The Wellness Business Podcast

Latest Episodes:

EP12: How Facebook Livestream transformed Angie's Wellness Business from Struggle to Success Sep 05, 2017

Show notes

In this episode, Karen and Kathleen chat with Angie Jones, of Healthy Angie

about how using the Facebook Live Stream feature has completely changed her business. Angie discusses her overall strategy, how she prepares for, and the side benefits her business has noticed after using the Live Stream feature.

Overall Strategy

Just do it! Don’t be afraid of going live. Your streams don’t have to be perfect, it’s all about being yourself. Worst case scenario, delete it afterwards!
Be consistent when it comes to your live streams. Try and find a day or time each week and stick with it.
Promote it ahead of time. This is when I’ll be live streaming, and this is what I’ll talk about. Promoting it ahead of time lets your followers know when to tune in AND holds you accountable to follow through.
Don’t worry about how many people join in on the live portion of your video.
Repurpose the content! That one video can turn into a weekly email, a weekly blog post, and be shared across various social media pages, keeping your business in your customer’s minds.

How to Prepare:

Know your opening line. You only have a few seconds to capture the attention of a potential customer. Know your opening hook and have it prepared.
Have an outline nearby to guide you. Place any products or props you want to show in the area ahead of time.
Don’t rehearse too much, it’s not about being perfect, but about being you!
Know your closer and your call to action, the ending is just as important as the beginning.,
Remember your video will have two audiences, the live audience and the replay audience. Make yourself accessible to both.

Side Benefits:

Gaining self confidence in who you are and what you stand for.
Client’s reaching out more often via message or email, they have a better feeling for who Angie is now and are more comfortable reaching out to her.
Angie’s email list has more than doubled!

Take a look at Angie's Facebook page, and see her past live streams. Download the Free Facebook Live Stream Checklist Here.

Weekly Action Items:

Download Free Facebook Live Stream Checklist.

Take Angie’s lead and create a live stream for your business this week.

EP11: The Importance and Methods to Building an Active Email Subscriber List Aug 29, 2017

Show notes

In this episode Karen and Kathleen discuss the importance and methods to building an active email subscriber list. They break down the process into easy digestible steps so to not overwhelm you. Getting people on your email list is critical to allowing them to get to know you and the services you offer. You’ll learn why having an active list can generate 38 to 1 dollars spent on email marketing. If you aren’t using email marketing to grow your business, drop everything and listen to this episode! You’ll learn why social media is part of the strategy but how email marketing allows you to own the contacts on your list. This episode is jam packed with knowledge nuggets! You’ll learn the top 3 reasons you need to build an email list, how to start building your list, how to generate leads, how to automate s you can sell while you sleep, and how to increase email deliverability – increase open rates. Four steps to build a powerful email list:

Step One: Provide an awesome free resource to entice someone to sharing their email address with you

Step Two: Offer services in a follow up email sequence

Step Three: Promote your freebie on social media

Step Four: Rinse and repeat!

Action Steps: Figure out what freebie you can offer in the next 7 days – Share your ideas in The Wellness Business Podcast Facebook Group

Freebie – Signature promotional giveaway outline ßHow to create a free offer that captures attention!

EP10: How to Use a Short-Term Coaching Program to Generate $5k in 30 Days Aug 22, 2017

Show notes

In this episode Karen and Kathleen are joined by Amy Lippmann founder of http://marketingforhealthcoaches.com/ to discuss how to use a short-term coaching program to generate $5k in 30 days.

Amy shares the six reason you should have a short term programs in your health and wellness business. You’ll learn why short term programs get your clients more motivated and committed and will help get them results faster. Find out how short group programs can help you get your feet wet, build rapport with clients and are how easy they are to lead. If you are interested in exposure and buzz build momentum and feel like a professional this episode is exactly what you need!

You’ll learn:

Six reasons to build short term programs
How to beat the dreaded “Imposter complex”
4 step process to develop your short term program
Setting realistic goals for your short term program

Amy’s Four Step Process:

Step One: Give some immediate results. Focus on a specific phase of the journey to create momentum but not trying to solve all of their health issues.

