The Rich Somers Report

Latest Episodes:

The CEO Performance Stack: Sleep, Hormones & Elite Output | Michael Sheedy E468 Feb 26, 2026

Show notes

*Visit michaelsheedyfitness.com to check out his testimonials and apply for coaching or follow Michael @michaelsheedyfitness on instagram and message him for help

Most people stay stuck because they’re chasing the next tactic instead of mastering the fundamentals.

Rich sits down with Michael Sheedy for a grounded conversation on what actually drives progress in business when you strip everything back. Michael breaks down why simplicity wins, how focusing on the right inputs creates predictable outputs, and why consistency over time beats intensity in short bursts.

The discussion dives into decision-making, eliminating distractions, and how to stay focused in a world designed to pull your attention in every direction. Michael shares how building structure, setting clear priorities, and committing to execution creates momentum that compounds.

Rich and Michael also unpack discipline, environment, and why most people know what to do—but don’t follow through long enough to see results. From building confidence through action to staying patient while things compound, this episode connects mindset directly to real outcomes.

This is a practical, no-fluff conversation for anyone looking to simplify their approach, stay consistent, and build momentum that actually lasts.

Connect with Rich on Instagram: @rich_somers

He Just Bought FSBO.com — And It May Change How America Buys Homes Forever | Brad Rice E467 Feb 24, 2026

Show notes

Sales isn’t complicated—but it does require consistency most people won’t commit to.

Rich sits down with Brad Rice to break down what actually drives performance in sales, why most people overcomplicate the process, and how mastering the fundamentals creates predictable results. Brad shares how top performers think differently about rejection, repetition, and discipline—and why confidence is built through action, not theory.

The conversation dives into messaging, volume, and why clarity in communication matters more than cleverness. Brad explains how small improvements in process can compound quickly, why tracking and accountability are non-negotiable, and how removing friction from your workflow leads to better outcomes.

Rich and Brad also unpack mindset, resilience, and why sales is less about persuasion and more about consistency and problem-solving. From building skill through reps to staying focused when results lag, this episode highlights what it really takes to win in sales long term.

This is a grounded, no-fluff conversation for anyone looking to simplify sales, improve performance, and build confidence through execution—not shortcuts.

Connect with Rich on Instagram: @rich_somers

From Zero to $10M/Year - The Blue Collar Business Nobody Talks About | George Egan E466 Feb 21, 2026

Show notes

Visit Georges consulting webpage at georgeegan.com.

Most people don’t lack opportunity—they lack direction and follow-through.

Rich sits down with George Egan for a practical conversation on what it actually takes to build momentum in business when things aren’t clear yet. George breaks down how to navigate uncertainty, why waiting for perfect timing slows everything down, and how taking action creates clarity faster than overthinking ever will.

The discussion dives into decision-making, risk tolerance, and why simplifying your focus often leads to better outcomes than chasing multiple paths at once. George shares how consistency, self-awareness, and staying close to the fundamentals can compound into real progress over time.

Rich and George also unpack the importance of environment, surrounding yourself with the right people, and why long-term thinking beats short-term validation. From execution and discipline to building confidence through action, this episode connects mindset to results in a way that’s practical and repeatable.

This is a grounded, no-hype conversation for anyone looking to gain clarity, build momentum, and move forward—without waiting for perfect conditions.

Connect with Rich on Instagram: @rich_somers

Can Options Trading Actually Make You Wealthy? The Honest Truth | Kam Dasani E465 Feb 19, 2026

Show notes

Trade Options with Kam for Free for 14 Days: https://discord.gg/TKrdXJ4JWn

Instagram: https://www.instagram.com/profitwithkam

Most people are investing in the wrong order.

Rich sits down with Kamron Dasani to break down the difference between wealth preservation and wealth acceleration — and why traditional vehicles like 401(k)s and passive index investing rarely create real financial freedom.

Kamron explains how swing trading options works, why most day traders fail, and how strategic predictions on blue-chip stocks can create asymmetric upside when managed correctly. The conversation dives into leverage, risk management, credit strategy, and why playing offense in your 20s, 30s, and 40s matters more than “playing it safe.”

They also unpack retirement myths, active vs. passive income, and why consistent wins beat chasing home runs.

This episode is a direct look at how to think differently about risk, capital, and accelerating wealth in 2026.

Connect with Rich on Instagram: @rich_somers

From $0 to $100M in Hotels - The Playbook Nobody Talks About | Sujay Mehta E464 Feb 17, 2026

Show notes

Hotels aren’t valued like houses—and that changes everything.

Rich sits down with Sujay Mehta, who owns and controls nearly $200M in hotel real estate, to break down how he scaled from zero into branded and boutique hotels across multiple markets. This isn’t theory—it’s operator-level strategy.

The conversation covers the real difference between boutique and branded hotels, how franchise fees actually work, and why increasing net income—not comps—is the key to forcing appreciation. Sujay also explains how small levers like pet fees, amenity fees, revenue management, and operational control can create millions in added value.

They dive into why many hotel owners are aging out, how Airbnb regulation is shifting demand back to hotels, and why self-operating gives serious investors a competitive edge.

This episode is a practical blueprint for anyone looking to understand how hotels really scale—and where the next wave of opportunity is forming.

Connect with Rich on Instagram: @rich_somers

Why Simple Real Estate Strategies Win Long Term | Austin Schmidt E463 Feb 14, 2026

Show notes

Most investors don’t fail because they lack opportunity—they fail because they make the game harder than it needs to be.

