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    Arts

    The Wedding Biz – Behind the Scenes of the Wedding Business

    Andy Kushner offers an inside look behind-the-scenes of the wedding and event world for both industry experts and bridal couples by featuring in-depth and transformative conversations with event industry icons. The Wedding Biz is also the only global platform of its kind to serve the business development needs of wedding and events professionals. As the host, Andy interviews the most prolific thought leaders and talent, taking you behind the curtain and revealing their personality, character, passions, and secrets to their success. Andy’s powerful, yet casual and comfortable interview style gives you access to the authentic story each of these incredible industry leaders has to share. The Wedding Biz podcast is your opportunity to really get to know the amazing personalities that endlessly elevate the world of weddings and special events.

    Advertise
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    Latest Episodes:
    179 THE NEXT LEVEL: SEAN LOW Discusses DAVID ADLER, CEO of Bizbash Media: A Guide to Collaboration Artists Aug 21, 2019
    Show notes

    In this episode of The Next Level, Andy Kushner and Sean Low, Founder and President of The Business of Being Creative LLC, chat about David Adler's interview on the Wedding Biz. Seans' consulting firm is focused on providing practical advice to those in the business of being creative, his client list includes many of the biggest names in the wedding and design industries.

    Listen in as they discuss David's comments on social engineering, his insights on augmented reality, radical humanization and code switching. The idea that events are like standing around the water cooler or going to the town square. And hear about his philosophy on how we, in the event business, are "collaboration artists." You might just learn something from this episode that you didn't know so sit back, relax and enjoy.

    Show Highlights:

    • [00:51] Welcome back to the show Sean!
    • [02:09] Andy chats with Sean about David Adler.
    • [02:55] Sean discusses his take on David's ideas of collaboration artists and social engineering.
    • [03:56] Andy and Sean agrees that David's thought that you can stretch the use of events to market is spot on.
    • [05:45] Sean likes what David said about using an event like the new town square to get together with people one on one.
    • [08:28] Andy speaks to us about augmented reality and how that is the future of technology.
    • [11:20] Andy and Sean discuss the idea of radical humanization, staying in touch socially face-to-face.
    • [13:08] Do you like the idea of code-switching? The ultimate marketing?
    • [14:40] Sean thinks networking is a term that should not be used anymore, just be there and listen to people.
    • [17:18] They both agree with David when he talked about choosing to yourself get out there and make a difference, do what you can do.

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Title Sponsor: This episode is sponsored by Kushner Entertainment

    www.Kushnerentertainment.com

    David Adler

    Bizbash

    Bizbash on Instagram

    Bizbash on Twitter

    Bizbash on Linkedin

    Bizbash on FB

    Gather Geeks on ITunes

    Gather Geeks on Soundcloud

    This Week's Guest Co-Host, Sean Low, Founder and President of The Business of Being Creative, LLC

    The Business of Being Creative, LLC

    The Collective

    Sean Low on Twitter

    Sean Low on Linkedin

    Sean's Episode on The Wedding Biz:

    https://theweddingbiz.com/sean-low-business-creative/


    178 DAVID ADLER - CEO, BizBash Media: A Guide To Collaboration Artists Aug 19, 2019
    Show notes

    Andy is excited to welcome, David Adler, CEO and Founder of BizBash Media, a resource marketplace for event organizers of all types and the host of a podcast called Gather Geeks.

    In this episode, David chats about how he got started in the media world, the magazine he started when he was 21, the idea behind BizBash and how technology is changing the way people look at events. David talks about his dad Warren Adler, author of "The War of the Roses", and the business model he used for BizBash.

    Listen in as David describes events he has gone to and how he believes event planners are really collaboration artists that get everyone and everything together in one place. He has a unique take on technology, augmented reality, and radical humanism that you won't want to miss, as well as informing us as to what's coming in the near future for the event industry and how it will be transformed. So, tune in, sit back and enjoy.

    Show Highlights:

    [01:50] Welcome to the show David Adler!

    [02:52] David tells us about his business and what he does.

    [03:18] He believes that event organizers of any type are collaboration artists.

    [03:58] David gives insight on how he got started in media.

    [04:45] His father Warren Adler is the author of "The War of the Roses."

    [06:18] Did you know at a young age what you wanted to do with your life?

    [08:20] At 21, David started a magazine called Washington Dosier.

