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    Wilderness

    The Rock Fight: Outdoor Industry & Adventure Sports Commentary

    Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe.

    Imagine this: you’re no longer stuck in echo chambers. After listening in, you’ll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You’ll gain fresh perspectives and feel more connected to a community that speaks your language.

    On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We’re there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We’re digging in.

    We’re not afraid to challenge the conventional and offer the candid insights you crave.
    We’re those voices around the campfire, on the chairlift, and at the pub who aren’t holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real.

    So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

    Advertise

    Copyright: © Copyright 2025 Rock Fight, LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    ALL IS LOST Is The Greatest Outdoor Movie Ever Made Oct 18, 2023
    Show notes

    Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head.

    Today we not only have another outdoor movie review for you, we have an outdoor movie review of the greatest outdoor movie ever made: ALL IS LOST!

    Why does this 2013 JC Chandor movie that stars Jeremiah Johnson himself, Robert Redford hold the best outdoor movie of all time championship belt? Listen to this episode of THE ROCK FIGHT to find out!

    Please subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Crocs Makes A Cowboy Boot, Eddie Bauer's New Logo & Risk vs Reward In The Outdoors Oct 15, 2023
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin take on the latest outdoor headlines from the past week! On the agenda:

    • Crocs releases a cowboy boot for Crocs day (1:55)
    • SmartWool partners with thredUP for a new secondhand initiative (7:20)
    • Eddie Bauer revises their logo so a cursiveless generation can read it (11:50)
    • Killian Jornet has a big week in the mountains and that leads to Justin & Colin talking about risk versus reward in the outdoors (17:10)

    Please subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Mountain Hardwear & Inov8: Breaking Down Two Outdoor Rebrands Oct 12, 2023
    Show notes

    Welcome back to THE ROCK FIGHT an outdoor podcast that aims for the head.

    Last week there were two outdoor rebrands announced. Trail running shoe brand Inov8 dropped the hyphen (it used to be Inov-8) as well as changed their mark and outdoor stalwart Mountain Hardwear updated the consumer experience on their website by leaning into their heritage.

    Today on the show brand and tradeshow critic Booth MacGyver stops by to talk about these changes and break down the greatest brand blunder of all time: Twitter becoming X.

    Please subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    3 Rules For Living In A Mountain Or Outdoor Town Oct 10, 2023
    Show notes

    Welcome to THE ROCK FIGHT an outdoor podcast that aims for the head and today it's THE MOUNTAIN TOWN TAKEDOWN!

    There are some things that people who move to mountain towns really need to do differently and THE ROCK FIGHT is here to help! Today we'll tell you the three rules you need to follow if you live in a mountain town or if you aspire to live in a mountain town.

    Listen and share with the mountain town folks in your life.

    Please subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    A Canadian Grizzly Attack, Columbia Attempts To Make A New Outdoor Category & A Cheater In Wales Oct 08, 2023
    Show notes

    Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head.

    Today Colin & Justin dig into recent headlines to come out of the outdoor industry and community including the recent theft of a shipment of Bedrock Mountain Clogs, Columbia trying to make Overlanding shoes a thing, a deadly grizzly attack in Canada and the runner who tried to cheat their way to a 21st place finish at a half marathon in Wales.

    • Tales From The Trail/Bedrock Stolen Clogs: 2:07
    • Columbia's Landroamer Launch: 10:41
    • Canadian Grizzly Attack: 20:48
    • Half Marathon Cheating Scandal: 29:03

    Please subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The Rab Rebuttal: An Outdoor Brand Fires Back At The Rock Fight! Oct 05, 2023
    Show notes

    Welcome back to THE ROCK FIGHT! An outdoor podcast that aims for your head and folks, today is the rock fight of the year.

    Back in March Colin & Justin responded to UK outdoor brand Rab's launch of Cinder, their self described 'adventure cycling' line with an episode of the show that discussed the challenges of branching into a new category and the inherent marketing BS that comes with promoting something new.

    Rab was the example that sparked the conversation but this is something that happens all of the time in the outdoor industry. You can listen to that episode by clicking here.

    Well Rab heard the episode and sent Product Director Tim Fish to come on The Rock Fight and throw some rocks of his own.

    Today on the show Tim and Colin talk about Cinder, what the outdoor industry needs in order to truly make things in a more circular fashion and they dig into Rab's Material Facts initiative that provides consumers with nutritional style labels on their products so people can be more informed about what they're buying.

    It's an outdoor brand rebuttal today on THE ROCK FIGHT!

    Please subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    MEG 2: THE TRENCH An Outdoor Movie Review Oct 03, 2023
    Show notes

    Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head.

    THE MEG surprised Colin by fulfilling it's destiny as a true outdoor movie and making him want to go outside.

    Can it's recently released sequel, THE MEG 2: THE TRENCH do the same? Check out this episode of THE ROCK FIGHT to find out!

    Please follow THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Reinhold Messner Stripped Of A World Record, Whoop Pimps AI, Another Outdoor Retailer Bites The Dust Oct 01, 2023
    Show notes

    Welcome back to THE ROCK FIGHT an outdoor podcast that aims for your head! Today on the show Colin & Justin weigh in on recent headlines to come out of the outdoor industry and community.

    The boys break down the Guinness Book of World Records stripping Reinhold Messner of two records, Erin Ton's controversial FKT, Whoop's new AI product and the latest outdoor retailer to have (most of) their doors shuttered and another one that added a new location.

    Please follow THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The State Of Diversity, Equity & Inclusion In The Outdoor Industry Sep 28, 2023
    Show notes

    For an industry built on the accomplishments of skinny white men standing on mountain tops, furthering DEI efforts in the Outdoor Industry has been, let's say, challenging.

    Brands try to say and do the right thing but long lasting efforts to create change and represent different races, genders and those with disabilities in an industry that supports transformative outdoor experiences have had a tough time finding traction.

    Today on THE ROCK FIGHT (an outdoor podcast that aims for your head) we welcome on Darren Josey. Darren's career has taken him from retail to multiple Outdoor Industry brands to today where he is the founder of First Seed Sown, his business that is "100% focused on supporting the Black, Indigenous, and People of Color (BIPOC) community."

    Darren talks through some of his experiences as a black man in a predominantly white industry and offers solutions that brands and organizations can implement immediately to create lasting change.

    Please follow THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Top 5 Lessons Learned From A Year Without Running Sep 26, 2023
    Show notes

    It's been a year since Colin entered Running Retirement. What has he learned?

    Today on THE ROCK FIGHT (an outdoor podcast that aims for your head) Colin reflects on his 48th birthday which coincides with when he had to give up running and offers 5 lessons he's learned over the last 12 months.

    Listen to why Colin retired from running here.

    Please follow THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


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