The Pure Report

Everpure Cloud Azure Native for Azure VMs Sep 22, 2026

In this episode of the Pure Report, we welcome back Sr. Director of Product Management, Cody Hosterman for a deep dive into the latest cloud innovations. Cody recaps his recent travels to VMware Explore and customer roadshows in Singapore, where discussions centered around AI infrastructure, modern virtualization, and data sovereignty. Our initial conversation sets up a detailed look at how organizations are evolving their hybrid cloud strategies and managing data across diverse environments. Our main focus is the expansion of Everpure Cloud Azure Native to support Azure virtual machines. Cody explains how this managed service delivers enterprise data storage directly inside the Azure portal through native Azure Resource Manager APIs. By extending beyond Azure VMware Solution to native Azure workloads, customers gain access to thin provisioning, deduplication, and compression. These features significantly reduce cloud storage costs and eliminate the need to over provision raw block storage. Beyond storage efficiency, our discussion covers practical integration details and deployment advantages. Cody highlights how the Azure extension simplifies multi-pathing, while full availability in the Azure Marketplace allows purchases to count toward existing cloud spending commitments. Our chat also explores how teams can leverage Azure Red Hat OpenShift and KubeVirt for modern application delivery, proving that intelligent data management is key to unlocking agility and long term value in public cloud environments. To learn more, visit: https://techcommunity.microsoft.com/blog/partnernews/introducing-everpure-cloud-azure-native-for-azure-vms/4539461 Check out the Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intro 01:23 Travels with Cody 05:49 Update on Azure Momentum 08:50 Data and Cloud Cost Optimization 12:45 Everpure Cloud Azure Native 15:52 Azure VMs 17:42 Advantages of the Service 22:45 AI and Everpure Cloud 25:55 Extending API Services in Azure 29:55 Hot Takes

The Vocabulary Problem Hiding in Your AI Strategy Sep 17, 2026

In this episode of the Pure Report, we are joined by Melody Zacharias, Technical Evangelist Director at Everpure. We start by digging into Melody's background: decades as a DBA going all the way back to COBOL and DB2, early SQL Server deployments, multiple published books, a longtime Microsoft MVP, and an executive MBA she just finished. We discuss what she took away from that MBA program — unlike a lot of people who treat it as three letters on a business card, she found virtually everything immediately transferable to her actual work. From there, we dive into the core premise: a lot of AI projects and data consolidation initiatives are stalling, and the teams running them often can't articulate why. Her argument is that the failure isn't necessarily technical — it's linguistic. AI is moving so fast that people are not only unfamiliar with the vocabulary, they're actively misusing it, and they don't understand why it matters to them. We walked through four layers of the same stack, each answering a different strategic question, using a back-to-school analogy she built out. Data primacy is the primer — one shared notebook every classroom works from, instead of a different notebook per room. Data lineage is what goes inside that primer. Basically, the family tree of your data, where it came from, where it's going, and how it connects. Next is Ontology, her favorite, and the layer she says people are forgetting right now, the grammar and spelling: the context that tells a system an order number in your CRM and a number in another system are actually the same thing. And the Enterprise Data Cloud is the school building itself, the structure that holds the students, the classrooms, and the books together in one environment. We also talk through why this is happening now. The app-centric era of standalone CRM, ERP, and SCM systems built silos that aren't going anywhere. The advantage goes to organizations that can extract value from information regardless of where it sits. That requires context, and context is exactly what AI lacks unless you give it to it. Tribal knowledge lives in people's heads; AI has no tribal knowledge, and no human can manually sift millions of data points to find the connections. We connect this back to a previous episode where we covered the stat that 95% of AI pilots fail, and Melody noted that at events like PASS Summit this conversation is only just starting to surface — teams know their projects failed, but not that the root cause was people not understanding each other. Her closing thought sums up the whole episode: words matter. Melody has a companion blog post on this topic, and she's hosting a community session with Argenis Fernandez of Nike demoing how to discover ontology inside your own organization. To learn more, visit: https://pure.ai Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intro 01:56 Melody’s Background with Data 07:48 Language Used Around AI 10:18 Defining Data Primacy 12:55 Data Lineage 14:10 Ontology of Data 19:53 Enterprise Data Cloud

A Deep Dive Into Platform Innovations: Part Two Sep 09, 2026

It’s part 2 of our reunion with Everpure technologists Andrew Miller and JD Wallace to continue our deep dive into the latest platform and technology innovations. This second part of the special series focuses on the advanced layers of the Everpure platform, moving beyond foundational storage to explore how the intelligent control plane and data intelligence are reshaping enterprise operations. Our conversation breaks down the shift toward intelligent automation, detailing how Fusion and Pure1 empower IT teams to manage massive data estates as a single cohesive entity rather than fragmented islands. Andrew and JD explain the practical benefits of an open and interoperable architecture, discussing how modern MCP servers and API driven integrations enable admins to evolve from managing individual arrays to acting as strategic data architects. Our episode concludes by unpacking the transformative role of Everpure Data Intelligence and the Enterprise Data Cloud success blueprint. We highlight how these tools bridge the gap between observation and automated action, helping organizations solve complex challenges like semantic data sprawl, cyber resilience, and AI readiness. Listeners will gain a clear roadmap for scaling their operations and driving better business outcomes with a truly unified data strategy. To learn more, visit: https://www.everpuredata.com/pure-launch-updates-releases.html? Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intros 03:05 Recap on Data Primacy Narrative 05:44 Simplicity at Scale with Fusion 12:41 Open and Interoperable 16:38 App Intelligence 21:40 Agentic Features 24:12 Rebalance and Mobility 27:59 Automation Your Way 31:40 Universal Data Intelligence 34:50 Why Data Intelligence Now 40:35 Personas for Data Intelligence 46:48 Enterprise Data Cloud Outcomes

A Deep Dive Into Platform Innovations: Part One Sep 03, 2026

On this episode we reunite with Everpure technologists and frequent friends of the podcast Andrew Miller and JD Wallace for a deep dive into our major product announcements from June at our Accelerate conference. One year after our influential 15 architectural decisions series debuted, the team returns to uncover the latest Everpure platform advancements and explain why these specific innovations are significant for today’s enterprise data environments. We explore the concept of the unified data plane, moving beyond traditional storage hardware to address modern performance, efficiency, and cloud flexibility needs. We then dissect new developments like the FlashArray XL190 and performance breakthroughs for FlashBlade, while discussing how Everpure is shifting its strategy to meet the demands of a data centric world rather than an application centric one. Beyond hardware, Andrew and JD explain the business value of these technologies, emphasizing how Evergreen One Overdrive helps customers handle demand spikes and how Everpure is adapting to the fragmented virtualization landscape. This technical breakdown provides the foundation for understanding how Everpure has evolved into a comprehensive data management platform. We also set the stage for part 2 around intelligent control plane and data intelligence with data context. Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intros 03:15 Strategic Implications and EDC 07:45 Keynote and Data Primacy 16:29 Launch Announcements Setup 18:06 FlashArray XL//190 with Turbo 22:11 FlashBlade Benchmarks 24:38 Virtualization Integrations 31:01 Portworx and Kubevirt 33:46 File and Object 36:58 Everpure Data Stream GA 37:58 Evergreen//One Overdrive

What’s New with the Technical Virtualization Landscape and Everpure Aug 25, 2026

This week we sit down with technical experts Alex Carver and Matt Webb to break down the rapidly evolving virtualization landscape. The conversation explores the shifting dynamics of the industry, focusing on key platforms like VMware Cloud Foundation, Nutanix, Azure Local, and Hyper-V. We reflect on how the market is moving away from a single vendor monopoly toward a more fragmented ecosystem that requires IT leaders to be versatile and strategic in their platform choices. Next we talk about how Everpure continues to serve as a reliable foundation in this changing environment. Alex and Matt explain how Everpure simplifies data management by providing consistent performance and efficiency, regardless of which hypervisor a customer chooses. They highlight how the company is moving beyond simple storage to become a strategic partner that helps organizations navigate transitions, manage costs, and adopt new technologies like containerization without sacrificing stability. We also dive deep into the technical partnerships driving innovation across the industry. The guests share insights on how Everpure is integrating with modern platforms like Red Hat OpenShift and Nutanix to provide seamless, API driven experiences. Listeners will gain a clear understanding of the current market state and practical advice on how to architect infrastructure that remains flexible and resilient as the virtualization world continues to evolve. To learn more, visit: https://www.everpuredata.com/solutions/virtualization.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intros 02:47 Early Days of Flash for VMs 06:50 Impact of VMware Monopoly 14:19 User Perspectives from Accelerate 17:02 VMware Cloud Foundation 27:08 Azure Local and Hyper-V 32:26 Nutanix AHV and Prism 40:50 VMs into Containers with Openshift 49:16 Other Hypervisors

Meet the 2026 Summer Interns: Gen Z Perspectives on AI Aug 19, 2026

In this special episode, we introduce the 2026 summer marketing internship class. Five talented college interns join the conversation to share their experiences working across different Everpure marketing teams and what they learned. The discussion offers a glimpse into the program and highlights how these students are applying their academic knowledge to high impact projects at Everpure. Our guests detail their real world contributions ranging from building dynamic event dashboards to managing complex budget processes. Unlike traditional internship experiences these students are integrated into daily workflows and given significant responsibility. They provide candid feedback on transitioning from smaller startup environments to the enterprise scale of a company like Everpure and discuss what they have learned about corporate culture and career paths. Our episode concludes with a forward looking conversation about artificial intelligence. These early adopters explain how they use AI as an assistant to scale their productivity while emphasizing the necessity of human verification. Listeners will hear firsthand how the next generation perceives AI in the classroom and the office and how they are helping senior leadership embrace new technology to stay competitive. To learn more, visit: https://www.everpuredata.com/company/careers.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up 00:40 Intro to Harshul Srivastava, Growth Marketing Intern 06:36 Events Dashboard Project 08:45 AI Perspectives 12:09 Intro to Keira Wong, EBC Intern 17:55 Using AI Tools 22:37 Intro to Lilian Truong, Marketing Ops Intern 25:29 Business Economics Major Career Options 29:25 Embracing AI at School and Work with Caution 35:09 Intro to Asha Parker, Brand Marketing Intern 38:24 Perspectives on Tech Learning 42:11 Thoughts on AI Tools 45:27 Intro to Sophia Mariaca, Product Marketing Intro 50:02 Customer Interaction 51:41 Sophia on AI Usage

Navigating Virtualization Trends: An Insider’s View Aug 12, 2026

In this episode, we welcome Ernie China, who recently joined Everpure after a decade at VMware and Broadcom. Ernie brings deep expertise in the virtualization ecosystem and offers a unique perspective on the industry landscape during this pivotal time. Our conversation serves as a warm introduction to Ernie and sets the stage for a broader discussion on the challenges and opportunities facing IT teams today. The core of our discussion explores the current state of virtualization, particularly how enterprises are reacting to the recent changes following the Broadcom acquisition. Ernie explains why customers are feeling significant turmoil as they navigate shifts from perpetual licenses to subscription models. They discuss the common struggle many organizations face, describing a transitional phase where leaders are weighing whether to stay the course with their existing VMware investment or explore alternative hypervisors and container based strategies. Finally, we highlight Everpure's commitment to supporting customers throughout this transition. Everpure remains fully invested in the VMware ecosystem while providing a robust foundation for those looking to modernize their infrastructure through containers or other hypervisors. We make a compelling case for why IT leaders must elevate data management as a strategic priority, ensuring that decisions about performance, security, and efficiency are made long before infrastructure choices are finalized. To learn more, visit: https://www.everpuredata.com/solutions/virtualization.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up 00:29 Intro to our Guest 04:32 Inside the Broadcom Transition 09:11 Stats of the Episode on Virtualization Trends 15:10 Alternative Hypervisors and Options 19:50 Dual Strategies 24:50 Data Management is Imperative 27:44 Hot Takes Segment

Public Sector Data Management Leaders at Pure Accelerate 2026 Aug 05, 2026

Watch a special on location episode of the Pure Report recorded at Pure Accelerate 2026 in Las Vegas. In this segment, we are joined by three public sector technology leaders representing the Mississippi Department of Revenue, Spring Branch Independent School District, and the Louisiana Office of Technology Services. These innovators share their unique journeys in managing complex IT landscapes while navigating the immense pressure of serving citizens and students at scale. Our discussion dives deep into the operational reality of government and education technology. We explore the critical shift from aging infrastructure to modernized platforms, focusing on database consolidation, cyber resilience strategies, and the transition to subscription based models like Evergreen//One. They offer candid insights into the technical hurdles of maintaining high availability and scaling data services to support unprecedented demand while keeping security and compliance at the forefront of every deployment. Beyond the architecture and hardware, our conversation highlights the human side of IT leadership in the public sector. Each leader emphasizes the importance of building empowered teams, fostering a culture of continuous learning, and navigating the challenges of organizational silos. Whether sharing lessons learned from past failures or discussing the future of AI and data intelligence, these professionals provide a blueprint for how to lead technology teams that are not just keeping the lights on, but are actively delivering better services to their communities. To learn more, visit: https://www.everpuredata.com/solutions/industries/government/state-and-local.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro to Mike Dehaan from MS-DOR 05:53 Hot Takes on NVMe and Openshift 09:15 Mike’s IT Oops Story 13:22 Intro to Troy Neal from Spring Branch ISD 15:47 Troy’s Path to Cyber Learning 20:06 Customer Blueprint for Cyber Success 22:25 What’s Next at Spring Branch 26:51 Intro to Adrian Erwin from LA-OTS 28:58 Adrian’s Career Journey to Databases 31:32 Database Mythbusting about Snapshots 33:15 Avoiding Downtime for Citizens

Building Agentic AI Workflows Using Fusion MCP Server Jul 28, 2026

This week we welcome back Senior Technical Evangelist Mike Nelson and introduce podcast newcomer and Product Manager Ameerul Shah. Our conversation centers on the latest developments with Fusion and how it is redefining and automating data management. We explore how the Everpure is moving beyond simple storage management by leveraging the Fusion automation engine to empower IT teams to become true data strategists. A major focus of our discussion moves to the new Fusion MCP server release. Mike and Ameerul explain the Model Context Protocol, describing it as the important bridge between infrastructure data and large language models. By providing the right context, the new Fusion MCP allows AI agents to move past confident guessing and hallucinations, enabling them to safely execute real world tasks like provisioning workloads and resolving incidents with supervised actions. We then highlight the open source commitment behind Fusion MCP, designed to help power users and dark site customers integrate their full infrastructure stacks. Mike and Ameerul discuss the power of API first development, the importance of human in the loop supervision for agentic AI, and the broader shift toward autonomous management. Listeners will gain practical insights into how this technology is helping organizations streamline operations and scale their data services more effectively. To learn more, visit: https://blog.everpuredata.com/purely-technical/smarter-ai-powered-data-management-with-everpure-fusion-mcp-server-2/ Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 06:38 What Product Managers Actually Do 09:55 Origin of Fusion 14:05 Applying AI to Data Management 16:18 What is Model Context Protocol (MCP) 25:45 Observe, Triage, and Act 35:15 MCP is Open Source 38:25 Availability of MCP for Users 42:49 Hot Takes Segment 48:31 Oops IT Stories

Launch Series #3: Everpure Data Intelligence and the Power of Context Jul 14, 2026

In this episode of the Pure Report, we sit down with Ashish Gupta, General Manager of Data Management at Everpure. Following the recent acquisition of 1touch, Ashish shares his excitement about joining the team and discusses how the new Everpure Data Intelligence solution fits into the broader Enterprise Data Cloud vision. Our conversation marks the third installment in our ongoing launch series, providing a capstone on the foundational work done with the unified data plane and intelligent control plane with Chadd Kenney. Ashish explains the core technology behind the platform, which centers on the ability to discover, classify, and provide critical context to data across complex and heterogeneous environments. By applying business logic and understanding the relationships between and among data points, Everpure Data Intelligence enables organizations to move beyond basic data management. This approach helps companies address significant challenges related to data sovereignty, compliance requirements like GDPR, and the growing complexity of unstructured data. Our discussion highlights why context is king when navigating modern IT landscapes. Whether it is preventing risks like data mismanagement or ensuring organizations are prepared for the rise of artificial intelligence, Ashish emphasizes the importance of building intelligent, actionable data layers. Listeners will gain insights into how the platform helps enterprises become AI ready while maintaining security and governance in a world where data is constantly in motion. To learn more, visit: https://www.everpuredata.com/launch Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 03:13 Everpure Platform and Data Intelligence 05:40 Origin Story with GDPR and Compliance 09:55 Career Journey 12:05 Stat of the Episode on Unused Data 18:55 Customer Examples on Data Intelligence 24:30 What is Everpure Data Intelligence 27:19 Understanding Context 34:04 Implications for AI 40:45 Guidance for Storage Practitioners 47:18 Hot Takes

Launch Series #2: Unified Data Plane Innovations: The Foundation of Intelligent Data Management Jul 08, 2026

In episode 2 of our special 2026 launch series, we are joined again by VP of Product Management Chadd Kenney to discuss Everpure’s Unified Data Plane innovations announced at Pure Accelerate. Our conversation covers the shift away from traditional, fragmented storage management toward an intent-based, unified approach that allows customers to manage their entire infrastructure as one holistic fleet. Our episode details key product innovations from Accelerate, including the FlashArray//XL 190 with Turbo for added performance flexibility and the continued success of FlashBlade in supporting large-scale AI and GPU-based workloads. Additionally, we explore the new Overdrive capability within the Evergreen//One subscription portfolio, which provides organizations with a risk-reduction mechanism to handle performance spikes without entering new procurement cycles. Looking beyond core storage, we look at strategic workload flexibility for virtualization, including new advancements in Azure Local, the Nutanix partnership, and the use of Teleport technology for seamless VM to Kubevirt migrations. Our episode concludes by highlighting Everpure Data Stream in the context of upcoming focus on Everpure Data Intelligence, emphasizing how the platform is evolving to prepare data for AI applications through a new semantics layer. To learn more, visit: https://www.everpuredata.com/launch Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Series Preview 04:03 Stat of the Episode 06:02 FlashArray//XL 190 with Turbo 07:59 FlashBlade//EXA 09:40 Evergreen//One Overdrive 11:47 File ane Object Expansion 14:57 Modern Virtualization Innovations 21:11 Everpure AI Data Stream 22:58 Summary on Unified Data Plane

2026 Launch Series #1: Driving Autonomous Data Operations with the Intelligent Control Plane Jul 01, 2026

In this episode of the Pure Report, we sit down with Everpure VP of Product Management, Chadd Kenney, to kick off a three-part series celebrating the company's annual June launch. We explore the evolution of storage management into autonomous data operations, emphasizing the critical shift from managing siloed infrastructure to treating data as a strategic, unified asset. Our conversation centers on Everpure’s Intelligent Control Plane, highlighting how Everpure is moving beyond traditional volume and filesystem management to a declarative model where policies and intent drive storage behavior. Chadd breaks down the power of the Intelligent Control Plane, drawing an analogy to autonomous vehicles where intent-based communication eliminates traffic and friction. Our discussion shifts to how Everpure is using Fusion to unify data fleets, allowing for policy enforcement and automation across both greenfield and brownfield deployments. We also touch on the broader impact of AI, discussing how improved visibility into application data and service-level objectives enables IT teams to move from tactical, manual tasks to high-level strategic partnerships with their business units. Finally, we preview upcoming innovations in openness, compliance, and autonomous agentic features, such as automated rebalancing and enhanced anomaly detection. By abstracting the infrastructure layer and enabling policy-based intent, Everpure is empowering customers to set and forget complex storage tasks, significantly reducing management overhead. Whether you are already using Fusion capabilities or looking to rationalize your storage environment, this episode offers a clear roadmap for embracing a more autonomous, intelligent future in data management. To learn more, visit: https://www.everpuredata.com/launch Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Series Preview 02:28 Elevating Data Above Apps 5:10 Intelligent Control Plane Primer 10:05 Stat of the Episode 13:16 New Fusion and Pure1 Capabilities 16:20 App Intelligence, Policy, and Compliance 20:30 AI Copilot and Agentic Workflows 24:10 The Meaning of Intent around Data

From Backups to Resilience: The Evolution of Everpure’s Cyber Strategy Jun 18, 2026

The Pure Report welcomes Chad Monteith, Principal Field Solutions Architect to the studio to discuss the critical evolution of cyber resilience. Having joined the company through the StorReduce acquisition in 2018, Chad reflects on his journey from the early days of modern data protection to the current cyber resilience solution area including Everpure Resilience service. We dive into how the industry has fundamentally shifted from simple, reactive backups to proactive, operational resilience—an essential pivot in an era where data availability is a board-level imperative. Our conversation explores the technical and strategic nuances of this shift. Chad explains why the move to as-a-service models is about more than just subscription pricing—it is about leveraging real-time telemetry to reduce resolution times and simplify operational complexity. By integrating flash storage with software-based recovery, Everpure helps customers move beyond binary failover/failback scenarios to flexible, automated recovery zones, clean rooms, and Isolated Recovery Environments (IREs). These tools are designed to make recovery demonstrably provable and fast, allowing organizations to recover entire application stacks in minutes rather than days. Finally, we pivot to looking at the human side of IT and the expanding remit of the CISO, who is increasingly tasked with owning disaster recovery alongside incident response. Chad introduces the Apple Corollary—that people prefer buying systems that work together—and emphasizes that the ultimate goal of any technologist is to combine innovation with tangible business requirement. From his early days as a sysadmin to his current role helping organizations build resilient architectures, Chad underscores that in an age of AI-driven attacks, the most powerful defense is a recovery strategy that is simple, constantly tested, and ready at the push of a button. To learn more, visit: https://www.everpuredata.com/products/cyber-recovery.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Cyber Landscape 05:15 Denver Talk 08:05 Career Journey 14:45 Origin of Everpure Resilience service 23:45 Stat of the Episode on CISOs 31:18 Resilience and Isolated Environments 36:18 Everpure Resilience service 50:19 Hot Takes Segment

