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    Business

    The Startup Ideas Podcast

    Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don’t miss out.

    For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas

    Advertise

    Copyright: © The Startup Ideas Podcast

    • Apple Podcasts
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    Latest Episodes:
    Claude Skills: The NEW Way to Build AI Agents (Live Tutorial) Oct 27, 2025
    Show notes

    In this episode, Amir takes us through how to use Claude Skills to build digital employees. We cover practical demos including an A/B testing idea agent, marketing insight analyzer, and a live build of a tweet-to-newsletter converter. You'll learn what Claude Skills actually are, why they represent the biggest leap since sub-agents, and how to build them yourself—even if you've never written a custom AI workflow before.

    Timestamps

    00:00 – Intro

    01:05 – What are Claude Projects

    02:40 – Sub-agents in Claude Code explained

    03:34 – Introducing Claude Skills

    05:58 – Context rot and the performance degradation problem

    08:01 – Why matter Claude Skills Matter

    11:08 – Building a UTM link generator with Artifact Builder

    17:41 – Claude Skill Demo: A/B test generator for website optimization

    20:32 – Claude Skill Demo: Marketing analytics insights from campaign data

    23:40 – Building a Claude Skill: Creating a tweet-to-newsletter converter skill

    30:32 – Final Thoughts on Claude Skills

    30:58 – Why AI adoption is falling and how better prompting solves it

    Key Points

    • Claude Skills are automated workflows that apply globally or per-project, pulling context only when relevant to specific tasks
    • Skills solve the "context rot" problem where too much context degrades LLM performance and increases hallucination
    • You can create custom Skills using markdown files with instructions, reference documents, and executable scripts
    • The tweet-to-newsletter converter built live demonstrates Skills' ability to match tone and style with minimal training
    • Poor AI fluency and prompting—not the tools themselves—explain why enterprise AI adoption is declining

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

    The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

    Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

    Become a member - https://startup-ideas-pod.link/startup-empire

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND AMIR ON SOCIAL

    Humblytics: https://humblytics.com/?via=community

    X/Twitter: https://x.com/amirmxt

    Youtube: https://www.youtube.com/@amirmxt


    I Documented How a Viral Video Gets Made in 45 Minutes Oct 22, 2025
    Show notes

    Get the Blueprint to create scroll-stopping videos impossibly fast and Roberto's Core Stack: https://startup-ideas-pod.link/video-protocol

    Timestamps:

    00:00 - Intro

    03:21 - Roberto’s Recording Setup

    05:00 - Script Writing Process

    09:55 - Live Recording Video

    13:00 - File organization system

    16:12 - Editing Workflow

    20:37 - Optimizing

    23:17 - Incorporating Visuals

    30:11 - Creating AI-generated visuals

    33:57 - Caption creation and typography techniques

    37:32 - Adding SFX and Music

    43:17 - The Final Video

    46:03 - High-level Strategy Overview

    49:11 - Roberto’s Studio Setup

    Key Points:

    • Roberto demonstrates his complete workflow from scripting to editing for creating viral short-form videos

    • He shows his garage studio setup with detailed equipment walkthrough and recording process

    • The editing process includes audio treatment, visual effects, and strategic pattern interrupts to maintain viewer attention

    • Roberto explains his approach to AI-generated visuals using tools like Nano Banana and Kling for custom B-roll

    Roberto’s Core Stack:

    Software/Apps:

    • Promptor Pro (teleprompter app)
    • OBS (recording software)
    • Adobe Premiere (editing)
    • Magic Bullet (color grading plugin)
    • Downy (video downloader)
    • Screen Studio (screen recording)
    • Apple Notes (scripting)
    • Epidemic Sound & Artlist (music/SFX)

    Hardware:

    • Canon R5C camera: https://amzn.to/4hi4le4
    • Mac Studio: https://amzn.to/4ovCJ7O
    • Apple Studio Displays (2): https://amzn.to/4nZeOh5
    • Apollo Solo (audio interface): https://amzn.to/4niL6Td
    • Samsung T9 4TB SSD: https://amzn.to/47iloIx
    • Amaran lights 150C: https://amzn.to/47yrINg
    • Spotlight with optional gobo: https://amzn.to/4hsrOcS
    • Softbox with honeycomb/grid: https://amzn.to/4qkDvWL
    • Amaran lights F22C: https://amzn.to/4747kUe
    • Teleprompter: https://amzn.to/472yJWx
    • AirPods 3 (as mic option): https://amzn.to/4hk3klL
    • Shure MV7: https://amzn.to/42Q5u6N