Rich Somers sits down with Austin Schmidt to break down why simple, repeatable real estate strategies outperform complex ones—especially in today’s market. The conversation focuses on discipline, execution, and why boring fundamentals like cash flow, operations, and consistency are what actually create momentum.

This episode is a clear, no-hype reminder that doing fewer things well—and sticking with them—beats chasing the next shiny strategy every time.

Connect with Rich on Instagram: @rich_somers

The 2026 Boutique Hotel Blueprint | Brad Lea Guest Episode E462 Feb 12, 2026

Show notes

Airbnb isn’t broken—but it’s getting harder to win.

Rich Somers sits down as a guest on Brad Lea's "Dropping Bombs" podcast for a candid conversation on why short-term rentals are becoming more regulated, more competitive, more operationally complex, and what experienced operators are doing to stay ahead.

Rich breaks down the shift from Airbnbs to boutique hotels, how regulation is reshaping supply, and why commercial zoning and scale are changing the game.

They also dive into risk, leverage, and why betting on yourself—through skills, relationships, and long-term thinking—often beats playing it safe. This episode offers a clear-eyed look at where short-term rentals are headed and how smart investors are adapting before the market forces them to.

Connect with Rich on Instagram: @rich_somers

The Boomer Wealth Transfer ($2.5M/Yr Opportunity) │Boris and Amanda Palomino E461 Feb 10, 2026

Show notes

👉 The Blueprint: A Step-by-Step Guide to Opening a Residential Assisted Living

Thinking about launching or investing in a Residential Assisted Living business?

Boris & Amanda break down the exact step-by-step process—from licensing and setup to operations and scaling—in this free guide.

Normally $27, but Rich’s listeners can download it FREE using code PODCAST at checkout.

Grab your copy here: 👉 ⁠https://www.palominoseniorliving.com/residency-agreement⁠

Learn more about Palomino Senior Living:👉⁠ https://www.palominoseniorliving.com/

A massive demographic shift is already underway—and most investors aren’t paying attention.Rich Somers sits down with Boris and Amanda Palomino to break down why residential assisted living is quickly becoming one of the most compelling and recession-resistant real estate asset classes in the country. With millions of baby boomers entering the age of care and a nationwide shortage of beds, demand is accelerating while supply struggles to keep up.The conversation dives into how small, boutique care homes generate strong monthly cash flow, why this model avoids many of the regulatory pressures hitting Airbnb, and how investors can combine real estate appreciation with an operating business under one roof. Boris and Amanda explain market selection, licensing, staffing, and how these properties can produce meaningful income while still qualifying for powerful tax advantages.Rich also explores why this asset class is protected, how leverage and creative financing can be used responsibly, and why the “sandwich generation” is driving long-term demand for high-quality care options.This episode is a deep, practical look at an overlooked real estate strategy—built on fundamentals, demographics, and real operating leverage.

Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Connect with Rich on Instagram: @rich_somers

Start Buying Boutique Hotels in 2026 Before it's Too Late! | E460 Feb 07, 2026

Show notes

The boutique hotel game isn’t hard—but it is misunderstood.

Rich breaks down exactly why boutique hotels have become one of the most compelling real estate plays right now, especially for investors coming from the Airbnb world. Drawing from firsthand experience owning and operating multiple boutique hotels, he walks through the structural advantages most people overlook—from commercial zoning and regulatory protection to operational scale under one roof.

The episode dives into real levers that drive value: eliminating unnecessary payroll, monetizing innkeeper suites, adding high-margin fees, and using tech and AI to increase revenue, improve guest experience, and drive five-star reviews. Rich shares real numbers, real examples, and how small operational changes can translate into millions in added asset value.

The conversation also explores why aging ownership, outdated operations, and the largest wealth transfer in history are creating a rare buying window—and why boutique hotels may be the natural next step for serious Airbnb operators looking to scale without multiplying headaches.

This is a practical, operator-level breakdown of how boutique hotels actually work, how value is created, and why this asset class may be one of the most overlooked opportunities in hospitality today.

Apply to join Rich's Boutique Hotel Community: hotelinvesting.com

Connect with Rich on Instagram: @rich_somers

What The "System" Doesn't Want You to Know About the $40 Trillion Sitting in Retirement Accounts | Kaaren Hall E459 Feb 05, 2026

Show notes

What if the biggest opportunity in real estate and entrepreneurship is hidden inside your retirement account—and no one told you? In this episode of The Rich Somers Report, Rich sits down with Kaaren Hall, founder and CEO of uDirect IRA Services, to break down how investors can unlock the $40 trillion locked inside retirement accounts using self-directed IRAs.

Rich and Kaaren discuss:

How to legally use your IRA or 401(k) to invest in real estate, private equity, and boutique hotels
The difference between traditional custodians and self-directed ones
Why Wall Street doesn’t want you to know about this strategy
The most common mistakes investors make when using retirement funds—and how to avoid them
How to structure your deals, fund your investments, and build long-term wealth using pre-tax dollars

Kaaren shares real-life examples of clients who’ve rolled over retirement accounts, invested into alternative assets, and scaled their net worth—without triggering penalties or taxes. If you’re sitting on old retirement accounts or just want to take back control of your money, this episode is your playbook.

Connect with Rich on Instagram: @rich_somers

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