Business

The Story of a Brand Show

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

Latest Episodes:

Fresh Press Farms - Pioneering Sustainable, Heart Healthy Olive Oil Aug 06, 2024

Show notes

In this episode of The Story of a Brand Show, I interview Ciriaco Chavez, Director of Agriculture and Innovation, and Fredric Lebourg, CEO of Fresh Press Farms.

In this episode, we delve into Fresh Press Farms' incredible journey, exploring their innovative approaches to sustainable agriculture and their passion for producing high-quality olive oil and other products.

We discuss the challenges they faced in growing olive trees in Georgia's unique climate, the importance of vertical integration, and their commitment to sustainability. Fredric and Ciriaco share insightful stories about the growth of their business, the development of new products like Sunflower oil and Peach Cider Vinegar, and their vision for the future of Fresh Press Farms.

Key Moments in the Interview:

- The innovative methods used to grow olives sustainably in Georgia's climate.

- The importance of vertical integration in maintaining product quality and trust.

- The development and benefits of their high polyphenol "Pure Gold" olive oil.

- Insights into their new product, peach cider vinegar, and its market impact.

- The exciting news about expanding into 5,000 stores, including a new chain in Minnesota.

Join us in listening to this enlightening episode and get inspired by the passion and dedication behind Fresh Press Farms.

For more on Fresh Press Farms, visit: https://freshpressfarms.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don't forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today's Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

SARAL - The Influencer OS for Brands: https://storybrandoffer.com/

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

Heali Medical - Fast-Acting Relief: Inside Heali Medical's Innovations Aug 02, 2024

Show notes

In this episode of The Story of a Brand, I interview Heather Sloan and Enwei Li, the innovative co-founders of Heali Medical. They shared their journey of creating Heali patches, a product born out of their combined expertise in chiropractic care and Chinese medicine.

Heather and Enwei discussed the challenges they faced in bringing their unique product to market, the lessons they learned along the way, and the role of magnesium in their formulations.

They also highlighted the importance of market awareness and the support of a strong community in their entrepreneurial journey.

This episode is packed with valuable insights for anyone interested in health, wellness, and innovative product development.

Key Moments in the Podcast:

- Heather shares the story of how Floyd Mayweather's positive feedback boosted their confidence in Heali patches.

- The duo explains the critical role of magnesium in their products for pain relief and recovery.

- Enwei discusses the influence of Chinese medicine on their product design and the integration of natural ingredients.

- Heather and Enwei talk about the specific challenges of market awareness and the importance of community support.

- Insights into their new product developments focused on women's health and their exciting partnership with Walmart.

Join me, Ramon Vela, Heather Sloan, and Enwei Li as we explore the science and passion behind Heali Medical.

Whether you're an athlete, an expecting mother, or someone seeking natural pain relief solutions, this conversation is a must-listen!

For more on Heali Medical, visit: https://www.healimedical.com/en-us

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don't forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today's Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above.

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What is the secret shared by fast-growing Health & Wellness brands like Xtendlife, Nourished, and Hunter & Gather? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a complimentary 30-minute "influencer strategy plan session." Visit our unique link above.

Rebalance Health - Secrets to Better Sleep and Hormone Balance Aug 01, 2024

Show notes

In this episode of The Story of a Brand Show, I interview Justin Hai, the visionary Founder and CEO of Rebalance Health.

Justin shares the compelling story of how a personal health crisis involving his wife led him to explore the intricate connections between cortisol, sleep, and overall well-being.

His journey from understanding cortisol's impact on health to developing a groundbreaking product that addresses these issues is truly inspiring. Justin's insights into how modern lifestyles disrupt our natural rhythms and the role technology plays in this disruption are both eye-opening and practical.

Justin's approach to health is holistic, focusing not just on products but on lifestyle changes that can significantly improve quality of life. This episode is packed with valuable information, whether you're struggling with sleep, managing stress, or looking for natural ways to balance your hormones.

Key Moments in the Podcast:

- Justin shares the personal story of his wife's illness and how it inspired the creation of Rebalance Health.

- The critical role cortisol plays in our sleep cycles and overall health.

- Insights into the 104-women study and the remarkable results regarding menopause symptoms.

- The impact of technology on our natural circadian rhythms and how to mitigate its effects.

- Practical advice on achieving uninterrupted sleep and the importance of lifestyle changes alongside using Rebalance Health products.

Join me, Ramon Vela, and Justin Hai, as we discuss the science behind cortisol and its profound effects on health. Discover how Rebalance Health can help you achieve better sleep and a more balanced life. Whether you're dealing with menopause, stress, or just looking to improve your overall well-being, this conversation is a must-listen!

For more on Rebalance Health, visit: https://rebalancehealth.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don't forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today's Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit link above.

Shopline USA - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Clutch Affiliate - Unlocking the Secrets of Affiliate Marketing Jul 31, 2024

Show notes

In this episode of The Story of a Brand, I interview Kim Biddle, the dynamic Co-founder of Clutch Affiliate.

