a bonus point at that) segment. I should have an interview with Joseph Jaffe in the coming days as we finish The Road To Digital Marketing Conference 2006 for the CMA - Canadian Marketing Association. Enjoy the conversation...

    Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #21 - Host: Mitch Joel.

    - Running time: 35:29. - New audio comment line - please take note: +1 206.666.6056. - Using new music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Canadian Marketing Association - Digital Marketing Conference. - October 19th and 20th in Toronto. - Next up on the Road To Digital Marketing Conference - Joseph Jaffe Interview (sometime in the next two weeks). - Google Reader. - PodCamp North. - Toronto - February 24th -25th, 2007 at Ryerson University. - Leesa Barnes of Podonomics. - Jay Moonah of Uncle Seth and Online Music Marketing. - Brent Morris of The Closet Geek Show. - Dave of Two Boobs And A Baby. - Julien Smith of In Over Your Head. - Michael Seaton - Scotiabank - The Money Clip Podcast. - InfoPresse Viral Marketing Day. - Henry Cowling from The Viral Factory. - What car did Oprah giveaway? - Which razor company did shaveverywhere.com? - What product was Burger King promoting with Subservient Chicken? - What company accepted coupons from a cancelled Starbucks campaign? - Six Points Of Separation - Six Ways To Use Google News Alerts. - Song selection of the week (courtesy of the Podsafe Music Network) - Brother Love with the song, 'Summertime'.

    Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206.666.6056.

    Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #21 - Host: Mitch Joel.


    SPOS #20 Oct 03, 2006
    Show notes

    Welcome to episode #20 of Six Pixels Of Separation - The Twist Image Podcast. I am flying solo this week. No interviews. Just me, you and some digital marketing concepts to share... plus an all-new Six Points Of Separation. Enjoy the conversation...

    Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #20 - Host: Mitch Joel.

    - Running time: 31:10. - Audio comment line: 206-666-3772. - Using new music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - Portable Media Expo. - PodCamp Boston. - InfoPresse - Integrated Marketing Conference. - Louis Gagnon - Vice President Marketing - Monster.ca. - Jon Raj - Vice President Advertising and New Media Platforms - VISA. - Life Takes Visa. - BIG Sessions - Bay Area Interactive Group. - Across The Sound - Joseph Jaffe. - Firestarter Blog Posting on Twist Image Blog. - Podcasting kerfuffle. - Adam Curry - Daily Source Code #468. - Wired Magazine Blog Posting - Apple Hits Podcast Ready With Nastygram. - MyChingo or MobaTalk. - Six Points Of Separation - Six Ways To Make LinkedIn Work Better For You (make sure to add me to your network). - Song selection of the week (courtesy of the Podsafe Music Network) - NewLeaf with the song, 'Lovestory'.

    Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772.

    Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #20 - Host: Mitch Joel.


    SPOS #19 - Michael Seaton From Scotiabank And The Client Side Sep 24, 2006
    Show notes

    Welcome to episode #19 of Six Pixels Of Separation - The Twist Image Podcast. It's been a crazy week. I am still recovering from PodCamp Boston, I had a great time presenting for The Power Within in London, Ontario this week and I am very lucky to have Michael Seaton from Scotiabank and The Client Side as a guest on this week's episode. Enjoy the conversation...

    Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #19 - Host: Mitch Joel.

    - Running time: 48:19. - Audio comment line: 206-666-3772. - Using new music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - YULBiz this coming Tuesday, September 26th - 6:00 pm at Café Melies. - Marketing Magazine - article on Second Life - Get A (Second) Life. - Twist Image Blog posting - It's Time For Marketers To Burn The Ships. - Six Points Of Separation - Six Tips For A Great Interview. - Interview with Michael Seaton. - Scotiabank. - The Client Side. - AIMS - Association of Internet Marketing and Sales. - CMA - Canadian Marketing Association. - Canadian Marketing Blog. - Digital Marketing Conference 2006. - Song selection of the week (courtesy of the Podsafe Music Network) - Munk with the song, 'I Am (Acoustic)'.

    Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772.

    Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #19 - Host: Mitch Joel.


    SPOS #18 - PodCamp Sep 17, 2006
    Show notes

    Welcome to episode #18 of Six Pixels Of Separation - The Twist Image Podcast. This is my tribute to PodCamp Boston, which took place last weekend. Recording this episode brought back some great memories. This episode has a very cool CarCast plus an interview with John Wall from The M Show along with New Comm Road's Bryan Person. Enjoy the listen...

    Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #18 - Host: Mitch Joel.

    - Running time: 40:48. - Audio comment line: 206-666-3772. - Using new music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - PodCamp Boston. - You And Your Brand - presentation with C.C. Chapman of Managing The Gray and Accident Hash. - The M Show - John Wall. - New Comm Road - Bryan Person. - Podcasters Across Borders. - Canadian Podcast Buffet. - Bob Goyetche - Rogic, The Bob And AJ Show, Catfish Show and Mostly Tunes. - Mark Blevis - Just One More Book and Electric Sky. - In Over Your Head - Julien Smith. - Organizers: - Chris Brogan from Grasshopper New Media. - Christopher S. Penn of the Financial Aid Podcast. - Steve Garfield - Vlogger, Rocketboom Boston Correspondent. - Adam Weiss - Podcaster from the Museum of Science, Boston. - Bryan Person from the New Comm Road Podcast. - CarCast with C.C., Bob, Mark and Julien - Podcast Marketing - 5 Tools To Grow Your Audience with Chris Penn. - Podcast Formats Panel Discussion: Clinton Alvord, Leesa Barnes, Chris Brogan, Christopher Penn, John Wall, and Adam Weiss; moderator: Bryan Person. - Uncle Seth. - Gear Talk with CNET's David Berlind. - Music Podcasting Panel: C.C. Chapman, Jay Moonah and Eric Skiff. - John Wall, Bryan Person and me recording before Sunday begins. - Promoting Your Podcast: Cost-Effective Marketing Strategies for Beginning Podcasters by Jason Van Orden, author of Promoting Your Podcast. - Designing the Subscriber Experience - Exploring the usability of your podcast, feed, and web site with UIE's Jared Spool. - Six Points Of Separation - Six Parts Of The Website That Affect Search Engine Optimization - SEO. - Song selection of the week (courtesy of the Podsafe Music Network) - Panic At The Disco with the song, 'I Write Sins Not Tragedies'.

    Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772.

    Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #18 - Host: Mitch Joel.


    SPOS #17 - The Bryan Eisenberg Interview Sep 11, 2006
    Show notes

    Welcome to episode #17 of Six Pixels Of Separation - The Twist Image Podcast. First off, my apologies for the delay. I was unable to record on the weekend as I was wrapped up in PodCamp Boston. I'll have much more on PodCamp in next week's episode of Six Pixels Of Separation. In this week's episode, we continue on our Road To Digital Marketing Conference 2006 with a special interview - Bryan Eisenberg. Bryan is the Co-Author of two fascinating books, Call To Action and Waiting For Your Cat To Bark, and he is also one of the keynote speakers at this year's Digital Marketing Conference - which is taking place in Toronto on October 19th - 20th and is presented by the CMA - Canadian Marketing Association. On with the show...

    Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #17 - Host: Mitch Joel.

    - Running time: 53:00. - Audio comment line: 206-666-3772. - Using new music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - PodCamp Boston 2006. - Six Points Of Separation - Six Components To Consider Before Starting A Podcast. - The Road To Digital Marketing Conference 2006. - Presented by the CMA - Canadian Marketing Association. - October 19th - 20th - Toronto Ontario. - The Bryan Eisenberg Interview. - Future Now Inc. - Call To Action. - Waiting For Your Cat To Bark. - Song selection of the week (courtesy of the Podsafe Music Network) - Uncle Seth with the song, 'Cloud Song'.

    Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772.

    Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #17 - Host: Mitch Joel.


