The Rich Somers Report

Latest Episodes:

Airbnb is Going Away: Boutique Hotels are the Future of Hospitality | Michael Zuber E408 Oct 09, 2025

Show notes

The Airbnb gold rush is over—and boutique hotels are taking over.

In this episode, Rich sits down with Michael Zuber (One Rental at a Time) to talk about the next big wave in real estate: boutique hotels. From regulations killing short-term rentals to 40 million baby boomers retiring and selling off mom-and-pop motels, Rich breaks down why this moment mirrors Airbnb’s early days—and how investors can capitalize on it.

They cover:

Why Airbnb supply is shrinking while hotel demand is booming
How retiring boomers are creating a once-in-a-generation buying window
The 3 rules for buying boutique hotels in any market cycle
How AI and design are redefining what “hospitality” looks like
The exact steps to transition from short-term rentals to boutique hotels

If you’ve been thinking about scaling beyond Airbnb or getting into hospitality, this episode gives you the full blueprint for what’s next.

Let’s get into it.

Connect with Michael on Instagram: @onerentalatatime

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Connect with Rich on Instagram: @rich_somers

Escaping Corporate America Through Buying Small Businesses and Real Estate | Brian Luebben E407 Oct 07, 2025

Show notes

You don’t need another degree—you need ownership.

Rich sits down with Brian Luebben, founder of The Action Academy, to break down how everyday people can buy their freedom through small business acquisition and real estate investing. From leaving corporate America to building multiple seven-figure businesses, Brian shares the mindset shifts, income strategies, and frameworks that helped him replace his paycheck and live life completely on his own terms.

They cover:

Why 9–5 jobs keep high performers trapped—and how to escape
The “Freedom Framework” every entrepreneur needs to scale sustainably
How to buy your first small business using creative financing
The truth about risk tolerance and why most partnerships fail
Why business builds freedom—and real estate builds wealth

If you’ve been stuck in a job that feels too small for your potential, this episode gives you the roadmap to break free.

Let’s go.

Connect with Brian on Instagram: @brianluebban

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

Connect with Rich on Instagram: @rich_somers

Do This To Unf*ck Your Life and Escape the 9-5 | Courtney Johnson E406 Oct 02, 2025

Show notes

Nobody knows what they’re doing—and that’s your advantage.

In this episode, Rich sits down with personal branding expert Courtney Johnson to break down exactly how to stop waiting for permission, take messy action, and finally escape the 9–5 trap. From building a personal brand that attracts opportunities to using content as leverage, Courtney lays out the mindset shifts and tactical plays that actually move the needle.

They cover:

Why confidence comes after action, not before
The difference between documenting vs. educating (and why it matters)
Why “cringe equals cashflow” and how to lean into discomfort
The truth about consistency, reps, and long-term content mastery
How to build wealth and freedom on your terms—not society’s

If you’ve been stuck in procrastination or waiting for the “perfect” time, this is your wake-up call.

Let’s get it.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

Connect with Rich on Instagram: @rich_somers

How 1980's Real Estate Will Shape the Next 10 Years | Michael Zuber E405 Sep 30, 2025

Show notes

History doesn’t repeat—but it sure does rhyme.

In this episode, Rich sits down with Michael Zuber, veteran investor and host of One Rental at a Time, to break down why today’s market looks a lot like the 1980s—and what that means for the next decade of real estate. From transaction crashes and affordability issues to interest rate cycles and syndication blowups, Zuber explains how to position yourself now to ride the wave.

They cover:

Why the 40/40/40 “go to school, get a job” model was always broken
How today’s transaction slowdown mirrors the late 70s and early 80s
The #1 indicator that told Zuber to sell his houses in 2006 before the crash
Why daily discipline beats motivation—and the 5-year rule every investor should know
How to build wealth even when the headlines are screaming doom

If you want to understand where the market’s headed—and how to play offense when everyone else is scared—this is the blueprint.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

Connect with Rich on Instagram: @rich_somers

Asset & Liability Protection: How to Structure Your LLCs For Real Estate | Mauricio Rauld E404 Sep 27, 2025

Show notes

Asset protection is a game-changer for real estate investors, and Mauricio Rauld is pulling back the curtain on how to structure your LLCs for maximum security.
With over two decades of experience as the founder of Premier Law Group, Mauricio is a trusted authority in asset protection and tax strategies for real estate professionals. In this episode, he dives deep into the importance of setting up LLCs properly to protect your assets and minimize liability risks.

