The Startup Ideas Podcast

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Meet the man who growth hacked his app to 1M downloads Sep 30, 2024

Show notes

Join me as I chat with Chris Josephs, Co-Founder of Autopilot, as we discuss his frameworks and strategies for growth hacking startups. Learn his step-by-step formula to building and converting attention, affinity, and authority into brand loyalty and startup growth.

Timestamps:
00:00 Intro
03:20 Chris’s Viral Formula Overview
08:13 Step 1: Build Niche Meme account with Authority
14:36 Step 2: Find Creative ways to build loyalty and vitality
19:18 Step 3: Getting free press
23:54 UFC Sponsorship Retrospective
28:23 How Chris would build a meme account
40:49 Startup Idea: Twitch for Online Shopping
46:52 SIP success stories

1) Chris doesn't see himself as a marketer or growth guy. He's a SOCIAL ENGINEER.
• His focus? Reverse engineering virality and creating formulas for content that EXPLODE on social media.

2) The Pelosi Tracker origin story:
• Built meme pages with millions of followers
• Focused on politician stock trades
• Translated virality into a real product (Autopilot app)
Key insight: Memes + Authority = Powerful combo

3) Chris's framework for building viral meme pages:
a) Create an account with a clear, catchy name
b) Engage as a "reply guy" on relevant topics
c) Do deep, investigative journalism to build credibility
• Marry memes with authority to become THE go-to account in your niche.

4) The UFC sponsorship case study:
• Sponsored the event (base layer of credibility)
• Sent a fake Nancy Pelosi to the fight
• Drove a Cybertruck with "Pelosi 2024" around Vegas
• Goal: Maximize surface area for virality and build brand loyalty

5) Chris's viral formula:
• Each additional stunt increases chances of going viral:
a) UFC sponsorship alone = 10% chance
b) +Fake Pelosi = 15% chance
c) +Cybertruck stunt = 20% chance
• Keep adding elements to boost your odds!

6) Key to monetizing meme pages:
• Don't just post funny content. Mix in authority-building posts to be taken seriously.
• High engagement does not mean High monetization
• Authority + Engagement = winning formula

7) Startup idea alert: Live shopping streams for Gen Z women
• Imagine: The Twitch of online shopping, where influencers livestream their browsing & purchasing decisions.
• Huge potential here. Who's gonna build it?

8) Growth hack: Build relationships with journalists
• Create an email list of reporters in your niche
• Regularly send them high-quality, relevant info (no selling!)
• Become their go-to source for stories
• Free press = Priceless marketing

9) Remember: Consistency is key in building your brand.
• Find your angle (like Autopilot's "Pelosi 2024 - Invest like a politician") and double down on it.
• Create moments, build loyalty, make people LOVE your brand.

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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FIND CHRIS ON SOCIAL
X/Twitter: https://x.com/Chrisjjosephs
Autopilot: https://www.joinautopilot.com/
Pelosi Tracker: https://x.com/PelosiTracker_

How to build a $1M+ vertical SaaS business (step-by-step guide) Sep 25, 2024

Show notes

Join me as I chat with Luke Sophinos, Founder & CEO of CourseKey, as we discuss the frameworks and strategies for building a successful vertical SaaS business. Learn how to find, validate, and launch SaaS opportunities!

Timestamps:
00:00 Intro
01:51 Why Vertical SaaS?
05:46 How to pick your vertical
11:05 Understand the industry inside-out
19:11 Analyze existing solutions
22:02 Automating the ideation and validation process with AI
35:04 Go-to-market strategy is CRITICAL
40:19 The power of the wedge product
49:35 Pricing framework

1) Why Vertical SaaS?
• Market often overlooked by VCs chasing unicorns
• Opportunity to build enduring businesses with strong retention
• Still massive potential in 2024, even in "boring" industries

2) How to pick your vertical:
• Focus on industry, not idea
• Look for:
a) Large market size ($1B+)
b) Fragmented (many SMBs)
c) Mix of small, mid-market, enterprise