The Evolving Role of the DBA: From Silo to Strategy Jun 04, 2026

The Pure Report welcomes Mark Wilkinson, a Consulting Field Solutions Architect at Everpure and a former Database Administrator (DBA) and manager. Mark shares his unique perspective on the changes reshaping the Database Administrator role from the perspective of a DBA practitioner. Drawing on his experience as a 10-year Everpure customer who was freed from storage concerns, Mark highlights that the DBA function has not been eliminated but rather has been elevated and broadened in scope. Mark explains how the role continues to shift from routine, fire-fighting tasks to high-value, strategic contributions. The modern DBA role is expanding beyond traditional relational databases and SQL Server dominance, now intersecting with big data, AI, and unstructured data. We discuss how adopting technologies like cloud for data mobility, containers (which force teams to prioritize resilience), and automation (leading to self-service workflows) creates more time for the DBA team to grow their expertise. Automation, often driven initially by laziness, is seen as the key force multiplier, enabling DBAs to stop asking "Am I adding any value right now?" and start using their knowledge to benefit the business. Crucially, the entire evolution points to the necessity of building stronger relationships throughout the organization—with developers, finance, and leadership. This shift allows DBAs to move from a stereotypical gatekeeper role to a business partner, gaining a seat at the table and increasing their visibility and impact. While new challenges like AI accuracy (especially for new DBAs) and compliance (GDPR) exist, the expansion of the role makes it a cool time to be a DBA, with many options to specialize, build skills (e.g., via open source), and drive corporate success. To learn more, visit: https://www.everpuredata.com/solutions/databases.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 05:05 Career Journey 09:55 Everpure Benefit for App Environments 15:01 Stat of the Episode 20:05 Slow Storage Impact on DBAs 25:05 Key Changes to DBA role 30:15 Containers and DBAs 35:15 Automation and Workflows 41:10 Observability and Telemetry 43:43: AI and DBAs 55:08 Hot Takes

The Federal AI Tipping Point: Data, Dollars, and Deployment with Field CTO Dan Kent May 28, 2026

The Pure Report welcomes Dan Kent, Everpure’s new Field CTO for Federal, to the studio to discuss the critical intersection of advanced technology and public services. Dan, who recently joined Everpure, brings decades of experience in the Federal space, including senior roles at companies like Cisco and as a CTO, where he developed a passion for leading teams and tackling challenging engineering problems. Our conversation kicks off by exploring the unique complexities and high stakes of working with government agencies, which range from managing the massive data sets of the Social Security Administration (supporting 300 million citizens) to deploying mission-critical IT components in the most extreme environments, such as on battleships, in military vehicles, and even in space. Dan asserts that the Federal AI tipping point has passed, driven by the competitive global landscape, executive orders, and the government’s immense data holdings—which require AI to glean insights. With an estimated 4,000 AI use cases already in pilot across various agencies (from Air Force platform maintenance to IRS fraud detection), the biggest obstacles remain the outdated infrastructure and the pervasive challenge of data quality. Dan highlights that infrastructure is not yet generative AI-ready, with data locked in silos and complicated by time-sensitive, duplicated, or decades-old information, leading to self-induced mistakes and ethical concerns like misidentification. Our discussion shifts to how Everpure is positioned to solve these foundational issues. Dan explains the necessity of modern infrastructure that enables automated data pipelines for continuous cleaning, classification, and transformation into vector databases (RAG). This automation is key to ensuring AI applications have accurate, timely context, thereby eliminating security risks and self-inflicted errors. Finally, we address the critical human element, emphasizing that while a skills gap exists, the outlook is positive: AI should be treated as a co-worker to boost efficiency and help the federal workforce achieve its citizen-focused missions more effectively. To learn more, visit: https://www.everpuredata.com/solutions/industries/government/cost-efficiency.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 01:15 Dan’s Career Journey 04:41 Supporting Federal Agencies 09:35 AI Tipping Point for Fed 13:31 State of Government Infrastructure 19:47 AI Trust and Compliance 25:25 Workforce Impacts of AI 33:11 Everpure for AI in Fed 36:45 Hot Takes Segment

Chocolate Meets Peanut Butter: Blurring the Lines Between Block and Object Storage May 20, 2026

This week we sit down with Field Solution Architects Anthony Nocentino and Justin Emerson explore an interesting convergence happening in data architecture—the blending of traditionally separate block and file/object storage systems. Likening the experience to a Chocolate Peanut Butter Cup, Anthony (a database expert focused on block storage) and Justin (an expert in unstructured data and file/object storage) discuss how the clear historical distinctions between structured and unstructured data are rapidly blurring. This shift is fueled by modern challenges like high-scale analytics, data governance, and the rise of technologies like Large Language Models (LLMs) and agentic interactions, which no longer care where the data lives. Our conversation dives into the technical tipping point enabled by data virtualization, referencing features like SQL Server 2022's object integration, which allows a database engine to access data stored efficiently on object storage. This capability is far more than an archival play; it helps customers achieve scale-out analytics, improve data governance by maintaining one canonical copy of data across different performance buckets, and simplify tedious operations like SQL backups by bypassing legacy file system complexities. Anthony and Justin highlight how Everpure’s platform aligns perfectly with this new reality. Finally, Anthony and Justin discuss the path forward, noting that the technology is underutilized due to organizational silos and an awareness problem. The next big evolution will focus on security and governance for this distributed data via open table formats like Iceberg and catalogs such as Polaris. We close with what currently excites them: Anthony on collaborating with AI (Claude) to create code and speed up outcomes, and Justin on Everpure’s core philosophy of simplicity, efficiency, and treating customers like people, particularly in the context of the current economic conditions. To learn more, visit: https://www.everpuredata.com/platform.html Check out the new Everpure digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Career Journeys 04:30 Customer Engagement and SKO 09:55 Vacation Recap 13:45 History of Block and Object Storage 16:04 Why Convergence Now? 20:30 Data Virtualization 25:55 Exploring Access Patterns 29:05 What’s Holding Back Adoption 36:02 Simplicity for DBAs

Agentic AI, Coding, and What It Means for You and Everpure May 13, 2026

This week the Pure Report welcomes Principal Technologist Rob Quast and Principal Field Solution Architect for AI and Analytics Ian Saunders to discuss the explosive and rapid changes transforming the world of coding and artificial intelligence. Our conversation centers on the shift from what was previously called vibe coding to agentic systems, a development moving AI from a more academic concept to a real-world driver for organizations and individuals. We explore how AI is breaking down barriers, effectively democratizing coding by allowing non-programmers to achieve complex outcomes simply by describing their desired results. We talk about how the accessibility factor of AI has flipped the industry in the last 18 months, forcing companies to address governance, security, and compliance. Ian connects parallels between the current state of AI adoption and the early days of the internet, where people were figuring out the use cases for a new technology. We share personal examples, such as Rob Quast using OpenClaw as a virtual assistant for his family calendar and Ian using it to test technical materials against industry thought leaders. Turning to Everpure, we talk about the company's strong position as an API-first platform, making it efficient for participating in massive technological shifts like agentic AI. Overture’s acquisition of 1touch is viewed as a pivotal strategic move, adding a semantic layer for data classification, privacy, and cyber resilience, which helps customers avoid the garbage in, garbage out problem when training AI models. Ultimately, Rob and Ian advocate for viewing agentic AI as a powerful tool to augment and accelerate existing capabilities, focusing on automating a majority of routine tasks to free up time for more valuable work. To learn more, visit: pure.ai Check out the new Everpure digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Career Journeys 05:28 Shift in the AI Conversation 08:10 Vibe Coding Move to Agentic 11:45 Why Now for Agentic 16:48 Rise of OpenClaw 23:05 Trust and Compliance 31:40 Everpure API-first and Agentic AI 35:02 1touch and AI Data Context 40:15 Summarizing the Agentic Trend 45:16 Hot Takes Segment

The State of Database Infrastructure 2026 - Survey Analysis May 06, 2026

This week we welcome Nihal Mirashi, Sr. Product Marketing Manager for Database solutions at Everpure, to unpack the key findings of the new 2026 State of Database Infrastructure report, which surveyed over 500 infrastructure and data professionals globally. Our discussion starts with a look at Nihal’s professional journey, including his transition from focusing on the SaaS vertical to building out the go-to-market strategy for open-source databases, and his current work in helping customers with their database environments and exploring AI tools. Our conversation frames the context for modernization initiatives, noting that while organizations understand they must modernize (with platforms like Oracle26.ai), they are often slowed by outdated approaches. A central theme of the report is that modernization is failing because the traditional, event-based model is broken, creating a disruption paradox. The report data shows that 85% of professionals are concerned about modernization initiatives because they associate them with disruption, and 70% find even planned downtime unacceptable. Success is no longer defined solely by performance—which is now considered table stakes with the move to all-flash solutions—but by operational assurance and efficiency. This focus on operations is critical given the complexities of hybrid environments: 93% of organizations operate one, and 73% find them harder to manage today than three years ago due to data silos and multiple workflows. Operational friction translates directly into significant hidden costs and missed innovation opportunities. A staggering 80% of Database Administrators (DBAs) spend more time on re-validation than on innovation, with 55% of their time consumed by maintenance, preventing them from becoming data strategists. Furthermore, 60% of respondents are not confident in predicting their three-year infrastructure costs, and 71% have received budget surprises from vendors. Our episode concludes by drawing an analogy between database modernization and the ability of Rock and Roll Hall of Fame inductees to adapt their sound, emphasizing that continuous evolution and learning from peers—not disruptive, rip-and-replace events—is the way forward. To learn more, visit: https://www.everpuredata.com/solutions/databases.html?utm_campaign=db Check out the new Everpure digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Nihal’s Career Journey 06:06 Exploring AI for Marketing 08:40 State of Database Infrastructure Report 11:30 Concerns about DB Modernization 16:20 Hybrid Database Environments 19:15 How Data Silos Hold Back Innovation 21:30 Disruption Paradox 27:15 Cost Uncertainty of DB Operations 33:33 Hot Takes Segment

Two with “Q” - Azure Local and ActiveCluster for File Apr 29, 2026

In this episode of the Pure Report, we sit down with longtime colleague Robert Quimbey, Consulting Field Solution Architect, known to many as "Q." Q shares with us how his role has evolved from a back-end problem solver focusing on Microsoft integrations to a customer-facing strategist dedicated to understanding the entire solution set for customers, not just fixing siloed problems. Drawing on his deep history with Microsoft technologies, including his time on the Exchange team, Q discusses Everpure’s strategic moves to simplify the modern data center. Our conversation dives into two major capability developments: ActiveCluster for File and Azure Local. ActiveCluster for File is designed to provide high availability for file services, inheriting the core benefits of the original Everpure ActiveCluster— with ease of setup and no extra licensing costs—while solving hard problems in the file space. Q explains how ActiveCluster for File implements file storage at a cousin layer to block storage, avoiding the performance and scalability issues common in competing solutions. The new capability includes continuous availability to ensure persistent sessions for VMs on SMB shares, even during non-disruptive upgrades, and is launching right as the NAS market is projected to nearly double, driven largely by AI-related unstructured data growth. Next, we explore Azure Local, formerly Azure Stack HCI, a project Q has championed for years. This initiative is key to customers looking to modernize their virtualization strategy. The new integration, which is near GA, allows customers to connect virtual machines and containers directly to FlashArray via Fibre Channel (FC), avoiding the complexities of HCI storage. Ultimately, the focus remains on the power of the core Purity foundation to deliver agility, predictable costs (like Evergreen//One), and superior performance for all hybrid-cloud workloads. To learn more, visit: https://blog.purestorage.com/products/microsoft-azure-local-and-flash-array/ and https://blog.purestorage.com/products/introducing-activecluster-for-file/ Check out the new Everpure digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Q’s Career Journey 07:17 Key Development Projects 09:59 Stat of the Episode on NAS Storage 12:51 ActiveCluster for File Discussion 27:45 Protocols and Arrays Supported 34:19 Intro to Azure Local 53:04 Hot Takes Segment

Simplicity is What Lets You Be Brave: AI Adoption in Financial Services with Options Technology Apr 27, 2026

The Pure Report welcomes Andrea Moccia, VP of AI and Data at Options Technology, and Robert Alvarez, AI Solution Architect at Everpure, to discuss the cutting edge of AI deployment right after the energy of NVIDIA GTC. We dive into sobering statistics that show a high failure rate for generative AI pilots—95% fail to scale to production—and discuss how the root cause is a fundamental data strategy problem. Our discussion shift to focus around the unique, high-stakes challenges faced by the financial services industry (FSI), which contends daily with massive data volume (tens of petabytes of market data), strict global compliance and regulatory requirements, and the need for near real-time, low-latency answers from AI models. Andrea explains how the power of simplicity is an operational advantage, following the mantra: "Simplicity is what lets you be brave.” He details how Options is addressing issues like data leakage and data sovereignty with their Private Mind offering—a private, sovereign AI platform where they control the entire stack, from model to metal" Robert and Andrea connect this innovation to the Everpure partnership, specifically how solutions like Data Stream and Everpure KVA (which Robert co-developed) are vital in reducing implementation complexity and accelerating real-world use cases, such as building a powerful knowledge graph on hundreds of thousands of SEC filings efficiently. Finally, we conclude with our Hot Takes segment to dispel common AI misconceptions. We talk about how companies should stop obsessively chasing the latest frontier models or GPUs for every task, as open-source alternatives and smaller, distilled models are perfectly capable for a majority of use cases. In conclusion, hear how the true key to AI maturity and growth lies not in chasing technological hype, but in removing data silos, fixing the foundational data strategy, and using the rapidly maturing AI ecosystem to streamline business processes. To learn more, visit: https://www.purestorage.com/customers/options.html Check out the new Everpure digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 01:50 Recap of NVIDIA GTC 2:40 Overview on Options Technology 3:55 Andrea’s Career Journey 7:14 Robert Alvarez Intro 9:13 Stat of the Episode on AI Pilots 12:20 AI Challenges for FSIs 15:05 Simplicity Let’s You Be Brave 21:05 AI and KVA in Action at Options 23:45 Data Sovereignty and Compliance 30:35 Hot Takes Segment 35:37 Summary and a Look Forward

Beyond Monitoring: Inside Pure1, Evergreen//One & Active Management - The History of Digital Experience Apr 15, 2026

In this episode we welcome Naveen Neelakantam, Chief Architect of Everpure’s Digital Experience Business Unit. Naveen dives into the origin and evolution of Everpure's Digital Experience (DX), detailing how DX revolutionized storage management by moving beyond reactive support. The foundation of this lies in the phone home telemetry data collected from storage arrays, which first enabled the Cloud Assist capability. This data powers the ability to proactively identify and prevent issues, non-disruptively upgrade systems, and ensure a first-class support experience for every customer. Naveen explains how the intelligence gathered through telemetry propelled innovations like Pure1 and Evergreen//One. Pure1, the cloud-based platform, uses machine learning to offer predictive recommendations—such as projecting capacity needs to avoid unexpected overages. This predictive power is central to Evergreen//One, the consumption-based storage-as-a-service offering. By managing the physical appliance using telemetry, Everpure allows customers to consume logical storage connected to SLAs, simplifying the procurement process and eliminating the complexity of managing hardware specifics. This subscription model provides predictability and isolates customers from pricing pressures on components. Our discussion shifts to the future of storage and the transformative power of Artificial Intelligence. Naveen details AI Co-pilot, an agentic AI interface that helps users triangulate performance issues and orchestrate complex operations, such as migrating VMs, through conversational language using the Model Context Protocol (MCP). This move to active management is further realized through Pure1 Edge, allowing fleet-level data management and cloud-based upgrades. We then touche on Everpure Protect, a crucial cloud-based Disaster Recovery as a Service (DRaaS) solution. Ultimately, Naveen advises IT leaders to embrace AI as a powerful tool—like the domestication of the horse—that will make people more effective and accelerate innovation. To learn more, visit: https://www.purestorage.com/products/monitoring-fleet-management.html Check out the new Everpure digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 01:45 Naveen’s Career Journey 09:29 Origin of Digital Experience 12:45 Proactive Recommendations 16:05 Cloud Management and Subscriptions 18:12 Stat of the Episode on Storage Capacity Growth 21:30 AI Co-Pilot and Automation 32:14 Telemetry 37:01 Pure1 and Subscription Management 39:51 Everpure Protect DRaaS 45:44 Hot Takes Segment

On the Road at the Pittsburgh Pure User Group Celebrating the Everpure and Nutanix Launch Mar 31, 2026

The Pure Report podcast went on location to the Pittsburgh Pure User Group, set against the backdrop of the Ohio River, to celebrate the GA launch of the Everpure and Nutanix solution. We interviewed a lineup of guests—including David Stevens, Expedient’s Rob McCafferty, Don Poorman, and Systems Engineer Adam Hill—who all gathered with customers and partners to discuss the excitement surrounding the new offering. Stevens emphasized the highly integrated nature of the solution, which simplifies setup to just a few operations on the array and in Nutanix . The momentum around the solution is growing - a month after the GA announcement, this event is the perfect forum to answer customer questions and showcase the solution's ease of use and ability to replicate the operational experience virtualization administrators prefer. Our discussion shifts to the business value of the solution, specifically addressing customer challenges like finding alternatives to existing virtualization platforms, reducing costs, and hedging bets against recent industry changes. Guests note that the new architecture helps organizations keep data on-premises to meet regulatory requirements, while still enabling them to burst new workloads into the cloud. The episode features Rob McCafferty, Chief Solutions Officer at Expedient, who details their role as a beta customer and launch partner for the Pure and Nutanix offering. Expedient, a long-time customer of both companies, is thrilled to provide clients with the flexibility and the optionality unlocked by bringing together two industry leaders, with clients already in the queue for deployment. Expedient focuses on delivering reduced risk, cost control, and stability in their platforms for clients. The episode concludes by focusing on the power of Pure user groups, which are described as crucial venues for peer-to-peer interaction and sharing knowledge about topics like cyber, AI, and virtualization. Technical Evangelist Don Poorman points out that the success of the joint solution is due to the similar customer-focused cultures of Pure and Nutanix. Poorman advises customers to view the new virtualization optionality as a bigger exercise than just cost savings, recommending they consider the long-term effects on automation and cyber security. He also advocates for Pure’s forward-looking technology investment in NVMe over TCP, which he sees as more robust than Fiber Channel for the next 15 years. The team encourages customers to step up and lead future user group events to continue building the community, both physically and on the Pure Community digital platform. To learn more, visit: https://purecommunity.purestorage.com/category/pure-user-groups Check out the new Everpure digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 00:49 Everpure and Nutanix with Davis Stevens 06:01 Value of User Groups 09:15 Rob McCafferty from Expedient 17:01 Don Poorman from Everpure 20:42 Community Momentum 26:09 Pittsburgh SE Adam Hill

Preparing for Oracle 26ai Mar 25, 2026

This episode of the Pure Report podcast, features Solutions Director Andrew Sillifant where we dive into the implications of Oracle 26ai, focusing on what enterprises must do to prepare for this major long-term support release. Our discussion positions Oracle as part of the database industrial complex, noting its enduring dominance alongside Microsoft SQL Server, together accounting for over 50% of the enterprise market. Oracle 26ai is presented as the latest phase in the database lifecycle—following G for Grid and C for Cloud—which capitalizes on the momentum of artificial intelligence by repositioning the database as a full system. The new version embeds AI vector store capabilities and machine learning models, allowing organizations to combine structured data from legacy systems with unstructured data (like S3 tables) for better context awareness. Our conversation shifts to a look at the complexity and risk of database upgrades, which extends far beyond the DBA team to considerations around capacity planning, application integration, and platform choices. Andrew notes that while Oracle is mature and its upgrade cycle is well-known, infrastructure modernization, including decisions on virtualization and containers, is now taking precedence due to many economic and regulatory forces. The addition of new capabilities in 26ai —including OLTP, analytics, and vector data types means increased storage consumption and introduces new workload patterns that stress the compute layer. Enterprises face decision paralysis when considering the cost and multifaceted nature of these changes, making a simplified, reliable infrastructure foundation critical. We close with a look at how the Everpure platform is an essential risk reduction element in the upgrade process, simplifying the storage layer so it reduces complexity in the upgrade process. Key benefits discussed include de-risking capacity bloat through metadata-only snapshots for development, test, and QA copies, and offering extremely fast recovery speeds, with examples citing a two-node Oracle RAC database restore at 68 terabytes per hour. Non-disruptive risk reduction (NDU) capabilities and the Evergreen service model are emphasized as a significant moat against competitors, providing a low-risk platform that allows teams to pivot their focus to the database upgrade itself, rather than the underlying infrastructure. To learn more, visit: https://www.purestorage.com/solutions/databases/oracle.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:  https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 02:43 Background on Oracle Database 08:35 Upgrade Considerations 12:17 Maturing Oracle Features 15:16 Database Upgrade Process 21:17 Complex Factors to Consider 25:12 Handling Different Data Types 30:24 Everpure Value for Oracle Operations 36:30 Key Steps for Successful Upgrades

The New Meaning of Enterprise-Ready Storage Mar 17, 2026

We welcome back Chad Kenney, VP Product Management, to explore the new definition of "Enterprise-ready" in data infrastructure. We discuss how reliability and uptime are more critical than ever, with downtime costs frequently exceeding $300,000 per hour for a majority of companies according to a recent survey. Kenney notes that while hardware fails less often today, the major causes of downtime—namely security issues and human error—still persist, accounting for a large portion of outages. Our discussion pivots to how Everpure addresses this by simplifying architecture to reduce points of failure by using proprietary data devices instead of traditional SSDs. The new standard for enterprise readiness requires a system built on first principles with a software-centric view of resilience. We then explore how a key differentiator for modern enterprise-ready infrastructure is proactive support, which Everpure has always delivered through extensive telemetry and "fingerprints" that predict issues before they cause an outage. Our predictive technology is so effective that 70% to 75% of support calls are for problems that have not yet occurred. Architecturally, simplicity is critical, including the use of stateless controllers, which eliminates complex manual data management during upgrades, and limited error paths. Furthermore, our software-first mentality abstracts complexity, such as automatic management of RAID groups, to deliver autonomous systems. This frees storage administrators to become strategists and simultaneously reduces the potential for human error, enhancing overall system resiliency. We also dive into cyber resiliency, performance, and the future of data management driven by AI. Everpure builds layered cyber protection through capabilities like SafeMode, native encryption, and partner integrations. This approach prioritizes near-instantaneous recovery from local snapshots, which is faster than recovering from backups. Looking forward, Enterprise-ready means a unified platform (the Enterprise Data Cloud) where diverse workloads, including AI inference processing, can run simultaneously with consistency, enabling "data as a supply chain". This vision is achieved through the API-first and Fusion-enabled platform, ensuring that new feature functionality is immediately available for automation, all while maintaining the simplicity and continuous innovation provided by Evergreen. To learn more, visit: https://www.purestorage.com/platform.html Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 02:15 Chadd’s update on 2026 at Everpure 06:11 Stat of the Episode on Downtime 08:58 Proactive Support 12:32: Component Count Relative to Uptime 17:30: The Meaning Behind 6 9’s 23:28 Designing for Cyber Resilience 26:35 Consistent Performance for Tier 1 Apps 29:55 API First and Fusion First

