The Uplow'd By 84.51° - TopPodcast.com

Latest Episodes:

84.51°’s Qualitative Research Community: Understanding the COVID-19 Impact with guest Natalie Wozniak May 26, 2020

Show notes

On this episode of The Uplow’d, we welcome Senior Researcher Natalie Wozniak to talk about her role on 84.51°’s Consumer Research Team and some of the qualitative research that they undertake. We’ll learn about how her work on the Foundational Research Pillar answers fundamental questions about our customers and supports the broader Consumer Research team’s work on customer attitudes and sentiment. This work compliments 84.51°’s ability to identify consumer behaviors by answering the broad questions to understand why these behaviors exist. Natalie will also explain some of her team’s findings from analyzing the impact of the COVID-19 pandemic on Kroger shoppers, and how they’re using these findings to affect the changes that help shoppers deal with the current situation.

Natalie is responsible for bringing the customer voice to 84.51° projects, analyzing attitudinal data from quantitative and qualitative consumer research. She received her Bachelor degree in Marketing and Psychology from the University of Notre Dame, and has been focused on keeping the customer at the center of decisions for 84.51°, Kroger, and their partners for the past five years.

Algorithm Fairness with guests Jeanette Mumbeck and Grant Gilkerson Apr 27, 2020

Show notes

This month’s episode of The Uplow’d is a special virtual edition. Our host Dan O’Keeffe welcomes 84.51°’s Jeanette Mumbeck and Grant Gilkerson to talk about Algorithm Fairness. We discuss the prevalence of algorithms in modern society, and how it’s actually possible for bias to enter into the results they produce. Jeanette and Grant explain the steps that 84.51° is taking to eliminate bias, and offer their suggestions for actions other data scientists can take to help promote fairness in their work.

Jeanette Mumbeck is the manager for the 84.51° Science Function – a group dedicated toward longer-term research and development. Her area covers multiple disciplines such as Forecasting, Optimization and Machine Learning, and focuses not only on scientific advances, but also scale. She has a long history with the Kroger family, playing a significant role across multiple initiatives to drive data and science decision making into businesses' processes – from warehouse and store supply chain systems to price optimization. Jeanette has over 20 years of experience in applied sciences for national and international retail. She holds a B.Sc in Computer Science, Mathematics and Applied Mathematics from the University of Stellenbosch, South Africa.

Grant Gilkerson currently leads a team of more than 20 data scientists who deliver recommender systems and customer insights to Kroger’s e-commerce business. He joined the company in 2012 within the Communications and Media practice, before transitioning to data science lead for the Kroger Customer Knowledge team prior to his current role. Grant has more than 20 years of experience developing impactful solutions across multiple industries that deliver outcomes that make a positive impact on business and customers. Grant holds an M.S. in Economics from the University of Kentucky.

SPECIAL EDITION: Diversity and Inclusion with guest Terron Wilson Mar 04, 2020

Show notes

On this special edition of The Uplow’d, we celebrate International Women’s Day with 84.51° Diversity and Inclusion Manager, Terron Wilson. Terron brings us up to speed on all the efforts to maintain 84.51°’s culture of Diversity and Inclusion through programs that not only educate and create awareness, but affect real change. Besides being the right thing to do, we’ll learn about why this is so important for a data science organization, and also how it impacts our bottom line. As the architect of 84.51°’s D&I roadmap, Terron is responsible for developing and executing strategies to ensure the company maintains its culture of diversity and inclusion. With more than 25 years of professional experience, Terron has been with 84.51° since 2008, spending over 10 years on the Customer Communications team as a Campaign Manager and Partnership Manager. She was a founding member of 84.51°’s Insightful Inclusion Council in 2016, and is on the board of directors for the non-profit professional group, Women in the Marketplace.

Enterprise Data Science Academy with guest Alex Gutman Feb 21, 2020

Show notes

In this episode of The Uplow’d, we sit down with Lead Data Scientist, Alex Gutman, to talk about how 84.51°’s Enterprise Data Science Academy is raising the data science IQ of 84.51° and Kroger. We’ll learn about Alex’s Fulbright grant to teach about technology in Kyrgyzstan, and talk about all the things that Artificial Intelligence can do (and more importantly, what it can’t do).

Alex has a Ph.D. in Applied Math and Statistics. He oversees training, short courses, and consulting to enable the science of machine learning at 84.51° and embed the technology in more of its processes.

NICS & Predictive Analytics with guest Mike Wessel Dec 19, 2019

Show notes

In this episode of The Uplow’d, we welcome Director of Kroger Merchandising, DSD & Alcoholic Beverage, Mike Wessel. Mike gives us the low down on the 84.51° New Item Concept Screener (NICS) tool, and how it provides insight into how well a new product might resonate with customers before it ever hits the shelves.

Mike Wessel works with Kroger Merchandising Teams analyzing loyalty card data to solve for customer needs, which includes consulting on which products are the best to sell. A Cincinnati native and father of three, Mike is an avid reader and home improvement aficionado. Besides his work in merchandising consulting, Mike also holds a law degree and is a licensed attorney in the state of Ohio.

Data Science Innovation in Personalizing the Customer Experience (PTCE) with guest Lauren Littlejohn Nov 25, 2019

Show notes

On this episode, we welcome Director of Data Science for Kroger Precision Marketing, Lauren Littlejohn, to discuss DS Innovation in PTCE. As a founder of KPM, Lauren shines light on all the ways 84.51° makes every interaction customers have with Kroger and its suppliers as relevant as possible.

Lauren Littlejohn is a Director of Data Science at 84.51°, focused on using data and machine learning to improve campaign performance under Kroger Precision Marketing. She has spent over four years learning the media landscape and helped launch KPM. In addition to her Director role, Lauren leads her company’s charity engagement with the Freestore Foodbank and spends her free time traveling and volunteering with International Students.

Personalizing the Customer Experience in the Kroger App with guest Kate Cullen Oct 28, 2019

Show notes

On this edition of The Uplow’d, our host Dan O’Keeffe sits down with Lead Consultant - Product, Strategy and Innovation for 84.51°, Kate Cullen. We discuss the Kroger app, and all the ways it helps to personalize shoppers' customer experience, including in-store enhancements such as digital shelf edge communications.

Kate Cullen is a Lead Consultant at 84.51° focused on Product, Strategy, & Innovation for Kroger Precision Marketing. She has spent over five years learning how to successfully launch effective products for alternative revenue streams, leverage data to make decisions, and create engaging moments with customers. In addition to her Lead Consultant role, Kate is a Purdue alumnus, an avid reader, and an eager traveler of the world.

Spatial Analysis with guest Greg Anderson Sep 24, 2019

Show notes

84.51° Data Scientist Greg Anderson joins us on this episode of The Uplow’d to discuss Spatial Analysis. We’ll learn about this cutting edge data science that helps Kroger plan new store locations, existing store remodels, and where an Ocado hub or spoke will perform best.

How 84.51° Data Science Drives the Natural and Organic Movement with guest Alex Trott Aug 27, 2019

Show notes

This month, Dan is joined by 84.51° Lead Consultant for Kroger Merchandising, Alex Trott, to discuss Kroger’s Natural and Organic brands. We’ll discover how Kroger selects the natural and organic brands for its stores, as well as what Kroger does differently to make these premium products more accessible to all customers. We’ll talk about the future of the natural and organic movement, and find out what Hollywood star Jennifer Garner and Kroger have in common!

Automated Machine Learning: DataRobot and Open Source with guest Brandon Greenwell Jul 29, 2019

Show notes

On this month’s episode of The Uplow’d, 84.51° Data Scientist and author of the widely-popular R package, Partial Dependence Plots (pdp), Brandon Greenwell, discusses Automated Machine Learning and the benefits that DataRobot and a number of open source tools are bringing to the table.

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