Show notes
Send us a text
Have you ever bitten into a rack of ribs so tender and full of flavor that it sent you on a quest for the secret behind the perfect barbecue? That's exactly what drove JJason Hertenstein of Hert's Barbecue to turn his grilling talent into a thriving business. This week on the Elevate Media Podcast, we're joined by Jason, who recounts the personal influences that sparked his culinary journey, the crucial decision to forgo a traditional chef's path, and the invaluable support from his wife that prompted him to deepen his knowledge and skill. Together, we dissect the meticulous research, planning, and sheer grit that transformed his dreams into a reality, complete with a bustling food trailer.
Jason's story isn't just about the intoxicating aroma of smoked meats; it's a masterclass in entrepreneurial tenacity. We dissect the concept of a scarcity mindset, where creating a sense of urgency isn't just a marketing ploy but a necessity in a world where 'sold out' signs are badges of honor. Jason's approach to business is both a dance and a battle, navigating diverse markets and harnessing innovative strategies to keep the barbecue truck thriving. Our conversation extends beyond the grill, offering an arsenal of wisdom for anyone hungry to forge their own path in the ever-changing landscape of entrepreneurship.
But this episode is more than a tale of meats and markets; it's a narrative of overcoming and growth. Listen as Jason shares the challenges he's faced, including wrestling with anxiety and the profound impact of mentorship on his journey. He pulls back the curtain on the power of Instagram in catapulting a food truck's success and the importance of community engagement. Every entrepreneur faces hurdles, but Jason's insights provide a guiding light for rising above them. So fire up your podcast app, subscribe to Elevate Media, and let's sink our teeth into the savory story of Jason's barbecue dream come to life.
Support the show
This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.
===========================
⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/
⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application
⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com
Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.
Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer
This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.
===========================
⚡️ PODCAST: Subscribe and listen on all major platforms
⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest
⚡️ For support or business inquiries, email us ➡ chris@upgraded-man.com
Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.
Want to be a guest on The Upgraded Man? Send Chris Anderson a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/upgradedmanpodcast
The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Our TOPPODCAST Picks 
Stay Connected
