The Word From Mouth

Latest Episodes:

Variety in Podcasting Jul 12, 2018

Show notes

Three podcasts that illustrate the great variety of content and approaches in podcasting…

Rick Savoia of The Tech Jobcast (hints, tips and the latest tech job listings), Steve Adams of Mighty Blue on The Appalachian Trail (a journey on the way to thru-hiking the Appalachian Trail), and Philip Taylor of Money & Media Podcast (content marketing professionals, entrepreneurs, and exciting people making waves in personal finance and investing media), share their individual stories and approach to content and reaching audience–all recorded at the 2018 Podfest Multimedia Expo

Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

See omnystudio.com/listener for privacy information.

Podcasts, Platforms, and Copyrights Jul 05, 2018

Show notes

Copyrights and ownership for podcasts, the necessity for platforms to treat podcast content and RSS feeds as copyrighted content even if available to pull, and honoring the work the podcaster is doing with the standards and guidelines put forth. Plus, an interview with Gordon Firemark of “Entertainment Law Update”, along with the latest podcast and in-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

In this episode:

Example of Castbox reportedly removing links, republishing modified podcast feeds
Whats responsibility of platform carrying RSS feeds and right of podcasters to feeds
Podcasts protected by copyright law, period
The second you record or “fix” content, you have a copyright ownership, you do not have to register it, although that offer additional rights to register
Joint copyright ownership of everyone contributing
Differentiating trademarks from copyrights
Making copyrights available via feeds, but have different definition of what use permissions are
Changing ways show are presented and way show notes operate, and removing copyright notice – could this constitute intentional modification of a feed and therefore copyright violation?
Necessary to make sure you have permissions, especially if modifying RSS feed, as feed and audio are protected by copyright law
Implications to ability to generate revenue, track data and statistics accurately
Rights to consume, commercialize content requires direct consent for players
Creating collaboration instead of a kind of “land grab”

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In this episode:

An interview recorded at the 2018 Podfest Multimedia Expo withGordon Firemark of “Entertainment Law Update” podcast
The latest podcast and on-demand news from Podnews
MouthMedia Network CEO Rob Sanchez on copyright ownership for podcasts, the necessity for platforms to treat podcasts content and RSS feeds as copyrighted content even if available to pull, and honoring the work the podcaster is doing with the standards and guidelines put forth.

See omnystudio.com/listener for privacy information.

Part-Time Genius, Full-Time Podcast Success Jun 25, 2018

Show notes

A discussion with Mangesh “Mango” Hattikudur, one of the hosts of the highly successful “Part-Time Genius” podcast from How Stuff Works (receiving more than a million downloads monthly) and co-founder of Mental Floss Magazine, on what it takes to build and grow a podcast that’s able to compete in an increasingly crowded space, the state of the industry, and what shows are in development. Plus, an interview with Christian Brito of “Eat. Sleep. Fantasy – Fantasy Football Podcast”, along with the latest podcast and in-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

In this episode:

Hattikudur as a cofounder of Mental Floss Magazine, and after 17 years joining How Stuff Works to start the podcast “Part-Time Genius”
Bringing humor into serious topics, and a perspective of state on podcast industry
Treating all culture like pop culture, use bits of humor, how get people to pay attention
Humor as a way in such as the famous “swimsuit issues” of historical figures
Working with largest for profit company in the podcast space, as there are more people in the space it gets harder
The methodology of taking culture and treating it like pop culture
Word of mouth, creating true relationships with audience members, how authentic connections create evangelists
Having people on show to play competition would write a note to their mom about how smart they were, created word of mouth and shareability
Growing as fast as possible vs. paying attention to individual listeners
After 8 months went to 1 Million downloads per month
The idea to be selling back issues of Mental Floss at full price and why it worked
Creating new concepts, crime stories in works done from a different angle
Strategies for each new show, including getting local press
How it important to be patient for big change in life—slow growth is more valuable growth
Best ideas can always live on in different wasy with audience to connect
It’s natural to make mistakes — constantly trying to improve and be critical of what you did last and move forward
Can create friendship with audiences podcasting like no other medium
Make mistakes, learn from them, be friends with people
The competitiveness of the market, how press only moved the needle so much
How thethe fastest way to get people on your podcast is to be on a podcast

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In this episode:

An interview recorded at the 2018 Podfest Multimedia Expo with Christian Brito of “Eat. Sleep. Fantasy – Fantasy Football Podcast”
The latest podcast and on-demand news from Podnews
MouthMedia Network CEO Rob Sanchez talks with Mangesh “Mango” Hattikudur, one of the hosts of the highly successful “Part-Time Genius” podcast from How Stuff Works (receiving more than a million downloads monthly) and co-founder of Mental Floss Magazine, on what it takes to build and grow a podcast that’s able to compete in an increasingly crowded space, the state of the industry, and what shows are in development.

