The Tom Ferry Podcast Experience

Latest Episodes:

Marketing Insights & Leadership Lessons from Luxury Presence | Tom Ferry Podcast Experience May 03, 2023

Show notes

You’re about to get a rare look into the marketing insights and leadership lessons gleaned from one of the hottest companies coming up in real estate brand-building today – Luxury Presence.

On this episode of the Tom Ferry Podcast Experience, I’m talking with Luxury Presence CEO Malte Kramer, a German former professional basketball player who has helped over 8,000 real estate agents, brokers, and teams grow their luxury businesses by developing stunning brands.

Malte ran a survey with 1,000 of his clients about the marketing and leadership strategies that are working for them to attract more listings and scale their businesses in today’s market. You’re going to learn:

The four highest result-producing marketing channels and how to use them
Master strategies for SEO
How to use ChatGPT effectively to produce great content
Tips for leading in uncertain times

These leadership and marketing insights are absolutely invaluable to any agent working today. So be sure to watch or listen, right here.

The Best Social Media Content Marketing Strategy for Realtors | This Week in Marketing May 01, 2023

Show notes

Jason Pantana always says that “Marketing without content is like a bow without arrows.” You need more content, better content, and content that shoots exactly where you aim and hits its mark every time. And this takes having a strong social media content marketing strategy.

In this episode of This Week in Marketing, Jason is going to show you how to get the most out of the content you already have while also making and releasing a lot more in less time. You’ll learn how to batch, manage, distribute, and promote your content so that it’s seen by more people and has a greater impact.

If you don’t have a social media content marketing strategy, this is the place to start. So watch or listen, right here.

In this episode, Jason discusses…

0:00 – A bow without arrows

3:23 – No. 1: Content Blitz

5:50 – Batching

7:50 – Chopping

9:20 – Sampling

11:37 – No. 2: Omnichannel Distribution

13:32 – Third-party publishing

17:12 – A VA

19:25 – No. 3: Paid Amplification

21:43 – Where to run the ads

Show Up Every Day | Mindset Monday May 01, 2023

Show notes

This is the time of the year when you need to take a moment to pause and take a hard look at who you are and how you’re showing up for yourself. It’s time to ask yourself some serious questions and that’s what we’re going to do in this Mindset Monday.

Combat Veteran to San Antonio’s Top Real Estate Agent | Tom Ferry Podcast Experience Apr 26, 2023

Show notes

This is a story about transformation, transition, and overcoming impossible odds. After barely surviving a Humvee explosion in Iraq, Levi Rodgers found himself burned, physically and mentally wounded, broke, unable to work, and in a city he’d never been to before. Today, Levi is the top real estate agent in San Antonio, TX, with a team of 240 agents selling close to 2,700 homes a year.

In this episode, I sat down with Levi to talk about his time as a Green Beret, the near-death experience that changed his life, and how he managed to grow such a massive team with no previous real estate experience or knowledge. We’re delving deep into the leadership strategies that worked for him, and how they can work for you tool.

Levi is living proof that no matter who you are or your position, you too can become the top real estate agent in your city. So, watch or listen to his incredible story, right here.

4 Channels to Multiply Your Real Estate Listings | This Week in Marketing Apr 24, 2023

Show notes

Every real estate agent wants to know how to get more listings, but what they often don’t consider is what to do with the listings they already have.

For a smart agent, getting a listing isn’t the end goal – it’s the first step to multiplying that listing into many, many more! But to do that, you need your channels set up in the right way.

In this episode of This Week in Marketing, Jason Pantana shows you how to get more listings using the ones you already have. He’ll teach you to use four marketing channels to leverage and multiply every listing you get – and continue to scale from there.

Oh, and during this episode, Jason references some awesome examples of agents who are using these channels on an epic level. You can check them out here, as well as some expanded strategies for the mentioned channels:

Tim Smith’s Listing Films: https://www.youtube.com/channel/UCJpEjASrHi89k8_DKhNY6ng

Brad McCallum’s Listing Films: https://www.youtube.com/@BradMcCallum

Kyle Deboor’s Green-screen: https://www.instagram.com/reel/Cqnl1caDQXy/

Shane Burgman’s Comedy: https://www.youtube.com/shorts/Ej35zoHqxic

The Ultimate Email Trifecta: https://www.youtube.com/watch?v=d_ecFEZktxE

In this episode, Jason discusses…

0:00 – Leveraging your real estate listings

2:03 – Channel No. 1: K/L/T channel

7:44 – Channel No. 2: Be seen everywhere

13:37 – Channel No. 3: Post

15:50 – Channel No. 4: The GOAT

19:27 – Establish the channels NOW

Challenge to Champion | Mindset Monday Apr 24, 2023

Show notes

Yes, the market is hard right now. Yes, you might be experiencing more challenges than you ever have before. But why would you complain about that? If you look at every great story told throughout time, they all have one thing in common – the hero begins in the same position you’re probably in. On this Mindset Monday episode, I give you something to say to yourself every day to change your perspective and control where your story goes.

4 Rules for Winning in a Volatile Real Estate Market | Tom Ferry Podcast Experience Apr 19, 2023

Show notes

Right now, almost no one can argue that we are in a volatile real estate market. You’ve heard all the buzzwords: inflation, interest rates, a lack of inventory, a dozen offers on the one listing in town…

Times are rough, my friends. But as someone who has been in this business through the extremely brutal real estate market of 2006-2008 and led agents to continue to scale through it, I know that there are four golden rules for these times.

On this episode of the podcast, I’m joined by one of the greatest agents in the game, Tom Toole, to talk about the Four Rules of Winning in a Volatile Real Estate Market. Even if the market continues to turn downwards, the agents who live by these rules are the ones that will continue to shoot upward.

Make sure to watch or listen, now.

TWIM_064 Podcast Apr 17, 2023

Show notes

The Importance of Letting Go | Mindset Monday Apr 17, 2023

Show notes

When you’re struggling to find your focus, how often do you try to add something new to get it back? I see agents doing this all the time – adding a new system or tool which just makes it harder and harder to cut through to what you need to be doing. But there’s a better solution, and it’s a whole lot simpler. Find out what I mean in this Mindset Monday.

Crucial Real Estate Trends that Agents Need to Know | Tom Ferry Podcast Experience Apr 12, 2023

Show notes

Are you familiar with the T3 Sixty Annual Trends Report?

Because you should be.

Every year, this industry leading brokerage consultancy releases a report covering all the vitally important real estate trends that agents need to know. This document is a data powerhouse that agents can use to establish themselves as the knowledge brokers in their markets.

On this episode of the podcast, I’m joined by T3 Sixty CEO, Jack Miller, who is going to help me dive into the most important real estate trends affecting your business right now. We’re going to cover:

The upcoming NAR class action lawsuit
What’s going to happen to real estate commissions going forward
The future of iBuying
And the pitfalls agents need to be looking out for right now

These are real estate trends that you can’t afford to ignore, because they’re going to have a profound impact on your business. Take notes when you watch this one, and then be sure to go to https://www.t3trends.com/tom-ferry/ to get a discount on your 2023 Swanepoel Annual Trends Report.

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