Ask Us Everything Recap: Revisiting Fusion, Purity, Evergreen, Nutanix, and More Mar 10, 2026

In this episode, we sit down with Technical Evangelist Don Poorman for a deep dive into the most engaging and eye-opening questions from the past year of the customer-focused Ask Us Everything (AUE) webinar series. The AUE forum has proven to be an invaluable resource for the Everpure community, driving real-time feedback and high-quality, practical discussions directly with experts. Tune in as we revisit the most pertinent topics and customer use cases, revealing how these community interactions are shaping the Everpure roadmap and delivering tremendous value. The conversation recaps the biggest AUE sessions, starting with Fusion, where customers were focused on the operational reality of managing fleets, automating data placement across data centers, and multi-tenancy. Next, we discuss the highly attended session on Purity Upgrades and the success of the self-support upgrade model, emphasizing Everpure’s commitment to building confidence and providing tools like AI Copilot to make storage OS upgrades a non-event. The review moves into Cyber Resilience, highlighting the shift from prevention to recovery, the role of SafeMode snapshots, and the importance of ecosystem integration with partners like Rubrik and Superna to address ransomware attacks holistically. Finally, our discussion covers the rapid evolution of FlashArray File, including the much-anticipated ActiveCluster for Files use case, and a look at the comprehensive value delivered by the Evergreen portfolio—from the included features in Evergreen//One to the Cyber Resiliency SLA add-on and its role in hybrid-cloud environments. The episode wraps up with the highly relevant session on the Nutanix integration, exploring how the Everpure Platform helps decouple storage growth from hypervisor licensing and enables modern container-based workloads with features like NVMe/TCP. This recap provides a high-level overview of the technical and strategic conversations defining the Everpure platform today and what’s coming next. To learn more, visit https://purecommunity.purestorage.com/category/events/events/webinars Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 02:25 Ask Us Everything Webinars 06:25 Fusion 10:05 Self Service Upgrades 16:19 Cyber Resilience 24:29 File Services 29:23 Evergreen//One 38:42 Nutanix and Everpure 47:45 Observations on the AUE Program

2026 Annual Predictions Episode Feb 10, 2026

It’s the Pure Report annual predictions episode! We welcome Shawn Rosemarin to dive deep into the world of tech in 2026, including a look back at 2025 predictions on AI becoming a strategist, Multi-Cloud 2.0 requiring a unified data platform, and end-to-end security ramping up. Shawn holds himself accountable for last year’s bets, particularly noting that the expected "operating model transformation" driven by AI has yet to fully materialize, arguing that many organizations are still grappling with the hard changes to people, process, and technology required for true transformation. Our conversation pivots to what’s next, starting with the evolution of AI from simple co-pilots to autonomous agents that will soon become mature process owners capable of completing end-to-end workflows. This shift will require a greater emphasis on verification, changing the industry's focus from time to answer to time to trust (or time to truth) as enterprises build verification stacks to ensure AI accuracy, recognizing that every mistake costs money and customer satisfaction. Finally, Rosemarin forecasts that growing energy scarcity will drive new AI economics, forcing serious programs to run AI like a business system by routing queries to the most efficient models. Furthermore, he predicts that data stops being an asset and evolves to a supply chain, necessitating a manufacturing-like process to refine structured, semi-structured, and unstructured data for uniform consumption by training systems. This new landscape will ultimately punish infrastructure complexity and reward the platform mindset that simplifies operations and removes friction through automation and orchestration. To learn more, visit https://blog.purestorage.com/perspectives/2026-ai-predictions-data-storage/ Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 09:30 Look back at 2025 Predictions 17:33 William Gibson Quote on the Future 22:20 2026 Predictions - Copilots Become Agents 26:48 Verification and Time to Trust 30:30 Energy Scarcity and AI Economics 34:13 Data as a Supply Chain 38:50 Relevance Engines 42:10 Platform Mindset 45:43 Content Authenticity 49:37 Cyber as an Executive Imperative 52:35 Workforce Productivity 55:21 Summary of 2026 Predictions

Deciphering Data Gravity: Rethinking the Concept 15 Years Later Feb 03, 2026

We welcome back Andrew Sillifant, Solution Director at Pure Storage, for a deep dive into the concept of data gravity. We start with the traditional 2010 definition coined by Dave McCrory—that data accumulates, making it harder to move, and forcing dependent systems to cluster nearby. However, Andrew presents his core thesis, arguing that this foundational principle is no longer sufficient in a world of exploding complexity. Our conversation emphasizes the need to re-examine data gravity through a modern lens, acknowledging the massive shift to cloud computing and the proliferation of interconnected systems over the last decade. Andrew introduces five crucial dimensions that now describe data's impact: Volume, redefined by context and classification; Dependency, now accelerated by API calls, integration points, and AI agents; Criticality, which includes regulations, security, and implicit SLAs; Velocity, measured by how many functions data is used for; and Latency, complicated by geographic requirements that skew response times. These dimensions highlight how non-physical constraints, like egress fees and data sovereignty laws, create artificial friction that compounds the problem beyond sheer data size. Our discussion concludes with a new framework of five sources of data gravity that IT leaders must address: Technical Gravity (the physical component and mobility), Economic Gravity (the costs of hosting and moving data, like egress fees), Regulatory Gravity (compliance and legal restrictions), Institutional Gravity (the dependency on a small number of people who know how to manage old systems), and Measurement Gravity (budgeting and decision-making risks). Finally, Andrew connects these challenges to Pure Storage, noting how platform features like deduplication and continuous innovation are actively working to lessen the effects of data gravity for customers. To learn more, visit https://blog.purestorage.com/purely-technical/the-economics-of-data-gravity/ Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 01:05 Andrew Observations About the USA 04:19 Defining Data Gravity 07:30 Challenges Caused By Data Gravity 09:01 Real World Data Gravity Examples 17:15 Data Gravity Impact Vectors 33:02 New Dimensions of Data Gravity 40:30 Where Pure Helps with Data Gravity

Automation and Risk Mitigation: Fusion's Role in Cyber Defense Jan 27, 2026

The Pure Report welcomes two key members of Pure’s Technical specialist team, Principal Technologist Joey Clark and Field Solution Architect Drew Kessel (who covers Cyber Resilience). Our conversation begins with a look at their backgrounds, including their surprising common start in healthcare IT, and the value of professional development, like Pure’s EBC speaker training. We quickly pivot to the successes Pure is seeing in the areas of file, object, and unstructured data, driven by innovative products like FlashBlade and FlashArray. The core of our discussion centers on why Pure is successfully tackling the toughest challenges in unstructured data, noting the significant shift to object storage for backup, which provides benefits like immutability via object lock. Joey and Drew highlight how Pure’s unique approach—focusing on simplicity and eliminating "tech debt"—is resonating with customers and leading to major business breakthroughs. This success is made stronger by strategic partnerships with data protection leaders like Rubrik, Commvault, and Veeam, creating a connected ecosystem that delivers layered resilience against modern threats. Finally, we explores the powerful narrative of the Enterprise Data Cloud (EDC), with Fusion acting as the intelligent control plane. We discuss how Fusion is the vehicle for EDC, helping customers mitigate risk and human error through automation. This includes using presets to enforce protection policies (like SafeMode snapshots and replication) and delivering audit and compliance alerts when security settings are changed. Drew shares a powerful, real-life customer success story of an 8-hour recovery from a cyber event using Pure snapshots, emphasizing that cyber resilience is a unified team sport that requires both infrastructure and security teams to collaborate. To learn more, visit https://www.purestorage.com/products/storage-as-code/pure-fusion.html Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 09:02 File and Object Momentum 16:45 SLA-Backed Cyber Recovery 20:20 Fusion Presets and Cyber 27:33 Cyber and Enterprise Data Cloud 34:06 Bridging Cyber IT to Security Teams and CISOs 38:11 Pure Tech Summit Events 42:11 Hot Takes Segment

Top of Mind: Navigating Massive Enterprise Infrastructure Shifts Now Jan 21, 2026

This week we welcome Paul Joyce, who leads one of Pure Storage's largest Field Solution Architect (FSA) teams. Our discussion begins by exploring the philosophy behind building a team of super technical specialists and key capabilities for this specialized role. Paul highlights that in addition to deep technical expertise in areas like databases and virtualization, he seeks candidates who demonstrate passion, a willingness to be vulnerable to build their personal brand, and, most critically, empathy for customers. This empathy should be rooted in a foundation of hands-on experience, where the architects have "lived the pain" of IT operations and can truly understand the challenges faced by customers, allowing them to focus on delivering time and value back to the business. We then move to what's top of mind for Paul, focusing on two major industry dilemmas. First is the ongoing virtualization dilemma, the continuing need for customers to re-evaluate their virtualization strategy following changes to VMware licensing. Paul emphasizes that the key challenge is not just the technology conversion (like moving to another hypervisor) but the business risks involved—including the cost of retraining entire staff on a new enterprise-ready platform and the complications of creating complex, high-risk migration pipelines between different environments. The second dilemma, around Big Iron, covers the massive shift in mission-critical storage. Paul contrasts the legacy multi-controller, spinning-disk systems of the past, built primarily for high availability, with Pure Storage’s all-flash, two-controller architecture, which he attests delivers equal or greater availability with a simpler architecture and superior performance. This simplified approach enables massive consolidation for complex database environments. Finally, Paul shares his hot takes on database trends. He points to the growing importance of vector embedding, noting that major enterprise databases like Oracle and Microsoft SQL Server 2025 are building native vector capabilities into their platforms to bring AI/data lake functionality directly to the data. He also discusses the implications of Oracle's 23ai release, which has focused on cloud and engineered systems, prompting on-premises customers to consult with their FSA teams on their future database strategy. The episode concludes with a classic IT mess up story from Paul’s early career as a jack-of-all-trades network administrator, recounting a failed, all-weekend core switch replacement in a freezing data center. To learn more, visit https://www.purestorage.com/databases Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 01:44 Building a Specialist Team 05:53 Prior Experience in IT 09:45 Working with Rockets 15:15 Virtualization Dilemma 24:09 Enterprise Storage for Databases 37:01 Hot Takes Segment

The Power of Observability: From Metrics to Business Outcomes Jan 14, 2026

The world of IT is becoming increasingly complex, making the need for real-time visibility and intelligence more critical than ever. In this episode, we sit down with Principal Technologists Michael Sasse and Matthew Bednar to explore the expanding field of data observability. We dive deep into defining observability—moving beyond basic latency graphs to equating system metrics and machine data with actual business outcomes. Hear their perspectives on why observability is now at the forefront of every IT leader’s mind. Our conversation then veers to tackle the current state of "Shadow Observability," where an accumulation of different tools and creation of siloed teams leads to data fragmentation across cloud, data center, and security platforms. They underscore the necessity for a centralized, single point of truth and a unified strategy that prevents individual team decisions from negatively impacting the broader environment. Finally, our guests reveal how Pure Storage is participating in the movement toward standardization and centralization. We detail the evolution of Pure1 and a strategic shift from pull-based Open Metrics to real-time, push-based Open Telemetry, ensuring seamless integration across Pure’s platform of storage array products.. Learn how this foundational platform approach, championed by Fusion and the Enterprise Data Cloud vision, empowers IT to move from being a cost center to a critical business partner that can tangibly link infrastructure efforts to financial results. To learn more, visit https://blog.purestorage.com/products/enhance-visibility-with-our-new-data-observability-and-monitoring-service/ Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 08:30 Defining Observability 13:52 Stat of the Episode 25:49 Pure1 and Observability 28:25 Using APIs for Open Telemetry Output 32:49 Key Native Observability Integrations 39:25 Hot Takes Segment

The Evolution of Data Lakehouses Dec 16, 2025

It’s all about Data Pipelines. Join Pure Storage Field Solution Architect Chad Hendron and Solutions Director Andrew Silifant for a deep dive into the evolution of data management, focusing on the Data Lakehouse architecture and its role in the age of AI and ML. Our discussion looks at the Data Lakehouse as a powerful combination of a data lake and a data warehouse, solving problems like "data swamps” and proprietary formats of older systems. Viewers will learn about technological advancements, such as object storage and open table formats, that have made this new architecture possible, allowing for greater standardization and multiple tooling functions to access the same data. Our guests also explore current industry trends, including a look at Dremio's 2025 report showing the rapid adoption of Data Lakehouses, particularly as a replacement for older, inefficient systems like cloud data warehouses and traditional data lakes. Gain insight into the drivers behind this migration, including the exponential growth of unstructured data and the need to control cloud expenditure by being more prescriptive about what data is stored in the cloud versus on-premises. Andrew provides a detailed breakdown of processing architectures and the critical importance of meeting SLAs to avoid costly and frustrating pipeline breaks in regulated industries like banking. Finally, we provide practical takeaways and a real-world case study. Chad shares a customer success story about replacing a large, complex Hadoop cluster with a streamlined Dremio and Pure Storage solution, highlighting the massive reduction in physical space, power consumption, and management complexity. Both guests emphasize the need for better governance practices to manage cloud spend and risk. Andrew underscores the essential, full-circle role of databases—from the "alpha" of data creation to the "omega" of feature stores and vector databases for modern AI use cases like Retrieval-Augmented Generation (RAG). Tune in to understand how a holistic data strategy, including Pure’s Enterprise Data Cloud, can simplify infrastructure and future-proof your organization for the next wave of data-intensive workloads. To learn more, visit https://www.purestorage.com/solutions/ai/data-warehouse-streaming-analytics.html Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 03:15 Data Lakehouse Primer 08:31 Stat of the Episode on Lakehouse Usage 10:50 Challenges with Data Pipeline access 13:58 Assessing Organization Success with Data Cleaning 16:07 Use Cases for the Data Lakehouse 20:41 Case Study on Data Lakehouse Use Case 24:11 Hot Takes Segment

Nutanix and Pure Storage: Propelling Enterprise Virtualization Forward Dec 10, 2025

In this exciting episode of The Pure Report, we sit down with Ketan Shah, VP Products at Nutanix, and Cody Hosterman, Sr. Director, Product Management at Pure Storage, to celebrate the General Availability (GA) launch of our joint solution. Driven by recent market disruption and the need for virtualization optionality, this partnership is founded on a mutual culture of customer-centricity and innovation. Our guests discuss how their teams achieved this milestone in just over a year, highlighting tight engineering collaboration, allowing them to build an architecture that will serve customers now and into the future. Our conversation dives into the core technical capabilities, which are focused on simplicity and a "better" solution, not just an alternative. The joint platform integrates the Nutanix Cloud Platform with Pure Storage FlashArray via the low-latency NVMe/TCP protocol. This integration delivers a highly efficient, VM-centric experience, where provisioning, snapshots, and cloning are automatically managed through the familiar Nutanix Prism interface, abstracting away the complexity of traditional management. A key takeaway from the early access program was the overwhelming positive feedback on the solution's resilience and the surprisingly easy adoption of IP-based storage. Shah and Hosterman also detail the solution's comprehensive cyber resiliency features, combining Nutanix capabilities like Flow micro-segmentation and disaster recovery orchestration with Pure’s data-at-rest encryption and SafeMode immutable snapshots to offer end-to-end resilience. For customers looking to transition, the Nutanix 'Move' tool is fully supported, providing a non-disruptive migration path. Looking ahead, our guests note that this is just the beginning, with an exciting roadmap planned to integrate more sophisticated array-level features, positioning the platform as a long-term investment for not only virtualization needs but also for future AI and cloud-native workloads. To learn more: go to https://www.purestorage.com/partners/alliances/nutanix.html and https://www.nutanix.com/purestorage Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 02:35 Corporate Culture Similarities 04:54 Origin of the Partnership 06:13 Working Together on Innovation 09:08 Stat of the Episode on Future of Virtualization 14:10 Feedback from Early Access Program 18:00 Deeper Dive into Technical Capabilities 30:41 Closing Thoughts & CTA

Data Sovereignty: A New Era Dec 02, 2025

Data sovereignty is a hot topic of the year, driven by the massive proliferation of data, the rise of multinational hyperscalers, and the increasing use of AI. The Pure Report podcast welcomes Pure Field CTO for EMEA, Patrick Smith, to define this critical concept—data being subject to the laws and governance of the country in which it is created or stored—and to explain why enterprises must now focus not just on location, but on who manages, accesses, and controls their data. We discuss how a confluence of circumstances, including recent cloud provider outages, has highlighted the interconnected world and the risks inherent in where data resides, propelling this issue to the forefront for IT leaders globally. Patrick dives into the three prevailing factors driving the need for a data sovereignty strategy: increasing data sensitivity and regulation (like GDPR), the massive growth and reliance on public cloud environments, and unpredictable geopolitical issues that create risk. He shares key findings from the recent University of Sydney survey, revealing a heightened sense of urgency: 100% of respondents are reconsidering their data’s location due to sovereignty concerns, and 78% are actively adopting strategies for sovereign capabilities. We also break down the strategic options available, ranging from doing nothing or too much (and accepting the risk) to the preferred middle-ground approach of a thorough risk assessment to guide placement decisions. Our conversation shifts to actionable steps, with Patrick emphasizing that good data governance is the essential underpinning for any successful sovereignty strategy. We explore the necessity of a hybrid multi-cloud architecture that embeds sovereign capabilities, allowing organizations to run the right application in the right location based on its risk profile and move it easily if regulation changes. Finally, Patrick explains how Pure’s Enterprise Data Cloud—focused on simplicity, automation, and industry-leading energy efficiency—directly intersects with and helps solve the challenges of delivering sovereign capabilities, leading to the crucial, easy win: understand the domain, track regulation, and above all, don't ignore the changing data landscape. To read the report about Data Sovereignty, visit https://www.purestorage.com/resources/type-a/data-sovereignty-a-new-era.html Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 02:17 A Day in the Life of a Field CTO 05:15 Defining Data Sovereignty 08:22 Trends around Data Sovereignty 11:36 Results from a User Survey on Data Sovereignty 16:25 Options for Managing Data Sovereignty 19:24 Getting Started with Data Sovereignty Actions 23:40 Evaluating Sovereign Data Providers 26:10 How Pure’s Enterprise Data Cloud Helps

Accelerating Enterprise AI Inference with Pure KVA Nov 25, 2025

In this episode, we sit down with Solution Architect Robert Alvarez to discuss the technology behind Pure Key-Value Accelerator (KVA) and its role in accelerating AI inference. Pure KVA is a protocol-agnostic, key-value caching solution that, when combined with FlashBlade data storage, dramatically improves GPU efficiency and consistency in AI environments. Robert—whose background includes time as a Santa Clara University professor, NASA Solution Architect, and work at CERN—explains how this innovation is essential for serving an entire fleet of AI workloads, including modern agentic or chatbot interfaces. Robert dives into the massive growth of the AI Inference market, driven by the need for near real-time processing and low-latency AI applications. This trend makes the need for a solution like Pure KVA critical. He details how KVA removes the bottleneck of GPU memory and shares compelling benchmark results: up to twenty times faster inference with NFS and six times faster with S3, all over standard Ethernet. These performance gains are key to helping enterprises scale more efficiently and reduce overall GPU costs. Beyond the technical deep dive, the episode explores the origin of the KVA idea, the unique Pure IP that enables it, and future integrations like Dynamo and the partnership with Comet for LLM observability. In the popular “Hot Takes” segment, Robert offers his perspective on blind spots IT leaders might have in managing AI data and shares advice for his younger self on the future of the data management space. To learn more about Pure KVA, visit purestorage.com/launch. Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 02:21 Background on Our Guest 06:57 Stat of the Episode on AI Inferencing Spend 09:10 Why AI Inference is Difficult at Scale 11:00 How KV Cache Acceleration Works 14:50 Key Partnerships Using KVA 20:28 Hot Takes Segment

Tackling Myths Around AI Data and FlashBlade//EXA Nov 18, 2025

In this episode, we welcome Lead Principal Technologist Hari Kannan to cut through the noise and tackle some of the biggest myths surrounding AI data management and the revolutionary FlashBlade//EXA platform. With GPU shipments now outstripping CPUs, the foundation of modern AI is shifting, and legacy storage architectures are struggling to keep up. Hari dives into the implications of this massive GPU consumption, setting the stage for why a new approach is desperately needed for companies driving serious AI initiatives. Hari dismantles three critical myths that hold IT leaders back. First, he discusses how traditional storage is ill-equipped for modern AI's millions of small, concurrent files, where metadata performance is the true bottleneck—a problem FlashBlade//EXA solves with its metadata-data separation and single namespace. Second, he addresses the outdated notion that high-performance AI is file-only, highlighting FlashBlade//EXA's unified, uncompromising delivery of both file and object storage at exabyte scale and peak efficiency. Finally, Hari explains that GPUs are only as good as the data they consume, countering the belief that only raw horsepower matters. FlashBlade//EXA addresses this by delivering reliable, scalable throughput, efficient DirectFlash Modules up to 300 TB, and the metadata performance required to keep expensive GPUs fully utilized and models training faster. Join us as we explore the blind spots in current AI data strategies during our "Hot Takes" segment and recount a favorite FlashBlade success story. Hari closes with a compelling summary of how Pure Storage's complete portfolio is perfectly suited to provide the complementary data management essential for scaling AI. Tune in to discover why FlashBlade//EXA is the non-compromise, exabyte-scale solution built to keep your AI infrastructure running at its full potential. For more information, visit: https://www.pure.ai/flashblade-exa.html Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 04:30 Primer on FlashBlade 11:32 Stat of the Episode on GPU Shipments 13:25 What is FlashBlade//EXA 18:58 Myth #1: Traditional Storage Challenges for AI Data 22:01 Myth #2: AI Workloads are not just File-based 26:42: Myth #3: AI Needs more than just GPUs 31:35 Hot Takes Segment

