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The YouTube Power Hour Podcast

NEW EPISODES EXCLUSIVELY ON YOUTUBE: https://www.youtube.com/@YourYouTubeCoach.

The YouTube Power Hour Podcast, hosted by Erika Vieira, is dedicated to sharing the journeys of today’s most popular beauty, fashion fitness and lifestyle YouTube creators and uncovering their secrets to YouTube success. The YouTube Power Hour Podcast is the first weekly interview series dedicated to revealing the keys to success on YouTube as well as providing an insider look into the lives of professional YouTubers. This top-rated iTunes podcast is dedicated to female YouTube content creators and has featured over 150 of the most popular and successful YouTube creators. The YouTube Power Hour Podcast is the #1 spot for any woman looking to start or grow their YouTube channel. In addition to interviews with YouTube creators, the show also features conversations with industry elites such as talent and business managers, online marketers, business professionals and entrepreneurs all sharing their business and growth tips for YouTube content creators.

Latest Episodes:

YouTuber with 1+ Million Subscribers Reveals: How her Manager Stole Everything!!! Ft: Cassandra Bankson Oct 19, 2020

Show notes

Have you ever thought about hiring a manager or an agent? You’re going to want to listen to my interview with Cassandra Bankson, who had a cautionary tale about hiring a manager.

Cassandra put her trust in the wrong person who didn’t have her best interests in mind and whose values did not align with her own.

If you’re looking to hire a manager, make sure that they align with your core values, and for your own protection, make sure they aren’t controlling your finances. Make sure you interview several candidates, ask for references, do a background check, and figure out if they have values that align with yours and if they share the same goals as you.

The more stories like Cassandra’s are told, the less likely it will happen to another creator.

What did you think about Cassandra’s story? Let me know!

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Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE

👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

Skincare Influencer with 1+ Million YouTube Subscribers Spills the #1 Secret to YouTube Success with Cassandra Bankson Oct 15, 2020

Show notes

Cassandra Bankson is a skincare expert and medical esthetician with over 10 years of experience and with a YouTube channel and social media following of over 2 million people… but she doesn’t consider herself just an influencer. She considers herself an “Acne Warrior” on a mission to help others take actionable steps to embrace and care for their skin. Despite being bullied and made fun of for most of her life, suffering from body dysmorphia and depression, Cassandra’s remarkable mental health journey has helped her learn to love herself and spread the message that what is inside is what matters.

📝 Click HERE to check out the show notes!

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE

👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

Twin YouTubers Reveal What's Made Them Successful After 10 Years on YouTube with The Glam Twinz Kelsey + Kendra Oct 08, 2020

Show notes

Another YouTube Power Hour first! I’m delighted to welcome my first set of TWINS on the show! Kelsey and Kendra Murrell are the creators behind their social media empire The Glam Twinz. These gorgeous identical twin sisters discuss all things beauty-related on their channel. With perseverance and hard work, the twins have mastered social media and have impacted and encouraged millions to be the best versions of themselves! They currently have 686k youtube subscribers and 73 million video views.

📝 Click HERE to check out the show notes!

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE

👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

What does it mean to be yourself on YouTube? (it's not what you think) Oct 05, 2020

Show notes

This week I interviewed my first set of twins - the GORGEOUS Kelsey and Kendra, a.k.a the GlamTwinz, and they talked a TON about being authentic, and how they credit their authenticity to their success on YouTube.

So what’s so important about authenticity? People don’t come to YouTube to watch someone phony… that’s what television is for.

Your energy translates well on camera, and your viewers are going to sense it. If you’re not being authentic, or creating content that doesn’t truly speak to who YOU are, your audience will feel that. By being unapologetically YOU; by being who YOU are, you will form connections with your audience. If you’re too focused on pleasing people, or on creating something that doesn’t truly align with you, your viewers will sense it.

If you’re creating content that you love and that you are passionate about, your channel will be much more sustainable, and the passion you have for what you're doing will translate to your videos.

