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The YouTube Power Hour Podcast

NEW EPISODES EXCLUSIVELY ON YOUTUBE: https://www.youtube.com/@YourYouTubeCoach.

The YouTube Power Hour Podcast, hosted by Erika Vieira, is dedicated to sharing the journeys of today’s most popular beauty, fashion fitness and lifestyle YouTube creators and uncovering their secrets to YouTube success. The YouTube Power Hour Podcast is the first weekly interview series dedicated to revealing the keys to success on YouTube as well as providing an insider look into the lives of professional YouTubers. This top-rated iTunes podcast is dedicated to female YouTube content creators and has featured over 150 of the most popular and successful YouTube creators. The YouTube Power Hour Podcast is the #1 spot for any woman looking to start or grow their YouTube channel. In addition to interviews with YouTube creators, the show also features conversations with industry elites such as talent and business managers, online marketers, business professionals and entrepreneurs all sharing their business and growth tips for YouTube content creators.

Latest Episodes:

Newbie Success Reveals How to Get More Views on YouTube: Beauty and the Vlog Podcast 90 May 25, 2017

Show notes

Most influencers start a YouTube channel because they want to share something they love with the world. Best case, you eventually earn an income through your channel and your passion turns into profit. But the only way to grow your channel is by getting people to click on your videos. Today’s guest is new to YouTube, but she has already had much success. What are her secrets to getting more views?

Shea Whitney is an up-and-coming fashion and luxury YouTuber who started her channel in September 2016. With 30,000-plus subscribers, Shea has grown her channel quickly – all while being a wife and mother of two AND working full-time as an HR specialist. Shea loves to mix classic and trendy styles, and she is a collector of high-end, investment designer handbags.

Today Shea reveals how she discovered an in-demand niche, how she earns money with her channel, and the strategies she uses to get more views on YouTube!

Check out the show notes. Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

15 Advanced Tips for Awesome YouTube Titles: Beauty and the Vlog Podcast Episode 89 May 18, 2017

Show notes

Looking to spruce up your YouTube game? This podcast episode is all about the best tips you can use to craft amazing YouTube titles that help you get thousands of video views.

Check out the show notes here with all the detailed information.

How to Build Successful Relationships with Top Brands - with Beauty Blogger Amy Chang P2: Beauty and the Vlog Podcast 88 May 04, 2017

Show notes

As an influencer, the goal is to present yourself in a professional manner and get results when you reach out to PR reps for the brands you love. But it’s tough to know exactly what to say, especially if you don’t speak their language. Wouldn’t it be nice if there was someone with experience in both PR and beauty who could write a script, complete with PR terminology that would get their attention in a good way and help you build a lasting professional relationship?

Amy Chang is the founder and editor of BOND EN AVANT, a luxury beauty and lifestyle blog founded in 2016. Her brand seeks to provide thoughtful reviews and inspiring stories, while showcasing brands that uplift women. BOND EN AVANT boasts 7,000 unique visitors and 10,000 page visits per month.

At 19, Amy took a year off from college and worked as a makeup artist for Shiseido. When she returned to school in New York, Amy knew she wanted to pursue her passion for beauty, and studying PR allowed her to do internships with Loreal and few hospitality firms. After graduation, Amy worked in the consumer products division of an agency where she was responsible for dealing with the bloggers! But after a move to LA, she made the decision to become a content creator herself, tapping into her creativity to establish a blog where she has the freedom to write about products she believes in. Listen in as she gets granular about the process of building relationships with PR reps for brands and requesting specific product. She also offers great advice about negotiating your price for sponsored content and adjusting content to increase engagement on different social media platforms.

Check out the show notes. Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

How to Build Successful Relationships with Top Brands - with Beauty Blogger Amy Chang P1: Beauty and the Vlog Podcast 87 Apr 27, 2017

Show notes

So you want to work with brands, but it’s hard to know exactly how to reach out. Who do you contact in the first place? What should you include in that first email? Is there something you can do to stand out from the crowd? If only we could ask someone who’s worked with influencers at a PR agency exactly what they’re looking for…

Well you’re in luck, because today’s guest understands both the beauty community and PR. Amy Chang is the founder and editor of BOND EN AVANT, a luxury beauty and lifestyle blog founded in 2016. Her brand seeks to provide thoughtful reviews and inspiring stories, while showcasing brands that uplift women.

At 19, Amy took a year off from college and worked as a makeup artist for Shiseido. When she returned to school in New York, Amy knew she wanted to pursue her passion for beauty, and studying PR allowed her to do internships with Loreal and few hospitality firms. After graduation, Amy worked in the consumer products division of an agency where she was responsible for dealing with the bloggers! But after a move to LA, she made the decision to become a content creator herself, tapping into her creativity to establish a blog where she has the freedom to write about products she believes in. Listen in as she explains the best way to introduce yourself to PR reps for brands and how to establish enduring relationships with those reps. She also shares great tips on branding, developing your site, and harnessing SEO to grow your audience.

Episode Sponsor:

Make sure you check out our current podcast sponsor, GloProfessional. To be added to their PR list, make sure that you fill out the blogger interest form or to take advantage of the 15% discount (use code Erika15) check out my favorite products HERE.

Check out the show notes. Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

The Key to Establishing Your Brand with YouTube Veteran Stephanie Ledda AKA SMLX0: Beauty and the Vlog Podcast 86 Apr 20, 2017

Show notes

What do you represent? One of the most difficult aspects of establishing yourself as an influencer is finding that thing that makes you unique and leveraging your ‘superpower’ to stand out in a crowded field of YouTubers. The platform has evolved into a lucrative business, and that means your channel is its own brand. And when your personality matches up with a beauty brand, collaborations follow. Today’s guest is a YouTube veteran with a unique brand identity who is ready to share how her individuality as an influencer has led to some awesome opportunities.