Mauricio breaks down step-by-step how to structure your LLCs to shield your wealth from potential threats, offering actionable advice whether you're new to real estate or a seasoned investor.
He also reveals how the right legal framework can help you navigate both liability protection and tax efficiency—crucial elements for building long-term wealth.

Rich Somers offers his perspective on how structuring LLCs and protecting assets has been a crucial part of his own real estate strategy, enabling him to scale his portfolio to $80M AUM.

Gain key insights into LLC structures, risk minimization, and safeguarding your assets against unforeseen challenges in this must-listen episode.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

Connect with Rich on Instagram: @rich_somers

He's Coached NBA Stars Kawhi Leonard, Chris Webber, Jalen Rose, and lead San Diego State to the NCAA Championship Game in 2023 | Coach Dutcher E403 Sep 25, 2025

Show notes

He’s Coached NBA Stars Kawhi Leonard, Chris Webber, Jalen Rose—and Led SDSU to the 2023 NCAA Championship Game

From the Fab Five at Michigan to the Final Four with San Diego State—Coach Brian Dutcher has seen it all.

In this episode, Rich sits down with Coach Dutcher to break down his decades-long journey through college basketball, the rise of SDSU into a national powerhouse, and what it takes to build a winning program in today’s NIL and transfer portal era. From recruiting future NBA stars to navigating the business of college athletics, this is a masterclass in leadership, adaptability, and culture.

They cover:

The behind-the-scenes story of SDSU’s 2023 run to the national championship game
Coaching legends like Kawhi Leonard, Chris Webber, and Jalen Rose
How NIL and revenue sharing are reshaping college basketball
The recruiting playbook that keeps SDSU nationally ranked
What really separates good college players from NBA superstars

Whether you’re a hoops junkie, an SDSU fan, or just love great leadership lessons, this episode is packed with insights you won’t want to miss.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

Connect with Rich on Instagram: @rich_somers

85% of Men Below the Age of 50 Experience Hair Loss - He's a Hair Transplant Specialist | Elijah Scholer E402 Sep 23, 2025

Show notes

Confidence starts at the top—literally.

In this episode, Rich sits down with Elijah Scholer, hair transplant specialist and founder of SD Hair MD, to break down the truth about hair loss, baldness, and the cutting-edge procedures giving men (and women) their confidence back. From supplements and DHT blockers to FUT vs. FUE transplants and why Turkey isn’t always the bargain people think—it’s everything you need to know about keeping your hair.

They cover:

Why 85% of men under 50 will deal with hair loss
The difference between male and female pattern baldness
Supplements, peptides, and medications that actually work
FUT vs. FUE transplants—and which one to avoid
The real recovery timeline and what results to expect

If you’ve been thinking about restoring your hair—or just want the science behind it—this episode is packed with the game plan.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

Connect with Rich on Instagram: @rich_somers

Breaking Down the Private Jet Game: Renting vs Owning | Captain Curt E401 Sep 20, 2025

Show notes

Buckle up for an unforgettable ride that spans from the cockpit to the world of real estate. Captain Curt shares his wild adventures flying private jets and his bold transition into real estate investing. With near-miss stories, high-stakes flights, and wealth-building insights, this episode blends adrenaline with smart strategies.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

Connect with Rich on Instagram: @rich_somers

Closing the Deal: Today's Proven Sales Strategies for Real Estate Agents | Gabe Mendez E400 Sep 18, 2025

Show notes

Automation might get attention—but human connection closes deals.

In this episode, Rich sits down with nationally ranked real estate agent and broker Gabe Mendez to unpack what’s really working in sales right now. From door knocking to open houses, webinars to social media, Gabe reveals why “going Flintstones” while everyone else goes Jetsons is the ultimate play for agents who want to thrive in today’s market.

They cover:

Why you should answer DMs yourself—and turn them into phone calls fast
The door-knocking playbook for building a book of business in a new city
How to host open houses that actually generate clients
The secret to creating content that makes you the go-to agent in your market
Why most people wash out of real estate—and the one trait that separates the top 1%

If you’re serious about closing more deals, growing your pipeline, and building a career that lasts, this episode is packed with strategies you can use today.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

Connect with Rich on Instagram: @rich_somers

Biological Aging: Your Body Could be Older or Younger Than You Think | Ryan Smith E399 Sep 16, 2025

Show notes

Your birthday doesn’t tell the full story—your biological age does.

In this episode, Rich sits down with Ryan Smith, founder of True Diagnostic, to unpack the groundbreaking science behind measuring how old your body really is on a molecular level. From alcohol’s hidden impact on aging to the supplements, fitness routines, and even psychedelics that can reverse your biological age, Ryan reveals the future of longevity.

They cover: