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    Wilderness

    The Rock Fight: Outdoor Industry & Adventure Sports Commentary

    Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe.

    Imagine this: you’re no longer stuck in echo chambers. After listening in, you’ll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You’ll gain fresh perspectives and feel more connected to a community that speaks your language.

    On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We’re there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We’re digging in.

    We’re not afraid to challenge the conventional and offer the candid insights you crave.
    We’re those voices around the campfire, on the chairlift, and at the pub who aren’t holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real.

    So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

    Advertise

    Copyright: © Copyright 2025 Rock Fight, LLC

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    Latest Episodes:
    Backcountry.com Is Betting On Their Outdoor Competitors Nov 16, 2023
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reacts to the press release put out this week by online outdoor retailer Backcountry.com about their new wholesale initiative to sell their in house apparel line to other retailers.

    Colin speculates what has caused Backcountry to make this decision and the challenges they'll face along the way before putting out the call to someone at Backcountry to join this rock fight and come on the show in a future episode.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Wool's On The Rise, Gearjunkie Gets It Right & You Need To Cool It With Your Outdoorsy Kid Nov 13, 2023
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin talks about a few outdoor stories including news and ads from brands like Ibex, Icebreaker and the new shacket from Minus 33 that have wool trending upwards in the outdoor industry.

    He then applauds Gearjunkie for taking their coverage of the trial of cyclist Mo Wilson's alleged murderer off of their homepage. If you missed the criticism Colin and Justin levied at Gearjunkie a couple of weeks ago you can hear that here.

    Lastly Colin offers his take on the constant barrage of outdoor media stories about people who have or are trying to figure how to have outdoorsy families and kids.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Can Outdoor Retailer Make A Comeback? An Interview with OR Show Director Sean Smith Nov 09, 2023
    Show notes

    A couple of weeks back right here on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin posited that it was last rites time for Outdoor Retailer and vowed not to talk about the long running outdoor industry trade show again unless something newsworthy happened.

    You can listen to that episode by clicking here.

    Not long after that Colin's phone rang with an offer to bring Show Director of Outdoor Retailer, Sean Smith, on to THE ROCK FIGHT to chat about the state of the show, what the show should actually is and what needs to happen for the show to return to its former glory. Newsworthy indeed.

    And that is the interview you are about to listen to as today Sean Smith is on to THE ROCK FIGHT to huck a few stones of his own.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The Outside Inc And CU Denver Gear Test Partnership Nov 07, 2023
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin gives his thoughts on the recent press release that announced a partnership between Outside, Inc and the University of Colorado Denver.

    On the surface the partnership between a media entity and an institution of higher learning focused on testing outdoor products may seem like a good idea, but if you pull back a few layers there are more questions than answers.

    Colin leans on his history working at a textile manufacturer to try and deduce the value and potential pitfalls of this partnership.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The BLM's Moab Trail Closure, Columbia's Star Wars Ski Kit & Laird's New Outdoor Store Nov 04, 2023
    Show notes

    Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head.

    Today on the show Colin & Justin break down some of the latest headlines to come out of the outdoor community and industry. What's happening in Moab? Do we need Laird's new polo shirt? Star Wars sucks now. And more!

    On the docket today (with time codes):

    • The BLM Closes 317 Miles of Moab Trails to Off Road Vehicles (3:13)
    • LAIRD opens their first store in Manhattan Beach, CA (13:02)
    • Gearjunkie's "What you need to know" article regarding the trial of the accused murderer of cyclist Mo Wilson (15:26)
    • Columbia's launch of the "Skywalker Pilot Collection" (20:33)

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Will The Outside Festival Actually Happen? Nov 02, 2023
    Show notes

    Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head!

    Today on the show we welcome one of the brightest new voices in outdoor media: independent journalist Kyle Frost.

    Kyle previously covered Outside.io (Outside Inc's failed foray into the NFT world) and wrote an amazing piece on the announcement of the Outside Festival which they are billing as the "SXSW of the outdoors".

    Kyle is here on THE ROCK FIGHT to talk about the backstory and challenges of the festival, what the hell is happening at Outside, Inc before he and Colin predict if this event even happens.

    Previous episodes of THE ROCK FIGHT covering The Outside Festival.

    • Mammut Is Coming For America, Outdoor Retailer's Tiny Winter Market & Outside Has An Outdoor Festival
    • Leatherman's Reward Program, Suunto Uses Your Head As An Antennae, & More On Outside's Outdoor Festival

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    2023 Halloween Special: The Blair Witch Project Outdoor Movie Review Oct 31, 2023
    Show notes

    Welcome back to THE ROCK FIGHT (an outdoor podcast that aims for the head)!

    To celebrate the best holiday on the calendar Colin & Justin watched and are reviewing (from an outdoorsy perspective) the 1999 found footage classic: THE BLAIR WITCH PROJECT!

    Does The Blair Witch Project make them want to go outside (spoiler alert, no because this is a freaking scary movie)? Add a little rock fight to your Halloween to find out!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Sanuk And Eureka! Get Dumped By Their Owners Oct 30, 2023
    Show notes

    Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head. Today Colin gives his thoughts on two outdoor headlines from the past week.

    First up is the news that Deckers is moving on from Sanuk (00:39). Was choosing Sanuk over Simple Shoes back in 2011 the right call in hindsight?

    Secondly Johnson Outdoors, Inc is shutting down 128 year old outdoor stalwart Eureka! (03:58). After a long history that includes products being present at seminal outdoor milestones what will the future be for the famed tent maker?

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Leatherman's Reward Program, Suunto Uses Your Head As An Antennae & More On Outside's Outdoor Festival Oct 28, 2023
    Show notes

    Welcome to THE ROCK FIGHT, an outdoor podcast that aims for the head.

    Today on the show Colin & Justin read listener emails, one that is a response to Colin's views on mountain towns and another on the merits of Big Wednesday as an outdoor movie.

    Then the guys break down the following headlines out of the outdoor industry from the past week (time codes provided):

    • Leatherman's New Rewards Program (10:23)
    • The Suunto Wing's Bone-Sound Technology (14:09)
    • Justin's Thoughts On The Recently Announced Outside Festival (21:28)

    Please subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Mammut Is Coming For America, Outdoor Retailer's Tiny Winter Market & Outside Has An Outdoor Festival Oct 23, 2023
    Show notes

    Today on THE ROCK FIGHT, an outdoor podcast that aims for the head, we dig into the following 3 outdoor headlines from the past week (time codes included for your listening pleasure):

    1. First up is the story that Mammut is pulling out all of the stops to get their North American business over $100m by 2028 (00:58)
    2. Outdoor Retailer Winter Market reveals a tiny floor plan for the upcoming show (05:30)
    3. Outside and The Big Gear Show announced The Outside Festival for 2024 and they seem to be missing the point as they aim to be the SXSW of the outdoors (06:19)

    Please subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Support our partners!

    Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


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