FlashStack: A Decade of Converged Infrastructure Innovation Nov 11, 2025

This episode of the Pure Report features a conversation with Eugene McGrath, a nine-year veteran of Pure Storage and a Field Solution Architect. Our discussion delves into Gene’s diverse background, starting from his early days in IT racking and stacking servers at companies like Microsoft and Pixar, and how that hands-on experience shaped his career. We compare the evolution of his role and the industry, emphasizing the importance of a versatile skill set in the ever-changing tech landscape, particularly with his focus now on converged infrastructure solutions like FlashStack. We then dive into the partnership between Pure Storage and Cisco, specifically around the FlashStack converged infrastructure solution. Gene explains why this decade-long collaboration works, attributing it to a shared philosophy of simplifying infrastructure and improving the customer lifecycle. Our conversation also touches on the recent shift in Cisco's mindset, with Pure Storage taking a more prominent role, including the recent Nutanix partnership announcement. We further explore the concepts of "Day Zero" and "Day One" challenges in infrastructure deployment, emphasizing how Cisco Validated Design and automation mitigate risks and accelerate implementation for customers. Our discussion concludes with the "Hot Takes" segment, where Gene discusses the growing trends of "hypervisor fatigue" and the repatriation of workloads from the cloud due to cost and performance issues. He predicts a significant shift towards containerization as companies seek more agnostic and flexible approaches to their IT infrastructure. Gene also shares a memorable "oops" moment from his career, involving 3,000 servers racked upside down, and offers advice to his younger self about the explosion of data and the increasing importance of data management. For more information, visit: https://www.purestorage.com/products/integrated-platforms/flashstack.html Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 04:55 Cisco and Pure Relationship 06:48 Stat of the Episode on Cloud Repatriation 12:35 Solving Day 0 and Day 1 Challenges 17:25 Using Cisco UCS in FlashStack 24:37 Cisco Validated Designs 26:54 Nutanix and Pure Partnership 32:35 Hot Takes Segment

Redefining Virtualization: The Pure Storage and Nutanix Full-Stack Modern Solution Nov 04, 2025

In an era where enterprises are undergoing a significant re-evaluation of virtualization strategies, our episode dives into the new strategic partnership between Pure Storage and Nutanix. Join industry experts Don Poorman and Erin Stevens as we unpack the latest trends in virtualization strategies and why the timing is perfect for a new approach, and how Nutanix, with its AHV hypervisor, is well positioned with Pure to deliver a solution designed from the ground up for high-performance and enterprise scale. This episode explores the "what" and "how" of the jointly engineered Pure and Nutanix solution, detailing how Nutanix AHV hosts can leverage Pure FlashArray for shared storage, offering an apples-to-apples replacement for traditional setups. We'll cover the details around joint integrations, including the NVMe/TCP connection between Nutanix and Pure FlashArray, and how VMs are managed through Nutanix Prism for a granular vVols-like experience. Learn about the specific workloads and use cases this solution targets, particularly environments needing a balance of computing and networking, and those with high transactional database demands. Gain insights into the current state of the project, including its early access phase with customer feedback, and what to expect regarding general availability coming soon. Finally, get their "Hot Takes" on industry trends, memorable customer screw-ups, and their predictions for the future of data management. For more information, visit: https://www.purestorage.com/partners/alliances/nutanix.html Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 04:49 Stat of the Episode 09:53 Current Virtualization Landscape 14:46 Primer on Pure Nutanix Relationship 23:28 Target Use Cases and Workloads 28:12 Details on Integrations and APIs 36:15 Early Feedback on Early Access 40:20 Hot Takes

Pure Fusion: Unified and Automated Data Management enabling the Enterprise Data Cloud Oct 28, 2025

Join Pure Storage Technical Evangelists Don Poorman and Mike Nelson as we dive into Pure Fusion and how Pure Storage is enabling users to focus less on managing storage and more on managing their data. We start by examining the complexities of managing storage and application workloads in today's rapidly evolving IT landscape. We expose the challenges posed by legacy vendor "portfolios" which often consist of disparate products lacking unified GUIs and APIs. Learn why a fundamental shift is necessary to eliminate silos in enterprise storage, moving beyond mere federation to true integration – a unified management plane with common APIs that seamlessly operate across the entire storage ecosystem. Poorman and Nelson underscore how this integration and automation are not just valuable for traditional workloads but will be absolutely critical for the future of AI implementation, especially for inference. Our discussion pivots to Pure Storage's groundbreaking solution: Fusion. Learn what Fusion is – a powerful capability included in the latest versions of the Purity operating environment that provides an intelligent control plane for a centralized, unified management experience across an entire fleet of arrays. Our experts explain how Fusion inherently adopts Pure's API-First strategy, offering robust automation capabilities through PowerShell SDK, Ansible, and Python. They highlight how Fusion drives management, compliance, and workload configuration consistency from a single pane of glass, and how it's a vital foundation of Pure's Enterprise Data Cloud (EDC) vision. Listeners and viewers will gain invaluable insights into the tangible benefits of Fusion, including the ability to provision storage on any array from any array within the same UI, search and manage storage resources globally, and reconfigure resources without needing to access a specific array. Poorman and Nelson also explore how Fusion simplifies and standardizes workload deployments with pre-configured definitions, enabling end-to-end workload orchestration. They touch upon future enhancements like seamless interoperability across file, object, and block storage in on-site, hybrid, and cloud environments, and the exciting prospect of workload mobility.   Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts:  https://purecommunity.purestorage.com/

From File Frustration to Flash Freedom: How a Technologist Learned to Love File at Pure Storage Oct 21, 2025

In our latest episode, we sit down with Ken Hui, Field Solutions Architect, to discuss his journey at Pure Storage and the evolving landscape of data management. Ken shares his unique perspective on Pure Storage's culture, highlighting the emphasis on collaboration and innovation. The conversation delves into the critical role of unstructured data in today's AI-driven world, exploring how enterprises can strategically manage and protect their ever-growing data assets without falling prey to common pitfalls. Ken, a seasoned veteran in the storage and cloud space, offers valuable advice on approaching new technologies, stressing the importance of starting with the desired end-state and aligning technology with people and processes. He also revisits his early career frustrations with file storage, explaining how Pure Storage's advancements, particularly with FlashBlade and FlashArray, have transformed the experience, making data management simpler and more efficient. The discussion touches on the power of continuous innovation, self-service upgrades, and the multi-tenancy capabilities that empower customers. Our episode concludes with Ken's "hot take" on industry trends, where he champions object storage as a scalable solution for large-scale data workloads, especially in the AI and analytics space. He also shares a memorable "oops" moment from his career and offers crucial advice for IT professionals: learn programming to effectively leverage automation and APIs in the future of data management. Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/

The Platform Mindset: Driving Workflow Efficiency in the Data Center Oct 16, 2025

The Pure Report welcomes Shawn Rosemarin, VP R&D, Customer Engineering at Pure Storage, to explore the critical topic of workflow optimization in today's IT landscape. Shawn shares his unique perspective on how the industry is moving beyond a product-centric view to embrace a platform mindset, emphasizing the profound impact this shift has on people and processes. Drawing on decades of experience, he highlights how true value is derived when technology actively evolves the way companies operate, making life better for IT professionals and streamlining essential business functions. Our conversation dives deep into the "death by a thousand cuts" phenomenon, where seemingly minor inefficiencies in IT workflows accumulate into major productivity drains and significant risks. Shawn breaks down key areas such as provisioning and resource allocation, performance management and monitoring, and refresh cycles, illustrating how traditional approaches often lead to wasted time, increased costs, and security vulnerabilities. He uses compelling analogies, from ride-hailing apps to airplane checklists, to underscore the need for automated, consistent, and intelligent solutions that simplify complex tasks and minimize human error. We ultimately arrive at a discussion around an autonomous operating environment, where human ingenuity is augmented by machine intelligence to proactively identify and resolve issues, reduce risk, and accelerate time to market. Thought the episode we link to how Pure’s platform approach, including innovations like Pure 1 and Evergreen//One, is transforming the way customers manage their data estate, enabling centralized policy controls, self-service upgrades, and seamless cloud integration.

H2 Launch Series: Cyber Resilience Innovations Oct 10, 2025

Welcome to episode 3 of our special launch series of the Pure Report podcast. In this episode, we dive deep into the critical topic of cyber resilience with Scott Taylor, Director of the Cyber Resilience Field Solutions Architects Team at Pure Storage. We discuss why traditional, siloed security approaches are failing in the face of escalating cyber threats. From there, we explore the real-world impact of cyberattacks, from significant financial costs and reputational damage to the often-overlooked human toll on IT and security teams. Watch and listen as Scott unpacks Pure Storage's innovative approach to cyber resilience, built on principles of Built-in Security, Connected Threat Detection, and Dynamic Response and Recovery. Discover how Pure's "as-a-service" offerings are changing the game, providing optionality and flexibility to react to rapidly changing environments. We delve into our recent launch announcements, including deep integrations with CrowdStrike and Superna, transforming storage from a passive target into an active defender. Plus, get insights into Pure's new Real-Time Malware Scanning directly at the storage layer and the expanded Veeam partnership for simplified backup and recovery delivered as service. This episode is a must-listen for IT and security professionals looking to move from a reactive to a proactive security posture. Scott shares his "hot takes" on overlooked aspects of cyber recovery, essential cultural shifts for IT organizations, and how AI is influencing the ongoing battle between attackers and defenders. Learn how to secure your data, minimize downtime, and build a truly cyber resilient enterprise in the era of the Enterprise Data Cloud.

Databases!!! - Redefining Data Management for Infra & DBA Teams Oct 08, 2025

The Pure Report welcomes Anthony Nocentino, Sr. Principal Field Solution Architect, to delve into the future of databases and data management. This episode looks at the explosive growth of relational databases and the impact of SQL Server 2025, Oracle 23ai, and AI-driven demands. We explore how Pure Storage is not just keeping pace with database growth but actively simplifying management, scaling, and protection, moving beyond foundational support to offer operational freedom for DBAs and infrastructure teams. Anthony tackles the pressing challenges faced by database environments today, including fragmented storage infrastructure, manual provisioning, and the complexities of compliance, disaster recovery, and hybrid cloud strategies. Anthony sheds light on how these issues contribute to real-world burnout among DBAs and infra team members. The discussion will also cover the evolving roles of these professionals as they increasingly become platform performance engineers, cloud strategists, and data ops troubleshooters in a world of multiple database engines and unpredictable resource needs driven by AI workloads. Hear about how Pure's vision for the Enterprise Data Cloud connects to database operations, including key announcements from our Accelerate Vegas and NYC events. We dive into how Pure Fusion with workflow templates and Pure1 offers intelligent, AI-powered workload and resource management, automated policy-based provisioning, and a unified single control plane across on-prem, cloud, and hybrid environments. The episode also explores the implications for enterprise-ready storage with the FlashArray platform family, showcasing how products like FA//XL, FA//X, FA//C, and FA//ST simplify workload expansion and provide significant performance benefits. Finally, we'll get Anthony's "Hot Takes" on critical DBA tasks, dream fixes for database environments, and common myths he'd like to debunk, all while looking forward to Pure's presence at Oracle AI World.

H2 Launch Series: One Platform, All Workloads - The Power of Pure's Unified Data Plane Oct 03, 2025

Welcome to episode 2 of our special launch series of the Pure Report podcast! In this episode, Chadd Kenney joins again to help us dive into the critical foundation of the Enterprise Data Cloud: the Unified Data Plane. We start with a discussion on why a truly unified data plane is essential for organizations today, managing everything from archive to AI workloads. Chadd shares insights into the latest innovations across the FlashArray family, including the new FlashArray/XL 190 and FlashArray//ST, enhancements to FlashArray//X and FlashArray//C, and how Pure's platform supports diverse virtualization landscapes and continuing data growth driven by core databases and business workloads. We then talk about how the virtualization landscape is still in flux, and many customers are evaluating their options. The good news is that Pure's platform is designed to support them, whether they choose to continue with VMware, transition to a new hypervisor like Nutanix, or modernize with containers. Additionally, we delve into new innovations within Pure Storage Cloud, including the Azure Native integration, which rounds out the portfolio and provides comprehensive support across the board. We also touch on the new Pure KVA integration with NVIDIA Dynamo, Purity Deep Reduce, and how Pure's Evergreen architecture ensures customers can leverage all our Unified Data Plane announcements without disruption. Don't miss Chadd's "Hot Takes" on future data drivers and common data infrastructure mistakes.

The Cyber Guys: How to Prepare, Respond, and Recover to Keep Your Business Running Sep 30, 2025

October is Cybersecurity awareness month. Get ready to explore the imperative of cyber resiliency in today's digital landscape, focusing on strategies for robust data infrastructures and shared responsibility to plan and recover from cyber attacks. Join Pure Storage cyber experts Scott Taylor and Jason Walker as they delve into the critical aspects of cyber resilience. Learn best practices around how to prepare your organization for potential threats, respond effectively during an attack, and recover swiftly to maintain business continuity. We explore essential hygiene factors, the role of SIEM technology, and the importance of a layered resilience strategy, including insights from key alliance partners like Varonis and Superna. We also cover ways that Pure Storage empowers users to withstand cyberattacks and accelerate both cyber and disaster recovery. Hear best practices on how to protect data from ransomware and cyber threats through high-performance, layered resilience, robust data security and immutability, and seamless security integrations. Scott and Jason also tackle common myths and misconceptions about cyber resilience, providing actionable advice to help IT leaders identify and address blind spots. Tune in for hot takes on industry trends and a "Storage Confessions" segment where listeners can share their own screw-up stories.

H2 Launch Series: Unpacking the Intelligent Control Plane Sep 26, 2025

Welcome to a special launch series of the Pure Report podcast! Join us as we take a deep dive into Pure Storage's Intelligent Control Plane (ICP), a set of groundbreaking innovations redefining IT operations and enabling users to realize the Enterprise Data Cloud. We're thrilled to host Chadd Kenney, VP of Product Management, who helps us unpack how the ICP tackles data silos, operational complexity, and productivity bottlenecks, transforming hundreds of systems into what feels like one virtual cloud of data with Pure Fusion. Discover how Fusion Presets streamline policy-driven deployments, how intelligence extends to modern apps with Portworx native integration, and the exciting possibilities of AI-Copilot and Data Intelligence. In this episode, Chadd will share insights on how these innovations continue Pure Storage's core hallmark of simplicity in operations, delivering Evergreen architecture at a fleet-wide level. We'll explore how the ICP empowers operators with real-time awareness and workflow orchestration, as demonstrated at Accelerate in Las Vegas and New York, enabling full-stack, application-level outcomes. Plus, Chadd offers his "hot takes" on industry trends, common misconceptions about infrastructure automation, and the evolving role of the IT operator in the next five years. Tune in to understand how the Intelligent Control Plane and Pure Fusion are setting a new standard for data management.

Changing Lanes - What's Driving Virtualization Today? Sep 24, 2025

Looking for help navigating the changing environment around your VMware investment? What considerations do you need to make relative to staying on VMware versus moving to another solution? We have answers and guidance - check out this episode for an insightful discussion with David Stevens, Field Solution Architect, as we delve into the evolving landscape of virtualization. Despite recent changes from Broadcom, VMware still commands a significant market share, and David unpacks why. We explore the various paths VMware customers are taking today, from sticking with their current setup to exploring hypervisor alternatives, migrating to the cloud, or even transitioning to containers. This episode offers valuable anecdotes and practical insights for anyone navigating the complexities of modern IT infrastructure. Hear how Pure Storage is strategically positioned to assist organizations through these transitions, highlighting our deep integrations with VMware for over a decade and how investments in Azure VMware Solution provide a cost effective cloud alternative. David also shares his "hot takes" on industry trends, a memorable "screwup" story, and crucial advice for the future of data management. Tune in to gain actionable takeaways on charting the right course for your VMware situation and beyond.

Portworx Revealed: Container Storage Solutions for Kubernetes and AI Sep 16, 2025

This episode of the Pure Report podcast welcomes back Jon Owings, a long-time Puritan and expert in Kubernetes and data management, to demystify the rapidly evolving world of containerization and AI. We dive deep into why over 96% of enterprises are adopting Kubernetes, exploring the latest trends like containers as VM alternatives and the advantages of Kubernetes deployments in AI environments. We also shed light on the crucial role of Platform Engineering, helping listeners understand who these professionals are and what they do. Jon shares insights from his work with Portworx, revealing where they're seeing the most success and why their offering stands out from the competition. Get ready for some "Hot Takes" in a rapid-fire segment covering overlooked industry shifts and even a favorite customer "screwup" story with a successful resolution. Tune in for practical advice on adopting Kubernetes and don't miss the inaugural "Storage Confessions" segment, where Jon shares a memorable challenge and its resolution.

15 Architectural Decisions Series: The Origin Story with Chadd Kenney Sep 09, 2025

We finish off our 15 Architectural Decisions series with a special guest - VP of Product Management and early Pure employee Chadd Kenney joins to discuss the origin story of Pure Storage's 15 Architectural Decisions. Chadd will take us back to the early Pure startup days, revealing the drivers behind documenting these crucial decisions. We'll explore his favorite decisions, hear stories that solidified them, and discover how this foundational work continues to influence Pure Storage today around the Enterprise Data Cloud and the Pure Platform. Series Overview: Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise. This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products.

Taming the Beast: Managing HPC & AI Data at Scale with Zero Move Tiering on FlashBlade Sep 05, 2025

Data management in high-performance computing (HPC) and AI environments presents unique challenges, especially with heavy file usage and evolving data lifecycles. This edition of the Pure Report podcast delves into these complexities, exploring how data transitions through development, simulation/training, inference/optimization, and long-term retention phases. Together with Pure technologists Bikash Choudhury and Don Poorman, we’ll tackle the critical problem statement: reducing total cost of ownership (TCO) by automatically moving inactive data to different tiers without sacrificing accessibility or performance during crucial operational stages. Join us as we introduce Pure Storage's innovative Zero Move Tiering (ZMT) solution. Discover how ZMT delivers dynamic Service Level Agreements (SLAs) across performance and capacity tiers without data movement, leading to lower TCO and zero operational overhead. We'll also examine how ZMT fits into various data lifecycle stages, from development build workloads to AI-augmented modeling and simulation, and compare Pure's approach to the common deficiencies seen in other vendor solutions.

15 Architectural Decisions Series: Proactive and Predictive Support (Pure1) and Non-Disruptive Everything (Evergreen) Sep 02, 2025

We made it to Episode 6 - the final in our 15 Architectural Decisions series and saved some of the best for last - Predictive and Proactive support (Pure1) combined with our Evergreen architecture and non-disruptive everything. In this episode, JD, Andrew and I dive into Pure Storage's foundational principles that ensure continuous operation and future-proof your storage. We explore the concept of "Non-Disruptive Everything," a core tenet that allows for seamless upgrades and expansions without any downtime. This ties directly into the innovative Evergreen Storage Model, which redefines the ownership experience by eliminating forklift upgrades and enabling independent evolution of performance, capacity, and features over a decade-long array lifecycle. We also discuss how Pure's proactive and predictive support, powered by Pure1, plays a critical role in maintaining this non-disruptive environment. Pure1's advanced analytics, anomaly detection, and data protection assessments provide unparalleled visibility and ensure that potential issues are identified and addressed before they impact operations. This integrated approach, from architecture to support, highlights how Pure Storage consistently delivers a cloud-like experience on-premises, setting a new standard for reliability and longevity in the storage industry. Thanks for watching our series. Series Overview: Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise. This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products. Join Pure Report podcast hosts Rob Ludeman, Andrew Miller, and J.D Wallace for this fun technical retrospective on Pure Storage.

15 Architectural Decisions Series: Encryption, Metadata, and Install/Repair/Replace (DIY) Aug 26, 2025

Episode 5 of our series covers always-on encryption, the smart use of metadata, and our DIY install/repair/upgrade approach. Pure's approach to security is to have it built-in and non-optional, with end-to-end encryption—covering both user data and metadata—using device or software-based AES-256 alongside features like Rapid Data Locking, role-based access controls, and secure erasure methods to protect against breaches and support compliance needs. Next, hear about how metadata serves as the “secret sauce” for Pure, enabling highly efficient, granular data services and powering capabilities like snapshots and instant cloning through a scalable, multi-tiered framework that writes, caches, and protects metadata in ways traditional arrays cannot match. Finally, we touch on installation, repairs, and upgrades which are designed for ultimate simplicity and DIY ease, with non-disruptive software and hardware changes—thanks to Pure’s Evergreen architecture—which allows organizations to grow and evolve storage resources without operational downtime, complex migrations, or compromise. These architectural choices underpin Pure’s promise of secure, resilient, and agile storage that adapts to changing business needs while remaining effortless to manage. Series Overview: Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise. This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products. Join Pure Report podcast hosts Rob Ludeman, Andrew Miller, and J.D Wallace for this fun technical retrospective on Pure Storage.

15 Architectural Decisions Series: Snapshots, Realistic Efficiency Metrics, and Adaptive RAID Aug 19, 2025

Episode 4 of our series around Pure's fundamental design principles dives into aspects of Pure's technology that drive realistic efficiency for users. This episode tackles capabilities most Storage professionals are familiar with - snapshots, efficiency metrics and adaptive flexible RAID. Pure learned from the challenges created by legacy architectures to build better versions of these features into our all-flash array portfolio. Hear about how Pure Storage’s snapshot architecture focuses on instant, efficient, and immutable copies that serve both operational and security needs. Snapshots can be created instantly with no performance overhead and used for rapid recovery, cloning, or replication—each one functions as a “gold copy version” and maintains group consistency, enabling rollbacks to any point in time without dependencies or data duplication. Their design is tightly integrated with metadata, enabling efficient thin provisioning and consistent protection, while SafeMode extends these benefits by enforcing privileged access and retention policies for ransomware resilience. Around realistic efficiency metrics - we deliver transparent and realistic efficiency metrics by directly reporting space consumption trends and physical storage utilization, rather than relying solely on claims about thin provisioning or data reduction. Our user interface distinguishes between budgeted capacity, usable capacity, and used space, with a focus on showing only live user data (volumes and snapshots), and hiding internal system overhead, RAID overhead, and reclaimable space until critical thresholds are reached. Finally, we tackle RAID - Pure’s RAID architecture is built for flash, utilizing a flexible, adaptive structure that never requires manual configuration while continuously ensuring optimal data protection and performance. Series Overview: Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise. This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products. Join Pure Report podcast hosts Rob Ludeman, Andrew Miller, and J.D Wallace for this fun technical retrospective on Pure Storage.