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

    The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

    Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

    Become a member - https://startup-ideas-pod.link/startup-empire

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND ROBERTO ON SOCIAL

    X/Twitter: https://x.com/rpnickson

    Instagram: https://www.instagram.com/rpn/

    Newsletter: https://rpn.beehiiv.com


    The 2026 Anti-Trend That Will Make Millions Oct 20, 2025
    Show notes

    Join me as I chat with Jonathan Courtney about how businesses can thrive by going against current digital trends, particularly by offering premium in-person experiences while others focus on AI and virtual offerings. He shares how his company has successfully transitioned from digital-only to in-person events, charging higher prices for physical experiences that consistently sell out. The conversation explores how physical products and experiences create perceived value, authenticity, and scarcity that digital alternatives cannot replicate.

    Timestamps:

    00:00 - Intro

    01:33 - The Anti-Trend to AI

    05:53 - Why IRL Events

    09:09 - Frameworks for Creating IRL Events

    17:20 - JC’s Process for throwing IRL Events

    30:27 - The power of physical products vs. digital offerings

    36:22 - Final Thoughts and Conclusions

    Key Points:

    • Jonathan Courtney explains how to profit from the "anti-trend" to AI and digital automation by focusing on in-person experiences

    • In-person events are becoming increasingly valuable as people seek relief from digital overload and AI-generated content

    • Physical products and in-person events create scarcity and authenticity that digital offerings cannot match

    • Building small, dedicated audiences (even just "100 true fans") can be sufficient to run successful high-ticket in-person events

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

    The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

    Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

    Become a member - https://startup-ideas-pod.link/startup-empire

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND JONATHAN ON SOCIAL

    Unscheduled CEO Podcast: https://www.unscheduledceo.com

    X/Twitter: https://twitter.com/Jicecream

    LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/


    I Built an Entire App in Only 52 Min with Codex & Idea Browser Oct 17, 2025
    Show notes

    Go to https://startup-ideas-pod.link/idea-browser to get validated startup ideas every single day and prompts to build your big idea

    Join me as I chat with Alex Finn about going from no idea to building a functional app using AI tools. We use Idea Browser to find trending business opportunities, develop a wellness habit tracking app concept with ChatGPT, and build it using Codex's AI agents. The episode showcases how one person can leverage AI to find and build an idea into a product.

    Get the blueprint to go from idea to an app in one afternoon: https://startup-ideas-pod.link/ai-builder

    Timestamps:

    00:00 - Introduction and overview

    00:39 - Finding app ideas with Idea Browser

    05:19 - Using ChatGPT to develop the app concept

    17:36 - Overview of Codex and its capabilities

    22:25 - Building the MVP while spinning up multiple AI agents

    46:04 - Marketing strategy for launching the app

    Key Points:

    • Using Idea Browser to find validated business ideas by analyzing trends and market insights from social platforms

    • Leveraging ChatGPT to develop a business concept into a detailed Product Requirements Document (PRD)

    • Building an app with OpenAI's Codex using both local and cloud agents simultaneously

    • Implementing a marketing strategy through organic social media outreach

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

    The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

    Startup Empire - get your free builders toolkit to build cashflowing business -

    https://startup-ideas-pod.link/startup-empire-toolkit

    Become a member - https://startup-ideas-pod.link/startup-empire

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND ALEX ON SOCIAL

    Youtube: https://www.youtube.com/@AlexFinnOfficial/videos

    X/Twitter: https://x.com/AlexFinnX

    Creator Buddy: https://www.creatorbuddy.io/


    Genspark's Super AI Agent is INSANE Oct 15, 2025
    Show notes

    On this episode, I review Genspark's Super AI Agent platform, testing its capabilities across multiple business applications. I go through various features including multi-agent workflows that query multiple AI models simultaneously, AI image and video generation, presentation creation, spreadsheet analysis, and a mobile photo editing app. GenSpark positions itself as a comprehensive AI platform at a lower price point ($20/month) than competitors like Manus.

    Try Genspark for yourself: https://www.genspark.ai/?via=sip&utm_source=youtube&utm_medium=greg

    Disclosure: I'm a Genspark affiliate partner and may earn a commission if you upgrade through my link.