    [10:28] What did David learn during his time at the magazine?

    [12:25] Where did he learn about events?

    [14:08] How did David get the idea for BizBash? What did you use for your business model?

    [16:47] Andy and David discuss the meaning behind his quote and how iPhones enhanced the revolution of events.

    [19:08] Events are the new town square where everyone meets.

    [20:35] David tells us what ChatBots are and how they are used.

    [22:39] How does augmented reality affect the event industry?

    [24:03] What is radical humanism? How does that change what we do and think?

    [27:24] How do you keep up with all of the changes in technology?

    [30:25] To be an innovator, you can't let what people think stop you from what you want to do.

    [32:21] Be yourself at events and if you do you will have more fun and your business will benefit.

    [34:05] David talks about Gather Geeks, a podcast for the event industry.

    [35:56] David's final thoughts about collaboration artists.

    LINKS & RESOURCES

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Title Sponsor: This episode is sponsored by Kushner Entertainment

    www.Kushnerentertainment.com

    David Adler

    Bizbash

    Bizbash on Instagram

    Bizbash on Twitter

    Bizbash on Linkedin

    Bizbash on FB

    Gather Geeks on ITunes

    Gather Geeks on Soundcloud

    Mentioned during the interview:

    Masterplanner

    Eventleadership

    Good Shuffle

    Warren Adler

    Alex Pentland

    Ray Kurzweil

    Tim Chi

    Andre Maier


    177 THE NEXT LEVEL: JENNIFER STEIN Discusses SEAN DE FREITAS, Founder of Designs by Sean: From King of Carnival to King of Design Aug 14, 2019
    Show notes

    In this episode of The Next Level, Andy Kushner and Jennifer Stein, Co-Founder and Editor in Chief of Destination I Do Magazine, discuss Sean De Freitas's interview on the Wedding Biz. Jennifer was recognized as one of the top 35 entrepreneurs under 35 by the Arizona Republic and has over 19 years of experience in business and publishing. If you are planning a destination wedding and need ideas this magazine, and Jennifer's blog, is where you should start.

    Listen as they talk about Sean's designs, events, and a wedding story you won't want to miss. They chat about losing focus on your business, feeling burned out and what you can do to get the spark back, how you can make it new again. If you listen closely you might hear a tidbit you can use next time you are feeling overwhelmed and ready to quit.

    Show Highlights:

    • [00:59] Welcome back to the show Jennifer!
    • [01:55] Andy chats with Jennifer about Sean De Freitas.
    • [02:50] Learn Jennifer's thoughts on Sean and his designs.
    • [03:40] Andy and Jennifer share their feelings on a story Sean told about a wedding he did.
    • [08:13] Jennifer talks about how her business has evolved and continues to do so.
    • [10:58] Sometimes when working with a client, new ideas surface and the whole idea can change.
    • [12:35] Andy and Jennifer discuss what happens when you feel burned out in your career, what can you do to make it new again?
    • [17:10] You have to be uncomfortable in order to meet your real potential.

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues!

    Sean De Freitas

    http://www.designsbysean.com/

    http://www.designsbysean.com/overview.html

    https://www.facebook.com/public/Sean-De-Freitas

    https://www.instagram.com/designsbysean/?hl=en

    https://twitter.com/dbssean?lang=en

    https://www.pinterest.com/designsbysean/

    This Week's Guest Co-Host, Jennifer Stein of Destination I Do Magazine

    Destination I Do Magazine

    Destination I Do Blog

    Destination I Do on Facebook

    Destination I Do on Twitter

    Destination I Do on Pinterest

    Destination I Do on Instagram

    Jennifer's Episode on The Wedding Biz:

    https://theweddingbiz.com/jennifer-stein-editor-in-chief-destination-i-do-magazine/


    176 SEAN DE FREITAS - From King of Carnival to King of Design Aug 12, 2019
    Show notes

    Andy is excited to welcome, Sean De Freitas, Founder of Designs by Sean an International award-winning full service event decor company specializing in both corporate and social events. Sean's work has been recognized with over 35 industry awards and his designs are out of this world.

    In this episode, Sean chats about how he got started in design, his influences along the way, how a logistic mind is crucial and how lighting can make or break an event. Listen in as he tells a moving story about how getting to know his client led to making a father-daughter dance a moment they and none of their guests will ever forget.

