The Safety Consultant Podcast

Latest Episodes:

Sales Funnel Part 2: Packaging Your Expertise Nov 24, 2025

Show notes

In this episode, Sheldon breaks down how to turn your safety expertise into clear, sellable consulting offers. Learn how to structure your 15-minute rule, what to give away for free, and how to turn your skills into real revenue. Want to go deeper? Download the free Package Your Expertise Worksheet at https://sheldonprimus.com/packages/

Free With a Funnel — How to Turn Free Value Into Paid Impact Nov 16, 2025

Show notes

In this episode, Sheldon breaks down the smarter way to use “free” in your business. Instead of giving away time, expertise, and energy with no return, he explains how to turn free value into a strategic funnel that leads to real, paid impact. In this episode:

Why “free” is powerful only when used intentionally
How to create a clear path from free → paid
The difference between giving value and giving away your business
Examples of funnels that work for safety consultants
Mindset shifts that help you charge confidently
How to align your free content with your long-term business goals

What They Don’t Teach You About Leading Indicators — Brad Hall Spells It Out Nov 10, 2025

Show notes

Most teams track dozens of numbers but miss the few that move outcomes. In this episode, Brad Hall explains leading vs lagging indicators in plain language and shows how to choose a single predictive metric your team can influence weekly. You’ll learn how to build a one‑screen dashboard anyone can read in 60 seconds, run a 15‑minute feedback loop to course‑correct, and avoid common traps like vanity metrics and tool sprawl. We wrap with a simple 30/60/90 rhythm and a week‑one checklist you can deploy immediately to turn data into momentum.

Summary with bullets

Why this matters now—and why most dashboards miss the point
Leading vs lagging (plain English, zero jargon)
Pick one predictive metric your team owns weekly
Build a one‑screen dashboard anyone can read in 60 seconds
Run a 15‑minute weekly loop: check signal → ship one change → note what improved
Avoid vanity metrics, tool sprawl, and “more meetings”
30/60/90 cadence + week‑one checklist for quick wins

Beyond the Bullhorn: Cory Sherman on Site-Wide Emergency Alerts Nov 03, 2025

Show notes

Keywords: EHS, OSHA emergency action plan, construction safety, emergency communication system, jobsite evacuation, muster points, PA and strobe towers, SCADA integration, active threat response, severe weather alerts, industrial safety, human performance, safety culture, mass notification, radio-based alerts, safety consultant, safety leadership, crisis communication, incident response, ammonia leak response, drills and exercises, contractor safety, hazard communication, sitewide paging, emergency preparedness, safety technology, mobile alert towers, evacuation drills, buy-in and adoption, PPE compliance

This week, Sheldon talks with CSP and founder Cory Sherman about replacing unreliable air horns/text chains with mobile, site-wide emergency communication towers—plus practical playbooks for earning buy-in, converting decision-makers, and escaping the “safety cop” trap. We dig into fire drills that took 45 minutes (and why), integrating alerts with detectors/SCADA, onboarding crews in 30–45 minutes, and the business side of selling safety (cold outreach, CRM, and pain-point follow-ups). Perfect for EHS leaders, consultants, and construction pros who need faster, clearer emergency response and better adoption on the ground.

Part 4 — Growing Through Partnerships & Integrity Oct 27, 2025

Show notes

Focus: Leveraging associations and ethical partnerships to expand your reach.

Key talking points:

How to partner with associations or safety councils.
Using collaboration for visibility without stealing clients.
Running your business with integrity to create lasting success.

Part 3 — Becoming a Recognized Expert Oct 20, 2025

Show notes

Focus: Establishing credibility through writing, credentials, and training.

Key talking points:

Writing for trade journals and publications to build authority.
Getting your first safety designation (COSS, COSM, CSP, etc.).
Becoming an OSHA-authorized trainer to generate recurring revenue.

Part 2 — Getting Started While You’re Still Employed Oct 13, 2025

Show notes

Focus: Smart ways to start building your consulting business before leaving your 9-to-5.

Key talking points:

“Feast-or-famine” income cycles in consulting.
How to register your company officially and start aging your business entity.
Ethical side-hustling — avoiding conflicts of interest while building experience.

Part 1 — The Foundation: Naming, Branding & Domain Setup Oct 06, 2025

Show notes

Focus: How to pick a powerful business name, define your client avatar, and secure your online presence.

Key talking points:

Choosing a memorable name that speaks to your target market.
Avoiding ego-driven names that confuse clients.
Setting up your domain, email, and digital “real estate” like a pro.

Safety, Creativity, and Darrell the Safety Man with Sam Goodman (The Hop Nerd) Sep 24, 2025

Show notes

This week, Sheldon sits down in person with his friend and fellow safety disruptor, Sam Goodman – The Hop Nerd. Known for his sharp takes on Human & Organizational Performance (HOP), his book Safety Sucks, and his wildly popular “Darrell the Safety Man” YouTube character, Sam brings humor and real-world insight to the conversation.

Together, they dive into:

The reality of working for yourself (the freedom and the grind).
Why corporate “safety theater” (like inflatable mascots and wacky campaigns) misses the point.
The creative process behind Darrell, and how absurd safety moments often come from real-life experiences.
How leaders can move from “doing safety to people” → to “doing safety with people.”
Why silence is dangerous in organizations, and how curiosity builds trust.
The connection between psychological safety, worker mental health, and reducing tragedies in high-risk industries.

It’s candid, funny, and thought-provoking—just what you’d expect when Sheldon and Sam get together.

💡 Key Takeaways

“Darrell the Safety Man” is funny because it’s true—most skits are based on real experiences.
Engagement isn’t costumes, posters, or slogans—it’s giving workers a seat at the table.
Safety pros must move away from “cop mode” and build trust through curiosity and respect.
Silence in the workplace is dangerous—leaders must create space where workers feel safe to speak up.
Worker mental health (and construction suicide rates) must be part of the safety conversation.

👤 About the Guest

Sam Goodman is The Hop Nerd, a leading voice in Human & Organizational Performance, safety culture, and innovative approaches to worker engagement. He’s the author of Safety Sucks, host of The Hop Nerd Podcast, and creator of the satirical YouTube character “Darrell the Safety Man.” Sam uses humor and candor to challenge outdated safety practices while championing human-centered approaches.

Mental Health, Safety Systems, and the Signal We’re Missing – A Raw Conversation with Dr. Jay Allen Sep 18, 2025

Show notes

Keywords: mental health in safety, suicide in construction, Dr. Jay Allen, Sheldon Primus, safety FM, signal trilogy, ISO 45003, safety podcast, psychological safety, safety and trauma, safety burnout, safety culture, safety systems, behavior-based safety, human and organizational performance, safety and empathy, workplace stress, safety leadership, EHS mental health, construction safety suicide, performance improvement plan, safety management, occupational mental health, safety consultant podcast, safety awareness, safety and music, system pressure, safety book, hop vs bbs, signal transmission trilogy

In this powerful and vulnerable joint episode, Sheldon Primus sits down with Dr. Jay Allen—author of the Signal Transmission trilogy—for a deep conversation on the intersection of mental health, organizational systems, and safety. From system-induced burnout to suicide in construction, they expose the mental toll behind the clipboard.

This is more than a safety episode—it’s a raw, necessary reminder that behind every risk matrix is a human life. Topics include:

Suicide prevention and stigma in the workplace
Psychological safety and ISO 45003
The truth behind performance improvement plans
Music, trauma, and tattoos as storytelling
Systemic pressure, empathy, and when it’s time to leave a job

You’ll laugh, reflect, and maybe tear up. This one stays with you.

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