    Timestamps:

    00:00 - Intro

    01:31 - Multi-agent chat workflow

    04:47 - Testing AI image generation with multiple models

    08:31 - Creating AI-generated videos

    12:03 - Using AI slides for presentation creation

    19:03 - Exploring AI sheets functionality

    21:57 - Testing PhotoGenius mobile app

    28:50 - Demoing MCP integrations

    32:16 - Testing the AI calling agent feature

    33:11 - Final Thoughts and Recommendations

    Key Points:

    • GenSpark AI offers multi-agent workflows that query multiple AI models (GPT-5, Claude Sonnet 4, Gemini) simultaneously and provides the best output

    • The platform includes AI image generation, video creation, slides, sheets, and a mobile app called PhotoGenius for photo editing

    • GenSpark features an AI calling agent that can make phone calls on your behalf and transcribe conversations

    • The platform integrates with various tools through MCP (Messaging Communication Protocol) connections to Gmail, Calendar, and other services

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

    The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

    Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

    Become a member - https://startup-ideas-pod.link/startup-empire

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/


    How I use Veo3 + Sora 2 to create Viral AI Videos (300M+ views) Oct 13, 2025
    Show notes

    Join me as I chat with PJ Ace from Genre AI as he breaks down his comprehensive process for creating viral AI videos that have garnered millions of views for clients like David Beckham and Origin Financial. He demonstrates how to use a combination of AI tools to script, generate images, animate characters, and edit professional-looking commercials. The conversation also explores how emerging technologies like Sora will transform the industry while emphasizing that great creative ideas will remain the most valuable asset.

    Timestamps:

    00:00 - Intro

    04:47 - AI Video Process Overview

    06:54 - Script Writing Process

    12:36 - ChatGPT for Shot List Creation

    13:39 - Reve AI for Storyboarding

    20:39 -Veo3 for Video Generation

    27:28 - Editing and final production

    28:08 - Final Tips and Tricks

    34:37 - Sora's impact on the AI video production workflow

    Key Points:

    • PJ shares his complete process for creating viral AI videos that has helped scale his agency to six and seven figures in months

    • The workflow involves scripting, creating shot lists with ChatGPT, generating images with Rev, animating with VO3, and final editing

    • Using recognizable IP, juxtapositions, and internet-native content helps videos gain traction and views

    • PJ discusses how OpenAI's Sora may disrupt current workflows but believes creative ideas will remain the most valuable asset

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

    The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

    Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

    Become a member - https://startup-ideas-pod.link/startup-empire

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND PJ ON SOCIAL

    PJ’s AI Video Agency: https://www.genre.ai

    X/Twitter: https://x.com/PJaccetturo

    PJ’s newsletter: https://pjace.beehiiv.com


    Making an Entire Year's Revenue on Black Friday WEEK Oct 10, 2025
    Show notes

    Join me as I chat with Jonathan Courtney, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run.

    Episode Timestamps

    00:00 - Intro 01:01 - The Importance of Black Friday for Businesses

    02:51 - Types of Black Friday Sales

    09:40 - Comparing Strategies: MagicMind and AG1

    13:40 - Premium brand approaches to Black Friday sales

    18:25 - Bundling Products for Black Friday

    24:40 - Startup Idea 1: Black Friday Agency

    27:56 - Gamifying Promo Codes

    30:00 - Our Black Friday Buys

    31:41 - Live Streaming as a Sales Strategy

    Key Points:

    • Black Friday week can generate a company's entire yearly revenue in just one week

    • Different types of sales strategies include discounts, free bonuses, bundles, and subscription renewal offers

    • Premium brands like Apple participate in Black Friday without cheapening their brand by offering gift cards instead of discounts

    • Creating unique, branded experiences around sales can be more effective than simple discounts

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

    Startup Empire - get your free builders toolkit to build cashflowing business -

    https://startup-ideas-pod.link/startup-empire-toolkit

    Become a member -

    https://startup-ideas-pod.link/startup-empire

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND JONATHAN ON SOCIAL

    Unscheduled CEO Podcast: https://www.unscheduledceo.com

    X/Twitter: https://twitter.com/Jicecream

    LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/


    I got a private lesson on OpenAI's NEW Agent Builder Oct 08, 2025
    Show notes

    Join me as I chat with Amir about how to use OpenAI's new Agent Builder to create a multi-agent chatbot workflow that can classify user inquiries, provide customer support, and capture lead information. The video showcases how to build a complete solution using vector stores for context, logic nodes for decision-making, and ChatKit for website integration, all without requiring extensive coding knowledge.

