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    Business

    Think Like an Owner

    Exploring how the most ambitious CEOs grow great companies, with a focus in garage door and home services. Hosted by Alex Bridgeman, Co-Owner of Durable Trades Collective.

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    Latest Episodes:
    Nick Huber - Next Growth Phase - Ep.184 Aug 15, 2023
    Show notes

    My guest today is Nick Huber, founder of now over a dozen companies beyond Bolt Storage, his self-storage business he's perhaps most well-known for. Check out our first episode together, episode 68, for more about Bolt Storage. Nick has used his growing Twitter following as a top-of-funnel for all these companies, all of which serve each other in a pretty unique entrepreneurial ecosystem.

    Nick and I talk about how his role as a leader has grown in scope as his business empire has expanded, why delegation and recruiting talented people has become his primary responsibility, momentum in business, and what he's learned studying great entrepreneurs.

    Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.

    Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

    Links:

    Nick on Twitter - https://twitter.com/sweatystartup

    Business Brokerage - https://nickhuber.com/

    Personal Brand - https://sweatystartup.com/

    Self Storage - https://boltstorage.com/

    Bold SEO - https://boldseo.com/

    Insurance - https://titanrisk.com/

    Recruiting - https://recruitjet.com/

    Landing Page / Web Development - https://webrun.com/

    Overseas Staffing - https://supportshepherd.com/

    Debt and Equity - https://bluekeycapital.com/

    Tax Credit - https://taxcredithunter.com/

    Cost Segregation - https://recostseg.com/

    Performance Marketing - https://adrhino.com/

    Pest control - https://spidexx.com/

    Timestamps:

    (00:00:00) Intro

    (00:04:37) Checking in with Nick

    (00:11:47) Thinking bigger

    (00:14:44) Nick's approach to buying companies

    (00:16:12) How Nick's role has changed

    (00:18:01) How to find talent

    (00:24:56) Evaluating decisions and managing stress

    (00:35:51) Is there a certain industry or business you're going to laser-focus on?

    (00:38:14) People Nick admires

    (00:42:48) How to tell the story of a new company

    (00:45:36) Delegation

    (00:50:57) Are there any beliefs you've changed your mind on?


    Mark Valdez - Software Defined Investing - Ep.183 Aug 08, 2023
    Show notes

    Ep.183: Alex (@aebridgeman) is joined by Mark Valdez (@_markvaldez).

    My guest Mark Valdez is the founder and CEO of Eads Bridge Holdings, a holding company with a tech-enabled thesis, and now the owner of a behavioral health business, Stokes Counseling. Mark and I talk about what a tech-focused thesis looks like in practice and what it means to be a software-defined holding company, dynamics in the new acquisition, where tech makes the greatest impact, and building a holding company team. This is also Mark's second appearance on the podcast, so head to episode 55 for more background on Mark and Eads Bridge. Please enjoy my second episode with Mark Valdez.

    Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.

    Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

    Links:

    Mark on Twitter

    Eads Bridge Holdings

    The Eads Bridge Substack

    Stokes Counseling

    Timestamps

    (00:04:18) Thoughts on Hedge Funds

    (00:05:35) Pursuing a Holdco model

    (00:07:57) The story of Eads Bridge

    (00:14:44) Questions to find problems in processes

    (00:16:17) Mark's first acquisition

    (00:19:20) Tools and products that are obvious add-ons to a new business that's acquired

    (00:22:32) Company growth perspectives for mental health companies

    (00:25:09) Factors to monitor in a marketplace business

    (00:27:49) Marketplace businesses Mark takes inspiration from

    (00:29:54) Evaluating Founder fit

    (00:34:08) Characteristics of well-run talent networks

    (00:37:36) Key roles EBH fulfills for portfolio companies

    (00:39:24) Being a software-defined Holdco

    (00:41:55) Approaches to take with a long-term hold mentality

    (00:44:20) Thoughts on investing in software subscription businesses

    (00:45:44) Top of mind focuses for the rest of 2023


    Launch Series Ep.4: Managing Seller Relationships with Jim Vesterman - Ep.182 Aug 01, 2023
    Show notes

    I want to tell you about our audience survey we are currently running. These surveys help us create the best content for listeners and better understand your needs and interests. Thank you in advance for sharing your feedback, we greatly appreciate it. After 30 days we are giving $250 cash to 4 survey responders, just add your email at the end of the survey.

