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In this special end-of-year episode, Greg looks back at his biggest wins, biggest losses, business epiphanies, productivity unlocks, and so much more.
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TIMESTAMPS
0:00 Intro
0:47 Big wins
07:11 Big losses
11:16 Business epiphanies
18:56 Productivity unlocks
22:11 Audience growth
28:20 Game-changing products
36:22 Net worth & investment breakdown
39:26 Business updates
Today I'm joined by Late Checkout’s Chief Operating Officer Theo Tabah and Operating Partner Jordan Mix.
We talk about the importance of trust in business, our main takeaways from 2023, and six juicy startup ideas you can steal for 2024.
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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
LINKS FOR THIS EPISODE
Theo’s socials:
X: https://twitter.com/TheoTabah
LinkedIn: https://www.linkedin.com/in/theotabah/
Jordan’s socials:
X: https://twitter.com/jrdnmix
TIMESTAMPS:
00:00 Intro
01:28 Why trust is the key to business success
08:44 Productized partnerships
11:40 How Greg and Jordan met on X
17:40 Finding out what fuels you
21:51 Scalable consulting
25:31 Greg’s biggest regret of 2023
30:16 First business idea: Locket for creators
37:42 Second business idea: Apple Vision Pro bars
45:10 Third business idea: A multi-industry fitness product
49:47 Fourth business ideas: Neighborhood work clubs
58:02 Fifth business idea: Cup of sugar, an app to meet your neighbors
01:02:44 Sixth business idea: Right hand, assistance for solopreneurs
Greg interviews Eric Ries, author of "The Lean Startup" and founder of The Long Term Stock Exchange.
They talk about how to test business ideas, why businesses with a social mission will outperform, and opportunities in AI.
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https://latecheckoutstudio.ck.page/
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LINKS FOR THIS EPISODE:
Production Team:
ERIC RIES:
Eric Ries's Newsletter: https://theleanstartup.com
Long-Term Stock Exchange (LTSE): https://ltse.com
Lean Startup Corporate Training and Events: https://leanstartup.co
X: https://twitter.com/ericries
LinkedIn: https://www.linkedin.com/in/eries/
TIMESTAMPS:
00:34 Concept of AI companies being funded differently
02:06 Longevity of wrapper AI startups and platform wars
07:16 Benefits of creating viral startups
11:07 Idea of buying non-AI startups and adding AI capabilities
14:08 Approaches to quickly understand customer needs in a new space
21:41 Eric's point about companies doing the right thing and the importance of trust
36:23 First Business Idea: Religion startup - HQ trivia meets a church
37:08 Second Business Idea: Social network for gig workers
38:31 Third Business Idea: AI accountability bots
Greg interviews Dru Riley, founder of Trends.vc, a newsletter and community for founders interested in new business ideas and markets.
They talk about growing newsletter subscribers, opportunities for "faceless" YouTube channels built using AI, systemizing companies, and more.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce. You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckoutstudio.ck.page/
FIND GREG ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga
LINKS FOR THIS EPISODE:
Production Team:
https://PodFlow.com
Dru Riley:
• Company site: https://trends.vc
• Personal site: https://druriley.com
• X: https://twitter.com/DruRly
• LinkedIn: https://www.linkedin.com/in/drurly/
TIMESTAMPS:
00:45 - Dru introduces Trends.vc
02:00 - Newsletter co-registration
04:45 - Newsletter metrics
07:15 - Jumping on new media formats
9:08 - "Faceless" YouTube channels
16:15 - Examples of faceless channels
17:50 - Non-obvious ad sponsorship opportunities
23:00 - Custom GPTs
28:17 - Productizing execution
33:20 - Picking ideas to pursue
Greg interviews Dylan Jardon and Henry Belcaster, founders of Clipt.co, an explainer video and animation studio.
They talk about starting a "hot girl agency," the challenges of monetizing YouTube content, and wanting fame versus staying anonymous, and more.
►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce. You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free.
https://latecheckoutstudio.ck.page/
FIND GREG ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga
LINKS FOR THIS EPISODE:
Production Team: https://PodFlow.com
Dylan's YouTube: https://www.youtube.com/@dylanjardon
Dylan's X: https://twitter.com/DylanJardon
Henry's YouTube: https://www.youtube.com/@HenryBelcaster
Henry's X: https://twitter.com/HenryBelcaster
Their newsletter: http://smartnonsense.com
Timestamps:
1:15 - Hot girl idea
8:00 - Building audience
12:00 - Fame vs anonymity
16:45 - Getting recognized
19:50 - Long-term vision
24:00 - Greg's advice: focus
28:15 - Juggling ideas
31:00 - Clipt fees & costs
35:00 - Timeless inspiration
Greg interviews Nathan Barry, founder of ConvertKit, which makes email, automation, and monetization tools for creators.