15 Architectural Decisions Series: Controller Architecture and Limited Error Paths Aug 12, 2025

Our series around Pure's fundamental design principles continues. Episode 3 discusses three key architectural decisions: stateless controllers, the second controller, and limited error paths. Hear from co-hosts JD Wallace and Andrew Miller about how stateless controllers mean no identity or state is stored within the controller itself, allowing for easy replacement and upgrades without downtime. This design philosophy simplifies maintenance, reduces support costs, and enables seamless technology migrations, allowing Pure customers to upgrade hardware generations without impacting business operations. This is a significant shift from older storage array methods that required complex, time-consuming manual processes and often led to downtime. We then further explore the strategic decision behind having a second controller in an active-standby configuration, prioritizing consistent performance and uptime over maximizing raw performance from both controllers simultaneously. This approach ensures that performance remains stable even during failovers or planned upgrades, eliminating unpredictable results and reducing the need for constant monitoring by IT admins. By focusing on reliability and simplicity, Pure Storage aims to provide a "cloud-like" experience for on-prem and cloud connected storage, significantly reducing operational complexity and enabling faster adoption of new technologies and features. The Pure Report podcast is now available on video - bookmark the playlist at https://www.youtube.com/playlist?list=PL5d3ZupjTzE150O6sjbVLhrAP3kpC1QEm

15 Architectural Decisions Series: Flash and Data Reduction Aug 05, 2025

Our series around Pure's fundamental design principles continues. Episode two of the series centers in on the choice to use exclusively Flash memory and how best to leverage it. Next, the team dives into innovations in a wide range of data reduction technologies and advantages for users across a spectrum of business applications. Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise. This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products. Join Pure Report podcast hosts Rob Ludeman, Andrew Miller, and J.D Wallace for this fun technical retrospective on Pure Storage.

15 Architectural Decisions Series: Simplicity and Scale Jul 29, 2025

Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise. This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products. Join Pure Report podcast hosts Rob Ludeman, Andrew Miller, and J.D Wallace for this fun technical retrospective on Pure Storage. Episode one centers around Pure's simplicity in design and capabilities to scale effortlessly.

Inside Public Sector IT: Federal Impacts, Budget Realities, and Public Safety Innovation Jul 14, 2025

Jump back into the Pure Report as we welcome back Jim Weaver, Pure Storage Strategic Advisor for the Public Sector, to explore how federal policy changes and budget uncertainties are reshaping state and local government IT strategies. Drawing from his extensive experience as a former state CIO, Jim provides insider insights into navigating federal impacts while discussing the shift from CAPEX to OPEX models as agencies seek operational flexibility in turbulent times. The conversation dives deep into Pure Storage's new Public Safety campaign, examining the technology behind video surveillance, body cameras, forensics data collection, and next-generation 911 systems that are transforming how government agencies serve and protect their communities. Don't miss this essential discussion on the intersection of politics, budgets, and cutting-edge technology in the public sector.

Data Defenders: When Storage Meets Security - The Varonis and Pure Storage Partnership May 05, 2025

In an era where data breaches cost organizations millions and threaten business continuity daily, the intersection of data storage and security has never been more critical. Hear from two industry experts: Nolan Necoechea, Product Marketing leader from Varonis, and returning guest Jason Walker from Pure Storage. Together, we unpack how intelligent data classification, threat detection, and automated remediation are changing the cybersecurity landscape – and why the foundation of effective security starts with how your data is stored and classified. This episode takes listeners from Varonis's fascinating origin story (involving disappearing high-resolution ocean floor images) to the cutting-edge of modern cybersecurity practices. Nolan breaks down Varonis's comprehensive platform that creates visibility and control over data access, while Jason explains why Pure Storage provides the ideal foundation for these security solutions. Learn how real-time threat detection, user behavior analytics, and automated remediation aren't just buzzwords but essential components of modern data protection strategy. As AI-powered threats continue to evolve, this conversation offers practical insights into how organizations can stay ahead of bad actors through strategic partnerships and integrated solutions. Discover why streamlined SecOps and robust data classification are becoming table stakes for business continuity, and get a preview of what's next in the Varonis-Pure partnership. Whether you're a CISO, IT administrator, or business leader concerned about data protection, this episode delivers actionable intelligence on safeguarding your organization's most valuable asset: its data.

Manage Smarter with Pure1: Cool Capabilities and Practical Applications For Every Administrator Apr 28, 2025

Discover great management capabilities with Pure SE Scott Nalawaniec, a former Pure customer and now a seasoned Systems Engineer from Portland. We dive deep into the world of Pure Storage's management platform, Pure1, and look at Scott's 5 favorite capabilities that make managing arrays a breeze. We first reflect on our recent Sales Kickoff, and then Scott shares his expertise on simplicity and the evergreen nature of non-disruptive upgrades that have become foundational to Pure's offerings. Then we jump into Scott's favorite management and automation features - from VM Analytics that helped Scott identify problematic virtual machines across 17 appliances as a customer to the game-changing Self-Service Updates that have transformed how customers approach array updates. Scott takes us on a journey through Pure1's evolution, highlighting the powerful Appliance Genealogy feature that maps hardware histories like "a giant family tree" and Performance and Capacity analytics that provide crucial trending data. We'll also explore emerging capabilities in sustainability monitoring and the detailed Session and Audit Log that recently helped a customer track a potential security threat. Scott's enthusiasm for Test Drive as a demonstration tool rounds out this comprehensive look at the latest management capabilities. Whether you're a Pure Storage veteran or just curious about next-generation storage management, Scott's firsthand experiences offer valuable takeaways for IT professionals at every level. This episode showcases how Pure1 continues to innovate while maintaining the simplicity and innovation that users have come to expect from Pure Storage solutions.

Data-Driven Transformation: Valerie Harrison on Cloud, AI, Automotive, and Women in Tech Apr 14, 2025

In this episode of the Pure Report, we welcome Valerie Harrison, Principal Technologist at Pure Storage, for an in-depth exploration of technology transformation in cloud, AI, and the automotive industry. Valerie shares her fascinating career journey from Google to Pure Storage, revealing how her diverse experiences have shaped her perspective on cloud adoption, AI implementation, and the critical role of effective data management. The conversation provides valuable insights into when cloud solutions make strategic sense and how companies can avoid vendor lock-in while still leveraging the best technologies for their specific use cases. Our discussion takes a deep dive into how AI is revolutionizing the automotive sector, examining the divide between traditional approaches and new subscription-based models. Valerie illuminates how car manufacturers are utilizing unstructured data growth, synthetic data creation, and telemetry information to enhance customer experiences and develop advanced features. Listeners will gain a clear understanding of how storage and data management serve as the common thread to success in these initiatives, with specific examples of how Pure Storage is enabling manufacturers and suppliers to manage massive data requirements for everything from factory operations to customer-facing innovations. The episode concludes with a thoughtful examination of women's experiences in the tech industry, with Valerie candidly discussing barriers to career development and the importance of representation. She shares practical advice from her talk at a Google conference about getting your voice heard in intimidating environments and discusses her mentorship work with a local university. This segment offers valuable perspectives on addressing skills gaps in tech through greater inclusion of talented women, particularly in underrepresented areas like cybersecurity, and highlights initiatives like Pure Storage's Women's ERG that are working to create positive change.

Data, Defense, and Disruption: A Public Sector Tech Journey with Jim Weaver, Former State CIO Mar 31, 2025

Make time to take an extraordinary deep dive into the complex world of public sector technology leadership, featuring Jim Weaver, a veteran Chief Information Officer with an impressive track record across multiple state governments and now Pure's National Strategic Advisor for Public Sector. Our conversation unpacks the critical challenges and transformative opportunities facing IT leaders in an era of unprecedented technological complexity, from cybersecurity threats to the revolutionary potential of artificial intelligence in government operations. Drawing from Jim's extensive experience leading technology strategies in North Carolina, the state of Washington, and in Pennsylvania, Weaver offers a rare behind-the-scenes perspective on how modern governments are architecting resilient, secure, and innovative digital infrastructures. We examine the intricate balance between risk management and technological advancement, revealing the strategic thinking required to protect sensitive public data while simultaneously leveraging cutting-edge technologies to improve government services and operational efficiency. Beyond technical insights, this episode provides a compelling narrative about leadership, innovation, and the human element of technology. Develop an understanding of how dedicated IT professionals like Jim Weaver are working to safeguard critical infrastructure, navigate complex cybersecurity landscapes, and drive meaningful digital transformation in the public sector. From ransomware prevention to AI implementation, Weaver shares candid stories and strategic insights that demystify the high-stakes world of government technology management.

Close the Security Gap with CyberStorage from Superna and Pure Storage Mar 24, 2025

In the ever-evolving landscape of cybersecurity, traditional defense mechanisms are proving increasingly inadequate against sophisticated cyber and ransomware attacks. The latest collaboration between Pure Storage and Superna represents a groundbreaking approach to data protection, introducing the revolutionary concept of CyberStorage - an active defense strategy that goes beyond reactive measures to prevent cyber threats at their inception. Featuring insights from Jason Walker of Pure Storage and Alex Hesterberg, CEO of Superna and former Pure pre-IPO employee, the conversation provides a roadmap for organizations seeking to fortify their cyber defenses. This podcast explores the critical gap between traditional data protection and modern cybersecurity, offering listeners an in-depth look at how innovative technologies can strengthen an organization's security posture. By focusing on prevention, early detection, and automated response mechanisms, Pure Storage and Superna are redefining how businesses can protect their most valuable asset: their data. The discussion delves into practical solutions that not only block potential attacks but also provide comprehensive analytics and recovery capabilities. From understanding the devastating impacts of ransomware to exploring cutting-edge technologies like FlashBlade and advanced detection capabilities, this podcast offers listeners a strategic perspective on protecting their digital infrastructure in an increasingly hostile cyber environment.

Purely Cloud Guest Series: Cloud Frontier - Bridging Worlds with Azure VMware Solution Mar 12, 2025

Jump into the latest Purely Cloud Guest Series episode featuring Pure's Kyle Grossmiller in an engaging conversation with Microsoft AVS Solution expert Husam Hilal. This episode explores how Azure VMware Solution (AVS) represents one of the most significant collaborations in cloud computing, enabling organizations to seamlessly extend their VMware environments into Microsoft Azure. In this episode, dive deep to explore both the strategic vision and practical implementation challenges of this groundbreaking service. From its origins as a collaborative effort between former competitors to its current status as a critical hybrid cloud enabler, Husam guides us through the evolution of AVS with insights only an insider could provide. The conversation examines how AVS solves fundamental challenges for enterprises with significant VMware investments, allowing them to leverage Azure's global footprint without rearchitecting applications or disrupting operations. Husam shares real-world deployment scenarios and addresses one of the most common challenges customers face: vSAN storage limitations that can force over-provisioning of compute resources. He unpacks innovative solutions like Pure Storage Cloud and Cloud Block Store that disaggregate storage from compute, potentially saving organizations significant costs while optimizing resource utilization. Looking toward the horizon, Husam and Kyle provide a glimpse into upcoming AVS innovations that promise to reshape hybrid cloud strategies. Whether you're an IT decision-maker evaluating migration options, an architect designing hybrid solutions, or a VMware professional expanding your skillset, this episode offers practical advice for navigating the convergence of traditional virtualization and modern cloud platforms. Husam's unique perspective bridges technical details with business value, making complex cloud concepts accessible and actionable.

Purely Cloud Guest Series: Managing Cloud Storage at Scale: Pure Cloud Block Store Specifics Feb 26, 2025

In this fourth installment of the Purely Cloud Guest podcast series, Ondrej and team delve deeper into the technical specifics of Pure Cloud Block Store (CBS). After covering the foundational aspects in previous episodes—from Pure Storage's market impact to the cost advantages of CBS through data reduction techniques and egress cost management—we now turn our attention to the architectural nuances and recent innovations that differentiate CBS in both AWS and Azure environments. This episode's special guest, Shruti Gupta, joins to explore the improvements that make CBS stand out, including non-disruptive upgrades, flexible capacity management options, and the introduction of multitenancy capabilities. They unpack the significant benefits of Fusion for fleet management and discuss the always-on encryption features that ensure data security. Additionally, they explore the introduction of comprehensive data protection strategies available with CBS, examining how replication capabilities balance recovery objectives with total cost of ownership considerations. As the episode concludes, they highlight recent platform-specific enhancements for CBS and preview upcoming episodes focusing on specialized use cases including data replication, disaster recovery, and leveraging CBS for development/testing environments and analytics workloads in the cloud. Whether you're already using Pure Storage solutions or exploring cloud storage options, this technical deep dive offers valuable insights into optimizing your cloud storage architecture.

Unplugged Volume 20: TechSummit Season 3, Pure News Roundup, and AI/Quantum Tech News Feb 23, 2025

In the latest episode of Pure Report Unplugged, the team dives into the exciting world of TechSummit Season 3 with JD's announcement of new focus areas including the Pure Storage Platform, Real-Time Enterprise File and Object services, and customer success stories from the field. The tour kicks off in Calgary, Alberta before moving to San Diego, Toronto, Atlanta, and more locations, with Andrew scheduled to appear at the inaugural Calgary event. Listeners also get insight into the team's behind-the-scenes work, from Andrew's enablement initiatives and bootcamp development to Rob's journey in production for Sales Kickoff, plus news about upcoming video podcasts and an updated web landing page. The episode's Pure News Roundup covers significant company developments, including Andrew's commentary on the enhanced Partner Program and JD's updates on Fusion features like simplified management, presets, and automation improvements. The team emphasizes the "Subscription to Innovation" philosophy available on version 6.8, discussing how security challenges and cloud technologies are transforming update strategies toward more resilient architectures. Rob also shares exciting details about Accelerate registration opening February 18th in Las Vegas at Resortsworld, highlighting expanded offerings based on attendee feedback such as more hands-on labs, customer speakers, community meetups, and certification opportunities. The Tech News Roundup segment explores fascinating AI advancements from Deepseek, Grok3, and Glean, alongside Oxford scientists' claims about quantum teleportation, drawing a nostalgic connection to Willy Wonka's Mike TeeVee character. The episode concludes with practical tips, including JD's guide to building a Pure LED wall panel using Nanoleaf Shapes Triangles with HomeKit compatibility and Pure Orange (Hex #FE5000), plus Andrew's highlight of the Genealogy View feature in Pure 1, complete with a customer anecdote about demonstrating cost savings to finance teams.

Purely Cloud Guest Series: CBS on Azure Technical Deep Dive and Deployment Best Practices Feb 05, 2025

The Purely Cloud guest podcast series is back for 2025 with a new episode diving deep into Cloud Block Store (CBS) for Azure. In this episode, Vaclav and Ondrej dive deep into this subject, offering a comprehensive architectural overview that distinguishes it from traditional cloud storage solutions. The hosts explore the unique aspects of CBS, including its virtual storage array running Purity OS, Azure Marketplace distribution, and managed application model. They break down the technical specifics, examining controller configurations, disk configurations, and the nuanced differences between Ultra and PremiumV2 disk technologies. The discussion extends to critical deployment considerations, network architecture, and best practices for implementing CBS in Azure environments. Vaclav and Ondrej delve into key technical elements such as resiliency through RAID-HA and network subnet segregation. They also compare generational models (V10 and V20), discuss capacity points, and provide insights into pre-deployment checks and deployment methods, including portal, CLI, and infrastructure-as-code approaches like Terraform and Bicep. The episode offers a technical deep-dive for storage professionals and cloud architects looking to understand the intricacies of Pure Storage's cloud storage solution in the Azure ecosystem.

Digital Divining: Rosemarin's 2025 Tech Predictions and a Look Back at 2024 Feb 04, 2025

Technological acceleration fueled by AI continues so it makes sense to ask our annual prediction provider - Shawn Rosemarin, VP of R&D at Pure Storage - to deliver his annual technology predictions podcast and look back on 2024. As always, he brings his unique industry perspectives, drawing from deep experience and keen observational skills to unpack the technological trajectories that will shape our world in 2025. The podcast delves into key emerging trends and a review of 2024 predictions and what's challenging with each: from the transformative potential of AI and large language models becoming personal strategic advisors to the emerging "Edge Wars" between telecommunications, hyperscaler, and networking vendors. Rosemarin goes beyond mere technological speculation, examining the critical intersections of innovation with ethical considerations, regulatory landscapes, and sustainable development. His insights reveal how technological advancement is not just about cutting-edge capabilities, but about creating responsible, inclusive, and forward-thinking solutions. Listeners will be treated to a comprehensive exploration of 2025's technological frontier, spanning topics like multi-cloud architectures, cybersecurity challenges, quantum preparedness, and the crucial role of talent development in driving innovation. Rosemarin's approach is both strategic and human-centric, emphasizing that true technological progress is measured not just by technical achievements, but by its capacity to solve real-world problems, enhance human capabilities, and contribute to a more sustainable and interconnected global ecosystem.

Inside the World of Large-Scale AI Solutions, Networking, and Cloud Innovation with Rob Quast Jan 30, 2025

We finally chased down the smart and savvy Rob Quast, Principal Technologist at Pure, to discuss the latest trends in the tech world around AI, Networking and Cloud storage. Our conversation kicks off with Rob's journey, from his time at ePlus and working in sys admin roles, to a memorable experience at Pure's NYC Accelerate event where he saw the stock exchange firsthand. We touch on the various aspects of a PT's role, including Rob’s experience showing demos and helping customers understand complex solutions. Our conversation shifts to some of Rob's most passionate work, including involvement in a large AI solution for Coreweave. He walks through the intricacies of a massive deal and how it required close collaboration with the product management team, post-validation work, and strategic networking. Rob also shares insights from a hyperscaler win for Pure Storage, explaining what "hyperscaler" means and how they’re used in the industry. We dive into the technical details of large AI deals, such as GPUDirect, and discuss how Pure can better connect with networking professionals. A key theme here is the intersection of data storage and networking, with Rob revealing why NVMe TCP is a game-changer for the future of cloud infrastructure, particularly when compared to technologies like Infiniband. We close with conversation looking toward the future, exploring the realities of cloud storage and hybrid cloud solutions, and what customers are trying to achieve and the challenges they face. The episode wraps up with a focus on object storage, where Rob discusses how Pure Storage's Fusion platform helps manage global namespaces and facilitates multi-tenant cloud environments.

Tales from the Data Center: Storage Unfiltered with Principal Technologist Joey Clark Jan 03, 2025

Happy 2025 from the Pure Report! Jump back in for an engaging conversation with Joey Clark, Principal Technologist at Pure Storage, as he shares his unique journey from monitoring power grids in the Southeast to becoming a storage industry veteran. With nine years at Pure Storage under his belt, Joey offers fascinating insights into the company's evolution from its "pirate" startup days to its current position as an enterprise storage innovator. In this episode, we dive deep into the pressing challenges facing today's enterprise customers, including the complexities of cloud adoption, the growing importance of power efficiency in data centers, and the reality behind AI hype. Joey brings his real-world experience working with major enterprise accounts to discuss how organizations are leveraging technologies like Pure Fusion for automation and the innovative //E Family for long-term data retention. The conversation wraps with Joey's perspective on Pure Storage's latest portfolio expansions, including the FlashBlade//S100, FlashArray//C20, and enhanced file services. Whether you're a storage administrator, IT decision-maker, or technology enthusiast, you'll appreciate Joey's candid insights on enterprise storage trends.

ICYMI: A Year in Review of Pure Always-On Innovation Dec 19, 2024

Join Matt Bradford and Don Poorman as they help me unpack an incredible year of technological advancement at Pure Storage, taking listeners on a thorough journey through our most groundbreaking announcements and product developments. From hardware innovations like the FlashArray//C20 to cutting-edge cloud solutions and AI reference architectures, this episode offers an insider's perspective on how Pure continues to push the boundaries of data storage and management. Traveling through key solution areas including hardware, cloud, cybersecurity, AI, and digital experience, Matt and Don provide expert commentary on game-changing developments. Highlights include the expansion of Pure Storage Cloud for AVS, exciting enhancements to DRaaS, the transformative OVX reference architecture for AI initiatives, and the introduction of Pure1 assessments that are reshaping how enterprises approach technology evaluation and implementation. Beyond the technical details, this episode celebrates Pure Storage's commitment to customer-driven innovation and continuous improvement. From the launch of Pure Skill's new subscription-based learning platform to the expansion of Evergreen subscriptions and the intriguing glimpse of an AI Copilot, Matt and Don paint a vivid picture of a technology company relentlessly focused on solving real-world challenges and empowering digital transformation. Whether you're a Pure Storage enthusiast, a technology professional, or simply curious about the latest in data infrastructure, this year-in-review episode is a must-listen.

Purely Cloud Guest Series: Cloud Block Store on AWS Deep Dive Architecture and Deployment Dec 18, 2024

It's Wednesday morning and that means another edition of the Purely Cloud Guest Series featuring co-host Ondrej Bursik and the Cloud Technical Product Specialist team delivering all the technical details around Pure's growing portfolio of cloud solutions. In this one, Ondrej and Pavel Kovar take you deep into the depths of Pure's Cloud Block Store for AWS offering, including architectural decisions and deployment best practices. Learn about the technical aspect of Cloud Block Store for CBS including virtual drives and shelves, controllers, networking best practices, and VPC end points. From there, Ondrej and Pavel take you through deployment recommendations via portal or CLI and deployment steps to ensure success across security and user management aspects. Thanks for checking out this episode of the Pure Report podcast and for more information on Cloud Block Store for AWS, go to: https://www.purestorage.com/products/cloud-block-storage/cbs.html

Unplugged Volume 19: 15 Decisions Recap, Tech News You Can Use Dec 13, 2024

Unplugged is back with new segments including analysis of the latest Pure Storage news and captivating news stories from the world of technology. Catch up with co-hosts Andrew Miller and JD Wallace as we chat about our latest adventures before rolling into a rehash of the 15 Pure Storage architectural decisions that have informed the episodes of this ongoing series. After that, we touch on the 'real unplugged' - chatting about analog devices we love including JD's vinyl collection and record player. Finally, close with what will be the new segment driver for Unplugged going forward. First, the latest Pure news covering FlashArray//C20, the Azure Native ISV announcement, and the latest AI solutions released during SuperComputing24. Last, catch some interesting analysis of current news stories - from the rise of BlueSky social media to new HPC world record supercomputers.

