The YouTube Power Hour Podcast

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The Best Growth Hacks Every Influencer Needs to Know For Pinterest, Facebook and Instagram | Angela Lanter Nov 17, 2017

Show notes

Gaining popularity as a blogger or YouTuber doesn’t happen overnight. It takes hard work to put content out there consistently and have people notice you. Since Instagram started, the platform has helped content creators gain subscribers from all over the world. It’s a safe bet that gaining followers using a growth hack for Instagram would also give you a bump in followers on your blog and an increase in your YouTube subscribers as well.

“Facebook is like Pinterest, it’s so underused by bloggers.”

So, what’s a good growth hack for Instagram? Let’s find out from our guest, Angela Lanter. In this episode, she talks about her best growth hack for Instagram, her journey as a content creator, and a whole lot more!

“New platforms come out all the time and you don’t know what’s going to take off.”

Born and raised in Northeast Ohio, Angela took her first job as a hairstylist and makeup artist working at a small salon giving makeovers for Glamour photos at the age of 15. While in college, she continued to pursue her love of beauty by freelancing for proms, weddings, and other special events. Even after getting a “real job,” she continued to sharpen her beauty skills by watching YouTube tutorials at night for inspiration.

“I think YouTube will always be around.”

After many years of watching and learning, it was time to start creating her content. In February 2013, Angela launched “Hello Gorgeous” and, in October, her subsequent YouTube channel. By December, she was named as an official PopSugar Select Blogger and was featured as the #1 ShopStyle Lay Down Campaign Blogger. Recognizing her passion for Hello Gorgeous, Angela left her career to take it full-time. By providing her readers with fashion, beauty, and lifestyle tips, she hopes to help each woman feel and look her best inside and out.

“So much of fashion blogging nowadays has been diluted to just photos.”

Check out the show notes. Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

Why You Need to Plan and Schedule Your Blog Content as a Blogger and YouTube Creator | Nikole of HealthNut Nutrition Nov 10, 2017

Show notes

Do you randomly blog or post videos in your YouTube channel, or do you plan and schedule your blog content? Well, today we will learn from our guest why it’s far better to do the latter and take a look at all the benefits you can get by keeping track of trends, events and holidays, and keeping a content calendar of what you’re going to post and when.

Nikole is the face behind the popular health food and lifestyle YouTube channel, HealthNut Nutrition. She is a passionate "health nut" who inspires her viewers to live an active, healthy, and balanced lifestyle by showing how easy and delicious it can be. Her "healthified" versions of fresh and tasty dishes are guaranteed to make your taste buds dance and prove that healthy eating doesn’t have to be tasteless or boring!

“Let yourself be creative and find your own groove.”

Nikole’s philosophy is all about finding a balance that works for you. It’s about listening to your body, surrounding yourself with positive sources, limiting stress, and enjoying the foods you love. She doesn’t believe in dieting, calorie counting, low-fat, or sugar-free labels. She believes in taking a holistic and intuitive approach to living a healthy lifestyle both inside and out.

“You have to do what’s right for you.”

Nikole only started working full-time with YouTube this year, but already she’s had videos that definitely boosted her channel. She shares how important it is to schedule your blog content, have a reason behind your videos, have a bigger picture in mind. So, make sure you don’t miss out on this episode and listen in!

“Outsourcing and getting help from people is going to help grow your business.”

Taking the Leap to Do YouTube Full Time and How It Changed Her Life | Amanda Lee Nov 02, 2017

Show notes

If you could work on YouTube full time, would you take that leap of faith? Our guest, Amanda Lee, went with her gut and decided to do just that!

"It's kind of nice when what other people enjoy, and what you enjoy, lines up."

19-year old Amanda first started her YouTube channel when she was only 15 years old. She attended an art program in high school and, although art is definitely her number one passion, YouTube became a place for her to get away from art when it felt too suffocating. She started doing DIY and fashion and beauty videos and had about 60k subscribers when she graduated high school in August 2016.

As an artist, Amanda felt like she could do a lot more on her channel. So, she decided to take a year off from school and do YouTube full time. She then made the conscious decision to rebrand her channel and strategize her content. By January 2017, she hit 100k subscribers. And when she transitioned into art and started her bullet journals, they became so popular that she has now gained more than 400k subscribers and 17 million views.

"Find your groove, and once you do, it's enjoyable on both ends of the spectrum."

Amanda first started her channel to get away from art but now it's what her channel is known for. She has definitely come full circle and you can too! If you have something you love and that you're truly passionate about, you might want to take that leap of faith and do YouTube full time!

