The Salesman.com Podcast

Latest Episodes:

Sales Becomes Dead Easy Once You Understand THIS May 28, 2025

Show notes

Are you sabotaging your own sales success without even realizing it?

I've trained over 2,500 sellers through my Salesman.com Academy, and I've noticed these five critical mistakes killing deals left and right.

The truth is, most salespeople are unknowingly tanking their sales all the time.

In this quick 10-minute video, I break down exactly how to recognize when you're killing your own deals and what to do instead.

I'll show you why building a proper business case is non-negotiable, how to identify trigger events that turn “nice-to-haves” into “must-haves,” and why understanding the difference between major and minor ICPs will make or break your closing rate.

If your deals keep stalling or disappearing, this video might be the most valuable 10 minutes you spend this week. Want to stop leaving money on the table?

Hit play now and watch your deal closing rate skyrocket.

The post Sales Becomes Dead Easy Once You Understand THIS appeared first on Salesman.com.

The MOST IMPORTANT Thing I Learned After 10 Years In Sales May 26, 2025

Show notes

Transform your closing rate with my proven 3C Rule that I've developed after reviewing thousands of sales calls from my Salesman.com Academy members.

I've discovered that waiting until the end to close is killing your success rate.

In my experience coaching 2,000+ sales professionals, I've seen that every top performer uses “micro-closing” at least three times per call.

I personally use this approach to remove uncertainty, increase buying temperature, and create clear next steps that my prospects can confidently follow.

My micro-closing framework is straightforward: I simply ask “Does it make sense to…” followed by my proposed next action.

When they say no, I just ask what would make sense to move forward.

This pressure-free approach has transformed my awkward closing conversations into logical business discussions.

Stop risking rejection with one big close at the end – implement my 3C Rule to dramatically improve your closing rate, shorten your sales cycle, and qualify prospects more effectively.

The post The MOST IMPORTANT Thing I Learned After 10 Years In Sales appeared first on Salesman.com.

The Only Way To Get Rich Without Being Lucky May 21, 2025

Show notes

Tired of fake gurus selling you dreams of fast money with no effort?

This video breaks down the truth behind all those get-rich-quick schemes and explains why almost all of them are setting you up to fail.

But there’s one path that consistently works for people who want to build real wealth without gambling everything—B2B sales.

No fluff no hype just a brutally honest look at why sales is the most realistic zero-risk high-leverage way to get rich fast if you're willing to do the work.

Watch this if you're serious about financial freedom and done chasing shortcuts.

It's not sexy – but it works.

The post The Only Way To Get Rich Without Being Lucky appeared first on Salesman.com.

Why Trump Tariffs Are ACTUALLY a Good Thing (for salespeople) May 19, 2025

Show notes

Looking for a massive sales opportunity hiding in plain sight? In this video, I'll show you why Trump's tariffs could be your biggest revenue booster this year, regardless of your political views.

I'm sharing the exact strategies my 2,500+ sales coaching students are using right now to turn economic chaos into meetings and deals.

You'll learn how to use these tariffs as a powerful “trigger event” that breaks prospects out of status quo, the psychology behind why timing matters more than your message, and real email templates that are booking meetings right now.

Plus, I'll show you how to reconnect with ghosted prospects who suddenly need your solution due to tariff pain.

Whether you sell software, services, or physical products, this global economic shift creates leverage you can't afford to ignore.

Remember – in chaos lies opportunity, and the salespeople who act now will clean up while competitors freeze!

The post Why Trump Tariffs Are ACTUALLY a Good Thing (for salespeople) appeared first on Salesman.com.

My Cold Email Strategy Has 43% Open Rate (copy it) Apr 02, 2025

Show notes

Stop settling for industry average cold email metrics (15% open rate, 2% reply rate).

At Salesman.com, we achieve 43% open rates and 9% replies by focusing on one goal: booking meetings.

This video reveals how to stand out in prospects' inboxes by avoiding generic templates that every sales blog pushes.

I explain why understanding your ideal customer profile deeply is crucial – their desires, problems, and responsibilities – and why focusing on their burning problems creates urgency that breaks through status quo.

Discover why successful emails evolve through continuous improvement rather than chasing perfection from day one.

The post My Cold Email Strategy Has 43% Open Rate (copy it) appeared first on Salesman.com.

