The Pure Report

Latest Episodes:

ICYMI: A Year in Review of Pure Always-On Innovation Dec 19, 2024

Show notes

Join Matt Bradford and Don Poorman as they help me unpack an incredible year of technological advancement at Pure Storage, taking listeners on a thorough journey through our most groundbreaking announcements and product developments. From hardware innovations like the FlashArray//C20 to cutting-edge cloud solutions and AI reference architectures, this episode offers an insider's perspective on how Pure continues to push the boundaries of data storage and management. Traveling through key solution areas including hardware, cloud, cybersecurity, AI, and digital experience, Matt and Don provide expert commentary on game-changing developments. Highlights include the expansion of Pure Storage Cloud for AVS, exciting enhancements to DRaaS, the transformative OVX reference architecture for AI initiatives, and the introduction of Pure1 assessments that are reshaping how enterprises approach technology evaluation and implementation. Beyond the technical details, this episode celebrates Pure Storage's commitment to customer-driven innovation and continuous improvement. From the launch of Pure Skill's new subscription-based learning platform to the expansion of Evergreen subscriptions and the intriguing glimpse of an AI Copilot, Matt and Don paint a vivid picture of a technology company relentlessly focused on solving real-world challenges and empowering digital transformation. Whether you're a Pure Storage enthusiast, a technology professional, or simply curious about the latest in data infrastructure, this year-in-review episode is a must-listen.

Purely Cloud Guest Series: Cloud Block Store on AWS Deep Dive Architecture and Deployment Dec 18, 2024

Show notes

It's Wednesday morning and that means another edition of the Purely Cloud Guest Series featuring co-host Ondrej Bursik and the Cloud Technical Product Specialist team delivering all the technical details around Pure's growing portfolio of cloud solutions. In this one, Ondrej and Pavel Kovar take you deep into the depths of Pure's Cloud Block Store for AWS offering, including architectural decisions and deployment best practices. Learn about the technical aspect of Cloud Block Store for CBS including virtual drives and shelves, controllers, networking best practices, and VPC end points. From there, Ondrej and Pavel take you through deployment recommendations via portal or CLI and deployment steps to ensure success across security and user management aspects. Thanks for checking out this episode of the Pure Report podcast and for more information on Cloud Block Store for AWS, go to: https://www.purestorage.com/products/cloud-block-storage/cbs.html

Unplugged Volume 19: 15 Decisions Recap, Tech News You Can Use Dec 13, 2024

Show notes

Unplugged is back with new segments including analysis of the latest Pure Storage news and captivating news stories from the world of technology. Catch up with co-hosts Andrew Miller and JD Wallace as we chat about our latest adventures before rolling into a rehash of the 15 Pure Storage architectural decisions that have informed the episodes of this ongoing series. After that, we touch on the 'real unplugged' - chatting about analog devices we love including JD's vinyl collection and record player. Finally, close with what will be the new segment driver for Unplugged going forward. First, the latest Pure news covering FlashArray//C20, the Azure Native ISV announcement, and the latest AI solutions released during SuperComputing24. Last, catch some interesting analysis of current news stories - from the rise of BlueSky social media to new HPC world record supercomputers.

Purely Cloud Guest Series: Tales of Cloud Storage - Pure's Journey into the Cloud Dec 04, 2024

Show notes

Welcome to the inaugural episode of a new bi-weekly guest series where listeners will embark on a journey through the evolution of cloud storage technology and how Pure has evolved over time to deliver innovative capabilities to bridge on-prem and cloud storage. Gain insights from the technical experts in Pure's Technical Product Specialist team with guest host Ondrej Bursik guiding the conversation. Beginning with groundbreaking moments like Licklider's Intergalactic Computer Network and the launch of Amazon S3 in 2006, this episode explores how cloud storage has rapidly evolved from experimental technology to a critical backbone of modern digital ecosystems, highlighting pivotal milestones such as the emergence of Dropbox, Google Drive, and the rise of hybrid and multi-cloud architectures. Dive deeper and learn more around the technological advancements that have shaped cloud storage, examining the shift from traditional hard drives to cutting-edge SSD and NVMe technologies, the emergence of object storage, and the revolutionary impact of software-defined storage and hyper-converged infrastructure. Listeners will gain insights into the complex landscape of cloud storage costs, learning about intricate pricing models, optimization strategies, and the challenges of managing exponential data growth, with a particular focus on how Pure Storage is driving industry transformation through all-flash storage arrays and advanced data reduction technologies. Looking forward, episodes of this guest series will debut every two weeks on Wednesdays and cover more emerging trends that promise to reshape cloud storage, including the transformative potential of artificial intelligence, the growing importance of edge computing, and the increasing emphasis on sustainable, energy-efficient storage solutions.