3) Understand the industry inside-out:
• Map end-to-end operations
• Get hands on P&Ls
• Follow the money - where are they spending?
• Identify areas still using pen & paper

4) Analyze existing solutions:
• Look for legacy providers
• Identify where they're using horizontal solutions
• Find gaps where AI/FinTech could add value

5) The power of the wedge product:
• Your "get in the door" offering
• Should be:
a) Easy to implement
b) Solves a critical problem
c) Ideally free or low-cost
• Example: Roofer․com's proposal tool

6) Go-to-market strategy is CRITICAL:
• Many industries require relationship-based sales
• Product-led growth is ideal (but rare)
• Get creative: Industry newsletters, memes, etc.

7) The payments opportunity:
• Owning the transaction can 10x your market size
• Build before/after transaction, then capture it
• Example: Toast in restaurants

8) Pricing framework:
• Understand current spend on problem you're solving
• Price based on ROI you deliver
• Aim for 20-50% of value created

9) Keys to success:
• Only build products that:
• Increase revenue
• Decrease costs
• Prevent churn
• Maintain compliance

10) Validating ideas:
• Don't just Google search
• Talk to actual businesses
• Offer to buy lunch and shadow operations

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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FIND NICK ON SOCIAL
X/Twitter: https://x.com/lukesophinos
Luke’s Newsletter: https://www.newsletter.lukesophinos.com
Luke’s vSaaS Bible: https://verticalsaasbible.com

How to write viral tweets with the man who beat the X algorithm Sep 23, 2024

Show notes

Join me as I chat with Nick Huber, a serial entrepreneur and real estate investor, as we dive into the art of going viral on social media. Nick reveals his proven formula for creating engaging content that’s reached millions and helped him grow a massive following. If you're looking to boost your social media game and learn strategies that truly work, this episode is packed with actionable insights!

Timestamps:

00:00 Intro
01:36 The mindset
02:39 The structure of a viral tweet / Example 1
08:42 Example 2
11:38 Example 3
15:51 Example 4 (video content)
16:59 Example 5
17:35 The importance of priming the algorithm
19:28 Example 6
22:37 Example 7

1) The mindset:
• Don't try to make everyone like you
• Be willing to look silly sometimes
• Have thick skin - you can't please everyone

2) The structure:
• Start with a "wow" statement that sounds unique
• Take a hard line on one side - no nuance
• Back it up with strongly written copy

3) The hook:
• You have 1/8 of a second to grab attention
• Make people laugh, strike emotion, or teach something
• Use numbers and specific details for added humor

4) The controversy:
• Say something different than what most people hear
• Take an un-nuanced stance on a debatable topic
• Trigger people who disagree (respectfully)

5) The follow-up:
• Double down in your second tweet
• Add more context or examples
• Don't backpedal or soften your stance

6) The visuals:
• Use video when possible - algorithms favor it
• Catch attention in the first second

7) The mix:
• Blend personal content, entertainment, and value
• Prime the algorithm with high-engagement tweets
• Follow up bangers with business-related content

8) The authenticity:
• Tweet things you actually believe
• It's okay if not everyone agrees
• Spark good conversations and critical thinking

9) The strategy:
• Build a following of smart people and entrepreneurs
• Use the "jab, jab, jab, right hook" approach
• Leverage high-engagement tweets for business asks

10) The lesson: Nuance doesn't go viral. But thoughtful, controversial takes that make people think?

