The UnNoticed Entrepreneur

Latest Episodes:

Turning Awkward Podcast Interviews into a Million Dollars Feb 06, 2024

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Chasing fame but lacking results? Learn why getting noticed should be the byproduct, not the goal.
Josh Thomas, Founder of Factor One, explains how he turned awkward podcast interviews into a million dollars in contracts. Discover how to build reciprocal relationships that convert contacts into clients.
Get Josh’s 7 revenue growth templates covering process improvements to innovative offers. Understand why you should pay for speed instead of wasting time and money trying to DIY.
Hear a verifiable example of how Josh’s choice to save money cost him $100k and 12 months compared to $10k and 1-month using experts.
Take away an acronym covering the precise methods for injecting cash into your business fast. Get a simple mindset shift that prioritises taking action over motion and prevents busy work.
Tune in to reframe your pursuit of fame into a results-driven approach that earns attention through customer outcomes.

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Divide and Multiply: How Specialisation Breeds Success Feb 01, 2024

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Struggling to focus your agency’s offerings?
Marketing pro, Brian Gerstner of White Label IQ explains how splitting his firm’s development arm into a separate white-label business fueled growth for both companies. Gain tactics on building trust to overcome client skepticism.
Discover why AI won’t reduce workload but rather accelerate delivery. Find out how to leverage automation to systemise processes so you can delegate and scale.
Get proven relationship-building ideas to convert contacts into customers. Learn the common mistake killing content campaigns and how to fix it.
Hear Brian’s favourite book for delivering radical candour to empower your team. Take away an inside look at the AI trends that agencies are adopting behind the scenes.
Tune in for an transparent peek behind the agency curtain and actionable techniques to streamline systems, boost trust and focus your offerings.

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Brand Stories That Reel in Your Audience Jan 30, 2024

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Struggling to tell your brand’s story? Learn how to hook your audience and convert them into fans.
Branding expert Geoffrey Klein explains why relatability trumps credibility for winning people’s attention and affection. Discover how visual storytelling taps into the emotional core of decision-making.
Get actionable tactics on using AI tools to shortcut tedious content creation. Find out the “human bookends” approach to blending automation with authenticity.
Take home techniques to deeply understand your audience and create highly relevant stories for them. Receive Geoffrey’s 21-day crash course on nailing a content marketing strategy.
Tune in to uncover the key ingredient missing from most brand stories today. Learn how shifting from vanity metrics to value creation is the path to true influence and community.

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Why we've all been creating the wrong buyer persona and how to get the right one. Jan 25, 2024

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Buyer Persona Institute President Jim Kraus explodes myths around crafting customer avatars. He reveals proven methodology unlocking what buyers truly prioritize when making decisions.
Listen as Jim maps a 5-point framework identifying core motivators driving purchases. We discuss tips to validate assumptions through buyer interviews, plus using insights to inform messaging.
You’ll discover common persona pitfalls to avoid, ensuring your perspective aligns with real-world needs. Jim shares tactics, like conversation starters, helping sellers exude relevance.
Join us to overhaul your approach, gaining traction and trust. Come away confident to develop personas sparking meaningful connections with customers.

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Texan attorney becomes global wealth manager with a podcast appearance. Jan 23, 2024

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This Austin based Attorney turned listeners into leads, not just in Texas but around the world.
Scott Smith launched Royal Legal Solutions from the business he generated by appearing on a podcast.
Since 2014, he has built a nationwide team of 30 from his offices in Austin, Txs, including 4 attorneys, 8 paralegals, CPA/MBA/CFO, insurance agents, and investing specialists — and they protect +$1.2 billion in assets for over 2,000 real estate investors nationwide.
In this episode out today, you’ll hear how Scott provides affiliates with a win-win: sending audiences to his free training and paying hosts for commission.

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Field-tested techniques for content that stands out Jan 18, 2024

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Digital marketer Patrick Dawson shares field-tested techniques for creating a distinctive brand. Listen as he reveals his formula for crafting compelling blog posts guaranteed to grab attention.

