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    Business

    The Ready Entrepreneur Podcast

    The Ready Entrepreneur podcast from Case Lane delivers tips and strategies for aspiring entrepreneurs, as well as inspiring interviews from established entrepreneurs. Break away from your daily grind and become an entrepreneur. Get ready to launch your professional and lifestyle dream. Case takes you on a global journey of motivation, inspiration and advice on a variety of topics related to taking control of your life by starting your own business. Case is a global writer, entrepreneur and observer to the future who believes everyone should be ready for the Next Economy by achieving economic and career independence.The podcast covers motivation, time management, money-finding tips, navigating social media, new technologies, economic changes, and many other challenges for those who want to live their dream lifestyle through entrepreneurship.

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    Latest Episodes:
    RE 22: Interview with Patrick Rauland, eCommerce Entrepreneur and Educator Oct 05, 2018
    Show notes

    In this episode of the Ready Entrepreneur podcast, Case Lane interviews Patrick Rauland, eCommerce Entrepreneur and Educator about starting a business; multi-tasking as a podcaster, blogger, instructor, and board game creator; experimenting with new technology and ideas; software and apps to use; and many other topics. Patrick has a range of information for aspiring entrepreneurs. This episode is one of the interviews with The Rising - entrepreneurs who are moving forward with exciting business ideas and managing independent lives and professional choices.


    RE 21: Be Born with Confidence Oct 04, 2018
    Show notes

    Do you wake up confident to face the day or afraid and uninspired? Would you like to be like one of those people who easily describe their business endeavors and are certain they are going to be successful? In this episode of the Ready Entrepreneur podcast, Case Lane discusses how to behave as if you were born with confidence. For aspiring entrepreneurs who are missing the courage spark to get started on a business, this episode provides tips and practices to use to change the way you think about your work day to build your self-esteem and prepare to be a business owner.


    RE 20: Interview with Rising Entrepreneur Sharlene Sobrepeña Sep 06, 2018
    Show notes

    In this episode of The Ready Entrepreneur podcast, Case Lane interviews rising entrepreneur Sharlene Sobrepeña, the creator of Rudder Planner about starting a business as a solopreneur, tips and strategies for developing a physical product, global manufacturing, inspirational people and content to use, how to manage running a business on your own and more. This is one in the series of interviews with The Rising - discussions with entrepreneurs who are moving forward with their business idea, and making a difference with an independent venture.


    RE 19: Introduction to the Interviews with Rising Entrepreneurs Sep 05, 2018
    Show notes

    In this special explanation episode of The Ready Entrepreneur Podcast, Case Lane introduces the upcoming podcast interviews with The Rising - rising entrepreneurs who have started businesses and have valuable information to offer those who would like to do the same. In this introduction, Case reviews the questions that will be asked and the motivation and purpose behind interviewing people from different backgrounds and experiences who have the goal of freedom through entrepreneurship.


    Episode 018: Popularity vs. Excellence: The Decision for Rising Entrepreneurs Sep 04, 2018
    Show notes

    In this episode of the Ready Entrepreneur podcast, Case Lane discusses the battle between choosing popularity or excellence as the best way to market your business. Case looks at the current marketplace that rewards 'popularity' but may be losing its commitment to excellence, and considers how aspiring entrepreneurs can make a decision based on their preferences, product, service or industry.


    Episode 017: The Urgency to Become an Entrepreneur Aug 30, 2018
    Show notes

    In this episode of the Ready Entrepreneur podcast, Case Lane discusses the urgency to become an entrepreneur. Given the transformation of the economy by globalization and technology, people who have business ideas in their heads should take advantage of available resources and start a business. Case discusses how globalization and technology can be used by rising entrepreneurs to get in with the "new empire" now before barriers to entry rise.


    Episode 016: Why the World Wants You to Be an Entrepreneur Aug 16, 2018
    Show notes

    Do you think your dream to become an entrepreneur is part of your own isolated plan? In this episode of the Ready Entrepreneur podcast, Case Lane discusses how the official agenda of global organizations promoting entrepreneurship applies to you - the aspiring entrepreneur. Many organizations have active entrepreneurship programs designed to foster job creation and economic development. Case looks at how these 'world' goals are applicable to an entrepreneur who is just starting out.


    Episode 015: Entrepreneurship and Hating a Job Jul 17, 2018
    Show notes

    In this episode of the Ready Entrepreneur podcast, Case Lane looks at the top reasons why people say they hate their jobs, and why becoming an entrepreneur would address all those concerns. Case includes outtakes from her own experience working for others in small business, government, a professional partnership, and a big corporation to illustrate why the reasons people hate their jobs are so common.


    Episode 014: External Influences and the Entrepreneur May 11, 2018
    Show notes

    In Episode 14, Case discusses the need for entrepreneurs to overcome negative external influences - society, government, family, friends - who may be interfering with their plans. In a rapidly changing global and high tech world, innovative, creative and independent people are needed to help forge new ideas. Entrepreneurs are those people, but are often discouraged from their intentions by people with other agendas. This episode is for rising entrepreneurs who want to understand how to get past the negativity.


    Episode 013: Is Advertising Worth the Cost? Mar 08, 2018
    Show notes

    In this episode, How to Measure your ROI for Marketing Decisions, Case focuses on helping you figure out if you are making any money from your advertising. Rising entrepreneurs often listen to the ideas of others without knowing their own revenue, costs and profit. Case discusses how to analyze your own numbers and make a decision based on the actual potential profit you expect to receive from the marketing campaign.


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