How To Get Clients With Cold Email (Proven Cold Email Process) Mar 31, 2025

Show notes

Stop chasing the “perfect” cold email formula – they don't work because you're selling to emotional humans, not robots.

In this podcast, I reveal why generic templates fail in today's zero-sum sales game and share my proven approach that's booked countless meetings across industries.

Learn why timing matters more than perfection, why specificity drives responses, and how to leverage trigger events (industry, company, technological, and personal) to stand out.

The key isn't crafting the perfect email but developing an adaptable process that evolves with feedback.

I share a simple, effective template that focuses on prospect-specific pain points and delivers measurable value.

Ditch the perfect formula mindset and embrace a more human, responsive approach that actually fills your calendar with meetings.

The post How To Get Clients With Cold Email (Proven Cold Email Process) appeared first on Salesman.com.

Fatal Cold Email Mistake That’s DESTROYING Your Sales Mar 28, 2025

Show notes

Want more meetings from cold emails? Stop triggering the “salesperson alarm” that makes prospects instantly reject you.

In this podcast, I reveal why your emails aren't converting and how to fix them. Most salespeople make emails about themselves, send obnoxious bumps, and follow up without adding value – all triggering resistance.

Instead, build authority through social proof, nail the right message to the right person at the right time, and position yourself as a consultant who solves problems.

I share a proven email template that focuses on your prospect's challenges rather than your product features.

These simple shifts will dramatically increase your meeting conversion rates without sounding pushy or desperate.

The post Fatal Cold Email Mistake That’s DESTROYING Your Sales appeared first on Salesman.com.

Cold Outreach MASTERCLASS: From Ignored to Booked in 15 minutes Mar 27, 2025

Show notes

Obsessing over perfect emails is usually just procrastination – salespeople afraid of rejection who hide behind formatting instead of doing real outreach.

When you have genuine value to offer, you don't need fancy formatting or perfect structure.

This podcast explains why “ugly” emails actually perform better: they have improved deliverability (fewer images/links means less spam filtering), better communication (simplicity removes barriers), and appear less salesy (they feel like notes from a colleague, not marketing).

Instead of perfect emails, focus on the trifecta: right message, right person, right time.

Most importantly, stop tweaking and start sending – good emails are good enough.

The post Cold Outreach MASTERCLASS: From Ignored to Booked in 15 minutes appeared first on Salesman.com.

Q/A: Get Deals Done Quicker Without Pressure Tactics? What is “Framing”? Mar 26, 2025

Show notes

The post Q/A: Get Deals Done Quicker Without Pressure Tactics? What is “Framing”? appeared first on Salesman.com.

Q/A: Do “Champions” Matter in 2025? Can You Change Someone’s Mind? Mar 12, 2025

Show notes

Summary

In this episode of the Salesman Podcast, Will and Liam delve into the intricacies of sales, focusing on the importance of identifying true champions within organizations, understanding the role of decision makers, and effectively navigating objections from prospects.

They emphasize the significance of recognizing pain points in sales conversations and the timing involved in changing a prospect's mind. The discussion also touches on the nature of business relationships and the inevitability of change in provider satisfaction. In this conversation, Will and Liam discuss the evolving landscape of sales, particularly focusing on the role of AI in lead scoring and outreach. They explore the limitations of current AI technologies, the importance of human intuition in sales, and the potential future of sales communication as AI continues to develop. The discussion also touches on the challenges of cold outreach and the necessity for sales professionals to adapt to changing market dynamics.

Takeaways

A champion must have influence within the organization.
Identifying decision makers is crucial for closing deals.
Not all supporters are champions; influence matters.
Finding pain points is essential for successful sales.
Timing can significantly impact a prospect's decision.
Business relationships often change over time.
Sales strategies should focus on measurable outcomes.
Understanding the psychology of sales can enhance effectiveness.
Navigating objections requires skill and patience.
Building multiple champions can strengthen sales efforts. People change jobs, companies' priorities
change.
Salespeople need to be proactive, not passive.
AI predictions can be hit or miss; trust your gut.
Human intuition is crucial in sales decision-making.
AI tools are still in early developmental stages.
The future of sales may involve AI handling outreach.
Sales technology is evolving rapidly, but not all tools are effective.
Cold outreach will become more automated and AI-driven.
To succeed, salespeople must become a market of one.
The sales landscape will continue to change dramatically.

The post Q/A: Do “Champions” Matter in 2025? Can You Change Someone’s Mind? appeared first on Salesman.com.

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