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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FIND NICK ON SOCIAL
X/Twitter: https://x.com/sweatystartup
Instagram: https://www.instagram.com/sweatystartup
LinkedIn: https://www.linkedin.com/in/sweatystartup/

My reaction to MrBeast's LEAKED 36 page production document Sep 20, 2024

Show notes

My notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" document

Timestamps:
00:00 Intro
01:12 Initial Thoughts
02:38 Clarity of the Goal
03:27 YouTube is eating all media:
04:27 A, B, C player framework
05:15 How to go viral
08:21 Why isn’t MrBeast building the Y-Combinator of Creators?
09:12 He defines his own language. ie: lull, reengagement
11:26 Startup Idea 1: Audience and Engagement Insights Software for YT
12:32 Obsession is a prerequisite
13:13 Bias for Action
14:01 Grounds Himself
15:54 Constraint Fuels Creativity
17:39 Always have a Backup Day
18:54 Communication is key
19:37 Leverage Experts
21:55 "No does not mean no" can get toxic
22:43 Meritocracy
23:27 His numbers are HUGE
28:02 Keep things simple
27:15 Work Life Balance Debate
28:20 What is the goal of our “content”
29:37 Ads as Content
30:18 Does his culture scale
31:12 His incentive structur
32:28 Final thoughts

1) YouTube is eating all media:
• 99% of TV shows would flop on YouTube
• Platform-specific content is crucial
• MrBeast: "We are not Hollywood"

2) A-player mentality:
• Only hire obsessive, coachable people
• B-players can be trained, C-players must go
• "There's only room for A-players here"

3) Re-engagement strategy:
• Hook viewers at 3-minute mark
• Use spectacles that only MrBeast can do
• Example: Carl watching Josh in prison video

4) Data-driven content:
• Creators are data scientists, not just entertainers
• 60M views = same as presidential debate
• Obsess over audience retention graphs

5) Constraints fuel creativity:
• Don't rely on big budgets
• Example: Year's supply of Doritos is more engaging than $20k cash
• "Creativity is the answer, not money"

6) Communication is key:
• Define when to use in-person, email, or text
• No excuses, move on mentality
• "Late" isn't in MrBeast's dictionary

7) Consultants are cheat codes:
• Leverage expert knowledge
• Example: Call previous world record holder
• "Consultants are a gift from God"

8) Brand deal integration:
• Make ads part of the content
• Avoid boring, scripted brand mentions
• Goal: No viewer realizes it's an ad

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands] Sep 18, 2024

Show notes

Join me as I sit down with Oren John, the internet's creative director who's worked with major brands like Red Bull, Ciroc, Grey Goose, and YRB. Together, we explore the game-changing potential of TikTok Shop and how creators are using the platform to build thriving businesses. Oren shares his expert insights on the role of luxury, craftsmanship, and storytelling in product design, and how these elements can elevate your brand. If you're curious about using TikTok to grow your business, this conversation is packed with valuable takeaways!

Timestamps:
00:00 Intro
00:55 Startup Idea 1: Collectible Pokemon iPhone Case
10:22 TikTok Shop is a game-changer
15:10 The power of creator communities
18:38 TikTok Shop success formula
21:40 Oren’s tech stack and tools
24:37 YouTube vs TikTok
26:29 Oren's content creation philosophy

1) Startup Idea 1: Collectible Pokemon iPhone Case
• Combines collectibility and utility
• A product’s utility is the best way to standout on the interet
• Tap into current trends to leverage the zeitgeist

2) TikTok Shop is a game-changer:
• Scale through affiliate creators
• Brands pay $1,500-$2,500/month retainer
• Creators earn 20% commission on sales
"Kids aged 20-25 are making 10-25k/month off these commissions" - Oren

3) The power of creator communities:
• Discord channels like "Your First Dollar"
• Brands recruit creators for TikTok Shop
• Learn video creation, hooks, and editing
Pro tip: Brands can find pre-trained creators here

4) TikTok Shop success formula:
• Wide demographic reach
• Multiple creators across age/race/gender
• Leverage Amazon for fulfillment
Example: Goalie (gummy brand) offering Rolex, Lamborghini as affiliate incentives

5) Content creation golden rule:
• Provide saveable, shareable value
• Entertain (replace Netflix experience)
• Or fail
"So many people fall in that third bucket because they go say, I'm going to talk about my brand story" - Oren

