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    Business

    The Smart Passive Income Online Business and Blogging Podcast

    Host Liz Wilcox reveal all of her online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it’s traveling the world, or just living comfortably at home. Special guest co-host appearances by Pat Flynn, original creator of the Smart Passive Income podcast. Since 2008, Pat Flynn has been supporting his family with his many online businesses, and he’s been openly sharing his wins, his losses, and all the lessons in between with the community of energetic but humble entrepreneurs who follow him. Liz Wilcox, the Fresh Princess of Email Marketing, has built a multi-six-figure business from a $9 offer — without ads — and brings her no-nonsense expertise in email marketing, community building, and authentic audience connection to every episode. You’ll learn about building authority online, email marketing, building a team and outsourcing, content marketing, podcasting, search engine optimization, niche sites, social media strategies, how to get more traffic, creating online courses, affiliate marketing, and productivity tips so that you create something amazing without burning yourself out. It’s a mix of interviews with special guests, along with co-hosts shows from Pat and Liz you’re not going to want to miss. Hit subscribe, and get ready to change your life.

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    Copyright: © Copyright 2010–2020 | SPI Media, LLC

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    Latest Episodes:
    SPI 644: Permission, Please. Jan 06, 2023
    Show notes

    #644 What are your goals for 2023? It's well known that New Year's resolutions tend to fall by the wayside at the first hint of adversity. But is there anything we can do to make our new habits stick? In this episode, I want to share a mindset shift that has changed how I set and achieve my goals. This is something that's very effective because it addresses the perfectionism holding many of us back. What I'm talking about is giving ourselves permission to make mistakes along the way. It's important to realize that one missed day, one mishap, or a single error likely won't compromise our progress. But the key for me is not making the same mistake twice. At the very least, I try not to make the same mistake twice in a row. Listen in on today's session to learn how I've incorporated this attitude into my work and personal life. Show notes and more at SmartPassiveIncome.com/session644.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    SPI 643: Marketing in 2023—What Should We Focus On with Eric Siu Jan 04, 2023
    Show notes

    #643 My value-packed chat with Eric Siu of the Marketing School podcast is the perfect way to kick off the year. With tips for the top five social platforms, podcasting, community, and high-ticket offerings, we cover all the bases and share our business growth blueprint for 2023. As host of a mastermind that convenes one hundred of the world's top marketers, Eric is in a perfect position to understand and teach the best strategies for organic reach and discoverability. So what are the most overpowered tools you can leverage? Which platforms are right for your business, and how do you get more engagement? Where should you invest your time and money this year, and what should you stay away from? Eric and I answer some of your most important marketing questions in today's episode. Listen in to get the tools and tactics for everything from finding more podcast listeners to networking and acquiring other businesses. Show notes and more at SmartPassiveIncome.com/session643.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    SPI 642: Grateful New Year. Now Stop! Dec 30, 2022
    Show notes

    #642 For this final episode of 2022, I want us to look back and go through a Start, Stop, Continue exercise. With the results of my TikTok challenge still fresh in my mind, I especially want to focus on the Stop part. We might share the same goal going into 2023. As I'm entering my 40s, I just want to stop wasting the time that I have. The end of the year is the perfect moment for us to take inventory and set up new systems to move us toward our goals. But it's also important to acknowledge our achievements! At SPI, our recent All-Access Pass launch exceeded our expectations and confirmed the power of and demand for community-powered learning experiences. I'm grateful for all of you who signed up already! I'm also grateful for you, the listener. Thank you so much, and happy New Year! Show notes and more at SmartPassiveIncome.com/session642.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    SPI 641: Next-Level Audience Growth with Virtual Summits Dec 28, 2022
    Show notes

    #641 Virtual summits are shaping up to be a game-changer for our 2023 marketing efforts! Listen in on this episode because I loop you in on a strategy that can take your business to the next level, even if you're just starting out. You see, large audiences and niche authority are no longer the requirements for big online events. In fact, hosting a summit is a great way to generate a snowball effect around your brand and bring in your first wave of superfans! To share exactly how you might make this happen, I have Benjamin Dell of HeySummit joining me for an incredible chat. You'll also get a glimpse at how we're using event marketing at SPI to raise awareness of and generate leads for our All-Access Pass. If you're interested in doing something similar, get a free trial and 15% off for life by using our affiliate link for HeySummit! Show notes and more at SmartPassiveIncome.com/session641.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    SPI 640: My Tik-Tok Challenge (Results) Dec 23, 2022
    Show notes