    SPOS #16 - Geek Dinner Toronto Sep 03, 2006
    Show notes

    Welcome to episode #16 of Six Pixels Of Separation - The Twist Image Podcast. I did my best to keep this episode tight, but as you can see it's a touch over one hour because what you are hearing is a very short walk around the table of Geek Dinner Toronto, which took place this past Tuesday (it's a bunch of great micro conversations). I also had the pleasure of interviewing Bryan Eisenberg from Future Now Inc. and the author of Call To Action and Waiting For Your Cat To Bark. This Eisenberg interview will be part of the Road To Digital Marketing 2006 segment in the coming weeks. Also, just a quick apology to Laurie Dillon (ex-IBM), I'm not great with names and I totally goofed and called her by another name (twice). How embarrassing.

    A special thanks to everyone who attended Geek Dinner Toronto. As you can hear, I was happy, sarcastic and relaxed enough with my digerati friends to goof around and have some fun. And now, on with the show...

    Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #16 - Host: Mitch Joel.

    - Running time: 1:01:30 (it does not feel this long - trust me). - Audio comment line: 206-666-3772. - Using new music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - Road To Digital Marketing Conference 2006 segment - interview with Bryan Eisenberg from Call To Action and Waiting For Your Cat To Bark is done. It will be in an upcoming episode. - Next up is Joseph Jaffe (get ready Jaffe, I am coming for you). - CMA - Canadian Marketing Association - Digital Marketing Conference 2006 October 19th - 20th, 2006. - Six Points Of Separation - Six Tools You Should Be Using Online Everyday. - Radio Canada TV interview on Second Life with a little help from a friend - Cleon Goff (aka C.C. Chapman of Accident Hash and Managing The Gray). - Geek Dinner Toronto from Tuesday, August 29th, 2006. - Roll call: - Terry Fallis - Inside PR and Thornley Fallis Communications. - Ed Lee - Blogging Me Blogging You and Fleishman-Hillard. - Michael Seaton - The Client Side and Scotiabank. - Scott Kavanagh - The Power Within. - Leesa Barnes - Podnomics, Cubical Divas, Canadian Podcast Listeners Survey and Caprica Interactive. - Michael LeBlanc - CanWest Interactive, Canada.com and Co-Chair of the CMA - Canadian Marketing Association Digital Marketing Conference 2006. - Goodwin "Goody" Gibson - MacLaren McCaan and Co-Chair of the CMA - Canadian Marketing Association National Conference and Trade Show 2006. - Andrew Goodman - Traffick.com, author of Winning Results With Google AdWords and Page Zero. - Luca del Rosso - The Power Within. - Sulemaan Ahmed - Sears Travel and CMA - Digital Marketing Council. - Parth Shukla - Bell.ca and CMA - Digital Marketing Council. - Laurie Dillon - ex-IBM. - Kathryn Lagden - AIMS - Association Internet Marketing and Sales. - Stuart MacDonald - Mesh - Canada's Web 2.0 Conference, Blogger and ex-Expedia.ca. - Mona Sharkaway - KISP. - Jay Aber - (M.I.A. from this Podcast, but very present) - Jay Aber and Associates, Chair of the CMA - Digital Marketing Council and ex head of 24-7 Media Canada. - Song selection of the week (courtesy of the Podsafe Music Network) - Deep Purple (can you believe it?) with the song, 'Woman From Tokyo (Live)'.

    Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772.

    Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #16 - Host: Mitch Joel.


    SPOS #15 - The David Weinberger Interview Part II Aug 27, 2006
    Show notes

    Welcome to episode #15 of Six Pixels Of Separation - The Twist Image Podcast. I had lots of feedback this past week from people who missed the Six Points Of Separation segment. In the spirit of "conversation" - I created a Six Points Of Separation that appears right before the second part of my interview with The Cluetrain Manifesto co-author and author of Small Pieces Loosely Joined, David Weinberger. Weinberger is giving a keynote at the Digital Marketing Conference 2006 put on by the CMA - Canadian Marketing Association. This interview is the second of many as we continue on The Road To Digital Marketing Conference 2006...

    Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #15 - Host: Mitch Joel.