6) TikTok vs Youtube:
• TikTok algo allows for hyper-specific targeting
• TikTok has wider reach than YouTube for niche products
• Youtube is a less direct sales driver
• Youtube is great for brand building
• Long-form content still valuable
Hot take: "YouTube as a primary sales driver for most businesses" is outdated

7) Oren's content creation philosophy:
• 1) Value 2)entertainment 3)brand story
• Tell stories, not just facts
• Create content people want to bookmark
• Focus on your area of expertise
"I want your director to drop it in the Slack channel and be like, why aren't we doing this?" - Oren

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND OREN ON SOCIAL
X/Twitter: https://x.com/orenmeetsworld
Instagram: https://www.instagram.com/orenmeetsworld/
LinkedIn: https://www.linkedin.com/in/orenj/

Sales funnels for Beginners Sep 16, 2024

Show notes

I’m joined by Jonathan Courtney, as we deep dive on how to set up million dollar sales funnels.

1) Startup Idea 1: Paid Ads Agency
• Huge market for one-person ad consulting businesses
• Target specific verticals (e.g., hair salons, female info product owners)
• Take a cut of revenue instead of charging upfront

2) Facebook ads still crush it (for 40+ demo):
• Still effective for 40+ demographics
• AJ&Smart spends $80k/month on FB ads
• 318% ROI in June ($252k revenue from $80k spend)
"Meta ads are only dead for people under 35" - Jonathan

3) Funnel basics:
• Opt-in page → Free training video → Call booking
• Use ClickFunnels for quick tests
• Use Framer for validated funnels
Pro tip: Automate everything possible in your funnel

4) The book funnel strategy:
• Offer free digital + physical book
• Lose money upfront to get email addresses
• Monetize later with other offers
Example: http://workshopperplaybook.com/

5) Copywriting hacks:
• Focus on increasing status (even for B2B)
• Use pain vs. pleasure framework
• Adjust tone based on economic conditions
Key insight: Status increase drives purchases, even in corporate training

6) Jonathan's funnel philosophy:
• Don't obsess over tracking every conversion source
• Focus on overall company growth
• Prioritize Facebook ad spend ROI
"You have your monthly P&L. You just make sure your company is growing" - Jonathan

To improve your rankings your business on Google and using AI for SEO, sign up to

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

📬 Join my free newsletter to get weekly startup insights for free:

70,000+ people are already subscribed.

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

Episode Timestamps:
0:00 Intro
06:41 Startup Idea 1: Paid Ads Agency
26:19 Funnel Hacking and Conversion Optimization
34:34 AJ & Smart Funnel breakdown
44:27 Copywriting Hacks

How to become a solopreneur (3 $1M+ startup ideas) Sep 11, 2024

Show notes

I’m joined by Marc Lou, a serial entrepreneur and indie hacker legend, as we explore innovative startup ideas, and his frameworks for content marketing, gamification, and pricing

1) Sell Digital Products
• Create courses/ebooks on what you know
• Focus on life-changing hacks (e.g. better sleep)
• Use gamma.app for slick lead magnets
Pro tip: Share your personal journey, not just advice

2) Document your journey publicly:
• Share what you're working on (Twitter, YouTube, etc.)
• Creates initial traction & builds audience
• Find your authentic voice over time
Key: Use "I" statements, not "you should" when starting out

3) Smart pricing strategies:
• Always use a paywall
• Don't undervalue your work
• Research competitor prices
• Test one-time vs. subscription models
"When it's cheap, people will undervalue the product." - Mark

4) Harness the power of gamification:
• Inspired by Pokemon Sleep's $100M success
• Apply to habits: sleep, diet, workouts
• Use leaderboards, points, rewards

5) Gamify GitHub commits for devs!
• Combine Github commits with credit card point system
• Create leaderboards and scorecards for commits
• Leverage word of mouth and social for growth

6) Stripe Atlas alternative for indie hackers
• Legal setup & tax optimization
• Simplify global business setup
• Explore international business structures
• Premium support services
"It's the #1 question I receive on every YouTube video." - Mark on legal advice!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

📬 Join my free newsletter to get weekly startup insights for free:

70,000+ people are already subscribed.