Silicon Crossroads: Where EDA Meets AI and Flash Data Storage Nov 27, 2024

Show notes

In the rapidly evolving landscape of electronic design automation (EDA), the intersection of artificial intelligence, high-performance computing, and semiconductor technology is creating unprecedented opportunities for innovation. This episode recording around SuperComputing '24 offers an in-depth exploration of how cutting-edge technologies are transforming chip design, addressing critical challenges in computational efficiency, sustainability, and time-to-market strategies. Hear insights from industry experts Bikash Choudhury and Don Poorman to dive deeper into a comprehensive look at the complex world of electronic design and the impact of artificial intelligence joined with the Pure Storage all-flash platform. We delve into the basics of EDA, helping listeners understand the critical role of silicon chip design in our tech ecosystem. Next, we explored the challenges facing modern semiconductor development, from power consumption and cooling requirements to the intricate workflows that bring new technologies from concept to reality. The discussion highlights the growing importance of AI in streamlining design processes, reducing computational overhead, and enabling more sophisticated and efficient chip architectures. Pure's innovative solutions take center stage as the conversation moves to how advanced storage technologies can address the massive data and computational demands of contemporary EDA workflows. Further, learn from Bikash how the tangible benefits of intelligent storage solutions accelerate chip design, reduce environmental impact, and provide scalable computing resources. For more information on Pure Storage and EDA solutions: https://www.purestorage.com/solutions/industries/eda.html

Introducing Pure Storage Cloud for Azure VMware Solution, an Azure Native ISV Service Nov 20, 2024

Show notes

In the ever-evolving landscape of cloud computing, Pure Storage is extending the benefits of the Pure Storage platform with a new Azure Native ISV Service, a development that helps redefine how enterprises approach cloud storage and migration strategies. We are joined by technical specialists Kyle Grossmiller and Don Poorman to dive deeper into this announcement, unpacking the implications of the first Pure Storage Cloud services that seamlessly bridges enterprise storage needs for VMware with Azure's robust ecosystem. We first dive into a comparison of the tradeoffs of traditional Cloud Block Store vs. CBS for AVS and the new Native ISV solution. Next, hear about the implications of Pure's unique position as the first storage provider for Azure VMware Solution (AVS) to support vVols and integrate with vSphere APIs for Array Integration (VAAI). Learn how this new innovation can help organizations overcome migration challenges, reduce storage costs, and unlock new strategic cloud spending opportunities. For IT leaders and cloud strategists looking to modernize their virtualization environments, this episode is a must-listen. Pure Storage Cloud for AVS is not just a storage solution, but a strategic enabler that allows enterprises to pursue their cloud journey on their own terms. Whether you're contemplating a full cloud migration or building a hybrid environment, this episode will provide actionable insights into leveraging Pure Storage's innovative approach to cloud storage.

The Seven Basic Story Plots and Pure's Hero Journey Over 15 Years Nov 11, 2024

Show notes

In this special episode, we take a retrospective look at the 15-year anniversary journey of Pure Storage through the lens of the 7 classic story plots (based on the book by Christopher Booker). From "Overcoming the Monster" to "Rebirth," we explore how Pure's trajectory aligns with timeless narratives that have captivated audiences for centuries. Don Poorman, Technical Evangelist at Pure, joins the program to walk through each of the 7 plots and draw parallels to Pure's experiences - from scrappy startup battling industry giants, to quest for recognition and market leadership, to periods of comedy and tragedy. This retrospective episode is a fun listen for Pure enthusiasts and anyone fascinated by the power of storytelling in the tech world. As Pure emerges from the "intermission" of its first 15 years, we look ahead to the next chapter, where a "rebirth" of the company's platform vision will shape the future. We hope listeners are inspired to revisit classic literature and films that echo Pure's saga, and consider how the narratives that captivate us as individuals can also reveal deeper truths about the journeys of innovative companies.

