Stay ConnectedEach week on the StoryBrand Podcast host Donald Miller, bestselling author of the book “Building A StoryBrand”, shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business.
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Running a company can sometimes feel like a treacherous journey.
A bad financial decision will cost you a ton of money. If you don't give enough attention to your relationships, you might lose your family. And a lack of focus sucks away precious time.
It'd be so much simpler if you had a map to guide you through it. Some sort of blueprint to show you where you might fall so you can avoid the hassle of trying to dig your way out.
That's why I'm thrilled about this episode of the Building a StoryBrand podcast with David Covey and Stephan Mardyks, co-authors of Trap Tales: Outsmarting the 7 Hidden Obstacles to Success. In this episode, they highlight the major traps business leaders slip into and show you how to steer clear of them.
Listen now so you can avoid these common pitfalls and save time, money and your relationships.
http://buildingastorybrand.com/56
This week, we're honored to welcome Seth Godin to the Building a StoryBrand podcast. Unless you've been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world.
And in an industry that can be so noisy, cheesy, and in-your-face, Seth's thinking stands out. It's deep and it's well-reasoned. And it's humanistic, affirming at its core that marketing is ultimately about people and the relationships we build with them.
In this conversation, Donald Miller and Seth Godin cover a lot of ground, including:
*How to ship your projects quickly without sacrificing quality *Why the old models of marketing are failing and what it takes to succeed today *The psychology behind why people buy (most of us miss it) *The perils of not understanding the world we're marketing in *Why now is an ideal time to be a creative person
At every point in the conversation, Seth challenges us to think differently about marketing. And when we do, we'll find a massive opportunity to set our businesses apart and make more meaningful connections with our customers. Listen now!
http://buildingastorybrand.com/55
If you want to grow your business, of course you've got to get the everyday stuff right: product quality, customer satisfaction, marketing, personnel, logistics, etc.
But there's more to success than those elements. To see the right kind of growth in our business, we also need to focus on our personal growth.
That's why this week's episode is designed to give you a moment of reflection this summer. In our second of two podcasts featuring The Best of 2017 (So Far), we've compiled the most powerful advice from our podcast guests for staying balanced and healthy while your business grows.
This week, listen to Part 2 of The Best of 2017 (So Far) as we highlight 5 key ways you can move forward professionally while staying balanced personally.
http://buildingastorybrand.com/54
For these next two episodes, we've selected several excellent clips for you to revisit or catch up on what you may have missed. Summer is a time for recreation, rest and reflection. Because we've covered so much great content, we wanted to take some time to think back on what we've learned. Whether you're on a vacation or staycation, mull over the highlights of what we've covered in 2017 and evaluate whether you've incorporated them into your business and your life.
Some principles are so essential, they need repetition and time to sink in. This is our way of making space for that to happen. Listen to this week's episode as we recap the most important ideas from 5 of our most popular interviews.
http://buildingastorybrand.com/53
Why does trust matter so much in business?
In this episode of the Building a StoryBrand podcast, we're going to show you how to build trust in your company. Donald Miller interviews David Horsager, leadership speaker and author of The Trust Edge. David tells us that loss of trust costs us a lot, bringing skepticism, frustration, low productivity, lost sales, and turnover into our business.
Trust affects a leader's impact and the company's bottom line more than any other single thing. The good news is you can earn trust over time by building and maintaining these eight key pillars. Listen to this episode, learn how to form a trusting relationship with your team and your customers, and watch your bottom line increase.
http://buildingastorybrand.com/52
What do elite athletes have that business leaders need? A fearless mindset. In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Molly Fletcher, a former sports agent who has taken what she's learned from leaders in the world of sports to leaders in the workplace. Representing elite athletes during their sports careers has given Molly an insider view of what drives them to surpass the rest. She reveals that the best-of-the-best athletes have a fearless mindset. Listen to this episode and put some of these same fundamental habits to work for you in your business so you can achieve your maximum potential.
http://buildingastorybrand.com
How did you get to where you are now in your business?
I'm sure you could list a lot of factors. But every successful business leader will always point to specific people in their lives who mentored them along the way.
Books and classes are powerful, but nothing can replace actual people stepping into your life to guide you.
In this episode of the Building a StoryBrand podcast, Ken Blanchard and Claire Diaz-Ortiz join Donald Miller to talk about mentorship. They share a process for mentoring that will help you begin a strong mentoring relationship, whether you need a mentor or want to become one.
The six elements they outline in their process (forming the acronym MENTOR) will show you how to begin a mentoring relationship that could make all the difference in another person's life -- and in your own.
http://buildingastorybrand.com/50
If you haven't gotten serious about email marketing, it's time.
In this episode of the Building a StoryBrand podcast, we're going to take away the confusion behind getting started with email marketing. Donald Miller sits down with Francis Jones of Infusionsoft. Francis shares eight common email mistakes he sees beginners make when they start email marketing -- plus what to do instead. Listen to this episode and schedule an hour of time to implement even one of these ideas, and you'll make a dramatic impact on your business.
http://buildingastorybrand.com/49
Imagine you see a homeless couple on the side of the road holding a sign that says "Ugly, Broke, and Hungry."
You stop to hear their story and take them out to dinner.
And before the last course is served, you've invited them to be your business partners.
That's the story of Caitlin Crosby, the founder and creative visionary behind the company The Giving Keys and this week's guest on the Building a StoryBrand podcast.
The Giving Keys employs people who are trying to transition out of homelessness to engrave keys with different inspiring words. You buy a key and wear it for awhile, and then you look for a chance to pass it on and pay it forward to somebody you feel needs the message on that key more than you do.
Caitlin's story is remarkable for so many reasons, not the least of which is that she never set out to be a social entrepreneur. If you're a creative person running a business or believe in the power of entrepreneurship to make a difference in the causes we care about, don't miss this inspiring interview.
Go on, admit it. If you're a business leader, you've stayed up late binge-watching -- no, not Game of Thrones -- but TED talks.
And it's totally understandable. TED talks take complex topics and present them in a way that everybody understands. There's something about making things clear, regardless of what you're talking about, that the human mind engages. That's the magic of TED.
This week on the Building a StoryBrand podcast, Donald Miller sits down with Chris Anderson, the CEO of TED. Chris shares six principles that make a TED talk successful. If you need to communicate any big idea to a large group of people, whether it's in a speech or a board meeting or a lecture, you're going to find his advice invaluable.
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