Purely Cloud Guest Series: Tales of Cloud Storage - Pure's Journey into the Cloud Dec 04, 2024

Welcome to the inaugural episode of a new bi-weekly guest series where listeners will embark on a journey through the evolution of cloud storage technology and how Pure has evolved over time to deliver innovative capabilities to bridge on-prem and cloud storage. Gain insights from the technical experts in Pure's Technical Product Specialist team with guest host Ondrej Bursik guiding the conversation. Beginning with groundbreaking moments like Licklider's Intergalactic Computer Network and the launch of Amazon S3 in 2006, this episode explores how cloud storage has rapidly evolved from experimental technology to a critical backbone of modern digital ecosystems, highlighting pivotal milestones such as the emergence of Dropbox, Google Drive, and the rise of hybrid and multi-cloud architectures. Dive deeper and learn more around the technological advancements that have shaped cloud storage, examining the shift from traditional hard drives to cutting-edge SSD and NVMe technologies, the emergence of object storage, and the revolutionary impact of software-defined storage and hyper-converged infrastructure. Listeners will gain insights into the complex landscape of cloud storage costs, learning about intricate pricing models, optimization strategies, and the challenges of managing exponential data growth, with a particular focus on how Pure Storage is driving industry transformation through all-flash storage arrays and advanced data reduction technologies. Looking forward, episodes of this guest series will debut every two weeks on Wednesdays and cover more emerging trends that promise to reshape cloud storage, including the transformative potential of artificial intelligence, the growing importance of edge computing, and the increasing emphasis on sustainable, energy-efficient storage solutions.

Silicon Crossroads: Where EDA Meets AI and Flash Data Storage Nov 27, 2024

In the rapidly evolving landscape of electronic design automation (EDA), the intersection of artificial intelligence, high-performance computing, and semiconductor technology is creating unprecedented opportunities for innovation. This episode recording around SuperComputing '24 offers an in-depth exploration of how cutting-edge technologies are transforming chip design, addressing critical challenges in computational efficiency, sustainability, and time-to-market strategies. Hear insights from industry experts Bikash Choudhury and Don Poorman to dive deeper into a comprehensive look at the complex world of electronic design and the impact of artificial intelligence joined with the Pure Storage all-flash platform. We delve into the basics of EDA, helping listeners understand the critical role of silicon chip design in our tech ecosystem. Next, we explored the challenges facing modern semiconductor development, from power consumption and cooling requirements to the intricate workflows that bring new technologies from concept to reality. The discussion highlights the growing importance of AI in streamlining design processes, reducing computational overhead, and enabling more sophisticated and efficient chip architectures. Pure's innovative solutions take center stage as the conversation moves to how advanced storage technologies can address the massive data and computational demands of contemporary EDA workflows. Further, learn from Bikash how the tangible benefits of intelligent storage solutions accelerate chip design, reduce environmental impact, and provide scalable computing resources. For more information on Pure Storage and EDA solutions: https://www.purestorage.com/solutions/industries/eda.html

Introducing Pure Storage Cloud for Azure VMware Solution, an Azure Native ISV Service Nov 20, 2024

In the ever-evolving landscape of cloud computing, Pure Storage is extending the benefits of the Pure Storage platform with a new Azure Native ISV Service, a development that helps redefine how enterprises approach cloud storage and migration strategies. We are joined by technical specialists Kyle Grossmiller and Don Poorman to dive deeper into this announcement, unpacking the implications of the first Pure Storage Cloud services that seamlessly bridges enterprise storage needs for VMware with Azure's robust ecosystem. We first dive into a comparison of the tradeoffs of traditional Cloud Block Store vs. CBS for AVS and the new Native ISV solution. Next, hear about the implications of Pure's unique position as the first storage provider for Azure VMware Solution (AVS) to support vVols and integrate with vSphere APIs for Array Integration (VAAI). Learn how this new innovation can help organizations overcome migration challenges, reduce storage costs, and unlock new strategic cloud spending opportunities. For IT leaders and cloud strategists looking to modernize their virtualization environments, this episode is a must-listen. Pure Storage Cloud for AVS is not just a storage solution, but a strategic enabler that allows enterprises to pursue their cloud journey on their own terms. Whether you're contemplating a full cloud migration or building a hybrid environment, this episode will provide actionable insights into leveraging Pure Storage's innovative approach to cloud storage.

The Seven Basic Story Plots and Pure's Hero Journey Over 15 Years Nov 11, 2024

In this special episode, we take a retrospective look at the 15-year anniversary journey of Pure Storage through the lens of the 7 classic story plots (based on the book by Christopher Booker). From "Overcoming the Monster" to "Rebirth," we explore how Pure's trajectory aligns with timeless narratives that have captivated audiences for centuries. Don Poorman, Technical Evangelist at Pure, joins the program to walk through each of the 7 plots and draw parallels to Pure's experiences - from scrappy startup battling industry giants, to quest for recognition and market leadership, to periods of comedy and tragedy. This retrospective episode is a fun listen for Pure enthusiasts and anyone fascinated by the power of storytelling in the tech world. As Pure emerges from the "intermission" of its first 15 years, we look ahead to the next chapter, where a "rebirth" of the company's platform vision will shape the future. We hope listeners are inspired to revisit classic literature and films that echo Pure's saga, and consider how the narratives that captivate us as individuals can also reveal deeper truths about the journeys of innovative companies.

How to Build the Ultimate Data Survival Kit - Enhance Your Cyber Resilience Oct 28, 2024

Just as seasoned "preppers" maintain bug-out bags for physical emergencies, today's organizations need a comprehensive kit of digital resilience tools to weather any storm – from ransomware attacks to natural disasters. In our latest episode, join Technology Strategy Director Jason Walker and Technical Evangelist Matt Bradford to unpack the essential components of modern data survival preparedness. Our discussion weaves through Pure Storage's evolving cyber resilience solutions, from foundational replication capabilities to cutting-edge DRaaS offerings. We share and discuss practical insights on implementing critical protective measures like SafeMode snapshots and how to leverage Pure1's security assessment tools to identify vulnerabilities before they become crises. Midway thru the episode we hit an entertaining "Bug Out Bag Challenge" segment where random survival items spark creative analogies to data protection strategies. Blending technical expertise with accessible metaphors, Walker and Bradford demonstrate why data resilience isn't just an IT concern but a fundamental business survival skill. They explore how Pure Storage's integrated suite of tools – including multiple options for native replication, automated assessments, and disaster recovery and restore services – helps organizations build the ultimate data survival kit for an increasingly unpredictable digital landscape.

September Launch Recap with Andrew Miller - The Platform Evolution Continues Oct 17, 2024

Double-click into the technical details behind Pure's September launch announcements with Principal SE (and host of Pure's Coffee Break webinar series) Andrew Miller. We dive deep into the latest platform innovations starting with unpacking the philosophy behind product launches and the art of building cohesive technology portfolios. We explore the delicate balance between customer-driven development and strategic portfolio expansion, sharing insights on how successful tech releases are shaped by real-world customer needs rather than arbitrary feature sets. Next, Andrew elaborates on Pure's groundbreaking advancements in enterprise file storage technology, with special attention to the game-changing Evergreen architecture. Notable highlights include the introduction of Fusion for Files, Zero Move Tiering, and Always-On Multi-Protocol capabilities. Also hear how Pure's AI Copilot and enhanced enterprise readiness features are revolutionizing data center operations, illustrated through compelling customer success stories and real-world applications. In the second half of the conversation, we take an in-depth look at new innovative VM Assessment capabilities, designed to optimize virtualization operations for critical workloads. Technical leaders and system administrators will appreciate the detailed discussion of license rationalization and cost optimization strategies, including a comprehensive analysis of CPU core utilization and VMware estate management. The hosts also preview Pure Storage's enhanced STaaS offerings and the introduction of Universal Credits, drawing interesting parallels to VMware's ELA token system and highlighting how these innovations are reshaping enterprise storage consumption models. Make plans to attend Pure's upcoming launch webinar by registering at: https://www.purestorage.com/meet-real-time-enterprise-file-on-the-pure-storage-platform.html

Cyber Resiliency Is A Team Sport - Breaking Down Silos to Create a Culture of Security Awareness Oct 07, 2024

In an era where cyber threats are becoming increasingly sophisticated and devastating, organizations can no longer afford to treat cybersecurity as the sole responsibility of their security teams. This episode of the Pure Report features industry veterans Jason Walker, Tech Strategy Director of Cyber Resilience, and Jason Langer, Tech Evangelist, to explore why cyber resilience must be approached as a team sport, breaking down the traditional silos between IT operations and security teams. Drawing from their extensive experience in data protection and security, the two Jasons delve into the stark realities of cyber impacts, including the sobering statistic that one in five organizations report employee terminations following outages. They examine the NIST Cybersecurity Framework through a collaborative lens, offering insights into how different teams can work together across the five key areas: Identify, Protect, Detect, Respond, and Recover. Through real-world examples and strategic discussions, listeners will develop a deeper understanding of why alignment between IT leaders and CISOs is crucial for building true cyber resilience. As organizations grapple with evolving threats, this timely discussion during Cybersecurity Awareness Month offers actionable strategies for fostering cross-team collaboration. The episode explores the evolution of cybersecurity conversations over the past five years, provides practical advice for improving security posture through teamwork, and highlights Pure Storage's role in enabling organizations to build robust cyber resilience strategies. Whether you're an IT professional, security specialist, or business leader, this episode provides valuable insights into transforming your organization's approach to cybersecurity from a siloed responsibility to a collaborative effort. For more information on Pure Storage and Cyber Resiliency during CyberSecurity Awareness Month, go to: www.purestorage.com/cyber-resilience.

Unleashing Azure VMware Solution: Revolutionizing Cloud Mobility and Cost Efficiency Sep 26, 2024

Jump back into the Pure Report as we dive deep into the world of the Azure VMware Solution (AVS) with Kyle Grossmiller, a Principal Technical Product Specialist. With almost a decade of experience at Pure and a rich background in the VMware ecosystem, Kyle brings deep insights into the challenges faced by VMware customers and the innovative solutions Pure has developed to address them. As organizations grapple with the complexities of cloud migration and spiraling costs, Kyle unveils how Pure Storage's AVS solution with Cloud Block Store is transforming the landscape. He explores the origin and development of this customer-focused solution, highlighting its ability to overcome common hurdles such as inflexible scaling, workload immobility, and security concerns. Through a comparative analysis of AVS-only deployments versus Pure for AVS with Cloud Block Store, Kyle demonstrates how this solution can lead to substantial cost savings and enhanced operational flexibility. Tune in to develop a more comprehensive understanding of key use cases, including restarting stalled migrations, implementing cloud-based disaster recovery, and facilitating seamless cloud bursting. More color commentary is provided as Kyle shares customer success stories and hints at future developments, further assisting IT professionals seeking to optimize their cloud strategy and harness the full potential of VMware in the Azure cloud environment. For more information on Pure Storage and the Azure VMware Solution with Cloud Block Store, check out: https://www.purestorage.com/solutions/cloud/azure-vmware.html

Software Defined Human and Innovation in Federal Technology Sep 05, 2024

Fire up this episode for an insightful conversation with Greg Carl, Principal Technologist, as we explore the unique technology challenges and opportunities in the federal space. Fresh from his recent trip to Washington D.C., Greg shares his journey from industry veteran to Pure Storage tech specialist, offering a candid look at how Pure's approach differs from its competitors. We dive into the world of Software Defined Architectures (SDX) and the implications for the industry and government agencies. Greg unpacks the realities behind the hype and how Pure Storage is different that the competition and leads the charge in delivering purposeful, customer-driven solutions. Greg expands on the distinct needs of the federal sector, from extended data retention to the complexities of AI adoption, and how these challenges are shaping the future of storage technology. Greg also offers valuable insights from his recent CIO panel experience, highlighting the evolving relationship between tech providers and government clients. For more information on Pure Storage and the public sector and Federal space: https://www.purestorage.com/solutions/industries/government/federal.html

Gen Z Meets Tech: An Intern's Journey Through AI, Innovation, and Corporate Culture Aug 22, 2024

Tune in for an insightful conversation with one of our summer interns, Emily Weiner, as we navigate the intersection of youth, technology, and corporate environments. This Pure Report episode dives into the unique perspectives of a Gen Z college student exploring the world of emerging technologies, particularly AI, while balancing academic pursuits and professional growth. Emily shares her journey from developing a an app startup in high school to conducting AI research at NYU, and how that relates to her latest experience interning this summer in the Digital Demand function here at Pure. We discuss the challenges and rewards of transitioning from startup and nonprofit environments to a structured corporate setting, and how Pure Storage's innovative culture has helped her bridge that gap. Later, we take a deeper look into the evolving attitudes towards AI among younger generations and balancing academic studies with real-world work experience. Whether you're a student considering a career in tech, a professional curious about the next generation of talent, or someone interested in the human side of technological innovation, this episode offers a fresh take on the rapidly changing landscape of the tech industry. For more information on Pure's University relations and career programs: https://www.purestorage.com/company/careers.html

AI Reality vs. AI Hype: The Next Technology Era Brought by AI Aug 13, 2024

While some could argue that a form of AI has been with us since the 1950s, the advent of powerful software, infrastructure, and proliferation of devices has made it more real. On this episode, we check in with thought leader and frequent Pure Report guest Shawn Rosemarin, VP R&D, about his forward looking ideas around the impact of AI on society and organizations. We examine the decisions considered in boardrooms around AI investment while also looking at ethical considerations and technical disruptions that may result from AI expansion. Shawn also dives into the hype cycle and how we're likely at the stage of inflated expectations and how we can expect a degree of consolidation and maturity to take place over the next 5-10 years after this stage. For more on how Pure Storage is helping support the AI technology era: https://www.purestorage.com/solutions/ai.html

The Future Of Virtualization: Help Navigating Changes in VMware Aug 06, 2024

We know there's still much uncertainty about the future of your virtualization strategy. With changes at VMware, IT leaders everywhere are reevaluating their current application architecture and trying to figure out what to d. To address this, it's always a blast to welcome The Jason Langer to the Pure Report to get his input and guidance on possible strategies to move forward - and of course to discuss and banter about movie topics. We kickoff this episode with a spirited lightning round around favorite movie quotes, sequences, and more from some popular films. We then dive into (20:03) the 4 scenarios Pure is advising customers around relative to VMware investments - staying on VMware, evaluating alternate hypervisors, shifting workloads to cloud, and rearchitecting for containers. For more on how Pure can work with you on your VMware strategy, go to: https://www.purestorage.com/solutions/application-development/vmware.html

Old School Meets New School: Checking in with an Industry Veteran Jul 22, 2024

Ramping back up after Pure Accelerate as we roll into the summer months and bring on Pure's Sr. Technology Evangelist Don Poorman to catch up on his latest adventures and musings about data management trends. We first look back to the engagement and excitement surrounding his time at Cisco Live in early June before pivoting to what stood out for him around Pure's announcements. We navigate through a bit of a reality check around the promise of AI - what's real and what's at risk there. And finally, as Don's just hitting about 18 months at Pure - what stands out for him as a veteran of the industry about Pure compared to the rest. For more on what Pure can do for you, find us in-person or virtually at any of our upcoming events and webinars: https://www.purestorage.com/events.html

Unplugged: Live at Accelerate 2024 Jun 25, 2024

It's a first for the podcast as we bring the Pure Report Unplugged to the Las Vegas Strip and record live on location in front of an audience at Pure Accelerate 2024. New locale, same format and co-hosts JD Wallace and Andrew Miller as we navigate thru the highlights of the week at Pure's customer and partner event. Up top, we hit on our favorite moments of Accelerate - behind the scenes of the Coz demo showcase, JD running FlashDrive demo labs, and Andrew hitting on 150 TB DFMs and Pure Fusion. Plus much more around the exciting new announcements across fleet management, digital experience (DX). For more information on what went down at Pure Accelerate and to find an upcoming event near you: https://www.purestorage.com/accelerate.html

Unplugged Volume 17: Evergreen Architecture and Accelerate Preview Jun 11, 2024

The boys are back in town as we ramp up another Unplugged episode with Andrew Miller and JD Wallace. We arrived at the last of the Pure 15 architectural decisions - evergreen architecture - and all the capabilities it enables and how it was designed into our products from the start. Also, get a preview of our upcoming Accelerate event in Las Vegas - key session, keynotes, engagement activities - and where and how to find information after the event. It's always a great time when JD and Andrew stop by to record an Unplugged segment. For more on Pure Storage Accelerate: www.purestorage.com/accelerate

Pixels and Petabytes: The Intersection of Data and Vigilance Jun 03, 2024

"I always feel like somebody's watching me..." go the lyrics of the 1980's Rockwell song - "And I have no privacy." And it's true in this era where technology advances have made video surveillance something we live with on a daily basis. But capturing and using video footage is complicated, frequently compounded by the use of legacy data storage technology. For this episode, we welcome, Tom Sells, Field Business Development Principal and Video Surveillance solutions expert, to talk thru the history of video surveillance (hint: it's not like what we see in the movies). We take a walk thru the new and emerging use cases across many industries - law enforcement, education, retail, transportation, and even gaming & casinos. Finally, we hone in on how Pure's latest //E family of arrays and Evergreen//One provide cost-effective and modern solutions that make capture and retention far easier for users. For more info on Pure and video surveillance: https://www.purestorage.com/docs.html?item=/type/pdf/subtype/doc/path/content/dam/pdf/en/solution-briefs/sb-public-safety-pure.pdf

The Winds of Change Altering Relational Database Strategy and DBA Operations May 22, 2024

With a nod to the late 1980's Scorpions song, let's dive into the prevailing forces that are causing organizations to reevaluate their strategies with relational databases. To do that effectively, we welcome back to the program Ryan Arsenault, Principal Field Solution Architect (and heavily accented Bostonian), who has broad experience previously running SAP and Database operations at a large competitor. Ryan and I navigate through the landscape of trends that are requiring DBAs and IT leaders to change their approach to the software that manages their most important assets - the database. We touch on the impact of Cloud, Automation, AI and AI operations, Security, and the recent changes with VMware - plus how all-Flash changed the game for tier 1 database storage management. Always a fun conversation when Ryan stops by. For more information on Pure Storage solutions for Databases, check out: https://www.purestorage.com/solutions/applications.html

Coffee Break Rewind: Choose your Own (Restore) Adventure: Pure’s Modern Cyber Resiliency Portfolio May 06, 2024

In case you missed it - the Pure Report is now publishing the audio replay of each month's Coffee Break webinar program, hosted and moderated by our own Andrew Miller and featuring key thought leaders across a range of current topics. This episode features a the March Coffee Break with guest and Data Protection fanatic Jason Walker who joins Andrew to dive into the expansive landscape that is all things Modern Data Protection - it’s far more than just backups. They look back at trends, current changes in landscape, and all the ways Pure can help - choose your own adventure if you will. If you want to check out the video replay: https://www.purestorage.com/video/webinars/pure-modern-data-protection-portfolio/6349319688112.html

Trends in Enterprise Imaging: How Better Storage Can Drive Better Patient Outcomes Apr 26, 2024

Explore the trends in enterprise imaging with Mark Dobbs, Pure's Global Healthcare Alliances Director who specializes in healthcare imaging solutions. Whether you're directly involved in healthcare IT or just interested in the impact in imaging that affects everyone, this is a great listen to see how Cloud, modern architectures, and AI are changing the game in radiology and clinical pathology. Faster access to images also makes more time for potentially life-saving research and we explore the role of simple and fast flash storage in fields like genomics and the movement toward precision medicine. For more information on Pure and Enterprise Imaging solutions: https://www.purestorage.com/solutions/industries/enterprise-imaging.html

Unplugged Volume 16: Proactive, Predictive Support, Workload Planning, Interviewing Best Practices Apr 22, 2024

The Unplugged crew is back and JD and Andrew are bringing the next architectural decision all around Pure's proactive and predictive support and why we're able to deliver that services value to users. We also riff up front about best practices for interviewers and interviewees - how preparation and knowing something about your interviewer can help you stand out. And we close with a view around workload planning and the ability to get rid of all those spreadsheets and rely instead on predictive outputs from Pure1. Thanks for listening to the Pure Report Unplugged. To learn more about Pure's predictive capabilities, go to: https://www.purestorage.com/products/aiops/pure1.html And send feedback to the show at purereport@purestorage.com.

What Other Storage Vendors Say They Can Do...And Why They Can't Mar 25, 2024

"Imitation is the sincerest form of flattery that mediocrity can pay to greatness." So goes the quote attributed to Oscar Wilde and it's appropriate for this episode where we are joined by Rich Barlow, Principal Technologist at Pure who previously worked at several other storage vendors, most notably as Field CTO. Rich dives into his perspectives after nearly a year at Pure and aspects of Pure that stand out compared to other storage vendors. We dive into Pure's architecture and what is enabled by Evergreen, Direct Flash Modules, and how NDU designed from the start cannot be matched by other storage providers. He shares what he's observed about our engineering philosophy where good ideas supersede hierarchy and the notion that "the best part is no part." Finally, we touch on operations and culture and the impact of simplicity in operation and Evergreen//One. For more info on Pure Storage and the Future of Storage: https://www.purestorage.com/enable/modern-data-storage.html

10 Year OG Puritans Looking Back...and Ahead Feb 27, 2024

Take a trip down memory lane with two of the original Puritan systems engineers who recently celebrated their 10 year anniversary milestones at the company. Hear from Joe Reynolds, Consulting Systems Engineer, and Jon Owings, Director Cloud Native Strategy about the early days of Pure including Vendor Olympics, executing their first Evergreen customer non-disruptive upgrade, and how early Flash storage vendors harmed the reputation of all-flash storage. We navigate through some great customer testimonials they experienced, the IPO, and then jump into their current roles and why we're seeing increased Enterprise adoption of Pure and how Portworx is hitting the mark for solving customer challenges around managing data underlying containers and app development. For more info, go to: https://www.purestorage.com/products/staas/evergreen.html

Reality Check On Storage as a Service and Evergreen//One Feb 02, 2024

There's plenty of buzz in the market around Storage as a Service (STaaS) and subscription-based solutions to meeting growing demands around managing escalating quantities of data. But what's the reality in offerings that really deliver enterprise value vs. those that are more of a smokescreen for fancy financing models? Hear from Stan Yanitskiy, Digital Experience Solution Architect, in the first of a multi-part series of STaaS episodes designed to help you understand the facts and details around Pure's Evergreen//One subscription offering. Learn about business drivers compelling enterprises to consider this model, misconceptions behind CAPEX and OPEX, the true meaning behind Pure's guaranteed SLAs matched to business objectives, and the white glove support we provide Evergreen//One customers. Stan will be returning to the Pure Report on regular cadence over the next few months so be on the lookout for new episodes coming soon that dive deeper into SLAs and how a typical customer engagement evolves around subscription-based storage solutions that are flexible and non-disruptive. For more info on Evergreen//One, go to: https://www.purestorage.com/products/staas/evergreen/one.html

Unplugged In Vegas - "Why Pure" Roundtable with Andrew, JD, and Rich Barlow Jan 24, 2024

After a holiday hiatus, the Pure Report is back with a new Unplugged episode featuring Andrew Miller and JD Wallace in Las Vegas while at Gartner IOCS. Joining the intrepid duo is Principal Technologist Rich Barlow as they walk thru a round table conversation designed to show you how they approach conversations introducing Pure Storage to prospects and customers. Hear about market share trends, value of subscriptions and services, key technologies and differentiators, why custom flash is superior to SSDs and Disk, and more. Whether you're new to Pure, or a long time follower, this is a great way to get the year started and get reintroduced to Pure for the year ahead. For more information on Why Pure: https://www.purestorage.com/

Unplugged Volume 15: Simple and Intuitive, Events Update, and Tip of the Week Dec 19, 2023

The Unplugged crew is back with another of the 15 architectural decisions and updates on their latest activities. As always, hear from Andrew Miller and J.D. Wallace as we continue to bring you the Unplugged series that dives deeper into Pure technology and architecture. This episode tackles the notion of the DIY Storage Array - basically delivering storage with simple installation, upgrade and repair and what that means to delivering an effortless and simple IT experience. We also chat about recent activities including an update on the latest events, shift in some of our roles and deliver a tip of the week around sustainability. Thanks for tuning into the Pure Report Unplugged. For topic suggestions or to engage with the hosts, contact purereport@purestorage.com.