See omnystudio.com/listener for privacy information.

Why the future of podcasting must (and will) be different Jun 19, 2018

Show notes

A discussion with Sharon Taylor of Omny Studio, a podcast host in the enterprise space, on how the future of podcasting depends on changing the conversation. Plus, an interview with Joe Shortridge of “222 Paranormal Podcast”, and headlines from top news on podcasting and on-demand from Podnews…

In this episode:

Sharon Taylor of Omny Studio podcast host on playing in the enterprise space
The state of the podcast and audio industry – how today is both the best and worst time to be in audio
So many flocking to the space—and the rush of content not of the highest quality, and how there will be a filtering out of content that will rise to the top
Audio vs. podcasting as terminology
The conversations we’re having about podcast as a medium – logical extrapolation looking ahead and what it means for the future
The value of evergreen content or advertising and how it cannot jive with programmatic advertising
The implausibility of a enjoying a rapid explosive growth of listenership while preserving high end demographics
Why expansion means average numbers will go down
Looking long term – so we don’t end up in Catch-22 like the fashion industry
The need to not undercut the value of proammatic advertising while promoting evergreen, and get caught in hypocracy
New audiences can listen in new ways, and the diversity of nation will show up in listenership
Paths to monetization will change
Perspectives of change

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In this episode:

An interview recorded at the 2018 Podfest Multimedia Expo with Joe Shortridge of 222 Paranormal Podcast
The latest podcast and on-demand news from Podnews
MouthMedia Network CEO Rob Sanchez talks with Sharon Taylor of Omny Studio, a podcast host in the enterprise space, on how the future of podcasting depends on changing the conversation.

See omnystudio.com/listener for privacy information.

A call to action to experiment, share, and discover the future of audio Jun 11, 2018

Show notes

The need for the podcasting to grow and experiment, sharing what we learn, pushing the envelope, changing the way we deliver and seeing what works and what doesn’t, where can we go, and what can we do. Plus, an interview with Rich Casanova of Pro Business Channel studios in Atlanta with a new show (Non Profits Radio, as a giveback), and headlines from top news on podcasting and on-demand from Podnews…

In this episode:

A moment of revolution, a rapid change in ways of monetization, production, distribution, consuming content, and why we have to experiment to not be left behind
This is the time for innovation, to think about the future, place bets, see what happens
The need to grow by experimenting, share what we learn, push the envelope, change the way we deliver, and through that talk and see what works, and what doesn’t, and discover where can we go and what can we do
Avoiding going the way of the newspaper, and instead building the thing of the future
Where we’ll be in the future of podcasting, and why the reality is “unthinkable”
A very strong way to look at what we’re doing as entrepreneurs in the podcast space, by looking at why newspapers were not a sustainable business model built on scarcity of printing resources and access to print and quickly get information out to the people, relying on competitive advantage in production which is no longer valid given the Internet
In a normal state of time and society, a pragmatist describes the world, and radical talks about an alternate future
How a pragmatists shifts to talk about an alternate future and a radical is hanging onto the old ways, resulting in faith based growth strategies
For about 12 years, little technological innovation in podcasts, some experiments and tests, premium and wall gardens, testing different business models around a long form audio, no longer free access
As an industry, podcasting needs to be sure it is not on wrong side and holding onto a past and holding instead into a future
Programmatic advertising speeds up delivery of ads, but drives down how much money you can make, as the pot of money doesn’t change but an increase supply and lower revenue numbers results, which is what hit blogs
Working with targeted audiences instead of mass adoption and large audiences to work
The impact on ability to draw large audiences the more podcasts there are, as the number of podcasts rapidly expands
Trying to hold onto what this industry used to be may leave us behind
How iOS 8 may have changed what is possible in podcasting
We don’t know what the future will hold
A call to action to experiment to find the future

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In this episode:

An interview recorded at the 2018 Podfest Multimedia Expo with Rich Casanova of Pro Business Channel studios in Atlanta with a new show (Non Profits Radio, as a giveback)
The latest podcast and on-demand news from Podnews
MouthMedia Network CEO Rob Sanchez on the need for the podcasting row by experimenting, sharing what we learn, pushing the envelope, changing the way we deliver and seeing what works and what doesn’t, where can we go, and what can we do.

See omnystudio.com/listener for privacy information.

