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    Education

    The Richie Norton Show

    Richie Norton is an award-winning, bestselling author and entrepreneur. His books include Anti-Time Management, The Power of Starting Something Stupid and Résumés Are Dead & What to Do About It. Richie was named one of the world’s top 100 business coaches by Dr. Marshall Goldsmith. He is an international speaker (including TEDx and Google Startup Grind).

    Richie is a serial entrepreneur including the founder of Global Consulting Circle, creating/scaling business models for venture-backed startups. He is also the CEO and Co-Founder of PROUDUCT—an INC. 5000 company— a global entrepreneurship solution helping businesses go from idea to market with full-service sourcing, product strategy and end-to-end supply chain.

    Entrepreneurial-minded people study Norton’s work and blended learning, modular educational programs (self-directed learning courses, masterminds, podcasts, articles, keynotes, interviews, books, mentoring, university lectures). Executives, creators and celebrities seek out Richie to create new value-based products/experiences for their audiences.

    Richie is featured in Forbes, Bloomberg Businessweek, Entrepreneur, HuffPo, Inc., etc. The 2013 San Francisco Book Festival awarded The Power of Starting Something Stupid first in business & grand prize winner overall. At age 29, Pacific Business News recognized Richie as one of the Top Forty Under 40 “best & brightest young businessmen” in Hawaii.

    He got his start in social entrepreneurship by founding an organization to help others become self-reliant through self employment including ventures in Mongolia and around the Asia-Pacific Rim.

    Richie founded a mentor capital org to help end poverty & established a Center for International Entrepreneurship. Richie is published in the Journal of Microfinance and is a ChangeAid Award winner for “outstanding accomplishment in international development, international relations, humanitarian aid and academic achievement.”

    Richie was born and raised in San Diego before moving to Brazil and then Hawaii. He received his MBA from the world’s #1 ranked international business school, Thunderbird School of Global Management.

    Richie is happily married to Natalie, Co-Author of The Power of Starting Something Stupid. They have four boys (one son already made his way to Heaven) and they have cared for three foster children. They live on the North Shore of Oahu, Hawaii.

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    Copyright: © 2020 Richie Norton

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    Latest Episodes:
    John Lee Dumas — The Common Path to Uncommon Success Mar 03, 2021
    Show notes

    #88 RIchie Norton interviews John Lee Dumas. Richie and John have worked together on projects for 7 years. John Lee Dumas is the founder and host of the award winning podcast, Entrepreneurs On Fire. With over 1 million monthly listens and 7-figures of annual revenue, JLD is spreading Entrepreneurial FIRE on a global scale. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now at UncommonSuccessBook.com. "'I featured John Lee Dumas in my book Crushing It because he's the real deal and he puts in the work. Read this book and you'll have the tools to crush it, too!" — Gary Vaynerchuk, Entrepreneur, Author, Speaker FREE JLD BOOK OFFER FROM RICHIE: The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment I actually bought 150 books for you, but don't be silly...buy another for a friend and get the pre-order bonuses too here: https://uncommonsuccessbook.com/ (limited time). Go here to get your free copy (limited offer, details here): http://bit.ly/jldrichiegift Please add your info to receive a free copy of John Lee Dumas' new book (limited to 150 and USA only) - The Common Path to Uncommon Success. "JLD has spent the last 8 years studying and interacting with those who have reached the summit of business success, and he has created a 17-step roadmap that will guide YOU to financial freedom and fulfillment. Many dream of creating a successful business and living a life of financial, location and lifestyle freedom, but they're overwhelmed with doubts and fears while lacking the knowledge of where to start." "The Common Path to Uncommon Success lays out the exact roadmap you need to unlock your potential and create the life you and your family deserve." "Follow John Lee Dumas' proven principles and tactics to your version of uncommon success, and prepare to IGNITE!" Go here to create your own "on-mission" experience in life, leadership, coaching, entrepreneurship and small business: www.richienorton.com/76daychallenge Want to continue the conversation? Join us! RICHIE NORTON SHOW COMMUNITY: https://www.facebook.com/groups/richiepodcast RICHIE NORTON SHOW NOTES AND RESOURCES: http://www.richienorton.com/ RICHIE NORTON SOCIAL:

    • INSTAGRAM: https://www.instagram.com/richie_norton
    • LINKEDIN: http://www.linkedin.com/in/richardnorton
    • FB: https://www.facebook.com/richienorton
    • TWITTER: http://www.twitter.com/richienorton

    Dr. Marshall Goldsmith — The #1 Executive Coach in the World Feb 25, 2021
    Show notes

    #87 Richie Norton interviews Dr. Marshall Goldsmith. Marshall Goldsmith is the only two-time winner of the 'Thinkers 50 Award' for #1 Leadership Thinker in the World. He has been ranked as the #1 Executive Coach in the World and a Top Ten Business Thinker for the past eight years. Dr. Goldsmith is the author or editor of 36 books, including three New York Times bestsellers, that have sold over 2.5 million copies and have been listed as bestsellers in 12 countries. His books, 'What Got You Here Won't Get You There' and 'Triggers' have been recognized by Amazon.com as two of the Top 100 Leadership & Success Books Ever Written. On this episode you'll learn about how Marshall Goldsmith developed the executive coaching industry before there was anything in business called "coaching." Learn how you can be a better CEO, coach, leader, executive, family person and human being. Richie gets emotional as Dr. Goldsmith coaches him through the "Daily Questions" to prioritize happiness in life. A heart-to-heart. Powerful "mojo."

    This podcast hits different around executive leadership, coaching and entrepreneurship. Listen to how Goldsmith speaks full of love and thoughtful conversation to elevate yourself and those around you. Learn how to be selfless and work with people that care.
    • Learn about the Four Empathies and when they are useful (or not).
    • Learn why smart people fail and why they don't ask for help.
    • Learn why successful people need to move from achiever to leader.
    • Learn how to be very careful about making suggestions.
    • Learn why people "make stuff up" and what to do about it.
    • Learn how to be what others need, now, instead of impositioning.
    • Learn how work-life and home-life matter and how people who are miserable at home are also miserable at work and vice versa.
    • Learn how to approach life with happiness and treat the world through what you can be responsible for.
    • Learn to detach yourself from results and ego.
    • Learn to feedforward instead of feedback.
    As Dr. Goldsmith says, "One of the greatest mistakes of successful people is the assumption, 'I am successful. I behave this way. Therefore, I must be successful because I behave this way!'" Dr. Goldsmith has over a million followers on Linkedin and teaches at both Dartmouth and customized Executive Education programs for the Tuck School of Business. He is a teacher and facilitator in Tuck's innovative MBA Leadership Coaching program. He's coached Admirals in the Navy to the President of the World Bank to the CEO of Best Buy and CEO Alan Mulally of Boeing and Ford and more. Marshall Goldsmith also developed the MG100 where he helps the top coaches in the world help more people. Marshall's next book is currently titled 'The Earned Life: The Price You Pay When You Don't Pay the Price.' Grab it when it comes out next year. Go to www.marshallgoldsmith.com for more information on Marshall Goldsmith's latest thinking, projects, books and more. Go here to create your own "on-mission" experience in life, leadership, coaching, entrepreneurship and small business: www.richienorton.com/76daychallenge Want to continue the conversation? Join us! RICHIE NORTON SHOW COMMUNITY: https://www.facebook.com/groups/richiepodcast RICHIE NORTON SHOW NOTES AND RESOURCES: http://www.richienorton.com/ RICHIE NORTON SOCIAL:
    • INSTAGRAM: https://www.instagram.com/richie_norton
    • LINKEDIN: http://www.linkedin.com/in/richardnorton
    • FB: https://www.facebook.com/richienorton
    • TWITTER: http://www.twitter.com/richienorton

    How to be an Entrepreneur at Any Age (Entrepreneurship Stats) Feb 23, 2021
    Show notes

    #86 SOLOCAST - Richie goes rogue from the Thiefaine Magre product mini-training to speak about entrepreneurship. This is the third installment of the TFN trilogy on product creation. Age doesn't matter in this time of ageism. Listen to recent, relevant, timely facts and stats around small business, starting a business and creating your ideal lifestyle around your happiness. If you've hit rock bottom, are you gonna let the bottom rock? :-) Are you going to do something about it? You try to manage your time, but does time want to be managed?