Simple and Secure AI at any Scale - FlashStack for AI from Cisco and Pure Dec 15, 2023

Data scientists and AI administrators can spend over 70% of their time on AI functional tasks such as data preparation, training, modeling, and tuning. The last thing they need to contend with is deploying and managing complex AI infrastructure. To address these challenges, Pure Storage and Cisco recently announced FlashStack for AI, a joint solution intended to simplify, automate, and scale AI infrastructure for rapid, foolproof deployment of AI solutions. On this episode, Brian Ferrar, FlashStack Marketing Director, joins to provide an update on FlashStack momentum and dig into more details of the recent announcement. Learn how FlashStack’s high-density, high-performance architecture is ideally suited to satisfy the need for efficient, risk-free AI deployments at any scale. For more info on FlashStack for AI, go to: https://blog.purestorage.com/news-events/flashstack-for-ai-rapid-ai-deployment-at-any-scale/

Pure's Continuing Commitment to VMware - Round Table Panel with Pure VMware Advocates Dec 05, 2023

With all the speculation around the future of VMware, it seemed like a good time to gather our Pure Storage VMware advocates and community participants for a round table discussion. Hear from Cody Hosterman, Director Product Management, Tristan Todd, Field Solution Architect, David Stamen, Global Practice Lead, and Jason Langer, Tech Evangelist on their thoughts and opinions of the situation with VMware and more importantly, Pure's continuing commitment to innovate and serve our customer in this solution area. For more information on Pure and VMware solutions: www.purestorage.com/vmware

Put Away Your Spacesuit: Insights from a Customer Who Became a Puritan Nov 29, 2023

What happens when a long-time admirer of Pure culture and products joins the company? Find out with this latest episode featuring Pure System Engineer Scott Nawalaniec, a former customer who joined Pure around a year ago. Hear about Scott's career journey including how he came to consider Pure and the technical and business reasons that led to his now 8 year relationship with the company. Scott provides deep insight into the evaluations he made at his prior company between the incumbent storage compared to Pure and the notion that every competitive storage model required him to put on a different "spacesuit" to manage and tune the product. In contrast, Pure provided him a simple and performant solution for database and virtualization operations that grew to over 10-15 arrays over time and improved company operations. For more on how Pure Storage can help your business move forward successfully, check out: https://www.purestorage.com/

Tales From The Script: Solving Scary Database Management Problems Nov 06, 2023

As we exit the spooky season, we're checking in with our resident database expert and Field Solutions Architect, Anthony Nocentino, to revisit the common problems that plague data management. Anthony shares customer anecdotes around several places that DBAs struggle to maintain consistent database operations and how Pure can help alleviate these challenges. Why is it important to businesses to deliver consistent response times to end users? What are the impacts of downtime? How can improved and streamlined copy/clone and refresh processes positively impact business value creation and why are snapshots the key to this? And yes, we hit on scripting, PowerShell, and automation - all friends to the DBA to automate daily tasks and spend less time in swivel-chair management. It's all about satisfying the end users and application owners and their need for consistent and reliable data where and when they need it - and Pure does it best. For more on Pure Storage solutions for database operations: www.purestorage.com/applications

Things Legacy Storage Made You Worry About (That You Shouldn't Have To) Oct 30, 2023

Ever wondered about the origin of certain storage or IT administrative tasks? Because of legacy architectures, IT practitioners have been forced to worry about and repeatedly carry out certain administrative tasks because, well, "that's how it's always been with this product." Join Justin Emerson, Principal Product Manager, for a journey through 10-12 different legacy worries that are solved by Pure's intuitive and simple design. Remember, our founder Coz set out to "fix everything wrong with storage." We touch on power buttons (or the lack thereof), RAID groups, rebuild times, nerd knobs, download logs, capacity planning and much more. And check out Justin's related latest blog on the 3 R's of data storage - resiliency, redundancy, and rebuilds: https://blog.purestorage.com/perspectives/the-three-rs-of-data-storage-resiliency-redundancy-and-rebuilds/

Healthcare Health Check: Trends Driving New Storage Approaches in the Healthcare Sector Oct 13, 2023

We’re all human…meaning we all care about healthcare. Pure does too - it’s one of our most developed solution areas with many customers. Hear from Thomas Whalen (TDUBS), Pure's Sr. Epic Solutions Architect, about the latest trends in healthcare driving more modern storage approaches to improve patient care and clinician effectiveness. Thomas talks about his journey in the healthcare space that eventually led him to Pure and how Pure Storage collaborates with alliances and solution vendors to deliver a positive impact on the future of healthcare technology thru better use of data. We riff on the significance of storage in healthcare, including the need for reliable systems with data accessibility and mobility to speed up patient care and diagnosis, anywhere. Finally, we spend some time talking about how Pure works closely with Epic, one of the leading EHR vendors, and our joint efforts to enhance value for Epic customers. For more information on Pure and the Healthcare space: https://www.purestorage.com/solutions/industries/healthcare.html

Letters To My 22 Year Old Self with Shawn Rosemarin Oct 04, 2023

On this episode we take a pause on deep technology dives and deliver career introspection via our own Shawn Rosemarin, VP R&D, Customer Experience. Shawn is in the midst of writing a series of Letters to his 22 year old self as a way to celebrate 25 years of working in technology. No matter where you are in your career - whether you're just getting started or are in the midst of a transition - there's some great advice here on behaviors to develop and guidance to help you improve the way you work and interact with others. Consider this a Part 1 where we tackle the first 7 of his letters including managing energy levels, prioritization, and focusing on towering strengths while focusing on developing gaps and blind spots in your skillset. To view all posts from Shawn's 22 Year Old Letter series, check out his LinkedIn profile and posts here: https://www.linkedin.com/in/shawnrosemarin/

Unplugged Volume 14: Metadata - the Secret Sauce, Events and Disk Retirement webinar recap Sep 28, 2023

The intrepid Unplugged crew returns for an exciting Volume 14 where Andrew Miller, JD Wallace and I take on another of Pure's architectural decisions - this time we dig deep into the use of Metadata in the software stack. The extensive use of Metadata enables FlashArray to deliver efficiency across data reduction, compacting, and snapshot capabilities. We also riff on experience at the latest activities - VMware Explore and a fun disk retirement webinar roast. Plus, get a preview of upcoming industry events where you can engage with Pure. For more information on Pure FlashArray and Metadata: https://blog.purestorage.com/perspectives/better-science-volume-2-maps-metadata-and-the-pyramid/

Making the Cloud Fit Your Business - The 6 States of Cloud Deployment Sep 15, 2023

We often hear that the cloud is not a destination but rather a journey. But we continue to hear from customers that the journey is not linear and various phases of cloud maturity are becoming clearer. To learn more, we brought back VP of Cloud Alliances (and former Pure customer) Jack Hogan to share what he's been hearing from customers and the 3 types of challenges (past, present, and future technologies) driving more strategy around cloud deployment. We also navigate thru Jack's 6 states of cloud deployment, exploring the various factors in deployment models and business requirements driving each. The catch - it's possible to be in multiple states at the same time! For more on Pure Storage and Cloud solutions: https://www.purestorage.com/solutions/cloud.html

Kyndryl Distinguished Engineer Mark Chitti on Cyber, AI, and IP-Based Storage Sep 07, 2023

The Pure Report is pleased to welcome Kyndryl Distinguished Engineer Mark Chitti who joins to share his thought on trends impacting data storage and where the combination of Kyndryl and Pure Storage can help. We first chat about the Distinguished Engineer role and where Mark focuses his time to stay up on trends and engage across Kyndryl teams to make an impact. From there, we dig into AI and what type of impact it will have on the market in the next 5-10 years before diving into the latest security and cyber considerations for enterprises. Finally, hear Mark's thoughts on the transition to IP-based storage and how refresh cycles are holding up this transition. Thanks for checking out this episode of the Pure Report podcast. For more information. on Kyndryl and Pure Storage: https://www.purestorage.com/partners/global-system-integrators/kyndryl.html

Astrophysics, Dinosaurs, and Data Analytics with Dr. Kirk Borne, Data Science and Big Data Expert Aug 28, 2023

Dive into the mind of astrophysicist and data science pioneer Dr. Kirk Borne as we discuss the history of big data and analytics leading up to current challenges organizations face in leveraging data for predictive and prescriptive insights about business. We navigate through the hype cycles of related technologies, and dig into the "why" behind using data and the insights of data including newer trends in security analytics, observability and monitoring. Hear various stories and anecdotes from Kirk as he relates his vast experience as an astrophysicist working at NASA on the Hubble telescope and also heading up one of the first formal data science degree programs in the world. For more information on Kirk Borne, go to: kirkborne.net and for info on Pure Storage and analytics: www.purestorage.com/analytics

Azure VMware Solution: Cost-Effective, Performant, and Resilient Hybrid Cloud Powered by Pure Aug 22, 2023

Dig deeper into the exciting news around Pure's Azure VMware Solution announcement leveraging our strong partnerships with VMware and Microsoft to deliver faster, more cost effective adoption of cloud services. Hear from Jason Langer, Sr. Cloud Solutions Manager and VMware guru about how Pure brings unique capabilities to AVS that solve common customer challenges around cost reduction, higher resiliency, and application modernization based on Pure's robust Cloud Block Store offering. We dive into common use cases for customers, including datacenter consolidation, business continuity, application migrations, and improving dev/test workflows. For more info on Pure and AVS, go to: https://www.purestorage.com/solutions/cloud/azure-vmware.html

Top 6 Ways Pure Solves Common Database Challenges Jul 28, 2023

Database administrators and data architects continue to encounter challenges as they administer systems with different requirements and behavioral patterns. Hear from Andrew Sillifant, Database Solutions Manager, about how Pure Storage is well-suited as a partner for database management systems and helping organizations scale business applications faster. We tackle the top 6 ways practitioners can get past DB management hurdles, including managing scale within budget, consistent performance, end-to-end protection of data, simplifying migrations, and more. For more information on Pure and Database solutions: https://www.purestorage.com/solutions/applications.html

Unplugged Vol 13 - Security/Encryption, Unified Block & File, Accelerate Recap Jul 21, 2023

It's time for another edition of Unplugged with Andrew Miller and JD Wallace bringing you the 15 Pure Architectural decisions and more. We start out with a quick recap of Pure's recent Accelerate industry event and some of the key highlights and takeaways. Then hear about how Pure addresses security and encryption via the Purity operation environment. We finish with a quick lookback at the significance of Pure's unified block and file announcement for FlashArray and plug a few upcoming fun webinars around disk replacement. To send feedback on Unplugged and the Pure Report, email: purereport@purestorage.com.

The Evolution of Modern Data Protection - What Makes it Modern? Jul 11, 2023

Back after a brief hiatus, we're picking up with a spirited discussion around the changing nature of Data Protection. Hear from two Pure Storage field data protection experts - Ben Kendall and Chris Sprague - all about the history of data protection and different tradeoffs that were required with various media types - tape archive, cloud and even floppy disks (remember those?). Learn what "Modern" in modern data protection really means - greater access to all backup data, ability to restore at VM and application level, and native data services, just to name a few. Pure Storage delivers the best options for protecting and securing all your data and partners with key alliances such as Veeam and Commvault, to develop integrations that make it even easier for you to adapt to the changing demands in data protection. For more info on Pure Storage's end-to-end spectrum of solutions, go to: https://www.purestorage.com/solutions/data-protection.html

Discover Actual Data Resiliency Solutions You Can Use Daily Jun 14, 2023

Data protection strategies designed for disasters, accidental deletions, or data corruption don't always hold up against ransomware and cyberattacks. in short, backup and recovery is no longer enough to keep your business online and ensure access to critical data. Hear from Matt Bradford, Digital Experience Technical Marketing Director, about a new set of offerings to help enterprises mitigate and assess risk with multi-layered strategies. First, hear about a new Evergreen//One Storage as-a-Service ransomware recovery SLA that guarantees a clean storage environment to recover to following a ransomware incident. In addition, we discuss new features that enhance AIOps capabilities in Pure1 to offer customers early anomaly detection to reduce recovery time, a data protection assessment to drive leading practices, plus easy and secure self-service config and administration of SafeMode, with self-service upgrades to get Purity releases quicker. For more information, https://www.purestorage.com/products/staas/evergreen/one.html

The Power Of As A Service - Go Beyond the Commercials May 22, 2023

The notion of as-a-service or utility is often something promoted as a commercial and reflects more of a buying option. But the truth reveals that it's far more than that. Tune in to hear from Pure's Director of Subscription Portfolio, Abraham Barnes, as we take on the myths and the reality of what Storage as-a-Service means for business transformation and operations. What's revealed is that lines of business and business owners are truly the beneficiaries of an as-a-Service data consumption model. But this also requires a vendor/supplier that can effectively combine the underlying non-disruptive architecture with flexible and agile consumption to deliver outcomes directly aligned to business objectives, and that must scale up or down quickly as required. Hear about a typical customer example and how moving to "cloud" does not always solve the real business need. For more information on Pure Storage and flexible consumption aligned to your business SLAs, go to: https://www.purestorage.com/products/staas/evergreen/one.html

Unplugged Vol 12 - Adaptive Flexible RAID, FlashBlade//E and Auto-On SafeMode May 12, 2023

The Unplugged crew is back with Andrew Miller and JD Wallace continuing to take you through the 15 Pure Architectural Decisions. On this episode, we tackle Pure's adaptive flexible RAID, including a spin thru the history of RAID and how took out the need for user intervention to provide a more intuitive solution. Then we hit on the field perspective for the recent FlashBlade//E announcement and implications for data repositories and the inefficiencies of disk. Finally, it's Tip of the Week to remind everyone that Pure's ransomware mitigation feature, SafeMode, is now auto-on for arrays that go out. Better protection from hacks, right out of the box. To send feedback or topic suggestions, email purereport@purestorage.com and check out www.purestorage.com/flashblade for more on the new FlashBlade//E product and how we can help you take out spinning disk with flash at the same cost with way better TCO.

The First Truly Unified File and Block Platform Apr 26, 2023

70% of IT organizations will be unifying their storage and data protection infrastructure to make it more cost effective and add new capabilities. Historically, consolidation has always represented trade-offs and compromise… until now. Hear from Don Poorman, FlashArray Technical PMM about Pure's first truly unified block and storage platform built from the ground up with unified as its goal. Don discusses the history of separate protocols and how legacy platforms struggle to provide the efficiencies and consolidation that users need today. We also dive into the host of use cases that FlashArray unified block and file addresses - solving customer challenges in user shares, repositories, VMware NFS datastores, PACS, general file, and many more. All of this comes with our future proof Evergreen architecture, Purity storage services built natively for file (data reduction and multi-protocol for example) and the simplicity in operation that's always been a hallmark for Pure. Learn more about Pure's zero compromise unified file and block FlashArray offering at: https://www.purestorage.com/file-services

VMware, VMware Everywhere with Jason Langer Mar 28, 2023

Dive into the latest on what's going on with Pure integrations for VMware with Jason Langer, Pure's Cloud Solutions Marketing lead. Jason has great insights about Pure as a former partner and spent a few years at VMware before arriving here. We discuss the current state of the market with VMware and how VMware has pervaded every workload in the datacenter (databases, data protection, and analytics) - plus how VMware has moved aggressively into the hybrid cloud space. Jason highlights his favorite aspects of Pure's solutions for VMware, including Virtual Volumes (vVols), vSphere integrations, Site Recovery Manager (SRM) and more. For more on Pure and VMware solutions, go to www.purestorage.com/vmware.

Adam Apps, Author of Sh*tty Sales Leaders And How To Not Be One Mar 16, 2023

Our own Puritan Sales Leader Adam Apps recently published a book designed to share guidance and best practices for sales leaders to build, nurture and run high-performing teams. Tune in to hear Adam discuss the motivation behind the book, his experience writing and dealing with a publisher, and some of his personal views and insights on strong leaders he has worked with during his career, including the Pure leaders that impacted him most. We dig into some of the highlights of the book including Touchstone leaders, his 40 Secrets (my favorite part), and his chapter on introspection that revealed a great deal of personal vulnerability. Sh*tty Sales Leaders is a great read and a wonderful book that any leader should read, whether or not you are in sales role. To purchase Sh*tty Sales Leaders, go to: https://a.co/d/0pCBo7n

Unplugged Vol. 11: Realistic Efficiency Metrics, Deeper Purity dive, and More Mar 13, 2023

Unplugged returns with a Volume 11 edition hitting another of the 15 architectural decisions - this time it's a look at realistic efficiency metrics. Join co-hosts JD Wallace and Andrew Miller for a look into the reality of data reduction, snapshots, CPU utilization, and monitoring relative to evaluating the performance and value of your storage solution. Andrew and JD also go a bit deeper in reviewing the latest Purity 6.4 updates including Auto-On SafeMode by default and ActiveWorkload. To send feedback or make topic suggestions, hit us up at purereport@purestorage.com.

Veeam V12 And Pure Better Together - Faster Recovery and Better Cyber Resiliency Mar 03, 2023

The partnership between Pure Storage and Veeam makes choosing the right storage for highly-efficient, enterprise-grade recovery easy. With Veeam's recently announced Veeam Backup & Replication v12 update, we invited Mark Polin, Veeam Solutions Architect, and David Huskisson, Pure Solutions Manager covering Data Protection. to join the program to cover all the details. Thanks to the collaboration and joint engineering between Pure and Veeam, automating snapshots and backups has been a breeze for Pure customers using Veeam for several years. And now with v12, it gets even better with the addition of enhanced snapshot orchestration, improved ransomware protection and recovery, cloud and S3 object updates, and much more. All of these exciting features have a common thread around the joint engineering and integration work that exemplifies the strong partnership between Veeam and Pure. For more information on the announcement: https://blog.purestorage.com/news-events/major-update-to-veeam-backup-replication-to-benefit-pure-customers/

Better Science Volume 2: Maps, Metadata, and the Pyramid Feb 14, 2023

Jump in on a second episode of the Better Science series with guest host and Technical Evangelist Justin Emerson interviewing FlashArray engineer Feng Wang about how Pure maps data at scale with a single, scalable data structure. Managing storage in modern times requires a strategy for storing quadrillions of bits: petabytes of data, all stored efficiently on dense flash, with the ability to scale even larger in the future. But, how do you find anything in this huge ocean of bits? In this episode, Justin and Feng explore how the industry at large has approached this problem historically, talk about the current state of the art, and how Pure’s approach to this mapping problem is uniquely suited to today’s modern data landscape. Get ready to dive deep into why Pure makes architectural decisions to approach problems in new, innovative ways that have game-changing and long-lasting impacts. For more information on Better Science, go to: https://blog.purestorage.com/perspectives/better-science-volume-2-maps-metadata-and-the-pyramid/

New Purity//FB 4.1 - Innovation for File and Object at Scale Feb 10, 2023

Pure Storage recently released version 4.1 of Purity//FB, our latest software release for our unified fast file and object unstructured data platforms. We are joined by Karthik Srinivasan and Andy Kutner from the FlashBlade PM team to get an update on the latest enhancements designed to continue momentum around helping customers solve their most complex scale-out challenges with unstructured data. The duo covers new capabilities on object lock and quotas, plus file scaling enhancements, snapshot policies, and a deeper dive into TCO, environmental and security improvements. Get everything you need to know on this new release in this episode of the Pure Report. For more info on Purity//FB 4.1, go to: https://blog.purestorage.com/products/flashblade-4-1-more-performance-security-and-flexibility-for-all-flashblade-customers/

Purity 6.4 - Workload Mobility, Foolproof Security and Continuous Release Model Jan 09, 2023

The beat goes on as Pure's Purity intelligent software data services receives an important update that delivers greater functionality and flexibility that can be upgraded non-disruptively as always. Hear from FlashArray Sr. Product Marketing Manager Janet Lafleur about new Purity features including a new continuous release model, Active Workload mobility, out-of the box SafeMode ransomware protection, and new non-disruptive upgrade capabilities for FlashArray//XL. This is an important and meaty release of Purity to tune in and take a listen to get all the details and more. The Purity 6.4 release is available today - for more details, check out: https://blog.purestorage.com/products/announcing-purity-fa-6-4-with-continuous-releases/

Unplugged Vol. 10: Deep Dive on Snapshots, Replication Tip of the Week Dec 19, 2022

Unplugged is back with co-hosts JD Wallace and Andrew Miller bringing you deeper insight into Pure's 15 architectural decisions and updates on what's going on at industry events. This episode, the crew tackles "really useable snapshots," with how Pure snapshots were architected around metadata to make them space-efficient and how they are foundations for other Pure technical offerings such as replication and SafeMode. Listen to the end to hear the Tip of the Week around FlashArray replication including a customer anecdote for Active DR. All that and more on the latest Unplugged. For more info on snapshot technology and Pure's Purity data services software stack: https://www.purestorage.com/products/storage-software/purity.html

The Value of Aligning Energy And Data Strategies Dec 05, 2022

Rising energy costs have hit at a critical time, as businesses face explosive growth in data production. Hear from Kevin Rickson, Director CX Marketing and Dean Wooton, Sr. Manager, Global Partner Demand, on why aligning your data management and energy strategies can unlock strategic advantages while helping you meet sustainability goals. Today’s data success hinges on energy efficiency. Whether it’s an on-prem data center, “colo,” or hyperscaler, every data center must be optimized for power utilization, cooling costs, and space to avoid a costly, high-emission future. Pure is committed helping you move toward a data-driven and sustainable future, with data storage that costs less to run, takes up less space, and lasts longer than legacy storage. For more information on Pure and energy strategies to drive out cost, go to: www.purestorage.com/energy.