How the many micro Faustian deals we make affect podcasting Jun 04, 2018

Show notes

The need to pay attention to the many micro Faustian deals we regularly make which impact the nature, dissemination, and monetization of podcasts, an interview with Ashley Berges of “Live Your True Life Perspectives” podcast, and headlines from top news on podcasting and on-demand from Podnews…

Thinking about micro Faustian deals and podcasting
Inspiration from the book The Blockchain Revolution
How the baseline of chosen Standards has dictated the way content has grown
With the largest delivery mechanism being Apple, how podcasters are “stuck” with choices Apple makes, including the way they chose to grow in this area
Manual advertising insertion is necessary because not a lot of choice, and a look at the growth of programmatic ad entities
Deals to service providers
Thee are many ways to monetize shows but you have to go externally from players, which decreases the number of individuals engaging with montizations opportunities
Falloff in engagement is lost revenue
The flood of attention will impact the way people create and consider podcasts
Business-focused podcasts, and relying on actions with low conversion rate
Starting to grow tool sets and take away deals we’re making for largest distribution that take away options
Building growth mechanisms that allow us to stop giving away ownership of the medium, and the future ways and tools providing control over ways we can create and disseminate content with maxiumum choices over the vision of our content
Being aware of the deals we make all the time
Editing a certain way, including/not including certain content based on available of technical abilities and delivery systems, and whether internal or external to players
Creating content shaped by reaction to external forces vs. from internal intent

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In this episode:

An interview recorded at the 2018 Podfest Multimedia Expo with Ashley Berges, host of the “Live Your True Life Perspectives” podcast
The latest podcast and on-demand news from Podnews
MouthMedia Network CEO Rob Sanchez on the need to pay attention to the many micro Faustian deals we regularly make which impact the nature, dissemination, and monetization of podcasts

See omnystudio.com/listener for privacy information.

The problem of continuing friction for new podcast listeners May 29, 2018

Show notes

Thoughts on adoption rates of podcast players and reducing friction for new podcast listeners, an interview with podcast veteran, consultant and Head of Content for podtopod Mathew Passy, and headlines from top news on podcasting and on-demand from Podnews…

The adoption rate of podcast payers and how people think about them
Most players are so difficult to search with
Google’s podcast player will likely capture people who aren’t as adopted to podcasting
“Search and response” people are not the same as superfans
Radio show Car Talk was a favorite and nothing has captured Sanchez since the same way
Transitional listeners – testing podcasts, just came over from radio, new to podcasting – it is a different experience
Most players are encapsulated in apps, not a lot of ways to listen without investment of time or money in adopting
Adding a player often feels like a purchase
New listeners may not be sure how this is different than other mediums
The cult-like nature of podcast industry feels exclusive in a way that pushes away people who are new to podcasting
The problem with newcomers not realizing there is a native podcast app on the iPhone
The importance of the podcast industry thinking about what we’re describing, and — is it just radio on demand?
The level of intimacy matters – radio being a push mechanism and a podcast being a pull mechanism
How do we get people to enjoy light experiences before they fully adopt to create less friction?
The podcasting industry is in a bubble that hasn’t hit fully mainstream despite the large numbers
Entire segments of the population still need to adopt podcasting and be trained

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In this episode:

An interview recorded at the 2018 Podfest Multimedia Expo with podcast consultant and podtopod Head of Content Mathew Passy
The latest podcast and on-demand news from Podnews
MouthMedia Network CEO Rob Sanchez on adoption of podcast players and the problem of continuing friction for new podcast listeners

See omnystudio.com/listener for privacy information.

A call for connection amongst podcasters May 22, 2018

Show notes

Why mindshare and community amongst podcasters is important, an interview with “Jemmy” Legagneur of the “Finding Florida” podcast and making a show more about the listeners and as a jumping off point for a network, and headlines from top news on podcasting and on-demand from Podnews…

Reflecting on Audioboom in possible danger, mergers, acquisitions, and other recent news
The idea of community in podcasting
Favorite moments in podcasting
Value in in-person side of recordings and of industry
A moment of personal connection and testing boundaries at a recent event
Being able to share ideas and thoughts for growth
The importance of the off-mic conversations, and what you’ll say off-mic that may have different truth
Coming together as community
Great podcast conferences, podcasts about podcasting, and even Meetup groups already
A need for unstructured conversations in the podcasting industry
More bets are being placed on the future pot podcasting
A need for ‘standing’ informal gatherings like breakfasts or coffees
Seeing what will come in coming months
A moment for people to change the way they consume and touch the world around them
Play must also be a part of what we do
The need to try new formats that support the experiment
Keep in mind the human side of what we do, we chose to connect because we want that other person there
We want to share the world with others

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In this episode:

An interview recorded at the 2018 Podfest Multimedia Expo with “Jemmy” Legagneur of the Finding Florida podcast
The latest podcast and on-demand news from Podnews
MouthMedia Network CEO Rob Sanchez on a call for connection amongst podcasters

See omnystudio.com/listener for privacy information.