    • Stanford says: "The mean age at founding for the 1-in-1,000 fastest growing new ventures is 45.0."
    • SmallBizGenius says: "60% of people who start small businesses are between the ages of 40 and 60."
    • SBA says: "Small businesses make up: 99.7 percent of U.S. employer firms."
    • JPMorganChase says: "40 percent of all enterprises have under $100k in revenue."
    In this episode we talk about the economy, examples of people and products, pricing strategy and general business model and lifestyle integration. This podcast will help inspire you to discover how to become an entrepreneur at any age. Go to www.prouduct.com to make your ideas into products. Go here to create your own "on-mission" experience in life, leadership, coaching, entrepreneurship and small business: www.richienorton.com/76daychallenge Want to continue the conversation? Join us! RICHIE NORTON SHOW COMMUNITY: https://www.facebook.com/groups/richiepodcast RICHIE NORTON SHOW NOTES AND RESOURCES: http://www.richienorton.com/ RICHIE NORTON SOCIAL:
    • INSTAGRAM: https://www.instagram.com/richie_norton
    • LINKEDIN: http://www.linkedin.com/in/richardnorton
    • FB: https://www.facebook.com/richienorton
    • TWITTER: http://www.twitter.com/richienorton

    Factory Visit Etiquette & Protocol - TFN Magre's Uncommon Insights Feb 19, 2021
    Show notes

    #85 AFTERCAST - Factory Visit Etiquette & Protocol - TFN Magre's Uncommon Insights. Richie Norton dives deep into more of TFN Magre's content around product creation and specifically working with factories. This is the stuff you won't hear about anywhere else. As Thiefaine says, "Here are some simple guidelines if you ever find yourself in a factory." Let's go!

    Go to www.prouduct.com to make your ideas into products. Learn more from Thefaine Magre on The Product Guy Podcast here: https://www.thiefainemagre.com/podcast Go here to create your own "on-mission" experience in life, leadership, coaching, entrepreneurship and small business: www.richienorton.com/76daychallenge Want to continue the conversation? Join us! RICHIE NORTON SHOW COMMUNITY: https://www.facebook.com/groups/richiepodcast RICHIE NORTON SHOW NOTES AND RESOURCES: http://www.richienorton.com/ RICHIE NORTON SOCIAL:
    • INSTAGRAM: https://www.instagram.com/richie_norton
    • LINKEDIN: http://www.linkedin.com/in/richardnorton
    • FB: https://www.facebook.com/richienorton
    • TWITTER: http://www.twitter.com/richienorton

    Thiefaine Magré — How to Make and Sell a Physical Product Feb 19, 2021
    Show notes

    #84 Richie Norton interviews Thiefaine Magré, COO of PROUDUCT about how to wisely make a high-end, high-grade, high-quality product that sells. We cover product creation from the big picture, end-to-end point of view: ideation, prototyping, manufacturing, packaging, shipping, warehousing, fulfillment and a bunch of random (interesting and important) stuff you may have never heard of before.

    Thiefaine Magre (TFN) is the Co-Founder and COO of PROUDUCT — helping entrepreneurs go from idea to market full service w/ global sourcing and end-to-end supply chain. He left his supply chain job when he realized traditional sourcing solutions were broken to launch PROUDUCT and implement product creation strategies. Thiefaine created a product creation framework that spring boarded PROUDUCT as a recognized name in the sourcing space. Clients include celebrities, top YouTube creators, top podcasters, global brands, bestselling authors and more. It all came full circle for Thiefaine when mega corporations started contracting PROUDUCT to create global, strategic product innovation solutions. PROUDUCT hit the $1M revenue mark within the first 18 months. Thiefaine is known as "The Product Guy", and has several articles, training's and soon to be launched "Product Guy Podcast" to help teach frameworks for modern day product creation internationally. Thiefaine is also a featured speaker at conferences and a frequent guest on podcasts. His work takes him around the world and across many industries including hundreds of products in dozens of categories. Thiefaine speaks fluent French, English and Mandarin Chinese. He currently resides in the Rocky Mountains of Utah. Go to www.prouduct.com to make your ideas into products. Learn more from TFN Magre on The Product Guy Podcast here: https://www.thiefainemagre.com/podcast Go here to create your own "on-mission" experience in life, leadership, coaching, entrepreneurship and small business: www.richienorton.com/76daychallenge Want to continue the conversation? Join us! RICHIE NORTON SHOW COMMUNITY: https://www.facebook.com/groups/richiepodcast RICHIE NORTON SHOW NOTES AND RESOURCES: http://www.richienorton.com/ RICHIE NORTON SOCIAL:
    • INSTAGRAM: https://www.instagram.com/richie_norton
    • LINKEDIN: http://www.linkedin.com/in/richardnorton
    • FB: https://www.facebook.com/richienorton
    • TWITTER: http://www.twitter.com/richienorton

    Marie Kondō's Tidy Success Strategy Adapted for Entrepreneurs Feb 09, 2021
    Show notes

    #83 Marie Kondō's Tidy Success Strategy for Entrepreneurs: Tidy Your Life, Transform Your Business — KonMari Style. Richie Norton takes creative liberties to apply and adapt the concepts of home decluttering to life and entrepreneurship. Learn the "6 Ways to Spark Joy in Your Life and Business with The Life-Changing Magic of Tidying Up Your Work." Specifically, learn the concept of value grade vs quality in ordering your priorities to achieve your most important goals and live your values. Your Value-grade or value-grading is a term I coined to describe the hierarchy of value that entrepreneurs offer to customers. I started thinking about grades of value over quality when one of our clients at Prouduct asked about the quality of a sample. We quickly realized that our language around quality and the language of our Chinese supplier around quality were different. Discover how the grade of your projects and grading your time and do more for you than managing your time especially when quality is a commodity. Learn the order of value creation for the optimal life and business blend as you make new choices around your lifestyle and business value creation. You can read more on the topic of tidying in entrepreneurship and life in an article Richie Norton wrote here: https://medium.com/swlh/marie-kond%C5%8Ds-tidy-success-strategy-for-entrepreneurs-spark-joy-immediately-7b2e02936aeb Email Richie@RichieNorton.com for more info to be coached by Richie and his team or to deepen your own coaching effectiveness. Go here to create your own "on-mission" experience in life and business: www.richienorton.com/76daychallenge Want to continue the conversation? Join us! RICHIE NORTON SHOW COMMUNITY: https://www.facebook.com/groups/richiepodcast RICHIE NORTON SHOW NOTES AND RESOURCES: http://www.richienorton.com/ RICHIE NORTON SOCIAL:

    • INSTAGRAM: https://www.instagram.com/richie_norton
    • LINKEDIN: http://www.linkedin.com/in/richardnorton
    • FB: https://www.facebook.com/richienorton
    • TWITTER: http://www.twitter.com/richienorton

    Don't Push Paper: 10 Ways to Move 'To Do' to Done Feb 09, 2021
    Show notes

    #82. Most people will passively do exactly what they did last year. Whatever you do, don't let that person be you. This podcast teaches 10 ways to 10x your productivity without losing your identity through aligned work, personal growth and intent.

    Email Richie@RichieNorton.com for more info to be coached by Richie and his team or to deepen your own coaching effectiveness. Go here to create your own "on-mission" experience in life and business: www.richienorton.com/76daychallenge Want to continue the conversation? Join us! RICHIE NORTON SHOW COMMUNITY: https://www.facebook.com/groups/richiepodcast RICHIE NORTON SHOW NOTES AND RESOURCES: http://www.richienorton.com/ RICHIE NORTON SOCIAL:
    • INSTAGRAM: https://www.instagram.com/richie_norton
    • LINKEDIN: http://www.linkedin.com/in/richardnorton
    • FB: https://www.facebook.com/richienorton
    • TWITTER: http://www.twitter.com/richienorton

    Coaching: How to Do a Proper Sales Call without Selling Feb 03, 2021
    Show notes