    In this episode you will get it all from Sean, the ups, the downs and what he had to change to make this his best life. Go to his website to see his amazing designs then sit back, tune in and learn about the man behind the creations.

    Show Highlights:

    [03:10] Welcome to the show Sean De Freitas!

    [04:53] Sean tells us how he knew what he wanted to do with his life after going to Carnival at 6 years old.

    [09:38] He tells us how at 11 he was crowned Jr Carnivale King.

    [10:12] The performance part of it changed his life and set him on the path to his career.

    [11:31] Sean talks about his first job with mentor Neal Goldberg.

    [12:58] He believes that you have to have a logistic mind to be successful.

    [14:34] In what ways are we all influenced by art?

    [16:20] Learn how Sean did something really special for a dad to make his daughter's wedding special.

    [20:11] Sean describes the process he goes through with each client for their event.

    [23:08] What method does he use to come up with ideas for his clients?

    [25:30] How does Sean get his events to evolve?

    [26:56] He gives us some examples of events he did that evolved beyond what they expected.

    [32:59] Why is lighting for an event so important?

    [36:13] Why does Sean think that reinventing your business leads to career longevity?

    [41:57] Listen as he tells us what he is changing so that he has a better quality of life and career.

    [53:01] Is taking on a partner or teaming up with someone good for your business?

    [54:28] How does Sean define success in business or life in general?

    LINKS & RESOURCES

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Title Sponsor: PartySlate – the first website designed specifically for event professionals and venues!

    Sean De Freitas

    http://www.designsbysean.com/

    http://www.designsbysean.com/overview.html

    https://www.facebook.com/public/Sean-De-Freitas

    https://www.instagram.com/designsbysean/?hl=en

    https://twitter.com/dbssean?lang=en

    https://www.pinterest.com/designsbysean/

    Mentioned during the interview:

    Neil Goldberg

    Mona Meretsky

    Michael Steighner


    175 THE NEXT LEVEL: TAIT LARSON Discusses TIM CHI - CEO, The Knot Worldwide: Combining Technology and Trends to Innovate the Wedding Industry Aug 07, 2019
    Show notes

    In this episode of The Next Level, Andy Kushner and Tait Larson, co-founder of Style Me Pretty, discuss Tim Chi's interview on the Wedding Biz. Tait and his wife Abby founded Style Me Pretty, sold it to AOL, and then took it back after AOL announced they were shutting it down. Tait has some fantastic insights to share on Tim's interview and the future of the industry.

    Learn how Tait and Andy feel about Tim's opinions on failure, courage, and entrepreneurship. They dig deep into their views on the role of failure, or obstacles, in building a business and a life. There were so many great tips and ideas shared on this episode. You won't want to miss it!

    Show Highlights:

    • [01:32] Welcome back to the show Tait!
    • [02:16] Tait introduced Andy and Tim for the interview that took place.
    • [03:19] Learn Tait's thoughts on Tim's views about company culture.
    • [05:43] How an authentic relationship with your employees changes the culture.
    • [08:07] Tait shares his feelings on entrepreneurship, courage, and the need to test.
    • [09:56] Why failure and goals are needed in entrepreneurship and life.
    • [14:50] Learn how Tait and Abby have taken a new look at Style Me Pretty now that it's theirs again.
    • [16:36] Tait chats about the rapidly evolving digital landscape and its effect on the wedding industry.
    • [18:49] How will AI, AR, and 5G change the wedding industry?

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Title Sponsor: This episode is sponsored by Kushner Entertainment www.kushnerentertainment.com.

    Tim Chi

    The Knot Worldwide

    The Knot

    Wedding Wire

    Wedding Pro

    This Week's Guest Co-Host, Tait Larson of Style Me Pretty

    Style Me Pretty

    Style Me Pretty on Instagram

    Style Me Pretty on Facebook

    Style Me Pretty on Pinterest

    Tait's Episode on The Wedding Biz: https://theweddingbiz.com/abby-tait-larson-saving-style-me-pretty/

    MENTIONED:

    The Obstacle is the Way by Ryan Holiday

    Losing my Virginity by Richard Branson


    174 TIM CHI - CEO, The Knot Worldwide: Combining Technology and Trends to Innovate the Wedding Industry Aug 05, 2019
    Show notes

    Andy welcomes to the show Tim Chi, CEO of The Knot Worldwide, a technologist and entrepreneur who has dedicated his life to creating better, more efficient technologies for the education and wedding industries. Before co-founding WeddingWire, he co-founded Blackboard. Tim is driven to help others by creating resources through technology!