Kim brings a wealth of experience and a refreshing perspective on affiliate marketing, particularly for small to medium-sized businesses. We delved into her journey from influencer marketing to founding Clutch Affiliate and her passion for creating genuine, value-driven relationships with her clients.

Kim's approach to affiliate marketing is rooted in authenticity and community-building. She emphasizes the importance of having a solid, user-friendly website before launching an affiliate program and the need for realistic expectations regarding the timeline and effort required for success.

Her philosophy is all about nurturing relationships and ensuring that every step taken adds real value to the client's business. This episode is packed with actionable advice and thought-provoking insights that can help entrepreneurs at any stage of their journey.

Key Moments in the Podcast:

- Kim shares her personal journey from influencer marketing to Co-founding Clutch Affiliate.

- The difference between influencers and affiliates and how these roles can overlap.

- Essential steps for starting an affiliate program, including the importance of a seamless customer journey.

- The value of micro-influencers and why their captive audiences are often more effective.

- How to determine if affiliate marketing is the right strategy for your business and realistic expectations for outcomes.

Join me, Ramon Vela, and Kim Biddle as we discuss the nuances of affiliate marketing. Whether you're just starting out or looking to refine your approach, Kim's insights are sure to provide valuable guidance.

For more on Clutch Affiliate, visit: https://www.clutchaffiliate.co/

If you enjoyed this episode, please leave The Story of a Brand a rating and review.

Plus, don't forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today's Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/

SARAL - The Influencer OS for Brands: https://storybrandoffer.com/

A Bar Above - Elevating the Art of Cocktails with AI Jul 24, 2024

Show notes

In this episode of The Story of a Brand Show, host Rose Hamilton, Founder of Compass Rose Ventures, interviews Julia Tunstall, the Co-founder and CEO of A Bar Above.

Julia shares her fascinating journey of building a company dedicated to the art of cocktails, from the early days of education and content creation to the successful launch of their premium barware line.

Throughout the conversation, Julia offers valuable insights into entrepreneurship, innovation, and the strategic use of AI in business.

Julia and her husband, Chris, started A Bar Above with a passion for craft cocktails and a mission to make high-quality bartending education accessible to everyone. Their story is one of perseverance, creativity, and community engagement. Julia's experience and wisdom inspire listeners and provide practical advice for navigating the challenges of building a brand.

Highlights from the Episode:

- The Genesis of A Bar Above: How Julia and Chris turned their passion for cocktails into a thriving business offering education, social media content, and premium barware.

- Chris's Journey: From a craps dealer in Vegas to a craft bartender and co-founder of A Bar Above, Chris's unique path and dedication to the craft of bartending.

- Community and Partnerships: The importance of community engagement and strategic partnerships in growing a brand.

- Innovative Use of AI: Julia's creative approach to integrating AI into their workflow, from generating product designs to enhancing team collaboration.

- Product Development: The role of AI in brainstorming and iterating new product designs for A Bar Above's premium barware line.

- Balancing Work and Family: Julia's insights on managing a growing business and a family, including the benefits of having a supportive partner and involving their children in the business.

Join us as we explore Julia Tunstall's journey with A Bar Above and gain valuable insights into entrepreneurship, innovation, and the art of cocktails.

Don't miss this engaging and informative episode filled with practical advice and inspiring stories. Listen now and elevate your understanding of what it takes to build a successful brand in the ever-evolving world of business.

For more on A Bar Above, visit: https://abarabove.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today's Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗖𝗣𝗚 𝗯𝗿𝗮𝗻𝗱 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more. Visit link above.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Curology - Tailored Treatments for Healthier Skin and Hair Jul 17, 2024

Show notes

In today's episode, host Ramon Vela dives into a fascinating conversation with Heather Wallace, CEO of Curology. Heather shares her journey, and the incredible work Curology is doing in the skincare industry.

From customized prescription skincare to expanding into hair loss treatments, Curology is transforming how we approach skincare with a blend of telehealth and personalized products.

This episode is packed with insights into the challenges and triumphs of running a rapidly growing company in a competitive market.

Heather also discusses the importance of having a strong team, maintaining a clear vision, and the power of mentorship in her career. Her passion for providing effective, clinically proven skincare solutions shines through in our conversation. Whether you're a skincare enthusiast or an aspiring entrepreneur, this episode offers a wealth of knowledge and inspiration.

Key Moments:

- Heather shares advice from her mentor that shaped her career and leadership style.

- The transition of Curology from a DTC brand to an omni-channel approach.

- How Curology's customized treatments provide superior acne, anti-aging, and hair loss results.

- Clinical data and personalized care are essential in Curology's product offerings.

- Curology's community program provides subsidized skincare to those in need.

Join us in listening to this episode as we explore Curology's innovative approaches to improving skin health and confidence for people everywhere. You won't want to miss this enlightening and engaging conversation!

For more on Curology, visit: https://curology.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don't forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today's Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Okendo - Transforming Customers into Super Fans Jul 16, 2024

Show notes

In today's episode, host Ramon Vela has an insightful conversation with Adena Merabi, Okendo's Partnership Team Lead.

Adena shares Okendo's exciting journey from its early days to becoming a powerhouse in the e-commerce tech space.