Patrick discusses the power of understanding yourself, using authentic life experience to connect with your audience. We cover actionable strategies for distributing content far and wide through partnerships.
You’ll discover tools facilitating automated social sharing on a mass scale. Patrick explains the common mistake of copying others’ branding instead of embracing your uniqueness.
Join us to unlock a content framework ensuring your posts inform and inspire. Come away confident to develop SEO-optimised blogs and graphics showcasing your one-of-a-kind perspective.

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An Entrepreneur's Toolkit for Overcoming Self-Doubt Jan 16, 2024

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Trauma and uncertainty shake entrepreneurs’ confidence, draining motivation. Leadership coach Dr Benjamin Ritter, founder of LFY Consulting, guides founders in rediscovering their purpose.

Listen as Dr Ritter shares how to regain clarity amidst chaos. His innovative exercises help you identify core values, goals and needed community support.

You’ll hear Dr Ritter’s advice on starting small, plus an impactful step for overcoming self-doubt. We discuss why “getting the whole pie” trips up entrepreneurs, exploring a mindset shift that brings confidence.

Join us to discover Dr Ritter’s wisdom for becoming the secure, purpose-driven founder you aspire to be. You’ll come away inspired to create an environment that nurtures internal beliefs empowering your wildest visions.

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How to Unlock Your Unique Genius Jan 11, 2024

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Feel stuck working for someone else’s dream? Garin Dem gets it. After 15 corporatised years, she quit to unlock her “unique genius” - and yours.

On this pep talk-fuelled episode, you’ll discover how Garin moved from employee to entrepreneur. Learn how she built confidence, won clients, and created an authentic personal brand rooted in her passion.

You’ll also get Garin’s best tips for monetising what makes you unlike anyone else. She shares the platform mistakes that cost her money, why you shouldn't hide behind a website, and how to turn mindset blocks into lessons.

If you’re dreaming of ditching the grind to make a living from what you love, Garin brings the optimism. Tune in now to start feeling excited about what you alone can offer this world.

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Beating mobile privacy laws with affordable local outdoor advertising. Jan 09, 2024

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Feel like your ads never catch your ideal customers' eyes? Amanda Dorenberg says it’s time to think outside the mobile. As CEO of COMMB, she’s on a mission to transform outdated billboards into targeted, trackable ads.

On this episode, Amanda debunks the myth that mass media is only for big brands. She explains how local shops can micro-target roadside placements to reach neighbourhood spenders. Plus, learn how new privacy laws are driving Gen Z’s back to traditional outlets they actually trust.

You’ll also hear Amanda’s pro-tips for affordably building an in-real-life brand, creating shareworthy content, and balancing personal promotion with company loyalty. Whether you’re a startup or enterprise, it’s time to give outdoor advertising another look. Amanda proves mass visibility doesn’t have to mean mass waste.

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Why 50,000 entrepreneurs signed up to this AI Linkedin App in 30 days. Jan 04, 2024

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Ever wondered how to make your small or medium-sized business stand out in the crowded LinkedIn space? Tune in to our latest episode as we catch up with Jason Tan, the entrepreneur behind Engage AI. He's revolutionizing the way businesses engage on LinkedIn, utilizing a unique "commenting for attention" strategy. Using this innovative tool, you could save time and energy while building your personal brand, and Jason explains how. Get ready to catch those golden nuggets on how focusing solely on LinkedIn can transform your B2B journey.
Curious about AI and its role in your LinkedIn success? We've got you covered. Jason Tan takes us through the nitty-gritty of his platform, Engage AI, which remarkably tailors comments on social media posts. We discuss the indispensability of human involvement in the AI commenting process and how this tool can help you zero in on specific individuals on LinkedIn. Hear Jason's captivating entrepreneurial journey, the hurdles he conquered in building a global brand, and the marketing tactics that propelled his product onto the map. Prepare to be enlightened on the power of attention-grabbing commenting and strategic marketing that can catapult your brand to the top!

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