How to Build the Ultimate Data Survival Kit - Enhance Your Cyber Resilience Oct 28, 2024

Show notes

Just as seasoned "preppers" maintain bug-out bags for physical emergencies, today's organizations need a comprehensive kit of digital resilience tools to weather any storm – from ransomware attacks to natural disasters. In our latest episode, join Technology Strategy Director Jason Walker and Technical Evangelist Matt Bradford to unpack the essential components of modern data survival preparedness. Our discussion weaves through Pure Storage's evolving cyber resilience solutions, from foundational replication capabilities to cutting-edge DRaaS offerings. We share and discuss practical insights on implementing critical protective measures like SafeMode snapshots and how to leverage Pure1's security assessment tools to identify vulnerabilities before they become crises. Midway thru the episode we hit an entertaining "Bug Out Bag Challenge" segment where random survival items spark creative analogies to data protection strategies. Blending technical expertise with accessible metaphors, Walker and Bradford demonstrate why data resilience isn't just an IT concern but a fundamental business survival skill. They explore how Pure Storage's integrated suite of tools – including multiple options for native replication, automated assessments, and disaster recovery and restore services – helps organizations build the ultimate data survival kit for an increasingly unpredictable digital landscape.

September Launch Recap with Andrew Miller - The Platform Evolution Continues Oct 17, 2024

Show notes

Double-click into the technical details behind Pure's September launch announcements with Principal SE (and host of Pure's Coffee Break webinar series) Andrew Miller. We dive deep into the latest platform innovations starting with unpacking the philosophy behind product launches and the art of building cohesive technology portfolios. We explore the delicate balance between customer-driven development and strategic portfolio expansion, sharing insights on how successful tech releases are shaped by real-world customer needs rather than arbitrary feature sets. Next, Andrew elaborates on Pure's groundbreaking advancements in enterprise file storage technology, with special attention to the game-changing Evergreen architecture. Notable highlights include the introduction of Fusion for Files, Zero Move Tiering, and Always-On Multi-Protocol capabilities. Also hear how Pure's AI Copilot and enhanced enterprise readiness features are revolutionizing data center operations, illustrated through compelling customer success stories and real-world applications. In the second half of the conversation, we take an in-depth look at new innovative VM Assessment capabilities, designed to optimize virtualization operations for critical workloads. Technical leaders and system administrators will appreciate the detailed discussion of license rationalization and cost optimization strategies, including a comprehensive analysis of CPU core utilization and VMware estate management. The hosts also preview Pure Storage's enhanced STaaS offerings and the introduction of Universal Credits, drawing interesting parallels to VMware's ELA token system and highlighting how these innovations are reshaping enterprise storage consumption models. Make plans to attend Pure's upcoming launch webinar by registering at: https://www.purestorage.com/meet-real-time-enterprise-file-on-the-pure-storage-platform.html

Cyber Resiliency Is A Team Sport - Breaking Down Silos to Create a Culture of Security Awareness Oct 07, 2024

Show notes

In an era where cyber threats are becoming increasingly sophisticated and devastating, organizations can no longer afford to treat cybersecurity as the sole responsibility of their security teams. This episode of the Pure Report features industry veterans Jason Walker, Tech Strategy Director of Cyber Resilience, and Jason Langer, Tech Evangelist, to explore why cyber resilience must be approached as a team sport, breaking down the traditional silos between IT operations and security teams. Drawing from their extensive experience in data protection and security, the two Jasons delve into the stark realities of cyber impacts, including the sobering statistic that one in five organizations report employee terminations following outages. They examine the NIST Cybersecurity Framework through a collaborative lens, offering insights into how different teams can work together across the five key areas: Identify, Protect, Detect, Respond, and Recover. Through real-world examples and strategic discussions, listeners will develop a deeper understanding of why alignment between IT leaders and CISOs is crucial for building true cyber resilience. As organizations grapple with evolving threats, this timely discussion during Cybersecurity Awareness Month offers actionable strategies for fostering cross-team collaboration. The episode explores the evolution of cybersecurity conversations over the past five years, provides practical advice for improving security posture through teamwork, and highlights Pure Storage's role in enabling organizations to build robust cyber resilience strategies. Whether you're an IT professional, security specialist, or business leader, this episode provides valuable insights into transforming your organization's approach to cybersecurity from a siloed responsibility to a collaborative effort. For more information on Pure Storage and Cyber Resiliency during CyberSecurity Awareness Month, go to: www.purestorage.com/cyber-resilience.

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