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    The Self Publishing Show

    Join James Blatch has he navigates the fast changing world of indie publishing. With the biggest guests in the industry and tips on how to stay ahead of the crowd.

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    Copyright: © The Self Publishing Formula Ltd. 2016 - 19

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    Latest Episodes:
    SPF-093: From Teacher to Writer in One Year – with Cecelia Mecca Nov 17, 2017
    Show notes

    Medieval romance author Cecelia Mecca started out thinking she'd traditionally publish her books. A chat with an indie author at an RWA conference changed Cedelia's mind and a year later she's a full-time author, working at home and in full command of her author career. This week's highlights include: Picking up a manuscript after 20 […]


    SPF-092: Building a Career in Fantasy – with Michelle Madow Nov 10, 2017
    Show notes

    This week's highlights include: Doing the math and making the transition from traditionally published author to indie Focusing on the genre you love to read Do blog tours work any longer? Outlining in order to write faster Using LeadGen ads to grow Michelle's mailing list and business Classic marketing copy that still works Resources mentioned […]


    SPF-091: Why I Turned Down Seven Figures to Self Publish – with Hugh Howey Nov 03, 2017
    Show notes

    This week's highlights include: Hugh's beginnings as a writer The search for a publisher … and then a change of heart Re-acquiring rights The increasing empowerment of creative people Negotiating a print-only deal The beginnings of Hugh's relationship with Data Guy and the Author Earnings reports Resources mentioned in this episode: Selfpublishingformula.com/ads17 Get on the […]


    SPF-090: Using BookBub CPM Ads for Profit – with Adam Croft Oct 27, 2017
    Show notes

    This week's highlights include: The basics on how BookBub ads work and how to split targeting Getting on the wait list to use BookBub ads Differences from the Facebook and AMS ads platforms The superior reporting of BookBub ads Using BookBub ads for picking up sales at vendors other than Amazon Resources mentioned in this […]


    SPF-089: Masterclass: The Value of a Sale – with Mark Dawson Oct 20, 2017
    Show notes

    This week's highlights include: • Using Facebook Messenger to boost launch sales • On the excellent response rate of Messenger • Calculating ROI for ads based on sell-through rates, rather than just sales of one book • Different ways to calculate read-through • Why it makes sense to run ad campaigns at a loss because […]


    SPF-088: How I Learned to Stop Worrying and Love the Revision Process – with Joan Dempsey Oct 13, 2017
    Show notes

    This week's highlights include: The misconception that the first draft is the finished book The overwhelm that can occur when revising a novel, and how to tackle that Breaking the revision process into smaller chunks to deal with overwhelm On Joan's online courses about revision and their flexibility for different types of writers Tips for […]


    SPF-087: BONUS! Income Report – September 2017 Oct 07, 2017
    Show notes

    The SPF Income Report is a unique look behind the scenes of a best-selling indie author's advertising spends and revenue. Check out the stories behind the spreadsheets, graphs and stats from September 2017. Leave a Review


    SPF-086: How to Administer your Advance Readers – with Chris Leippi, Booksprout Oct 06, 2017
    Show notes

    This week's highlights include: The challenges Chris faced when sending ARCs to his readers How Booksprout addresses those challenges Why having advanced readers matters Price points for new authors and also those with larger review teams How Booksprout reduces follow-up time for authors Discoverability for readers on Booksprout The leap in ARC review response Chris […]


    SPF-085: Shaking Up the Audiobook Market – with Kevin Tumlinson Sep 29, 2017
    Show notes

    Kevin Tumlinson from Draft2Digital reveals the company's exciting new plans for indie authors wanting to make the most of the audiobook market. This week's highlights include: Changes to the tools available for indie authors at Draft2Digital The new partnership between Findaway Voices and D2D Details on the expanding world of audiobooks available to authors Removing […]


    SPF-084: When Your First Novel Goes Global – with Felicia Yap Sep 22, 2017
    Show notes

    Felicia Yap talks at length about how she achieved global success with her first novel – and how she's dealt with the repercussions. Highlights of this week's episode: Felicia's unique and intriguing premise for her new thriller, Yesterday Working out story ideas on the dance floor Felicia's very flexible approach to her writing routine Applying […]


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