    - Running time: 42:12. - Audio comment line: 206-666-3772. - Music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - Introduction of the Canadian Marketing Blog from the CMA - Canadian Marketing Association. - Six Points Of Separation - Six Ways To Promote Your Blog or Podcast. - Interview with David Weinberger. - Key links: - The Cluetrain Manifesto. - Small Pieces Loosely Joined. - Joho The Blog. - Harvard Berkman Institute for Internet and Society. - Canadian Marketing Association. - Digital Marketing Association 2006. - Evident. - Joseph Jaffe. - Bryan Eisenberg. - CC Chapman. - Song selection of the week (courtesy of the Podsafe Music Network) - Kevin Reeves with the song, 'Throw Me A Line'.

    Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772.

    Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #15 - Host: Mitch Joel.


    SPOS #14 - The David Weinberger Interview Aug 20, 2006
    Show notes

    Welcome to episode #14 of Six Pixels Of Separation - The Twist Image Podcast. I made a strategic decision to hold off on the segment Six Points Of Separation because of an incredible interview with The Cluetrain Manifesto co-author and author of Small Pieces Loosely Joined, David Weinberger. Weinberger is giving a keynote at the Digital Marketing Conference 2006 put on by the CMA - Canadian Marketing Association. The interview was split in two (due to time), so take a listen to the first part of the David Weinberger interview as we continue on The Road To Digital Marketing Conference 2006...

    Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #14 - Host: Mitch Joel.

    - Running time: 44:32. - Audio comment line: 206-666-3772. - Music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - Interview with David Weinberger. - Key links: - The Cluetrain Manifesto. - Small Pieces Loosely Joined. - Joho The Blog. - Harvard Berkman Institute for Internet and Society. - Canadian Marketing Association. - Digital Marketing Association 2006. - Evident. - Doc Searls. - Joseph Jaffe. - Bryan Eisenberg. - CC Chapman. - The Long Tail. - Song selection of the week (courtesy of the Podsafe Music Network) - The Shakes with the song, 'Liberty Jones'. (note: as of publishing, the Podshow website was down. As soon as it becomes live, I will add the proper link to The Shakes).

    Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772.

    Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #14 - Host: Mitch Joel.


    SPOS #13 Aug 13, 2006
    Show notes

    Welcome to episode #13 of Six Pixels Of Separation - The Twist Image Podcast. Lots of content, including an extended talk on the Agency.com - Subway pitch (including some insights from Across The Sound - the Joseph Jaffe Podcast), a new Six Points Of Separation on networking (which was inspired by Inside PR) and much more. We also discuss a new Twist Image project - Current - The Twist Image Newswire and I decided to end each episode of Six Pixels Of Separation with a song from the Podsafe Music Network (this way, I can hang on to my music journalism past - if but for a moment). Enjoy the listen...

    Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #13 - Host: Mitch Joel.

    - Running time: 34:36. - Audio comment line: 206-666-3772. - Using new music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - Audio comments: - Terry Fallis. - President and Co-Founder of Thornley Fallis Communications. - Co-Host of Inside PR with David Jones. - Inside PR #15 - Tuesday, July 11, 2006. - Agency.com pitch video for Subway - Going To Work For Subway: Part 1. - Joseph Jaffe - Across The Sound - Episode #48. - Kathryn Lagden. - General Manager, AIMS Canada - Association of Internet Marketing and Sales. - AIMS Canada event featuring - Shel Holtz (For Immediate Release) - "How Social Media Is Changing Everything You Know......And What You Should Be Doing About It." - AIMS Canada Geek Dinner on September 19th with Shel Holtz. - The Power Within - London, Ontario with Mark Burnett. - My debut guest Co-Hosting at For Immediate Release - The Hobson & Holtz Report - Podcast #161: August 7, 2006. - Current - The Twist Image Newswire. - Six Points Of Separation - Six Tools For Making Your Next Networking Event A Success. - Song selection of the week (courtesy of the Podsafe Music Network) - NewLeaf with the song, 'Magic Carpet'.

    Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772.

    Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #13 - Host: Mitch Joel.


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