Stephanie Ledda is a 26-year-old New York native with a passion for beauty and a unique eye for fashion. Her channel, SMLx0, has over 900,000 subscribers who look to Stephanie for inspiring hair, makeup and styling tutorials. She was a college student when she started her channel in 2009. A business management and marketing major, Stephanie enjoyed watching YouTube videos and decided to try it out herself. Using the webcam on her MacBook to make videos in her dorm room, she created celebrity-inspired looks and gained a modest following.

Stephanie considered YouTube a fun hobby, but she didn’t realize its potential to become a career until StyleHaul and the YouTube Partner Program reached out to her in 2011. After graduating from college, she tried to balance a traditional job in marketing at a bridal boutique with her channel, but quickly recognized that she couldn’t do both – and she really missed YouTube! Certain she could support herself through the channel, Stephanie quit her marketing job to pursue YouTube full-time. She definitely made the right decision, considering that she’s partnered with major brands like Schwarzkopf, Maybelline, Sephora, Ulta Beauty, and Tarte. Today she chats about sharing your personal life with your followers, the value of a degree, and how she chooses brands for sponsored videos.

Check out the show notes. Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

Reinventing Yourself and Your Brand with Food and Lifestyle Influencer Theodore Leaf: Beauty and the Vlog Podcast 85 Apr 13, 2017

Show notes

“How many fishtail braids can someone do before their eyes bleed?”

Chatting with today’s guest on Beauty and the Vlog is a master class in sharing your authentic voice. Prepare to laugh and learn from a lifestyle and food influencer who has been on YouTube since 2008, amassing 150,000 followers and 18.5M video views.

Theodore Leaf began his career – and his YouTube channel – as a stylist at Chris McMillan Salon in Los Angeles. Hoping to expand his client base, Theodore uploaded a demo video on YouTube, but had no intention of posting consistently to cultivate a following until he met and became friends with Michelle Phan.

Watching Michelle work and teaming up with her on projects for the For All Women Network (FAWN), Theodore got inspired to grow his own channel. He was able to capitalize on that social media presence to land network and cable gigs including Fashion Star and Secret Guide to Fabulous. But after a move to New York and a little soul searching, Theodore made the decision to shift the focus of his channel to lifestyle and cooking. He incorporated a vlog while attending culinary school, and thus began his quest to become the next Martha Stewart! Listen as Theodore shares the importance of being yourself, diversifying your online presence and capitalizing on the freedom provided by the YouTube framework.

Check out the show notes. Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

The BEST Skincare Tips You'll Hear Plus ALL About Mineral Makeup with Gloprofessional Apr 06, 2017

Show notes

In this episode of Beauty and the Vlog, I had the pleasure of getting to know one of our podcast sponsors a little better and also picking up some awesome tips related to skincare and makeup! I was able to chat with GloProfessional brand representatives, Anna De la Cruz, Director of Brand Development and Janeena Billera Senior Makeup Artist Educator. They shared SO many amazing skincare and makeup tips along with insight into their careers and how they landed their positions with GloProfessional.

YouTube Channel Q&A with Erika: Beauty and the Vlog Podcast 83 Mar 23, 2017

Show notes

Got a question? Erika’s got answers!

Whether you are curious about photo editing, growing your YouTube channel or connecting with brands, Beauty and the Vlog has you covered with a Q + A session in response to topics posed in the Facebook group.

Listen in to find out about common newbie mistakes and how to make your channel stand out from the crowd. And if you like this episode or have questions yourself, be sure to connect with Erika and let your voice can be heard!

Check out the show notes. Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

Secrets to Dominating Social Media with Thought Leader Trina Albus: Beauty and the Vlog Podcast 81 Mar 16, 2017

Show notes

Interested in working with brands you love, but not sure how to make that connection? Curious about how to develop a social marketing strategy to reach more people, but don’t know where to start? Start right here with advice from a crazy successful entrepreneur with a niche in the beauty space.

Trina Albus is the founder and president of Magenta, the premiere social media marketing agency for beauty brands. She has 20 years of experience in digital and has been acknowledged as a thought leader in the social marketing industry. Prior to forming Magenta Agency in 2011, Trina put her expertise in economics, math and statistics to work for technology and marketing groups at Price Waterhouse, Discovery Channel, Time Inc. and BeachMint.

During her time running social media for BeachMint in Los Angeles, Trina saw an opportunity to work with a number of beauty brands as well as the talent in the YouTube community. Her love of beauty and background in digital made the formation of Magenta Agency a natural next step, and now she is a regular advisor to prominent national brands and influencers.

In addition to running the agency, Trina also teaches social and digital marketing courses and presents regularly at conferences like Social Media Week, Beauty Biz Roundtable and Lucky Magazine Fashion and Beauty Blogger Conference. Today she teaches you how to cater your social marketing to your target audience and utilize metrics to post when that audience is most engaged. Listen and find out how to get your name on Magenta Agency’s list of core influencers!

Check out the show notes. Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

YouTube as a Happy Hobby with Hollie Forrest: Beauty and the Vlog Podcast 80 Mar 09, 2017

Show notes

Hollie Forrest is a 22-year-old full-time college student in California who started her YouTube channel three years ago. Her videos focus on drugstore makeup and to date, she has 103,000 subscribers and 12 million video views!

This time on the podcast, Hollie shares how YouTube has impacted her life in a positive way, helping her come out of her shell as she built relationships with her followers and peers in the beauty community. Listen and learn Hollie’s secrets to engaging her audience and standing out from the crowd!

Check out the show notes. Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

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