    In this episode, Tim chats about his inspiration for WeddingWire, why he decided to merge with The Knot, now the world's largest vertical marketplace servicing the wedding industry, and what keeps driving him to innovate and create trends. Learn how he became an entrepreneur and why he worried about telling his parents about his endeavors. Tim is open and honest about what he sees for the future of the wedding industry and how changes in buying habits and trends have affected the business.

    Tim is an awesome guest and his insights into the changes of the industry and business, in general, are extremely informative. Listen in and learn how Tim has gotten to where he is and what he plans for the future of The Knot Worldwide.

    Show Highlights:

    [03:19] Welcome to the show Tim Chi!

    [04:05] Learn where Tim's got his drive for business.

    [06:20] Tim shares how he started on the path to entrepreneurship.

    [09:38] What was Tim's role at Blackboard and how did it prepare him to lead Wedding Wire?

    [12:55] Tim chats about how he felt when he realized he wanted to create a wedding resource.

    [15:22] How did Tim face the fear of starting a new venture?

    [17:46] Why timing led to the creation of crowd-sourced reviews by city.

    [20:33] Learn how Tim feels about the learning process and entrepreneurship.

    [21:32] Hear about some of Tim's business failures.

    [24:43] What are Tim's strengths in leadership?

    [29:50] How was the merger of The Knot and WeddingWire devised?

    [33:20] Learn how Tim feels about mentors and office morale.

    [34:55] Why having good partners in business is important.

    [37:33] Tim chats about how they stay on top of changes and trends in business technology.

    [40:39] What's the next "big thing," coming down the pipeline?

    [41:59] How are changing customer buying habits affecting the industry?

    [43:01] Where is social media going?

    [44:03] Tim shares his plan for The Knot Worldwide in the coming months.

    [46:02] How does Tim balance his pace in business along with personal and family life?

    [49:22] Tim chats about his definition of success.

    LINKS & RESOURCES

    Follow The Wedding Biz on Social:

    The Wedding Biz

    The Wedding Biz on Instagram: @theweddingbiz

    The Wedding Biz on Facebook: @theweddingbiz

    Title Sponsor: This episode is sponsored by Kushner Entertainment www.kushnerentertainment.com.

    Tim Chi

    The Knot Worldwide

    The Knot

    WeddingWire

    WeddingPro

    Mentioned during the interview:

    Blackboard


    173 THE NEXT LEVEL: VALERIE GERNHAUSER Discusses MERYL SNOW Part 2, Setting Yourself Apart in Life and Business Jul 31, 2019
    Show notes

    In this episode of The Next Level, Andy Kushner and Valerie Gernhauser, CEO of Sapphire Events, discuss Meryl Snow's second interview on the Wedding Biz. Valerie is a self-proclaimed, recovering attorney who has built a business out of design practices and principles as well as teaching others how to build their own business. She loves sharing the knowledge she has gained through trial and error in her years in the business.

    Listen to learn how Valerie and Andy feel about Meryl's philosophies about training, pricing, and sales. They dive deep into how they train their teams, the importance of cold calling, and why Meryl's thoughts on pricing had them re-evaluating their own pricing structures. There are so many great tidbits of thought and reflection in this episode. Don't miss out on a word!

    Show Highlights:

    [01:02] Welcome back to the show Valerie Gernhauser.

    [02:16] Valerie discusses the need for having sales strategies and processes in place.

    [03:35] Hear Valerie's goals for both of her brands and how she came up with her numbers.

    [05:12] Valerie shares how her team is structured and who is on it.

    [06:00] How does Valerie approach sales training for her team?

    [08:08] Selling through storytelling, what are Valerie's thoughts?

    [11:09] Why is client retention so important in the event industry?

    [14:00] Valerie shares her thoughts about Meryl's comments on pricing.

    [19:09] Connect with Valerie and learn about her Pricing for Profit webinar.

    LINKS:

    The Wedding Biz Website

    The Wedding Biz Instagram

    The Wedding Biz Facebook

    @theweddingbiz

    Title Sponsor: PartySlate - the first website designed specifically for event professionals and venues!

