Show notes
The holiday season is here and 2024 is coming to a close. It's a good time to reflect, so we're looking back at five of the top episodes of thinkenergy in 2024. Join your host Trevor Freeman, as he unwraps the year's most important topics surrounding the future of energy in Canada. Listen in for how experts are guiding change with insightful data and how they're communicating facts about the climate crisis. Plus, learn about new energy policies and ongoing updates to the electricity grid. Related links Episode 134 (What the data tells us): https://thinkenergypodcast.com/episodes/what-the-data-tells-us/ Episode 122 (Climate communication): https://thinkenergypodcast.com/episodes/summer-rewind-climate-communication-motivating-change-with-re-climate/ Episode 138 (Energy policies deep dive, part 1): https://thinkenergypodcast.com/episodes/energy-policy-deep-dive-with-nicholas-rivers-part-1/ Episode 136 (Modernizing the electricity grid): https://thinkenergypodcast.com/episodes/summer-rewind-modernizing-the-electricity-grid-with-the-advanced-distribution-management-system/ Episode 135 (Modernizing Ontario's energy future): https://thinkenergypodcast.com/episodes/vision-quest-modernizing-ontarios-energy-future-with-the-eda/ Trevor Freeman on LinkedIn: https://www.linkedin.com/in/trevor-freeman-p-eng-cem-leed-ap-8b612114/ Hydro Ottawa: https://hydroottawa.com/en To subscribe using Apple Podcasts: https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405 To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl To subscribe on Libsyn: http://thinkenergy.libsyn.com/ Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited Follow along on Instagram: https://www.instagram.com/hydroottawa Stay in the know on Facebook: https://www.facebook.com/HydroOttawa Keep up with the posts on X: https://twitter.com/thinkenergypod Transcript: Trevor Freeman 00:07 Welcome to think energy, a podcast that dives into the fast, changing world of energy through conversations with industry leaders, innovators and people on the front lines of the energy transition. Join me, Trevor Freeman, as I explore the traditional, unconventional and up and coming facets of the energy industry. If you have any thoughts, feedback or ideas for topics we should cover, please reach out to us at thinkenergy@hydrottawa.com Hey, everyone, welcome back. Depending on where you live, you may notice that it's getting a little chilly outside. There is actually a couple snowflakes in the air or even on the ground, depending, again, on where you live. Up here in Ottawa, where I am, it's definitely starting to feel like we're getting close to winter, maybe not quite there yet, but like we're getting close to winter, which does seem to be happening later and later every year, because we're near the end of the year, we thought it would be a good idea to kind of look back at Think Energy over the last 12 months, and this has been an interesting year, both for Think Energy as well as for the industry we work in for Think Energy. It's been an interesting year because we transitioned hosts, and that brings me into the picture. So, I took over the hosting chair earlier this year, and I've really had a great time having conversations with folks and getting to dive into topics that either I know a little about, but not the full picture, or sometimes don't even know that much about. So, it's really been fun to do that, and it was fun to look back over the year at the different episodes that I've recorded and get a sense for where we've come with the show. The industry we work in has also been full of changes, and I think that is just the new reality. Every year, at the end of the year, I could probably say, wow, that was a really impactful year., things changed a lot. Hopefully all that change is in the right direction towards this energy transition, towards cleaning our energy and getting off fossil fuels. But like anything, change will be a bit up and down. Today, we're going to look back at the year and highlight some of the moments from our top episodes. These are the episodes that resonated with you, the listener the most, the ones that kind of got the most listens and the most reaction from and it's fun to pull out some of the impactful moments for us from that, from those episodes. So, in the holiday tradition, we're gonna go back and pull out some holiday treats from our from our favorite episodes, if you will. We're going to start by going all the way back to April, when I had the pleasure to chat with David Coletto, the founder and CEO of abacus data. So, David gave us a snapshot of what Canadians are really thinking about when it comes to the future of energy and our planet. This conversation is the perfect starting point for this episode, because it really lays the groundwork for understanding what Canadians think and feel about the energy landscape and how we will move forward. So, what did David's research reveal about how Canadians prioritize climate change amongst all the other things that are vying for their intention? Here's what he had to say when I asked him about evolving attitudes towards this pressing issue. David Coletto 03:24 Coming out of the pandemic, though, and I think the defining mindset up today, which is really important to understand, to then understand why people will be resistant to certain public policy choices on climate, or may not be ready to fully embrace a transition, is that most Canadians right now, and I say most, I mean, like 80 to 90% of them, I believe, have a mindset that's very much tied to scarcity. And that is that is a real shift. And what that means is that a lot of the things that people have come to expect they can get in their lives are either more expensive, harder to find or get or they fear losing what they already have, and those are often tied to issues like housing, the general cost of living, and healthcare. And so that mindset then causes us to view public policy decisions, broader economic forces and our day to day lives to a very different lens than one where I describe as there's plenty of everything, right, and a plenty mindset means I can take risks. I can perhaps pay a little bit more, even if the perception is that I pay more, even if it's not true, in order to achieve other kinds of goals. But when I'm the perception of struggling every day just to get the kind of life I want, or I'm the one in three Canadians who feel like they've completely fallen behind, that is going to make it much harder for me to be persuaded to do things that feel like a big change, or feel like they're going to disrupt my life more than it already is. Now, if we expand that and then we say, okay, so how do we overlay that? Add on to views around the broader issues around climate change, energy transition, I think what's clear in the long-term trends is the vast majority, 90 plus percent of Canadians believe climate change is real and is caused by human behavior. Overwhelming majorities believe that we that's actually a crisis that we have to do something about. And in the shorter term, the last, I would say, 12 to 18 months, as a result of you and me, Trevor, I don't know about you, I grew up in, you know, in Ontario. I never once in my entire life stepped out on a June morning and saw smokey skies and, you know, take my dog for a walk and bring her home, and she smells like smoke. That was never part of my experience. My wife grew up in Alberta, much more likely to happen in in in Western Canada over time. So, I think there's also become a realization that's firmed up, that if we don't do something about this, that it's going to have not just theoretical consequences for the earth, but actual implications for my life. Won't be able to do certain things, my health might be compromised, the value of my property might be at risk, I may not be able to ensure and so that, I think, has created far more desire or demand to see action. But what's muted it, at least in the short term, is that scarcity mindset, where people have basically said, including young people, which is the most fascinating thing, is people often assume younger Canadians are more likely to, you know, say climate change is a priority. For the first time and probably ever that I've tracked this, we now have younger Canadians. If you're under 30, you're the least likely to say climate change is one of your top three priorities. And that's because other issues, like housing, like economic security, like the cost of living, have overtaken them. And so short-term fear of short term scarcity has, at least for now, pushed down fears about the longer term scarcity that climate change will create. Trevor Freeman 07:00 Super interesting. I really like this conversation with David, because it was really great to get into the psychology of climate action and some of the barriers we need to overcome. I mean, there's a risk of thinking about climate science and the collective action that we have to take as being very scientific and data driven, and a lot of sense as it is, but we are all still people in the mix here, and we need to choose to take action, and how a country and a society, and in fact, that globe chooses to take action is really dependent on how we feel and think about it. So, this was a great conversation, and good to get that insight from David. It really kind of gets us to ask ourselves, what is going to mobilize and motivate the majority of people to take action when their focus is on more immediate needs? And that kind of ties into the next conversation that I want to highlight, which is actually a conversation that my predecessor, Dan Seguin had with Amber Bennett, the deputy director of rec climate, who talked about how we can perhaps move the needle when it comes to a large segment of the population that wants to take action but aren't entirely sure how. So, Amber shed some light on how to engage this movable middle, if you will, those people who believe in climate change, but maybe need that extra nudge to prioritize action. So let's hear what Amber had to say. Amber Bennett 08:29 I feel compelled to say that I think the term movable middle is used differently by different people. I think when the context of, you know, the work that we do, it kind of comes out of, you know, some of the themes that I was