They talk about how to be interesting online, and different ways to monetize online content.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce. You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckoutstudio.ck.page/
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga
LINKS FOR THIS EPISODE:
Production Team:
https://PodFlow.com
Nathan Bary
https://twitter.com/nathanbarry
https://ConvertKit.com
http://nathanbarry.com
SHOW NOTES:
00:45 How to be interesting online
02:30 Combining education and entertainment
04:00 Storytelling for mundane stories
06:00 Improving comedy/storytelling skills
15:00 Video content spreads well
17:15 Studying comedy
19:30 Blending journeys and storytelling
21:45 Hiring out comedians
24:15 Learning monetization skills
27:00 Considering scalable business models
29:15 Running companies long-term
31:15 Building "skyscraper" products
34:00 Blending agencies and software
I'm joined by investor and entrepreneur Anthony "Pomp" Pompliano. Pomp hosts The Pomp Podcast, with over 50 million downloads, and writes a daily letter read by 250,000+ investors.
We talk about Pomp's approach to building resilient media properties, thinking long-term, and his best book recommendations for internet business success.
►►Subscribe to my weekly newsletter for insights on community, creators and commerce. You'll also find out when new and exclusive episodes come out from Where It Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga
BOOKS POMP MENTIONED
Unreasonable hospitality by John O'Leary
The Successor by Lachlan Murdoch
The 50th Law by Robert Greene and 50 Cent
Zero to One by Peter Thiel
Suleiman Ollian by Anonymous
How to Get Rich by Felix Dennis
Losing My Virginity by Richard Branson
The Rise and Fall of American Growth by Robert J. Gordon
Hidden Genius by Polina Marinova
The Outsiders by Will Thorndike
Elon Musk by Walter Isaacson
Urgency by John P. Kotter
The War of Art by Steven Pressfield
Good Profit by Charles Koch
LINKS FOR THIS EPISODE
Production Team: https://podflow.com
Pomp on Twitter: https://twitter.com/APompliano
Pomp on YouTube: https://www.youtube.com/c/anthonypompliano
Pomp's newsletter: https://pomp.substack.com
SHOW NOTES
Today Greg is joined by New York Times Best-Selling Author, and Instagram Celebrity Yung Pueblo, whose real name is Diego Perez. In this episode, Greg and Diego talk about building an audience through meaningful writing, turning it into books, and using that influence to build companies that expand the vision expressed in writing that got it all started.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce. You'll also find out when new and exclusive
episodes come out from Where It Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga
LINKS FOR THIS EPISODE
Production Team:
https://podflow.com
Diego Perez / Yung Pueblo:
https://yungpueblo.com
http://instagram.com/yung_pueblo
SHOW NOTES
02:45 - What compassionate venture means.
06:01 - How he thinks of each of his businesses - books, social media and venture capital
09:19 - How he thinks about building on other social platforms versus email?
12:45 - Comparing his business's structure to other writers' structures.
16:00 - Social media entrepreneurs he looks up to.
18:47 - Should I write a book?
21:54 - A comparison of getting published and self-publishing.
25:04 - The importance of the pen name Young Pueblo.
40:00 - How to learn meditation.
Today Greg is joined by Jay Clouse of Creator Science. In this episode, Greg and Jay talk about the upsides of cohort-based courses and what strategies Jay uses to achieve his 95% retention rate.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga
LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Jay Clouse
https://twitter.com/jayclouse
https://creatorscience.com/
SHOW NOTES
0:00 - Intro
5:40 - How Jay studies top creators
12:10 - Courses vs. Membership Community
19:30 - How Jay attracts audiences
24:20 - The secret dividends of viral posts
30:40 - Being a distributor vs. being an artist
43:30 - Why retention is the golden metric
Today Greg is joined by Julien Smith, the CEO of Practice, bestselling author of The Flinch, and executive coach. In this episode, Greg and Julien talk about the podcasts, books, and x/twitter feeds that entrepreneurs should be reading and following. They also explore why you should think of your life in seven-year increments.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga
LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Julien Smith
https://twitter.com/julien
http://juliensmith.com/
SHOW NOTES:
0:00 - Intro
7:27 - The Silicon Valley info diet
13:47 - The network multiplier of high quality content
20:35 - How to play the content long-game
30:56 - Think of you life in 7-year increments
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