    Meryl Snow

    Feastivities

    OffShoots Decor

    Philadelphia's Picnic Company

    Meryl's Website: www.merylsnow.com Meryl on LinkedIn

    Meryl on Facebook

    SnowStorm Solutions on Facebook

    Meryl on Instagram

    Meryl on Twitter

    Meryl on YouTube

    Meryl's Interviews on the Wedding Biz:

    MERYL SNOW: Maximizing Sales, Consulting, And Feastivities EventsMERYL SNOW: Part 2 Setting Yourself Apart In Life And Business.

    This Week's Guest Co-Host, Valerie Gernhauser of Sapphire Events

    Sapphire Events

    Sapphire Events [Facebook]

    Sapphire Events [Instagram]

    Sapphire Events [Twitter]

    Sapphire Events [Pinterest]

    Ruby & Pearl

    Ruby & Pearl [Facebook]

    Ruby & Pearl [Instagram]

    Ruby & Pearl [Twitter]

    Ruby & Pearl [Pinterest]

    Pricing for Profit

    Valerie's Episode on The Wedding Biz: https://theweddingbiz.com/valerie-gernhauser/

    MENTIONED:

    Bryan Rafanelli's Interview on The Wedding Biz:

    Telling Clients' Stories Through Event Design

    Ceci Johnson's Interview on The Wedding Biz:

    Ceci Johnson: Designing Stationery, Lifestyle and Business

    Colin Cowie's Interviews on The Wedding Biz:

    Creating Groundbreaking Luxury Experiences, Part 1

    Creating Groundbreaking Luxury Experiences, Part 2

    Lynn Easton's Interviews on The Wedding Biz:

    Lynn Easton: Destination Weddings with a Classic Touch, Part 1LYNN EASTON: PART 2 – Branding, Pricing & Choosing A Team


    172 MERYL SNOW: Part 2 Setting Yourself Apart In Life And Business. Jul 29, 2019
    Show notes

    Andy welcomes back to the show Meryl Snow, an icon in the events and catering industry. In Meryl's first interview, she and Andy discussed her multiple businesses and how she started in the space. The conversation was amazing and there were so many more details to unpack.

    On this episode, Meryl shares everything from why she admires the millennial work philosophy and how to prepare, create, and grow a successful business. Listen in to learn some really juicy tidbits from a true business genius.

    Been struggling with creating proposals, creating your brand story, or setting your pricing strategy? Meryl digs in and provides her tips and beliefs on why we shouldn't be working ourselves to the bone any longer. She also provides amazing insights on how creating a brand story and storytelling set you apart with your potential clients.

    This was an amazing conversation and Meryl is truly an open book. Listen in and learn how she's gotten to where she is now and the philosophies that have kept her and her business relevant over more than two decades in the industry. Don't miss the chance to learn from an expert.

    Show Highlights:

    [02:21] Welcome back to the show Meryl!

    [04:18] Why is battling complacency one of the most important roles of a leader today?

    [08:24] What should non-millennials be aware of when dealing with the millennial mindset?

    [10:50] How should entrepreneurs approach developing sales strategies?

    [12:25] Should you be using storytelling in your sales strategy?

    [15:01] Learn how to approach client retention.

    [16:49] How to craft the ultimate proposal.

    [21:10] Why is a complete branding strategy important?

    [26:34] Learn all about Meryl's pricing strategy and reframing the features/benefits discussion.

    [29:46] What are the best questions to qualify your client?

    [32:59] How does Meryl prepare for market shifts and declines?

    [35:52] Keeping up with the changes, how does Meryl do it?

    [38:59] Meryl shares her struggles with work-life balance.

    LINKS & RESOURCES

    The Wedding Biz

    The Wedding Biz

    The Wedding Biz on Instagram

    The Wedding Biz on Facebook

    @theweddingbiz

    Meryl Snow

    Feastivities

    OffShoots Decor

    Philadelphia's Picnic CompanyMeryl on LinkedIn

    Meryl on Facebook

    SnowStorm Solutions on Facebook

    Meryl on Instagram

    Meryl on Twitter

    Meryl on YouTube

    Mentioned during the interview:

    NACE

    Google Alerts

    Meryl's Interview on The Wedding Biz:

    Meryl Snow: Maximizing Sales, Consulting, And Feastivities Events


    171 THE NEXT LEVEL: JULIE NOVACK Discusses CALDER CLARK, Planning and Design for Chic Classic Southern Events Jul 24, 2019
    Show notes

    In this episode of The Next Level, Andy Kushner and Julie Novack, founder of PartySlate, chat about Calder Clark's interview on the Wedding Biz. Julie is a marketing expert who has been in the business for more than 20 years and is working to make PartySlate the best resource in the world for connecting wedding vendors and their clients.