    #81 This podcast is from a raw recording with a client / joint venture partner Ben Willson. Please excuse the audio quality. The content is worth it! Richie is an entrepreneur and an entrepreneurship coach. Coaching is a level above "training" in that coaching is personal, relevant and not designed necessarily for "flavor-of-the-month" mass market consumerism. Coaching gets results when coaches bring a higher level of thinking to the conversation. Richie's goal is to help the client get results beyond the results they think they want and to make that happen in the present by building systems to support it as opposed to never-ending steps toward it. Listen in to learn how to do a proper "sales" call without "selling." This coaching and sales methodology is backwards and counterintuitive to general coaching programs that prioritize internal sales over external impact. Change how you're paid, change your life. Richie had just taught Ben how to do an introductory strategy call in preparation for a program Ben proposed as a 6-week online mastermind. The next day, Richie called Ben to ask how the calls were going and the first thing he said was, "I get it." Richie taught Ben how to be human before a salesperson, how to add extreme value without ever making an offer (while providing the right context and offer after understanding the client's needs) and how to do high-ticket selling without selling at all. Ben did two calls within 24 hours and both sold (one over the phone and one later after checking schedules)--providing extreme value to the potential clients while earning more money over two calls than many make in an average month...and counting. - Meaning and money can go together. - You can learn how to sell without "selling" too if you want. - In this way, when you provide value upfront and people still don't buy what you have to offer, it's still worth your time. - ...because the helpful purposes to both parties are still fulfilled. Listen to this podcast and discover what it means to be a coach.

    Email Richie@RichieNorton.com for more info to be coached by Richie and his team or to deepen your own coaching effectiveness. Go here to create your own "on-mission" experience in life and business: www.richienorton.com/76daychallenge Want to continue the conversation? Join us! RICHIE NORTON SHOW COMMUNITY: https://www.facebook.com/groups/richiepodcast RICHIE NORTON SHOW NOTES AND RESOURCES: http://www.richienorton.com/ RICHIE NORTON SOCIAL: INSTAGRAM: https://www.instagram.com/richie_norton LINKEDIN: http://www.linkedin.com/in/richardnorton FB: https://www.facebook.com/richienorton TWITTER: http://www.twitter.com/richienorton

    10 Lessons from Einstein to Make Your New Year Revolution Stick Jan 27, 2021
    Show notes

    #80 How did an unknown, unwanted, unconventionalist become so resolute? Richie Norton on this podcast shares little-known stories, quotes and values demonstrating the life principles Albert Einstein espoused that can help you successfully create a New Year's revolution, despite shortcomings, failed should-be mentors and haters. In 1900, Albert Einstein was a desperate job hunter. It took Einstein nine years before he became a professor despite best efforts after college. He blamed his difficult situation on his physics professor Heinrich Weber who held a grudge against him and provided unfavorable references. Why didn't Einstein reach his goal to become a full-fledged professor until 1911 and what did he do inbetween to change the world? Listen to this podcast to learn how to become productive despite roadblocks, loneliness and discouragement. More details on this published article here: https://medium.com/swlh/10-lessons-from-einstein-to-make-your-new-years-revolutions-stick-680ed70dbd83 and here https://www.deseret.com/2019/1/16/20663478/10-lessons-from-einstein-to-make-your-new-year-s-resolutions-stick Go here to create your own "on-mission" experience in life and business: www.richienorton.com/76daychallenge Want to continue the conversation? Join us! RICHIE NORTON SHOW COMMUNITY: https://www.facebook.com/groups/richiepodcast RICHIE NORTON SHOW NOTES AND RESOURCES: http://www.richienorton.com/ RICHIE NORTON SOCIAL: INSTAGRAM: https://www.instagram.com/richie_norton LINKEDIN: http://www.linkedin.com/in/richardnorton FB: https://www.facebook.com/richienorton TWITTER: http://www.twitter.com/richienorton


    Never Start Your Day Without Believing These 6 Things Nov 11, 2020
    Show notes

    #79 Never Start Your Day Without Believing These 6 Things: Richie Norton goes solo and identifies and expands on 6 ways to create the most value possible in your life. Learn how to make your goals and dreams happen within the next two years or sooner by properly practicing these principles and beyond. Go here to create your own "on-mission" experience in life, leadership, coaching and business: www.richienorton.com/76daychallenge Read about these 6 Things on Medium: https://medium.com/the-mission/never-start-your-day-without-believing-these-6-things-56308656f687 Want to continue the conversation? Join us! RICHIE NORTON SHOW COMMUNITY: https://www.facebook.com/groups/richiepodcast RICHIE NORTON SHOW NOTES AND RESOURCES: http://www.richienorton.com/ RICHIE NORTON SOCIAL: INSTAGRAM: https://www.instagram.com/richie_norton LINKEDIN: http://www.linkedin.com/in/richardnorton FB: https://www.facebook.com/richienorton TWITTER: http://www.twitter.com/richienorton


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