Business

The Story of a Brand Show

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

Latest Episodes:

The Tasting Alliance - The Oscars of the Wine & Spirits Industry Mar 22, 2023

Show notes

This episode is brought to you by Sendlane.

The Tasting Alliance competitions are considered the most influential for a reason. They have elevated the reputation of thousands of brands, and represent the ultimate curator for the world's best wine and spirits. Receiving a medal from the organization is a critical next step for any producer to earn recognition in the industry.

Today, we interview Amanda Blue, President & COO of The Tasting Alliance. The Tasting Alliance is the ultimate resource for the best in wine and spirits. Hundreds of their judges have spent hours evaluating every product on their site so you don't have to.

We discussed:

* What she's grateful for * How her father was an editor at Bon Appétit Magazine * Overview and origin of The Tasting Alliance * How The Tasting Alliance Process works and why it's the Oscars of the Booze industry * Why young brands can see an increase in sales by 10x when winning an award * The events including San Francisco World Spirits Competition * What consumers will find at the Top Shelf gala, including masterclasses * Adding new categories including ready to drink, no & low alcohol and more * The benefits for a brand beyond winning awards * And so much more…

Join Ramon Vela and Amanda Blue as we break down the inside story of The Tasting Alliance on The Story of a Brand.

For more on The Tasting Alliance, visit: https://thetastingalliance.com/events/12123/

Purchase tickets for their TOP SHELF event before March 31st and receive a discount, promo code: TA20

Visit The Tasting Alliance e-commerce partner: https://www.reservebar.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Good Dye Young - A Safe and Inclusive Community Mar 21, 2023

Show notes

This episode is brought to you by Sendlane.

Brian says, "I just hope that [hair and color] could be the catalyst of a conversation that becomes a friendship that becomes more. Maybe it saves someone's life because they didn't feel alone that day."

Today, we interview Brian O'Connor, Co-founder of Good Dye Young. Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award winning band Paramore, and her longtime hair stylist and makeup artist, Brian O'Connor.

Good Dye Young cultivates a safe and inclusive community that values vibrant self-expression and creativity. They also make bad ass hair products.

We discussed:

* What he's grateful for * How he met his co-founder Hayley Williams and their relationship * How & why they started the brand * Brian's origins including growing up in a broken home, experiencing loneliness, depression, shame, and finding safe harbor with his grandparents * His "bag of ash" idea and how he wants to leave the world with something bigger * Why he is passionate about Good Die Young being a place for every body, every shape, size, color, and walk of life * Building a family and creative, safe space and how hair/color could be a gateway to a human connection * Giving people a DIY-at-home experience * A review of products, where to buy, and so much more…

Join Ramon Vela and Brian O'Connor as we break down the inside story of Good Dye Young on The Story of a Brand.

For more on Good Dye Young, visit: https://gooddyeyoung.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Digital Detox - Experience Life in the Moment Mar 20, 2023

Show notes

This episode is brought to you by Sendlane.

Forest says, "68% of us pretend to check stuff (on phones) in order to avoid talking to people. 20% reported checking their phone while having sex. I don't know how it's possible, but okay? That's just bonkers. Talk about a lack of meaningful connection and intimacy. I think something like 47% reported phone use in their relationship being one of the top two causes of fights."

Today, we interview Forest Bronzan, Partner at Digital Detox. Digital Detox provides the skills to help you slowly bring your life and phone use back into balance—so technology can help you be a better parent and friend and partner and colleague.

As they say at Digital Detox, you deserve to feel better physically and mentally. To experience life in the moment. And to take back control of your time.

We discussed:

* What he's grateful for * An overview and origin of Digital Detox * In memoriam: The story of Levi Felix, Founder of Digital Detox and Friend * How Forest became involved with Digital Detox * Stats and the emotional and physical impact that technology can have on our lives * What you can do to bring balance into your life (and not let technology control your life) * Why Digital Detox is not Anti-technology * Tips that you can use in your daily life to minimize the impact of technology * Parenting and technology * The wildly popular Digital Detox Newsletter and what you can expect from it and more…

Join Ramon Vela and Forest Bronzan as we break down the inside story of Digital Detox on The Story of a Brand.

Learn about Digital Detox and sign up for the newsletter at https://www.digitaldetox.com/

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

This episode is brought to you by Sendlane.

Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!

When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

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