    Take the survey here: https://bit.ly/3QLBB1N

    Ep.182: Alex (@aebridgeman) is joined by Jim Vesterman (@jim-vesterman).

    This episode is the fourth in our Launch Series, a partnered episode series with Trilogy Search Partners and Pacific Lake Partners, on the stages leading up to becoming a CEO via the search fund model. Today's conversation with Jim Vesterman focuses on seller relationships during the deal process. Jim shares his own experience working with the seller of Raptor Technologies, a company he ran as CEO and is now a board member of, as well as other experiences he had with sellers during his search.

    This is a discussion packed with insights on building great relationships with sellers and is a perfect complement to our earlier Launch episodes on industry research, starting up a search, and managing a due diligence process. Please enjoy this Launch Series episode on seller relationships with Jim Vesterman.

    Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.

    Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

    Links:

    Raptor Technologies

    Pacific Lake Partners

    Trilogy Search Partners

    Timestamps

    (00:00:00) Intro

    (00:04:01) Jim's career and experience Searching

    (00:07:26) Identifying the right characteristics for a seller in a Search Fund acquisition

    (00:11:45) Navigating a multi-founder acquisition and replacing a seller's role within the business

    (00:14:55) Finding the seller with the right mindset

    (00:17:13) Building trust and rapport with sellers

    (00:20:25) Assessing the trustworthiness of a seller

    (00:24:26) Working through valuation expectations

    (00:29:01) Learning from advisors on both seller and search side

    (00:33:29) The importance of face-to-face interactions

    (00:35:22) Managing the seller relationship post-close

    (00:37:17) Best practices for transitioning key relationships with company stakeholders

    (00:39:20) Examples of when it's right to keep the seller within the business


    Ben Tagoe - Building Better Sales Teams - Ep.181 Jul 25, 2023
    Show notes

    Ep.181: Alex (@aebridgeman) is joined by Ben Tagoe (@btagoe).

    My guest today is Ben Tagoe, CEO of Objective Management Group who through a partner network provides sales assessments to sales teams and individual salespeople. Founded over 30 years ago, they have assessed millions of salespeople and 10s of thousands of companies across hundreds of industries. They are a fascinating business that I'm excited to talk about today.

    Ben and I talk about the various ways they evaluate and coach sales teams, the power of active listening and tools to improve, trends he's noticed at the best-performing sales teams, operating a company with a small headcount relative to its impact, and his past role as Chief of Staff at OnDeck and the various flavors of the Chief of Staff role he's observed. Enjoy!

    Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.

    Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

    Links:

    Objective Management Group

    Ben on LinkedIn

    Timestamps:

    (00:04:03) The history of OMG and their business model

    (00:06:10) The different product categories offered at OMG

    (00:08:46) What are the methods for evaluating a salesperson or sales team?

    (00:16:20) Improving active listening

    (00:19:58) To-do lists

    (00:21:19) The practice of changing belief systems

    (00:24:40) Common themes across OMG's case studies

    (00:27:56) Skills that correlate with effective Sales Management

    (00:32:31) The pros and cons of OMG's small team size

    (00:36:36) The importance and function of the Chief of Staff role

    (00:48:11) What's a strongly held belief you've changed your mind on?

    (00:50:04) What's the best business you've ever seen?


    David Dodson - Author of The Manager's Handbook - Ep.180 Jul 18, 2023
    Show notes

    Ep.180: Alex (@aebridgeman) is joined by David Dodson (@Dave-Dodson).

    My guest today is David Dodson. David is an investor, former CEO, professor at Stanford, and as of July 13th, 2023, an influential author having published his first book, The Manager's Handbook. I read an advance copy ahead of the recording and was incredibly impressed with how strategic and tactical it was in showing you how to become a more productive leader.

    The book examines the five essential managerial skills David has observed across some of the most ambitious CEOs he knows, and it's written in a format designed for busy leaders who don't have time for fluff. Given this show's focus on ambitious CEOs and David's wide reach across the CEO world, I can't think of a better guest or topic for this show. Enjoy our conversation, and I highly recommend picking up a copy of The Manager's Handbook.

    Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.

    Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

    Links:

    Pick up a copy of The Manager's Handbook by David Dodson

    David on LinkedIn

    Timestamps:

    (00:05:21) David's experience as a first-time author

    (00:10:39) The decision to design the book for busy people

    (00:12:29) The challenge for CEOs to read given their time constraints

    (00:15:14) The 5 skills that are common among great leaders

    (00:23:56) How readers can apply the book's lessons to their company

    (00:28:20) How to improve meetings

    (00:33:24) Radical Candor

    (00:39:41) The impact effective communication has on the 5 skills

    (00:48:48) Thoughts on good hiring

    (00:51:52) Successfully onboarding a new hire

    (00:55:34) Knowing when to fire an employee

    (00:57:27) The fanatical custodian of time

    (01:02:16) Best email & Slack habits

    (01:10:52) What section David would add to the next revision


    Julian Scadden - CEO of Nexstar - Ep.179 Jul 11, 2023
    Show notes

    Ep.179: Alex (@aebridgeman) is joined by Julian Scadden (@JulianScadden).

    My guest today is Julian Scadden, CEO of Nexstar, an industry education, coaching, content, and data business all-in-one for plumbing, HVAC, and electrical companies. I am super excited for this episode. This is a fascinating company and has been mentioned by no less than three other podcast guests to me, so I'm thrilled to sit down with Julian today.

    Julian and I talk about Nexstar's business model and ownership structure, which is really unique, how they help member companies, what the best-performing companies in their membership do, developing and maintaining a sharing-based culture, and so much more. Enjoy!

    Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.

    Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

    Links:

    Nexstar Network

    Julian on LinkedIn

    Timestamps:

    (00:03:40) The correlations between Clear, TSA Pre check & Nexstar

    (00:06:08) An overview of the Nexstar business model

    (00:15:21) What a typical year looks like for a member of Nexstar

    (00:24:43) Potential threats to the culture of sharing built at Nexstar

    (00:28:22) Scarcity vs. abundance mindset

    (00:32:39) Common themes across Founders thriving within Nexstar

    (00:37:53) Ways to test and use predictive analytics

    (00:40:37) How the market for businesses on Nexstar has evolved

    (00:43:59) Raising a competitor vs. fighting them

    (00:46:57) Customizing a service for larger-scale businesses

    (00:51:40) What's a strongly held belief you've changed your mind on?

    (00:53:28) What's the best business you've come across?


    Launch Series Ep.3: Diligence and Closing with Ryan Turk and Keith Gross - Ep.178 Jul 05, 2023
    Show notes

    I want to tell you about our audience survey we are currently running. These surveys help us create the best content for listeners and better understand your needs and interests. Thank you in advance for sharing your feedback, we greatly appreciate it. After 30 days we are giving $250 cash to 4 survey responders, just add your email at the end of the survey.

    Take the survey here: https://bit.ly/3QLBB1N

    Ep.178: Alex (@aebridgeman) is joined by Ryan Turk (@Ryan-Turk) and Keith Gross (@Keithmgross).

    This is the third episode in our Launch Series, a partnered episode series with Trilogy Search Partners and Pacific Lake Partners. This conversation focused on managing the due diligence process after a signed LOI with past guest Ryan Turk, CEO of Radiation Detection Company, and Keith Gross, Partner at Pacific Lake. This discussion touches on managing third parties, the importance of open and regular communication, the goals of different types of due diligence, and focusing on the issues that matter.

    Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.

    Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

    Links:

    Ryan on LinkedIn

    Keith on LinkedIn

    Pacific Lake Partners

    Radiation Detection Company

    Think Like an Owner Ep.110 w/ Ryan Turk

    Timestamps:

    (00:02:45) The objective of doing diligence

    (00:06:15) Deciding where to focus diligence

    (00:14:05) Having flexibility in your areas of focus

    (00:15:42) Pipeline management while in diligence or doing a deal

    (00:22:27) Managing investor communications & Board construction

    (00:41:42) Managing external parties

    (00:44:00) Confirmatory diligence

    (00:46:51) Keeping legal advisors focused

    (00:50:24) Managing seller relationships


    Sieva Kozinsky - Long-Term Thinking is an Advantage - Ep.177 Jun 27, 2023
    Show notes

    Ep.177: Alex Bridgeman (@aebridgeman) is joined by Sieva Kozinsky (@sievakozinsky).

    My guest on this episode is Sieva Kozinsky, co-founder of Enduring Ventures, a holding company founded in 2019 with 17 acquisitions to date. Sieva and I met at a dinner following the Berkshire Hathaway meeting in Omaha, his first time attending the meeting. A theme from our first conversations in Omaha that continues through this episode is long-term thinking being a huge advantage, and that compounding happens everywhere. Reputation, lessons, and learning - well beyond capital alone.

    We talk about Sieva's background as a founder and how it impacts his role at Enduring Ventures, how he discovered he is a better buyer than a builder, great companies and founders he's studied and taken lessons from, and much more. Enjoy!

    Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.

    Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

    Links:

    Sieva on LinkedIn

    Sieva on Twitter

    Enduring Ventures

    Founders Podcast

    Titan: The Life of John D. Rockefeller by Ron Chernow

    The Gambler: How Penniless Kirk Kerkorian Became the Greatest Deal Maker in Capitalist History by William Rempel

    Timestamps:

    (00:03:53) Belief Documents

    (00:08:39) Long-termism trends

    (00:11:22) Takeaways from the Berkshire Event

    (00:20:02) Helping employees & executives think and behave like an owner

    (00:25:44) Being a Buyer vs. Builder

    (00:32:36) Culture Index

    (00:35:24) The importance of having experience as a founder/operator to succeed at Enduring

    (00:44:18) Pareto Prinicples

    (00:53:45) Habits, tactics, and learnings from biographies on great founders and companies

    (01:08:14) What strongly held belief have you changed your mind on?

    (01:09:34) What's the best business you've ever seen?


    Mark Stiving - CEO's Guide to Pricing - Ep.176 Jun 20, 2023
    Show notes

    Ep.177: Alex (@aebridgeman) is joined by Mark Stiving (@Stiving).

    My guest on this episode is Mark Stiving. Mark is a pricing expert and consults with companies on developing stronger pricing and product positioning strategies. Our discussion today on pricing is wide-ranging from the purposes of pricing, value-based pricing, segmentation, and who's responsibility pricing is in an organization. What I loved about this episode is getting a distilled view on pricing based on hundreds of case studies over decades of work, giving tons of great lessons for the CEO listener.

    Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.

    Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

    Links

    Mark Stiving on LinkedIn

    Impact Pricing LLC

    Books by Mark Stiving

    Never Split the Difference by Chris Voss

    Invest Like the Best: Henry Schuck - Building Zoominfo

    Van Westendorp's Price Sensitivity Meter

    Timestamps

    (00:03:07) Mark's early career in pricing

    (00:11:09) The fundamental purposes of pricing

    (00:16:06) How to evaluate your product pricing, the CEOs role, and incentivizing Sales

    (00:26:12) Tools for Salespeople

    (00:28:14) Teaching Behavior in Sales

    (00:30:25) Practices for communicating with customers

    (00:36:44) The scientific process for determining the price of something

    (00:40:57) When to segment customers

    (00:48:30) Positioning plans for pricing within websites and calls

    (00:51:59) Companies that have stellar segmentation and pricing pages

    (00:53:56) Luxury Pricing

    (00:56:12) How to raise prices

    (00:59:33) SaaS Contracts

    (01:03:49) AI in Pricing

    (01:06:18) What strongly held belief have you changed your mind on?

    (01:07:39) What's the best business you've ever seen?


    Philip Hussey - Designing a Luxury Service Experience - Ep.175 Jun 13, 2023
    Show notes

    Ep.175: Alex (@aebridgeman) is joined by Philip Hussey (@philipdhussey).

    My guest on this episode is Philip Hussey, CEO of Outerland, a landscape maintenance, new build, and snow removal business in Cape Cod, owned by Chenmark. Philip took the CEO role through Chenmark's GVP program in January 2022. A concept he spends a lot of time thinking about that we discuss in detail is their focus on their internal customer, i.e., the Outerland team.

    They believe by serving and delighting their internal customers, they will do the same towards their external customers. I love the concept and think CEOs of any business can benefit from hearing their philosophy. We also talk about being the high-end service provider and what that looks like, recruiting for high-end and customer service-oriented companies that Phillip admires.

    Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.

    Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

    Links:

    Outerland

    Chenmark

    Philip on LinkedIn

    Timestamps

    (00:03:44) Outerland and executing a rebrand

    (00:08:11) Describing the ideal Outerland customer

    (00:09:58) How Outerland differentiates themselves

    (00:12:26) Building trust with customers

    (00:16:37) Recruiting talent

    (00:22:16) Internal customers

    (00:26:10) Off-season opportunities

    (00:28:58) Upsell strategies

    (00:32:05) Studying other companies that create "Wow" moments

    (00:43:28) Making sure Management gives a damn

    (00:46:20) What strongly held belief have you changed your mind on?

    (00:48:05) What's the best business you've ever seen?


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