Were you inspired by Kelsey and Kendra? Are you ready to commit to authenticity?

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Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE

👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

What to Do if You Can’t Figure Out Your YouTube Niche Oct 05, 2020

Show notes

This week I interviewed one of my bootcampers, Trina Albus!

Are you struggling to find your niche? Having trouble finding something to focus on?

Here’s what you can do:

Figure out what your strengths are, what your experiences are, what you’re uniquely qualified to speak on. What makes you unique?
Who are you creating content for? Who is your audience? How old are they? What is their life experience like?
Look at your data: which videos do better? What is the subject matter of those videos? What are people watching the most on your channel?

By knowing who YOU are and who you are creating for, you can help narrow down what you should be creating.

Were you inspired by Trina? Are you ready to narrow down that niche? Let me know!

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Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE

👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

Bootcamp Student Trina Albus on How She Blew Up to 70k Subscribers Oct 01, 2020

Show notes

📝 Click HERE to check out the show notes!

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE

👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

The Biggest Takeaways from Hyram's Interview Sep 28, 2020

Show notes

This week I interviewed the amazing Hyram, who has taken the YouTube and TikTok scene by storm, growing over 3.5 MILLION followers in under 2 years.

Let’s talk about the 9 things Hyram did to grow his channel.

His New Year’s Resolution to make his channel a priority.
Being Innovative - it’s not JUST about being consistent.
He is informative AND entertaining. People WANT to keep watching
Finding a niche and sticking with it.
Consistent uploading
Leveraging trends and popular topics
He didn’t allow anything to get in his way: he STILL films on his cell phone!
Going viral when it made the most sense for his channel
Being AUTHENTIC

Were you inspired by Hyram? Let me know!

-----------

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE

👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

The TRUTH Behind Hyram's Meteoric Rise to YouTube Superstar: 3.5 million Subscribers in 2 years Sep 24, 2020

Show notes

I am THRILLED to welcome one of our most highly-requested guests to the show: Hyram! Whether it be critiquing celebrity skincare routines, giving brutally honest brand reviews, or reacting to one of his TikTok follower’s skin transformation videos, Hyram has established himself as an influential skincare content creator. With a combined following of 10 million, Hyram is dedicated to being an entertaining and trustworthy resource for skincare knowledge, growing from 100,000 to 5 million followers on TikTok in only 4 months. His primary goal is to empower viewers with skincare education, positivity, and a sense of social responsibility.

📝 Click HERE to check out the show notes!

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE

👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

3 Tips to Understanding your YouTube Audience for Better Content Sep 21, 2020

Show notes

Hey YouTube Power Hour Squad! Who’s ready for more YTPH episodes?

This week I interviewed Kimmy Hughes of She’s in Her Apron, and one of the things she really stressed was that her channel totally started to take off when she really started to focus on her audience, and this is starting to become a recurring theme on the podcast.

Understanding your audience is crucial to your success on YouTube, and the more you know them, connect with them, and understand what they want from you, the more likely they will be to keep coming back.

How can you understand your audience better?

Ask your audience and actually listen to what they have to say
Study your analytics and what they can tell you about how much people are watching your videos
Take what you are seeing in your analytics and create MORE of it.

-----------

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE

👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

How Studying Her YouTube Analytics Transformed Her YouTube Channel with Kimmy Hughes of She's In Her Apron Sep 17, 2020

Show notes

Kimmy is a supportive wife and mother to four wonderful children who started her YouTube channel, “She’s In Her Apron” in 2012. She has reached women all around the world spreading the message of P.O.P. (Progress Over Perfection). Now with over 45,000,000 views, Kimmy continues to share her homemaking life’s ups and downs, tips, and tricks that she has learned along the way. Kimmy’s passion is to help others see their worth and know they’re not alone in their homemaking journey.

📝 Click HERE to check out the show notes!

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE

👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

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