We discuss the importance of customer reviews, zero-party data, and how Okendo is helping brands create better customer experiences.

Adena also illuminates the challenges brands face today, the importance of building a solid tech stack, and how partnerships play a crucial role in Okendo's success.

Whether you're a brand looking to enhance your customer interactions or an entrepreneur interested in the latest e-commerce trends, this episode is packed with valuable insights.

Key Moments:

- Adena's journey to Okendo and the mentorship that shaped her path.

- The rapid growth of Okendo and the new products they've launched.

- Strategies for collecting zero-party data and why it's crucial in today's market.

- How Okendo's integrated suite of products helps brands increase customer lifetime value.

- The vital role of partnerships in Okendo's success and the unique aspects of their partner program.

Join us in listening to this episode as we explore the dynamic world of Okendo and discover how they are empowering brands to turn customers into super fans.

For more on Okendo, visit: https://okendo.io/

If you enjoyed this episode, please leave The Story of a Brand a rating and review.

Plus, don't forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today's Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

AION - Navigating Capital: Strategies for Brand Growth Jul 12, 2024

Show notes

Welcome to another episode of The Story of a Brand Show!

Today, host Ramon Vela brings you a fantastic conversation with Carly Spatt, Head of Business Development, and Jim Shehigian, Senior Vice President and Credit Department Business Head at AION.

In this episode, we dive into the crucial role of financial support for emerging brands, especially during challenging economic times. Carly and Jim share their insights on how AION helps brands navigate the complex world of financing, providing invaluable advice for founders and entrepreneurs.

We discuss everything from the importance of planning for success to the specific financial tools that can help businesses grow without giving up equity too early.

This episode is packed with practical tips and inspirational moments that you won't want to miss.

Key Moments:

- Jim's remarkable story of early career mentorship and its lasting impact on his professional journey.

- Carly's passion for supporting small entrepreneurs and her journey into the CPG industry.

- Insights into the current market trends and the challenges brands face in securing capital.

- Detailed explanation of AION's flexible financing options and how they support brand growth.

- Advice on preparing for financial success and the importance of having accurate financial records.

Join us as we explore the incredible work Carly and Jim are doing at AION to support brands in their journey toward success.

For more on AION, visit: https://www.aionfi.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don't forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today's Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/ramon/

Compass Rose Ventures is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Gel - For Brands Expanding Internationally Jul 11, 2024

Show notes

In today's episode of The Story of a Brand, host Ramon Vela interviews Patricio Fuentes, the founder of Gel.

Patricio shares his fascinating journey in the world of consumer packaged goods (CPG) design, and we dive deep into the insights he's gained from working with domestic and international brands.

This episode is packed with valuable takeaways for anyone interested in the CPG space. From discussing the latest trends at Expo West to exploring the unique challenges and opportunities of entering the U.S. market, this episode offers something for everyone.

Key Moments:

- Patricio's reflections on Expo West and the exciting trends he observed in the CPG industry.

- The critical importance of understanding your audience and maintaining authenticity in branding.

- Insights into the challenges and strategies for international brands entering the U.S. market.

- Patricio's views on the future of CPG and the promising trends he's looking forward to.

- The role of gratitude and family support in Patricio's entrepreneurial journey.

Join us in listening to this episode as we explore Patricio Fuentes' incredible journey and his invaluable insights into the CPG world. You won't want to miss this engaging and informative conversation!

For more on Gel, visit: https://gelcomm.com/

If you enjoyed this episode, please leave The Story of a Brand a rating and review.

Plus, don't forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today's Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

GoodSkin Clinics - A European Approach to a Healthier You Jul 11, 2024

Show notes

In this episode of The Story of a Brand, Ramon Vela interviews Lisa Goodman, Founder of GoodSkin Clinics.

Lisa shares her unique journey as a "reluctant entrepreneur" who, despite initial hesitations, has built a successful business grounded in a European methodology for skin treatments.

Lisa's passion for patient care and holistic medical approach to aesthetics shine through in our conversation. She opens up about the challenges and triumphs of running a business, the importance of mental wellness, and the profound impact of a supportive team.

She also discusses her philosophy on personalized treatments, the significance of proper diagnosis, and how GoodSkin Clinics stands out in the crowded aesthetic industry.

Key Moments:

- Lisa describes her transition from a part-time endeavor to building GoodSkin Clinics and the role her team played in this growth.

- The eye-opening experience Lisa had in Europe that transformed her approach to aesthetic treatments.

- The critical importance of diagnosis in providing long-term, effective skincare solutions.

- Insights into how GoodSkin Clinics integrates mental wellness into their patient care.

- The challenges of fighting against the marketing of quick fixes and educating clients on holistic, long-term treatments.

Join us in listening to this episode as we explore Lisa Goodman's remarkable journey and discover how GoodSkin Clinics is redefining beauty with a touch of European elegance and medical expertise. You won't want to miss this inspiring and informative conversation!

For more on GoodSkin Clinics, visit: https://www.goodskinclinics.com/

If you enjoyed this episode, please leave The Story of a Brand a rating and review.

Plus, don't forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today's Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story