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FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND MARC ON SOCIAL
X/Twitter: https://x.com/marc_louvion
Youtube: https://www.youtube.com/@marc-lou
Marc Lou: https://marclou.com

Episode Timestamps:
0:00 Intro
03:26 Startup Idea 1: Sell Digital Products
10:32 Framework for Content Marketing
16:21 Framework for Pricing Products
24:07 Framework for Gamifying Apps/Life
30:37 Startup Idea 2: Gamify GitHub commits for devs!
33:07 Startup Idea 3: Stripe Atlas alternative for indie hackers

The ultimate guide to product building with the man who changed software Sep 09, 2024

Show notes

I’m joined by Jason Fried, Co-founder and CEO of 37signals, as we deep dive on innovative startup ideas, our frameworks to building products people love, and our thoughts on the current software landscape.

1) The "Scratch-off Ad" app idea:
• Full-screen ad you scratch off with your finger
• Blow into mic to clear "dust"
• Chance to win prizes/coupons
• Global, once-a-day experience
Potential: Massive user base, high engagement

2) "Shower Door Sketch" app concept:
• Simulates drawing on steamy shower glass
• Ephemeral canvas that fogs up & clears
• Add shower sounds for immersion
• Screenshot to save ideas
Perfect for creative brainstorming!

3) Key insight: Bring real-world experiences to digital
• Leverage mystery, surprise, uncertainty
• Create moments that can't be replicated
• Tap into universal human experiences
"There's some sort of deeper universal things to tap into here." - Jason

4) The power of limitations in software:
• Time-based experiences (HQ Trivia)
• Visit-once websites
• Apps with "open hours"
Creates scarcity & increases perceived value

5) Hobbyist ethos missing in modern software:
• Early internet had more quirky, fun projects
• Less focus on monetization, more on exploration
• Need for "weirder" apps and experiences
Challenge: How can we make the internet weird again?

6) Cozy software movement:
• Make apps feel warm, comfortable
• Contrast to clinical, cold modern design
• Focus on user experience & delight
Goal: Create software people genuinely enjoy using

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

📬 Join my free newsletter to get weekly startup insights for free:

70,000+ people are already subscribed.

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FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JASON ON SOCIAL
X/Twitter: https://x.com/jasonfried
LinkedIn: https://www.linkedin.com/in/jason-fried/
37signals: https://37signals.com/

Episode Timestamps:
0:00 Intro
02:17 Startup Idea 1: The "Scratch-off Ad" app
18:44 Startup Idea 2: "Shower Door Sketch" app concept:
33:43 Frameworks for building products people love

4 profitable startups from the founder of exploding topics Sep 04, 2024

Show notes

Join us for an engaging conversation with Brian Dean, Co-Founder of Exploding Topics I, as we explore a wide range of startup ideas and business opportunities

1) AI Content Updater for Publishers
• Automatically finds & updates outdated content
• Fixes broken links, outdated stats, irrelevant info
• Integrates with CMS for seamless updates
• Target: Large publishers with 1000s of posts
• Potential: $1k-$10k/month per enterprise client

2) Uber Black of Meal Delivery
• Chef-prepared, high-end meals ($50-$75 per meal)
• Beautifully presented, like an "Apple product"
• Target: Tech cities with high-income professionals
• Potential: Multi-million dollar business in select markets
• Key insight: There's always a market for premium versions

3)ADHD Brand & Community
• Position ADHD as a potential superpower
• Create content, products, and community
• Start with social media to build audience
• Expand into apps, tools, coaching services
• Opportunity: No clear market leader in ADHD space yet
• Pro tip: Name it after a historical figure with ADHD

4) Content Repurposing Service
• Turn blog posts into videos, podcasts, newsletters
• Target: Content marketers at larger brands
• Pricing: Per-update model to avoid subscription fatigue
• Potential: 8-figure agency if executed well

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

📬 Join my free newsletter to get weekly startup insights for free:

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