"You have to really love something and keep doing it without any guarantee of success in order for you to actually succeed."

Turning Your Passion Into a Profitable Online Brand | Amber of SweetAmbsCookies Oct 12, 2017

Show notes

What are you passionate about? Wouldn't it be amazing to be able to earn a living out of what you love to do? Has the idea ever crossed your mind? What is the secret to turning your passion into a profitable online brand?

"Even the stuff that didn't turn out great, it's always a learning experience."

Amber of SweetAmbsCookies started sharing her passion for cookie decorating on YouTube after realizing people were actually more interested in learning how she made her cookies than buying them. Her eye-catching cookie decorating videos became so popular she decided to stop selling cookies on ETSY and instead focus on teaching others how to decorate their own cookies through YouTube videos and in-person classes.

"I really think passion will show through and people will enjoy watching what you're doing."

Amber didn't originally set out to become a cookie decorating instructor, but she has always enjoyed baking and she's also an artist. By combining her two passions, she was able to create a profitable online brand that has allowed her the flexibility of working for herself as well as be able to help support her family by doing what she loves. Amber is a mother of a nine-month old baby and she is able to work full-time producing cookie decorating tutorials.

"It's nice not to have to rely on one single thing especially as it gets more difficult to reach people."

Amber has over 1.1 million followers on Instagram, almost 700k YouTube subscribers, and 75 million video views.! Let's be inspired by her success and create a profitable online brand of our own!

"There's nothing to lose by starting a channel and trying it out."

Why October is the BEST time for YouTube beauty PLUS 3 things you must do this month Oct 05, 2017

Show notes

October is the BEST time if you are a beauty YouTuber. Between Halloween, the Fall season, holiday releases and more, this is an amazing month to create lots of content. I detail why specifically October is the best month all year, backed by data, and the three things you need to do to capitalize on it!

Here is the playlist for our collaboration! Check out the videos and see what everyone is up to!

If you want to be part of the fun and make sure you can participate in the next collaboration make sure to join the Facebook group!

Here is the link to my video tutorial on using the Google Keyword Search Tool

The Best YouTube Marketing Tips in 2017 | Lifestyle Design Influencer and YouTuber Aileen Xu Sep 21, 2017

Show notes

As you might already know by now, anybody can start a YouTube channel, but not everybody becomes successful at it. It takes hard work and sometimes even a little bit of luck. In fact, when you think about growing your number of subscribers, you have to think creatively and not only as a content creator but also as a marketer. Luckily for you, in today’s episode, we’re talking about some of the best YouTube marketing tips in 2017. So, make sure to perk up your ears and listen as our lovely guest, Aileen Xu, shares with us how she’s been marketing her channel and her videos.

"Life is an art, make it your masterpiece."

Aileen is a lifestyle design YouTube creator and podcast host. Throughout college, she posted videos on YouTube just for fun. At that time, she was into music and so she would post videos of herself doing covers of songs. Later, she came up with the idea of sharing all that she’s learned about improving her life using the YouTube platform. She then made a new channel, Lavendaire, through which she empowers millennials around the globe to embrace their true potential and create their dream life.

"Consistency is super important on YouTube."

When Aileen decided to quit her day job to focus only on her YouTube channel, she said she took a leap of faith. She now uploads twice a week and has about 300k subscribers and 18 million video views. With the best YouTube marketing tips in 2017, you can get the confidence to make that leap yourself!

"Once you have momentum, you don't want to stop."

Why You Don't Need To Be an Extrovert To Be Popular on YouTube | ellebangs' Silvia Reis Sep 14, 2017

Show notes

"Don't try to be something you think people want."

YouTube is filled with bubbly and outgoing personalities who have become YouTube stars in their own right. However, having a YouTube channel is not exclusive for extroverts. If you have passion and knowledge to share, then what you actually have is the magic formula to become popular on YouTube!

One such popular YouTube influencer is Silvia Reis, who goes by the name ellebangs in her YouTube channel. She's a popular hair guru and a Redken trained hair stylist living in San Francisco who shares professional DIY tips about hair color, cut, and styling to help people get their dream hair while saving some money at the salon.

"Consistency gets people attracted."

Shy and reserved, Silvia's personality doesn't quite fit the mold of a typical YouTube influencer. However, because she's passionate about sharing her knowledge about hair, she started her channel with her husband about four years ago to teach people some of the things she learned herself going through cosmetology school and working at various salons in the Bay Area. She loves everything hair and makeup and thought YouTube would be a good way to engage with other like-minded people. Currently, Silvia has almost half a million YouTube subscribers and 49 million video views.