    Julie and Andy discuss everything from Clader's initial market research through peer shopping to her beliefs on having multiple streams of revenue. Learn why processes are the foundation of growth and why they should never be static. Listen as Julie shares her insights on all of the wonderful things Calder has done to market and grow her business.

    Show Highlights:

    • [00:49] Andy welcomes Julie Novack, the founder of PartySlate to the show.
    • [02:23] How does Julie feel about shopping your peers?
    • [03:45] Learn the value of metaphor when explaining the details of a business.
    • [05:01] Why are systems and processes necessary in business?
    • [09:03] Adjusting is a continual process and is unbelievably important to growth.
    • [09:45] How involved is Julie's team in redefining their processes?
    • [11:45] Involving your team in the process development can be very therapeutic.
    • [13:06] Are multiple streams of revenue a must-have?

    LINKS:

    The Wedding Biz Website

    The Wedding Biz Instagram

    The Wedding Biz Facebook

    @theweddingbiz

    Calder Clark

    Calder Clark Designs

    Calder on Instagram

    Calder on Twitter

    Calder on Pinterest

    Calder on Facebook

    This Week's Guest Co-Host

    Julie's Website: www.partyslate.com

    Julie on Instagram: @partyslate

    Julie on Facebook: @partyslate

    Julie on YouTube

    Julie's Episode on The Wedding Biz: https://theweddingbiz.com/julie-novack-partyslate-building-a-venture-capital-backed-business/


    170 CALDER CLARK: Planning and Design for Chic Classic Southern Events Jul 22, 2019
    Show notes

    Calder Clark, owner and creative director at Calder Clark, has created a devoted following due to her flawless attention to detail for her immaculate destination fetes. Andy and Calder dive deep into her background, processes, and what truly drives her to plan and design the events she takes on.

    Learn how she set herself up for success early on, learned the ins and outs of the wedding biz from her hotel days, and why multiple revenue streams and investing are so important. She gives some amazing tips for those just starting out in the business and provides a truly transparent look at her business and philosophies.

    If you've been looking to hear how a successful wedding and events planner and designer has managed to find work/life balance and prosperity, then you won't want to miss Andy's conversation with Calder Clark.

    Show Highlights:

    [02:14] Welcome to the podcast Calder Clark!

    [03:30] Learn about Calder's early years and how she was inspired to get into the industry.

    [09:58] What was Calder's first position at Design Cuisine?

    [12:57] How surgery and clear liquids led to a complete mindset shift and pivot.

    [17:22] Learn how Calder slowed down enough to manage her health and her business.

    [19:35] Why multiple streams of revenue and investing are so important.

    [24:46] How Calder started her own business.

    [31:13] Learn more about Calder's process.

    [35:47] How did she develop her pricing strategy and structure?

    [40:04] What are some of the biggest misconceptions in the planning industry?

    [42:53] Calder chats about some of the challenges she's had to overcome.

    [48:59] Hear how Calder has found balance in her life.

    [53:48] Learn Calder's best tips for building your best business.

    LINKS & RESOURCES

    The Wedding Biz

    The Wedding Biz

    The Wedding Biz on Instagram

    The Wedding Biz on Facebook

    @theweddingbiz

    Calder Clark

    Calder Clark Designs

    Calder on Instagram

    Calder on Twitter

    Calder on Pinterest

    Calder on Facebook

    Mentioned during the interview:

    Design Cuisine

    KonMari - Founded by Marie Kondo

    The World is Flat by Thomas Friedman

    Deep Work by Cal Newport

    Bryan Rafanelli's Interview on The Wedding Biz:

    Telling Clients' Stories Through Event Design

    Colin Cowie's Interviews on The Wedding Biz:

    Creating Groundbreaking Luxury Experiences, Part 1

    Creating Groundbreaking Luxury Experiences, Part 2

    Preston Bailey's Interviews on The Wedding Biz:

    Designer For The Ages, Part 1

    Designer For The Ages, Part 2


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