Acquisitions, consolidation, and subscriptions in the podcast marketplace May 16, 2018

Show notes

Monetization models in podcasting, why a $40M investment was made in a subscription service, why public radio stations banded together to buy an open platform, an interview with Hilda Labrada Gore of the Wise Traditions podcast on how she crossed the 1 Million download milestone, and headlines from top news on podcasting and on-demand from Podnews…

Consolidation in the podcast marketplace
How Pocket Casts and Luminary Media are heading in opposite directions
Luminary Media’s walled garden subscription approach
Can a paywall protected podcast player succeed?
How paywalls might be working in kids and comedy podcasts, going for rich and deep experience play
Why advertising may not be the future of monetization for podcasts
Advertisers counted on evergreen presence, but with programmatic advertising that ends up being taken away
Mixcloud receives $11.5M, and what that means
Accuracy in subscription-based platforms, splitting revenue stream up proportionally, how these are complex issues
Major players skewing revenue results for smaller artists improperly diluted
A lot of new money in the space, people seeing money on the wall, people throwing money at things that seem familiar
Gimlet becoming more of a media company
“Alex Inc.” TV show cancelled, how it is a commentary on actors vs. concept, seeing meta conversations about podcasting so not necessary play with wider audience, why the space may not be mature enough to have self reverential content
Can anyone make a subscription model work for a $40M investment?
How the cost of acquisition will climb

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In this episode:

An interview recorded at the 2018 Podfest Multimedia Expo with Hilda Labrada Gore of the Wise Traditions podcast
The latest podcast and on-demand news from Podnews
MouthMedia Network CEO Rob Sanchez on acquisitions, consolidation, and subscriptions in the podcast marketplace

See omnystudio.com/listener for privacy information.

Why podcasts will prosper by building communities, not just audiences May 08, 2018

Show notes

Why data matters big-time for podcasters serious about competing in fast-moving environment, why quality and engagement will be crucial, and why the fact that podcasting is having a big moment — and new big players with deep pockets are on scene — both require podcasters to pay attention to the network effect of having a tribe. Plus an interview with William Hung (of “American Idol” fame) on his new podcast “From Fear to Courage”, and headlines from podcasting and on-demand from Podnews…

The shift where rich content in podcasting is having a moment, and audience size is swelling, with attention driving toward long form audio
Brands, influencers, and journalists are taking notice
Podcasting is now similar to the wave of early blogging which became simply a part of business
How fragmentation is dangerous with content
The quality of product is foremost important, and producers can no longer get away with subpar content if serious about competing
The way content quality expectations are changing
Why data does indeed crucially matter for podcasting to prosper
Live events and other interactions allow a profiling of audiences insights into who is paying attention and what they care about
Quality and engagement will rule and resonate
How community can grow podcasting independent of digital presence
The network effect of having a tribe
How helping people motivates them to be there for you and support and engage with a podcast
People who care about you and want you to succeed because you wanted them to succeed first, they will always be there for you
The seed of community is wanting to help someone be better
The value of not charging ticket prices for events, but instead inviting people who will want to participate
New players with big pockets and high quality content requires us to up the game

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In this episode:

An interview recorded at the 2018 Podfest Multimedia Expo with William Hung on creating his new podcast “From Fear to Courage“
The latest podcast and on-demand news from Podnews
MouthMedia Network President Pavan Bahl and CEO Rob Sanchez on why building communities is crucial to the future of successful podcasts

See omnystudio.com/listener for privacy information.

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Three podcasts that illustrate the great variety of content and approaches in podcasting…

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Thoughts on adoption rates of podcast players and reducing friction for new podcast listeners, an interview with podcast veteran, consultant and Head of Content for podtopod Mathew Passy, and headlines from top news on podcasting and on-demand from Podnews…

In this episode:

Why mindshare and community amongst podcasters is important, an interview with “Jemmy” Legagneur of the “Finding Florida” podcast and making a show more about the listeners and as a jumping off point for a network, and headlines from top news on podcasting and on-demand from Podnews…

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Our TOPPODCAST Picks

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The Word From Mouth

Three podcasts that illustrate the great variety of content and approaches in podcasting…

In this episode:

In this episode:

In this episode:

In this episode:

In this episode:

In this episode:

In this episode:

In this episode:

In this episode:

Thoughts on adoption rates of podcast players and reducing friction for new podcast listeners, an interview with podcast veteran, consultant and Head of Content for podtopod Mathew Passy, and headlines from top news on podcasting and on-demand from Podnews…

In this episode:

Why mindshare and community amongst podcasters is important, an interview with “Jemmy” Legagneur of the “Finding Florida” podcast and making a show more about the listeners and as a jumping off point for a network, and headlines from top news on podcasting and on-demand from Podnews…

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