"The audience I have, I want it to be super genuine."

So, remember, you don't have to reinvent yourself in front of the camera and suddenly become super bubbly and super outgoing to become popular on YouTube. Stay true to yourself and people will embrace you for who you are!

"Don't try to be something you think people want."

Instagram Vs. YouTube What should you focus on | LoveSweatFitness Katie and Ryan Dunlop Sep 07, 2017

Show notes

Are you looking to embark on your very own journey to becoming a beauty, lifestyle, or health and fitness influencer? Most, if not all, influencers out there can be found on multiple social media platforms, the most popular of which are YouTube and Instagram. However, if you're someone who's just starting out, which social media platform should you get on first? Should you consider getting on both, or is it better to stick to just one? Instagram vs. YouTube – which one should you focus on more? Is it worthwhile to even compare the two? Our guests in today's episode may just have the answer for you.

"You have to have an element of free content."

Katie Dunlop of Orange County, CA is the creator of LoveSweatFitness, a women's health and fitness community focused on making fun and effective workouts accessible to everyone. After going through her own 45-pound weight loss journey, Katie has created a wonderful and motivating community, reaching more than half a million women through her social media pages and Hot Body Guides.

"Find a big topic and then create your own space inside that."

She first started Instagramming in 2014 to share more workouts and more inspirations to her students on the days when she wasn't teaching her fitness classes. A year later, together with her husband Ryan, they started the LoveSweatFitness channel on YouTube and have since grown their following to more than 200k subscribers. Listen to their story and be inspired!

"If you're determined and you're focused, you can get pretty good pretty fast."

The Best YouTube Tech Tips, Tricks and Equipment You Need to Know NOW | DIY Video Guy Caleb Wojcik Aug 31, 2017

Show notes

Are you wondering what would be the best YouTube equipment to use when starting a YouTube channel? Or, are you someone who’s looking to upgrade your work and give your videos a new look using different tools and technology? Whether you’re just beginning to set foot in the YouTube world or you’ve already been vlogging for some time, today's episode will surely provide you with a tremendous amount of great information.

In this episode, we’re going to hear from expert videographer, Caleb Wojcik, about the best YouTube equipment when it comes to making videos. He’ll also answer some of the most frequently asked questions by vloggers and YouTubers and share some practical tips and tricks about lighting, camera settings, and more.

"Quality can definitely set you apart."

After getting his first DSLR camera, Caleb started making videos and slowly taught himself how to make better videos and how to edit them. After some time, he finally decided to start teaching others the skills he taught himself. He now runs a video production company in San Diego, teaches solo video production on his website, and he is the teacher of multiple courses on filming & editing video.

"The more you educate yourself in the technology side of things, the better."

Caleb has been making videos off and on for nearly a decade now. In that time, he has filmed the National Hockey League, Major League Baseball, NCAA basketball & football, weddings, commercials, book trailers, and plenty of training videos for the web. So, if you’re looking for an expert to teach you about the best YouTube equipment, he’s exactly who you’re looking for!

The Secret to YouTube Success That You Need To Know | Raven Elyse Aug 24, 2017

Show notes

Success is something we all want to achieve but it’s not always easy to come by. You’ve probably heard many YouTube content creators talk about their stories, how they first started their channels, how they struggled, and how they eventually gained thousands of subscribers to finally achieve YouTube success. However, when you look at the sheer number of YouTube channels out there, you can definitely say not everyone becomes successful. So, what is the secret to YouTube success?
"YouTube was my guilty pleasure."
Luckily, the gorgeous and adorable Raven Elyse from Austin, Texas is sharing her own secret to YouTube success!

"Always, real-life experience is better than reading anything in a book."

Known for her transparency and her slightly sarcastic sense of humor, Raven often describes her life as #shambles. She first started posting DIY, hair, and makeup YouTube videos just for fun back when she was only a freshman in high school. By the time she graduated from college in 2015 with a bachelor’s degree in Fashion Design, she was already a full-time media influencer. Her channel has grown consistently over time and she recently reached over 500,000 subscribers and 41 million video views!

"I naturally came up and grew as YouTube grew."

How she did do it? What is the secret? Well, the secret is this: Being truly passionate about YouTube itself and not doing it for the money, fame, or views. Act as if YouTube will not pay you anything or get you any type of fame or recognition. You have to be THAT passionate about it, otherwise you will give up and/or burn out.

As for Raven, whether it’s through her YouTube channel, blog, Instagram, or Snapchat, her ultimate goal is to entertain, educate, and inspire others. That’s her passion. That’s her secret to YouTube success!

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