Stay ConnectedEach week on the StoryBrand Podcast host Donald Miller, bestselling author of the book “Building A StoryBrand”, shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business.
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Sales minus expenses equals profit, right? Not exactly, according to Mike Michalowicz, our guest on today's episode.
A lot of business leaders aren't maximizing their profits because they're thinking about them as what's "left over." He shares his system for structuring your business' finances so you put the priority on profit. It's remarkably simple and will help you reshape your entire mindset around how you look at profit and expenses.
http://buildingastorybrand.com/116
If you lead a business, you've got a huge opportunity to add value to your product or service. Trouble is, most everybody overlooks it.
On today's episode of the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks with Gina Bianchini. She's the founder and CEO of Mighty Networks and a pioneer in online community building. She's helped countless businesses offer value in the form of a niche community where customers can share ideas and experiences.
She'll show you how, too -- and why it's important as the Facebook backlash grows. If the customers you serve have a motivation to help each other, don't miss this episode!
http://buildingastorybrand.com/115
Today on the Building a StoryBrand podcast, Donald Miller talks with Dr. Arthur Laffer, a prominent American economist whose ideas have shaped policy from the Reagan administration through today.
He gives us an accessible primer on how taxes work -- plus, we dive into other economic policy like trade, debt, and more. It's straightforward, easy-to-understand, and frankly, a whole lot more fun than your Econ 101 class ever was.
http://buildingastorybrand.com/114
Her Royal Highness the Duchess of York is on the podcast! Sarah Ferguson sat down with our correspondent, Allison Trowbridge, for an inspiring conversation about how we can all bring an entrepreneurial spirit to improve the lives of those around us.
She's winsome and full of wisdom -- and, having married the son of the Queen of England, she has found a way to use her considerable influence to be a voice for those in need. Don't miss this uplifting episode!
http://buildingastorybrand.com/113
In this episode, we're taking a closer look at how music artists and managers develop their brands in a rapidly changing landscape. In part one, guest correspondent Allison Trowbridge interviews Russell Redeaux, the manager for Snoop Dogg and many other fantastic artists. Then, in part two, Donald Miller sits down with musician Ben Rector. From balancing commercial success with artistry, to cultural diversity in our entertainment, to the way streaming works, to the backstory of global marketing campaigns, you'll find this insider look at the music business fascinating.
http://buildingastorybrand.com/112
Ever wondered how songs get written, pitched, and cut? How songwriters and publishers work together? How the creative process unfolds? The role publishers play in getting a song out there?
To answer all these questions, we sat down with legendary Nashville songwriter Tom Douglas and the president and CEO of Sony/ATV Music Publishing, Troy Tomlinson. It's a fascinating look at both the art and business of songwriting. If you're in a creative field, you'll find plenty of takeaways for your own business.
http://buildingastorybrand.com/111
Your customers are leaving in droves. Today's guest, Joey Coleman, has the research to back it up. So if you want to keep your customers and grow your business, don't miss this episode. In it, Joey highlights the 8 phases of customer experience so you never lose another customer again.
http://buildingastorybrand.com/110
We talk a lot about "trust" in our businesses. But a lot of us are getting it wrong. On this episode, Oxford lecturer and bestselling author Rachel Botsman joins us for a fascinating look at how trust works in the business world, how it's changing, and what we need to do to keep up.
http://buildingastorybrand.com/109
A vibrant company culture is a silver bullet for success. But how does culture work? What makes it gel? On this episode, we talk with NYT bestselling author Daniel Coyle, who unpacks 3 traits of great cultures and how we can develop them in our businesses.
http://buildingastorybrand.com/108
What is the "ideal" entrepreneur like? The answer may surprise you. Why? Because our assumptions about what it takes to run a business don't really line up with what successful leaders actually do.
Today on the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks to esteemed Oxford economic sociologist Marc Ventresca. He debunks 3 myths about entrepreneurship. Listen for an inspiring new outlook on how to lead your business well.
http://buildingastorybrand.com/107
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