    Timestamps:

    00:00 - Intro

    00:57 - Overview of Agent Builder

    02:13 - Overview of ChatKit

    03:05 - Overview of Widgets

    03:57 - Building a workflow with classifier and support/lead agents

    13:57 - Demo of support/lead agents

    16:29 - Integration with ChatKit to embed the chatbot on websites

    19:23 - Differences between Agent Builder vs other alternatives

    20:48 - Key Takeaways

    25:25 -Opportunities for founders

    Key Points:

    • OpenAI released three major tools: Agent Builder (visual workflow creator), ChatKit (SDK for embedding chatbots), and Widgets (dynamic UI components)

    • Agent Builder allows non-technical users to create multi-agent workflows with a drag-and-drop interface

    • The demo shows how to build a chatbot that classifies users as leads or existing customers and responds accordingly

    • ChatKit enables easy integration of these workflows into websites without developer dependency

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

    The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

    Startup Empire - get your free builders toolkit to build cashflowing business -

    https://startup-ideas-pod.link/startup-empire-toolkit

    Become a member - https://startup-ideas-pod.link/startup-empire

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND AMIR ON SOCIAL

    Humblytics: https://humblytics.com/?via=community

    X/Twitter: https://x.com/amirmxt

    Youtube: https://www.youtube.com/@amirmxt


    Inside Dan Koe's AI Content Engine Oct 06, 2025
    Show notes

    Get the exact blueprint to Build A Content Engine Like Dan Koe (Prompts Included): https://startup-ideas-pod.link/content-engine

    Join me as I chat with Dan Koe where he shares his content creation system that allows him to efficiently produce high-quality content across multiple platforms. He explains how he uses Twitter as a testing ground for ideas, then repurposes successful content for newsletters, YouTube videos, and other social platforms. Dan demonstrates how he uses AI tools to research topics, generate content ideas, and analyze successful content structures without sacrificing his unique voice and perspective.

    Timestamps:

    00:00 - Intro

    02:09 - Overview of AI Content Engine

    04:45 - How Dan generates newsletter ideas

    10:32 - Using Twitter as a litmus test for content ideas

    14:19 - Tools Dan uses to find viral content

    36:32 - Dan’s AI Workflow and Prompts

    21:01 - Daily content creation routine

    26:06 - Discussion about visual assets in content

    32:20 - Creating Viral Content with AI (Prompt Breakdown)

    Key Points:

    • Dan uses a systematic approach to content creation, starting with Twitter posts to validate ideas before expanding to other platforms

    • He leverages AI tools (primarily Claude and ChatGPT) to research, summarize, and generate content ideas

    • His weekly workflow includes writing newsletters that become YouTube videos, and creating 2-3 social media posts daily

    • Dan uses specific AI prompts to analyze high-performing content and create frameworks for replicating successful formats

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

    The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

    Startup Empire - get your free builders toolkit to build cashflowing business -

    https://startup-ideas-pod.link/startup-empire-toolkit

    Become a member -

    https://startup-ideas-pod.link/startup-empire

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND DAN ON SOCIAL

    Dan’s Newsletter: https://letters.thedankoe.com

    Youtube: https://www.youtube.com/@DanKoeTalks

    X/Twitter: https://x.com/thedankoe


    How I'd use Sora 2, Claude, and Perplexity to generate 1M+ views Oct 04, 2025
    Show notes

    On this episode I share a comprehensive framework for creating viral videos using Sora 2, Perplexity, and Claude. The process involves researching viral formats with Perplexity, using Claude to generate and evaluate video concepts based on audience psychology, and finally implementing those concepts with Sora 2.

    Timestamps:

    00:00 - Intro

    01:32 -Why Sora 2 gives you an unfair advantage

    03:02 - Using Perplexity as a research agent

    06:07 - Generating concepts with Claude

    09:15 - Evaluating concepts for viral potential

    14:51 - Implementing prompts in Sora 2

    18:10 - Final thoughts and demonstration

    Key Points:

    • A three-step workflow using Perplexity for research, Claude for prompt creation, and Sora 2 for video generation

    • Creating viral content gives startups an "unfair advantage" in distribution and attention

    • Evaluating video concepts against engagement criteria (hook strength, emotional triggers, algorithm fit)

    • Testing multiple AI-generated concepts to find what resonates with your target audience

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

    The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

    Startup Empire - get your free builders toolkit to build cashflowing business -

    https://startup-ideas-pod.link/startup-empire-toolkit

    Become a member -

    https://startup-ideas-pod.link/startup-empire

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/


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