    #640 When you consume TikTok, it consumes you. Feel free to quote me on this. If you've been keeping up with my Friday updates, you know about my 30-day TikTok challenge. So what are the final results? Long story short, I'm not doing TikTok anymore. One obvious reason is that none of my videos took off during these thirty days. But there's an even bigger reason behind my decision. That's actually the most valuable lesson to come out of this experiment. You see, it's not that TikTok is bad and you shouldn't try it for your brand. The real problem is that it's way too good! What do I mean by that? Listen in on today's talk to get the details, but the takeaway is that your mindset on TikTok can save you countless hours in the long run. Join me to learn more! Show notes and more at SmartPassiveIncome.com/session640.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    SPI 639: How Passive Is a Physical Product Business (REALLY) With Jeff Sheldon Dec 21, 2022
    Show notes

    #639 Having your audience along for the ride as you create digital products to serve them is an incredible tool that increases engagement and connection. But is it wise to use this same strategy for physical products? With knockoffs being a massive concern, is it safe to use open platforms like Kickstarter to fund and launch your best ideas? Those are some of the questions I explore with my returning guest, Jeff Sheldon. He is the founder of Ugmonk, a design studio focused on impeccably crafted home, office, and clothing products. This chat gives us an inside look at what it takes to turn your vision into something tangible and successfully compete in the premium market. Jeff and I discuss the realities of manufacturing and distribution, share advice for finding a niche, and debate the pros and cons of selling digital and physical products. With additional tips for working from home and using ads to find new customers, there's something here for any entrepreneur! Show notes and more at SmartPassiveIncome.com/session639.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    SPI 638: Are YouTube Shorts Helping or Hurting Your Channel? Dec 16, 2022
    Show notes

    #638 We need to talk about Shorts. They're like pants, but halfway—just kidding! I'm, of course, referring to YouTube's somewhat confusing answer to the growing popularity of TikTok. When platforms launch new formats, posts that take advantage of them typically see a nice algorithm boost. That's an opportunity I jumped on with Deep Pocket Monster, my Pokémon channel. So what were the results? Well, it's complicated. You see, some of my Shorts amassed over 15 million views. But, if you listen in on today's episode, you'll hear how that actually ended up hurting my channel. That said, YouTube has since addressed concerns like mine and committed to some incredible new features. So is now the perfect time to reconsider Shorts? Join me for this chat to find out more, and stay tuned because the results of my 30-day TikTok challenge are coming next week. Show notes and more SmartPassiveIncome.com/session638.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    SPI 637: Becoming an Efficient Entrepreneur with Jason Feifer from Entrepreneur Magazine Dec 14, 2022
    Show notes

    #637 You want to clear up your schedule before starting work on the big project you're passionate about, right? Here's the thing. It's not going to happen. If you perceive time as a barrier, you will never get started. So how do we create more time when our calendars are full? How do we stop procrastinating and progress toward our goals today? If anyone can answer those questions for us, it's the guest joining me today. Jason Feifer is the editor-in-chief of Entrepreneur magazine. He gets to talk to the world's most successful people every day and has compiled the patterns that have come up in an incredible book, Build for Tomorrow. Right from the start, this chat with Jason provides us with the blueprint to understand how we work and start building our productivity infrastructure. This is an essential conversation that highlights the qualities of high-achieving entrepreneurs and uncovers the path to success in career, business, and life! Show notes and more at SmartPassiveIncome.com/session637.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    SPI 636: The Video I Deleted the Moment I Published It Dec 09, 2022
    Show notes

    #636 My 30-day TikTok challenge isn't going great. In fact, my numbers so far are pretty abysmal. Even so, I just decided to delete a video that really had the potential to go viral (in more ways than one). You'll have to listen in on today's episode to find out what was in the video, though. Let's just say that podcasting can get nasty sometimes! But what I want to talk about is much more important than this one post I knew was a mistake the second I uploaded it. You see, being honest with ourselves about the value we provide and the message we want to be known for is vital. To help you stop chasing vanity numbers and discover your most powerful voice, I want to share the series of questions I always ask myself when I create content. Join me for this quick update to learn more! Show notes and more at SmartPassiveIncome.com/session636.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    SPI 635: Hiring a Team, Building to Sell, and YouTube in 2023 with Sean Cannell Dec 07, 2022
    Show notes

    #635 Could you sell your business? You might not want to, but here's the thing. If your company can be sold, it means you're running it with the best systems in place for maximum growth and time off! I'm excited to have Sean Cannell of Think Media back on the show. He's been a guest on episode 328, where he shared the strategies that led to his success on YouTube. Today, we get into the updated tactics creators need to be aware of going into 2023. He has also transitioned his personal brand to a team brand, all while scaling his company and freeing up more time to focus on family and health. Join us for this chat to discover Sean's three-step methodology for growth, the seven Cs of YouTube success, how to build a team with a shared vision, and why you should prepare your business for sale even if that's not your goal. Show notes and more at SmartPassiveIncome.com/session635.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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