Step Two: WOW your clients. By providing incredible value and support allows you to be more personal and leaving your participant wanting more.

Step Three: Hinting at your private coaching. Let clients know you have longer and more involved programs available!

Step Four: Offer a bonus 30 min consultation. These take place after the program has ended and can lead to longer term relationships with clients.

http://marketingforhealthcoaches.com/

Freebie: Private 30-Minute Consultation -  marketingforhealthcoaches.com/wellnesspodcast

EP09: The Pinwheel Effect - The Key to Structuring Your Programs & Services for Increased Sales Aug 15, 2017

Show notes

In this episode Karen and Kathleen share what they call the pinwheel sales framework. This technique can help you to structure your programs, products and services in a way that they can work synergistically with one another to better support your clients and increase revenue. Let's talk about what the pinwheel sales framework is and why structuring your offers this way is the key to making more sales! Learn how to decide which offering should go in the center of your pinwheel and which offers can support and compliment your core offer. You'll get specific insight into examples of successful pinwheel business models like Amazon and Dollar Shave Club and also get a step by step breakdown on how you can implement this technique in your health and wellness business.

Let's take a quick look at how to get started with your pinwheel:

Step 1: Make a list of all the things you offer. Step 2: Determine which program, product or service on your list is your main offer. (This is what will be supported by the pedals on your pinwheel.) Step 3: Brainstorm what would make great supporting options. Step 4: Put together your own pinwheel framework in a way that would appeal to your ideal client.

Check out the pinwheel sales framework worksheet at http://wwwthewellnessbusinesspodcast.com/episode9 and increase the value you provide while offering greater support for your clients.

Share your ideas for pinwheeling your health and wellness business on The Wellness Business Podcast Facebook Page <-----

EP08: Must-Know Legal Tips To Stay Compliant and Avoid Fines with Lisa Fraley Aug 08, 2017

Show notes

In this episode, Karen and Kathleen welcome Lisa Fraley, an acclaimed attorney, legal coach, speaker and #1 Best Selling Author. Lisa shares some legal love as they discuss need to know legal topics to empower and protect your health and wellness business from liability. You'll learn how to utilize written client agreements, terms of use, liability insurance, and much more. Lisa shares the 5 words you don’t want to use unless you’re a licensed medical professional. You'll hear great insight on laws pertaining to gathering a client’s personal health and recommends instrumental resources like the Center for Nutritional Advocacy who monitors dietetic law. Want to know what to research to stay within the laws and avoid being fined or shut down? Lisa has created DIY legal templates designed to help protect and support holistic practitioners and fitness professionals with ease. Special Listener Bonus: Lisa is offering her 7 days to get legally enlightened e-course for free. Do not consult another client until you listen to this episode!

Lisa’s book Easy Legal Steps…that Are Also Good for Your Soul: 7 Steps to go from Stuck & Scared of the Law to Confident & Empowered can be found on Amazon.

www.lisafraley.com

www.nutritionadvocacy.org

Lisa’s free course:

7 Days to Get Legally Enlightened mini e-course

NOTE: Use coupon code WELLNESS to get this course for FREE (A $197 value)

EP07: Build Your Wellness Business Using the POWER Business Model Aug 01, 2017

Show notes

In this episode, Karen and Kathleen talk about creating systems in your wellness business. You'll find out how to simplify what you should be doing each week, what actions actually matter, and how to move the needle on your business. Take the POWER back and learn the power business model! P- Program - Make sure you have a low priced program that curious potential customers can try out your services. O- Optin - Have a piece of content that someone can download for free, simple and scannable. *The most popular free downloads are currently templates and checklists W - Website - where your ideal clients can find you and learn more about you. You have as little as 2-12 seconds to make an impression. Karen and Kathleen tell you exactly what pages you must have on your site! E - Email Management System - Using premium email platforms with features like automation to stay connected and inform your customers automatically. R - Ramp Up to Weekly Content - being consistent ensures you don't end up in spam. Karen and Kathleen share some strategies to keep creating and sharing content. Download The POWER Business Model Checklist here