talking about in the last in the last question or last answer. It's this idea that, you know, people are kind of undecided, or they're conflicted about an issue, so they could move either one way or the other, but they're not, at the moment, oppositional, right? So, if you think about, you know, a broader population, there is a segment, you know, of Canadians whose identities are really built around the idea that they don't believe in climate change, they're not going to support, you know, climate action and whatnot. There's also on the other side, a whole group of Canadians whose identity are built around I'm a climate activist and I'm a climate advocate and, you know, and I'm an environmentalist, and so they're on the other side, but most of us just kind of we live in the middle. Some are more well informed than others, but for the most part, people are concerned right in the middle. They have they you know, when they ask yes, we want the government to act, we are highly supportive of it. But when it comes down to it, it's this tension around the fact that, because they may not be well informed, they're not thinking about this. They have many competing priorities. They're kind of undecided, or sometimes they're just conflicted about an issue, right? Because, on the one hand, as an example, yeah, I think we, we absolutely need renewable energy. We need lots of, you know, solar panels. I just don't want them on my house. Or we need lots of, you know, solar renewable solar farms. I just don't want them all over the landscape that I cherish from my childhood. So there are many things that you know are underneath of that are operating underneath for people that kind of create some conflict for them. So, people, so when we talk about the movable middle really, I think what's important is to acknowledge that most people are concerned, they want and they support action, but they're undecided, potentially, about one particular aspect or issue of it, or there's some other kind of thing that's happening for them that's creating a conflict, or they're kind of uninformed. So, you know, I think that you know one example, or rather, I'll back up that uninformed piece is particularly important right now as we see more and more kind of organized misinformation and disinformation, right? So, as an example, when I'm in focus groups, I can predict with very, you know, the lot of certainty. What are some of the kind of key narratives that are going to surface where people are kind of undecided. One of them might be, well, EV batteries are actually worse, you know, for the environment, than, you know, driving a car. Or there's no way that we're going to be able to electrify everything the grids can't support it. Or it may be solar panels actually create more emissions when you produce them than they save in their lifetime. So these kind of, like very dominant or kind of reoccurring pieces of information, and when people who are not thinking about this a lot or deeply as much as maybe you or I or people who are listening to this, so when, when people encounter these, this kind of information or confusion about what are the actual solutions, they really don't know what to think, right? So, like, a third of us sit within that category, right, of I actually don't know how to make sense of the information that that I'm hearing, right, and I don't trust so much of it, because I know that, you know, I know about misinformation. I know that I shouldn't be, you know, trusting everything that I hear, etc. So that's kind of the deal with the movable middle, right? So they're belief climate change is real, they're not climate deniers. They just may be conflicted or undecided or just not, you know, as informed, because they're not thinking about it on a daily basis. So, you know, as an example, when we talk about the challenge, you know, part of this is really, I think, being more clear about the cause of climate change, but also, what are some of the challenges that we're seeing that are related to climate change within our communities. You know, I was listening to a program, CBC program, the other day, and there's an entire community in Newfoundland that's actually moving back from the water. And this is, you know, after the aftermath of of hurricane Fiona and whatnot. So, you know, some of the challenges that we're seeing, what's the challenge that we're trying to overcome? And ideally, I would right size that at a community scale, right? So people feel overwhelmed when it's my personal, individual problem, but if we can begin to talk about this as a community challenge, then people are much more likely to engage because they don't feel like they're in it all on their own. 14:34 Playing into that idea that it takes a village to tackle climate change, let's go to one of our other popular shows this season with our guest, Nicholas Rivers, who's an associate professor of Public Policy and International Affairs from the University of Ottawa. I had a great chat with Nicholas about the role of public policy when it comes to action related to climate change, and we can…
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