Karen’s favorite Email Marketing Service: Aweber

EP06: Solutions to the 3 most common fears holding you back in your wellness business Jul 25, 2017

Show notes

In this episode Karen and Kathleen talk about eliminating fear from your mindset and not letting it limit your business growth. You'll learn how to avoid stall tactics, how to start conversations about your services, confidently send it out consistent weekly content, and break free from the "Do I know enough" trap. You'll learn the importance of practice clients and how to test your system as well as how to choose the right free client. How health and wellness professionals are using mainstream media to educate potential clients, turning your "elevator pitch" into general conversation. You'll learn why unsubscribes are good for your business and how to manage the frustration of seeing your email list fluctuate. You'll learn how to handle answering questions you don't know the answer to and how to not suffer from imposter syndrome.

http://www.thewellnessbusinesspodcast.com/episode6/

EP05: The 3-Step Formula for a Successful Launch Jul 18, 2017

Show notes

In this episode Karen and Kathleen sit down with Lori Kennedy, founder of the wellness business hub to discuss the perfect formula for a successful product, program, or service launch. Lori is a mom, nutritionist, lady boss, and brains behind the wellness business academy.Lori breaks down the key elements for a successful pre launch, live launch, and post launch of your product. You'll learn why you need a content calendar, how to use Facebook Live during your pre-launch, why you should "edu-tain" your audience, and maximizing you real time availability. Learn how to use So That/Which Is to attach benefits to your clients success, making associations with symptoms and much, much, more!

Program Launch Guide (55 page step-by-step eBook)

https://www.facebook.com/thewellnessbusinesspodcast/

EP04: 6 Steps to Increase Email Deliverability so You Don't End up in Your Subcriber's SPAM Folder Jul 11, 2017

Show notes

In this episode Karen and Kathleen interview Dawn Marrs founder of marrsmarketing.com. She helps entrepreneurs implement powerful automation strategies to grow scalable businesses and maximize your personal freedom. If you have an email list that needs an automation plan you do not want to miss this episode. Dawn breaks down six steps to make sure your emails don't end up in your potential customers spam folder. You'll learn powerful email sequences to create, how to provide added value, why you want replies, making clear call to actions, using "the cliff-hanger", and why you should never use an emoji in you subject line. Listen up because your are going to hear how to crate a 45 day (6 week) follow up sequence. If you have a product or service, you do not want to miss this episode!

Free Email Follow-Up Checklist

www.marrsmarketing.com/wellness

Lead Capture Page and Email Marketing Resources Mentioned

EP03: How to Find Your Ideal Clients on Facebook Jul 01, 2017

Show notes

In this episode, Karen and Kathleen teach you how to transform your email list into paying clients using Facebook, using Facebook groups, and Facebook Live videos to grow your brand. This episode is an inside look at how powerful Facebook can be to target an audience using interests that pertain to their lifestyle. They give you a step-by-step outline to take action after the episode. Learn how you can use the Audience Insights tool to figure out where your ideal client is spending time online. Find out the secrets of joining groups to investigate what people are talking about and becoming a resource for your ideal client. Learn why you should start a Facebook group and how you can make sure its a consistent and quality group to represent your brand. Overcome the fear of putting yourself out there with Facebook Live videos and create bonds with ideal clients. Find out why this is a cutting edge way to add value and share information.

Watch the Audience Insights Training Video and take the Facebook List-Building Challenge!

Audience Insights Training Video:

https://vimeo.com/193726619

5 Day Facebook List-Building Challenge:

http://www.karenpattock.com/fbchallenge

Health Coach Peer Support Group:

https://www.facebook.com/groups/healthcoachpeers/

https://www.facebook.com/thewellnessbusinesspodcast/