The Impact of AI Across Industries Nov 28, 2022

Jump back in after a brief hiatus to hear how Artificial Intelligence is impacting business and industries in interesting ways. Our guest is Sandeep Phadke, Director of Product Management for Pure1 Meta. He brings his years of experience in this space to provide insight on how AI is changing the data landscape for manufacturing, transportation, customer service, and healthcare industries. We also dive into how and where Pure uses customer data and applies AI and machine learning to improve support services and predictive workload capabilities. For more on how Pure provides smarter infrastructure for AI, go to: www.purestorage.com/AI

Stop Making End Users Sad - What DBAs Need to Know About Storage Nov 04, 2022

End users don't often know that the challenges they are facing are due to deficient data management solutions. Hear from Principal Field Solutions Architect and Database guru Anthony Nocentino about the reasons it's important the Database Administrators understand aspects of storage to improve how data is delivered to app owners and other users. Anthony has a fascinating background that enabled us to explore the changing landscape of Database and system administration including the trend toward generalists. We also get up to speed on the latest in SQL 2022 and Pure integrations that make it easier for storage admins and DBAs to work more closely together. Check this one out - Anthony is a wealth of knowledge. For more on how to accelerate your data with Pure Storage, check out: https://www.purestorage.com/solutions/applications.html

Latest News From Microsoft Ignite with Microsoft MVP Melody Zacharias Oct 26, 2022

Catch up with the key announcements from the recent Microsoft Ignite conference with our resident Microsoft solutions expert and MVP Melody Zacharias. Hear about new services add to Microsoft intelligent data platform including expansion of database coverage to MySQL, Postgres, MongoDB and more. Microsoft also clearly is investing heavily into the AI/Analytics space and added more functionality into Azure Arc (SSO, AKS improvements, Security updates) as the single control plane for SQL Server containers development. Per Melody, Microsoft's announcements continue along the theme with meeting users and developers where they are and to use the tools and applications they want. Very powerful updates and fun conversation. For more on how Pure partners with Microsoft, go to: https://www.purestorage.com/solutions/applications/microsoft.html

Unplugged Vol. 9: Controller Architecture, Oracle Cloud World Preview, Tip of the Week Oct 03, 2022

It's a quick turn for Unplugged as we quickly welcome back JD and Andrew to cover the usual segments including our next of the 15 architectural decisions. This time it's all about the Pure controller architecture and implications around stateless on IT operations and non-disruptive upgrades. We spend some time up front previewing the upcoming Oracle Cloud World show and the Ransomware + DevOps session our own Oracle ACE Ron Ekins will be delivering. JD has some cool career news and we hit tip of the week about snapshot sizing relative to SafeMode and Ransomware mitigation. All that and more on Volume 9 of Unplugged. To connect with the Pure Report crew, email us at purereport@purestorage.com

Unplugged Vol. 8: SQL Server Special Guest, VMware Explore, and Why Code Paths Matter Sep 26, 2022

Unplugged returns with Volume 8 and an exciting special guest diving into cool stuff with Microsoft SQL Server including snapshot, backup and virtualization best practices. Join fabulous co-hosts Andrew Miller and JD Wallace as we recap the recent VMware Explore event in San Francisco and hear key insights from attendees and anecdotes from the show. Are in-person events coming back strong? And get the next in the series of 15 Decision - this time the crew covers Streamlined Code Paths and impacts on availability and reliability. We close with our Special Guest's tip of the week (hint: more SQL goodness). For more info on Pure and Microsoft SQL Server: https://www.purestorage.com/solutions/applications/microsoft/sql.html.

What Can a Modern Infrastructure Stack Do for You? Sep 12, 2022

IT departments continue to struggle with staffing, meeting datacenter environmental goals, and supply chain issues. Hear from Brian Ferrar, FlashStack Marketing Director, about the myriad of ways the innovative and modern FlashStack software-defined infrastructure can help. Jointly engineering by Cisco and Pure with UCS compute and networking plus Pure all-flash storage, FlashStack delivers rapid time to market and easy scaling for any use case - whether databases, virtualization, hybrid cloud, AI/Analytics or data protection. And now FlashStack benefits modern application development with validated designs for Portworx by Pure Storage. Tune in to find out why FlashStack should be the answer to solving your legacy IT challenges. For more information on FlashStack, go to: www.flashstack.com.

Empowering Sustainable Tech Infrastructure Sep 06, 2022

Pure envisions a future in which all of our stakeholders can thrive in a sustainable environment. Listen as we caught up with the cerebral and thoughtful Jeff Pickett, FlashArray Marketing Manager and one of the leads for Pure's outbound ESG initiative. Jeff describes his circuitous journey to arriving at Pure, including a background in film studies and with environmental startups. After, we explore some of the ongoing planetary environmental trends and implications for IT staffs that maintain datacenters as well as for leaders looking to balance cost savings and new ESG corporate mandates. Finally, Jeff explains how ESG has always been a part of Pure's DNA and various facets that position us well to help users contend with these new demands. For more information on Pure's ESG initiatives, please check out the reports and content at: https://www.purestorage.com/company/corporate-social-responsibility.html

Evergreen: The Most Choice in Data Storage Consumption Aug 17, 2022

Long time friend of the program Kevin Rickson, Director of CX Marketing, returns to chat about the continuing evolution of Pure's groundbreaking Evergreen portfolio. We first reset on how and why Evergreen is possible at Pure via architectural decisions that enable multiple years of non-disruptive upgrades. From there, learn about the recent Evergreen rebranding to bring multiple subscriptions under one umbrella, including the new Evergreen//Flex offering that combines asset ownership with a flexible subscription model to drive risk out of staffing and budgeting decisions. For more on Pure's Evergreen portfolio: https://www.purestorage.com/products/staas/evergreen.html

Unplugged Volume 7: Why Stateless Matters, The Meaning of Uncomplicate, and Tip of the Week Jul 26, 2022

Unplugged is back for an exciting new episode featuring co-hosts Andrew Miller and JD Wallace with a quick recap of everything Pure Accelerate techfest 2022 and the ongoing roadshows around the world. From there, we take on yet another of the 15 core design principles - this time a dive into why stateless matters and what that means for innovation and an Evergreen program delivering multiple generations of seamless upgrades. Finally, we hash through the new Uncomplicate corporate messaging that was unleashed in June. Plus, the tip of the week on Workload planner in Pure1. Please send any feedback or episode suggestions to purereport @purestorage.com.

Catching Up On Everything Portworx Jul 20, 2022

The momentum around Portworx and containers adoption continues to grow. And that's why it was tremendous to welcome back to the Pure Report, Bhavin Shah, Portworx Technical Marketing Manager, to check in on the latest content he shared at Accelerate techfest 2022 and chime in on other key Portworx developments. Listen as we navigate through a Day in the Life of a Kubernetes Admin, chat about Portworx and VMware Tanzu - plus an update on partnership with Amazon around EKS clusters. And we hit on Portworx Data Services (now GA) and the new Backup as-a-Service offering. So much Portworx goodness. Check it out. And for more on Portworx by Pure Storage at Accelerate, go to: https://www.purestorage.com/accelerate/on-demand.html#portworx-containers

Better Science Volume 1: DirectFlash Jul 11, 2022

After a brief vacation hiatus, the Pure Report returns with a special guest episode of a new Better Science series, designed to bring you closer to the differentiation delivered by Pure Storage engineering. Guest host Justin Emerson will be featuring key Pure subject matter experts on a host of topics in this series. The first one introduces Hari Kannan, a member of Pure's Platform Engineering team, and dives deep into DirectFlash - the origins of why and how we build custom flash modules, plus the benefits delivered to customers. We hope you enjoy this special guest content and for more on the Better Science series, check out this Accelerate video: https://www.purestorage.com/video/better-science-hw-sw-co-design/6308345061112.html or the Better Science V1 blog: https://blog.purestorage.com/products/better-science-volume-1-hardware-and-software-co-design-with-directflash/

One University Customer's Journey with Pure Jun 21, 2022

Discover the details of a major university customer's journey with Pure and how the experience has delivered consistently superior outcomes for students and faculty. Hear from Chris Gomez, IT Director, about how his initial engagement with Pure and how the promises around Evergreen, Pure1 monitoring, data reduction, intuitive operations and non-disruptive upgrades all came to life. Chris also describes the day-to-day challenges running IT at a university and the important role of data. Chris delivers great insights for any prospective or current user about what to expect when deploying and operating Pure. For more information on Pure and Evergreen: https://www.purestorage.com/products/staas/evergreen.html

FlashBlade//S - Uncomplicate Unstructured Data Jun 15, 2022

Go right to the source for details of Pure's new FlashBlade//S announcement that was made at Accelerate techfest 22. Hear from Amy Fowler, VP FlashBlade Strategy and Solutions, and Biswajit Mishra, Director of FlashBlade Product Marketing, about the exciting new FlashBlade//s that is powering the future of unstructured data. Highlights include discussion about the new FlashBlade//S modular architecture driving industry-leading efficiency per RU, watt,and TB, the ability to upgrade and scale non-disruptively with Evergreen//Forever, and the most advanced Purity//FB operating system. For more information about FlashBlade//S: https://www.purestorage.com/products/file-and-object/flashblade-s.html

Unplugged Volume 6: Data Reduction, Events, and a Special Guest Jun 01, 2022

It's time for everyone's favorite Pure Report format - Unplugged - this edition, Volume 6, bring back co-hosts JD Wallace and Andrew Miller to chat in detail about the next architectural decision - Data Reduction - and what it means to using Pure arrays. We also welcome our first special guest to the program (and I blow the surprise) - Zane Allyn who just returned from VeeamON and updates about the latest Pure and Veeam integrations and partnership. Also hear about what to expect at Accelerate and other news in our usual formats. To send feedback on the Pure Report Unplugged, email us at: purereport@purestorage.com.

Exploring the Pure Portfolio Advantage with Scott Dedman May 24, 2022

Pure continues to innovate and deliver new features to scale enterprise data services. But how does this expanding portfolio address legacy deployment challenges and ease the operational burden on storage admins while speeding up application development? Hear from Scott Dedman, AVP of Global Strategy and Solutions who joins to share his views on what makes the full Pure Portfolio distinct and how it aligns to solving common operational burdens. We explore the combination of Pure Fusion, capacity on demand with Pure as-a-Service, new service catalog offerings, and the role of Pure1 across fleet-wide deployments. And we look at implications for customer outcomes, ranging from aligning capacity to business outcomes, easier orchestration and management, and simplicity at scale for the growing enterprise. For more information on Pure Fusion: https://www.purestorage.com/enable/pure-fusion.html

Top 5 Questions Customers Ask About Ransomware May 09, 2022

We cover Ransomware frequently here on the Pure Report. But what are the most common questions our field experts are getting from customers and prospects looking to tackle this growing problem? Take a fun ride thru the top 5 questions we hear most often with our own resident co-host Andrew Miller who brings insight from several years and 100s of customer interactions on the subject. SafeMode snapshots, Retention duration, Immutability, cost justification and more - all covered as we countdown from 5 to 1 - giving you perspective on what IT leaders want to solve and how to do it. For more information on Pure and Ransomware solutions: https://www.purestorage.com/resources/type-a/hackers-guide-to-ransomware-mitigation-and-recovery.htmlhttps://www.purestorage.com/resources/type-a/hackers-guide-to-ransomware-mitigation-and-recovery.html

Unplugged Volume 5: Why Consumer Flash, More Purity 6.3, and Tip of the Week Apr 25, 2022

Everyone's favorite co-hosts Andrew Miller and JD Wallace return to stamp their mark on the 5-timers club for the Unplugged version of the Pure Report. In this episode, we chat quickly about Pure's upcoming Accelerate event in June before pivoting into a deep dive into the tradeoffs of flash architectures and consumer flash and how that architecture choice contributed to Pure's product development. After that, JD and Andrew hit on a deeper dive on the recent Purity 6.3 release that we covered on the Pure Report a couple weeks ago - get their takes on implications for customers and real-world benefits. Finally - the tip of the week cover NPIV. Hope you enjoy yet another Unplugged episode chock with your favorite segments. To send feedback or topics asks to the team, email purereport@purestorage.com.

Purity 6.3 Release - File Replication, Self-Service Upgrades & SafeMode by Default Apr 14, 2022

Purity is the software-defined heart of Pure Storage's all-flash arrays. Customer benefit from Industry-leading data reduction, Tier 1 resiliency, and built-in data protection and more. And it keeps improving over time. Hear from Michael Leworthy, Director of FlashArray Product Marketing about the latest enhancements in the Purity 6.3 release that delivers a more intuitive customer experience and improves operations. Key new features include native file replication that is simpler to configure and manage. Plus, learn about new self-service upgrade capabilities via Pure1 that put users in control of how and when they want to upgrade across a fleet of arrays. Finally, we dive into the new SafeMode by default option - more protection and mitigation delivered when you get online with your Pure array. There's so much to discover in this episode about Purity. For more information on Purity: https://www.purestorage.com/products/storage-software/purity.html

Rosemarin Ransomware Reality Check - Plus Hybrid Work and Security Trends Apr 05, 2022

Check in with frequent guest Shawn Rosemarin, VP of Emerging Technology Sales for an always engaging conversation including his forward-looking perspectives around security and ransomware trends. We start with an update to our annual predications episode - the challenges with hybrid work continue to have ramifications for IT teams across the board. Then we pivot to the latest on new Ransomware attack vectors and best practices to follow before, during, and after an attack. Finally we wrap with some open ended security and data reuse topics - how to take advantage of data in snapshots or backups to add value to business operations. Get your Hacker's Guide to Ransomware mitigation: https://www.purestorage.com/resources/type-a/hackers-guide-to-ransomware-mitigation-and-recovery.html

Unplugged Volume 4: Scalable Architectures, Tip of the Week, and Upcoming Events Mar 21, 2022

Everyone's favorite co-hosts Andrew Miller and JD Wallace are back for another fun Unplugged episode of the Pure Report. The gang chat initially about upcoming events and customer stories before pivoting to a deeper dive discussion around the tradeoffs with scalable architectures and how stateless models enable efficiencies. We also hit on Fusion, a bit on Ransomware tales from the field, the latest on Azure, and close with a tip of the week on visibility of VMs. Reach out to purereport@purestorage.com for any feedback or topic suggestions for future episodes.

Flexible Full Stack Consumption with FlashStack as-a-Service Mar 14, 2022

How do you deploy a state-of-the-art, hybrid-cloud infrastructure that supports tomorrow's business needs, enables agility and flexibility, and reduces future business risks? Hear from Brian Ferrar, FlashStack Sr. Solutions Marketing Manager, about how FlashStack as-a-Service is the first unified subscription model designed for a full-stack infrastructure. Delivered in partnership with Cisco, FlashStack as-a-Service is a proven and validated full stack with one bill and one subscription to pay-as-you-go for all compute and storage needs. Learn how you can drive out IT risk and match business objectives to costs with complete observability of infrastructure operations and economics from a single console. For more information on FlashStack as-a-Service, go to: https://www.purestorage.com/video/webinars/flashstack-simplifying-distance/6299196800001.html?exp=52ondemand

Pure as-a-Service: Financial Flexibility to Drive Out Risk Mar 02, 2022

The usership economy is gaining ground in all traditional IT infrastructure areas, and the benefits are clear: it's no longer about purchasing anything; it's about consuming a service. Pure as-a-Service continues to set the bar in helping organizations accelerate modernization with a cloud experience and economics. Hear from Errol Hayward, Sr. PMM for Pure as-a-Service, and Ben Lee, Sr. Solutions Architect, about the ways that Pure's storage utility offering is helping C-Level Execs achieve financial and operational flexibility. We discuss the latest issues of modern IT and benefits of Pure as-a-Service around addressing staffing challenges, flexible terms, and most importantly, aligning project costs to actual storage expenses without overhead or under provisioning. Ben also describes one customer's journey with Pure as-a-Service and the transformational outcomes achieved. For more information on Pure as-a-Service and flexible data consumption offerings, go to: https://www.purestorage.com/products/staas/pure-as-a-service.html

Why Net Promoter Scores (NPS) Matter to You Feb 22, 2022

Net Promoter Score (NPS) is the industry gold standard for measuring customer satisfaction. But how is it measured and what does it mean to an organization like Pure or to the customers we support? Hear from Kathleen Stringfield, Sr. Manager of NPS Programs and Don McCullough, Sr. Services Marketing Manager about how NPS is calculated and what it means to Puritans, partners, and customers. Kathleen digs into the nuances of NPS measurement and impacts it has internally and externally at Pure. And Don shares what NPS means to customers and our relentless focus on taking meaningful action on NPS survey feedback. For more information on Pure and Net Promoter Scores: https://blog.purestorage.com/perspectives/net-promoter-score-is-as-much-about-you-as-it-is-about-us/

Guest Episode: DXC with Pure on Ransomware Recovery Feb 07, 2022

Enjoy this bonus content provided via Pure's partnership with Global SI DXC and featuring DXC's Mark Hughes, President of Security, with Pure's own Andy Stone, CTO and Andrew Miller, Principal Technologist. The trio met to discuss DXC and Pure's relentless joint focus on developing and assisting customers with ransomware recovery strategies and dives into techniques and best practices for reducing the overall security threat matrix. Hear about defense in depth best practices, including the importance of regular backups/snapshots, SafeMode on Pure Arrays, and the need for constant education and keeping software and technology current to minimize the threats from rogue actors. For more on Pure technology partnerships: https://www.purestorage.com/partners.html

Restore is the New Backup and Bonus English Football Talk Feb 02, 2022

For people in charge of data and storage, the pressure is mounting when ransomware, other cyberattacks, or even just maintenance take down data resources. That's why it's no longer about speeding up the backup process, it's about solutions that can restore data as fast as—or faster than—they can actually back it up. Hear from David Huskisson, Data Protection Solutions Director, about how ransomware is elevating storage conversations to focus on the speed of recovery. Dave also highlights the latest Pure innovations around SafeMode and how we are working on deep integrations with multiple data protection alliance partners to drive more value for restore capabilities with ransomware mitigation. Special bonus as we share some banter about our favorite subject outside of work - English football (soccer for the Americans) and whether Dave's favorite side Nottingham Forest can make the jump to the Premier League this season. For more information on Pure solutions for Data Recovery: https://www.purestorage.com/solutions/data-protection/data-backup.html

FlashArray//XL - More FlashArray to Love Jan 25, 2022

What do you get when you extend the industry's leading all-flash array into the high-end enterprise space? The answer: FlashArray//XL. Pure recently announced an extension of the FlashArray architecture into a new tier, with the same software-led approach, simple operating model, and a performance optimized architecture. Hear from Michael Leworthy, Director of FlashArray Product Marketing, about the latest exciting FlashArray platform, designed for enterprise consolidation and to support increasingly important green data center initiatives. Michael discusses the architectural advantages of FlashArray//XL compared to legacy arrays, and how the XL is best suited to tackle cost-saving consolidation of mission critical workloads like Oracle and SQL Databases, SAP HANA, cloud-native databases and VMware. To learn more about FlashArray//XL, go to: https://www.purestorage.com/products/nvme/flasharray-xl.html

Democratizing Storage - Where Legacy Falls Short Jan 20, 2022

The size of your organization (or workload) shouldn't dictate the value of your data. So why do legacy storage providers offer high-end, “enterprise” functionality but force everyone else to put up with the diminished features available on “mid-range” systems? Catch up with Moor Insights & Strategy Sr. Analyst Steve McDowell and Pure Report podcast favorite Kevin Rickson, Director of Customer Experience Marketing, about the advantages of a software-centric architecture to provide the performance, security and agility to drive your business. We dive deep into the history of storage development and why limitations exist today for legacy architectures and why terms like mid-range and enterprise even exist. Finally, we pivot to a discussion around what Pure has done to limit migrations, refreshes, and downtime - leveraging a software approach to data management that truly enables an enterprise experience for all. For more information, check out this on-demand webinar: https://www.purestorage.com/la/resources/webinars/democratising-storage-enterprise-for-all-od.html

Accelerating Financial Services with Data Jan 10, 2022

The pace of digital transformation in Financial Services continues in 2022. Find out how the landscape is changing and get a primer on the latest technology trends in the vast FSI space from an industry expert. Hear from Diane Saucier, Pure's Financial Services Director, about the challenges modern finance and fintech institutions are facing during this turbulent period of time. We discuss the key industry players across multiple segments and the impact that new disruptive entrants into the FSI space are having on established firms. We also discuss the important role data plays at the heart of meeting the needs of both traditional and modern customers, while adhering to regulatory, compliance, security and time to market needs. For more information on Pure Storage solutions for Financial Services: https://www.purestorage.com/solutions/industries/financial-services.html.

2022 Industry Predictions With Shawn Rosemarin Dec 20, 2021

Guess who's back? Back again...it's Shawn Rosemarin, Pure's Global VP for Emerging Tech Sales, and one of my favorite episodes every year where we look into our collective crystal balls and predict what the next calendar year has in store. We start with trends in the workplace - where will hybrid work go? What are opportunities from the "Great Resignation," and how will employee collaboration evolve? Next, we tackle the technology sector and the real meaning of multicloud, the expected consolidation of security companies, and what to expect from the merging of the virtual and real in the "Metaverse." Finally, we riff on various interesting industry trends - electric vehicle adoption and maturity, healthcare advances, and government adoption of crypto currencies. Plenty of thought provoking discussion in this one so don't miss it. For more on Shawn's 2022 predictions in detail: https://www.linkedin.com/pulse/whats-my-mind-entering-2022-shawn-rosemarin/?trackingId=PNyy1zA0RlK16i4AEV6%2BjQ%3D%3D

Unplugged Vol. 3: FlashArray//XL, AWS re:Invent, JD Gets to Travel, and Festive Beers of the Month Dec 10, 2021

Just in time for holiday listening - the Unplugged crew returns again with details of Pure's exciting new FlashArray//XL announcement. Catch up co-hosts JD Wallace and Andrew Miller around the new FlashArray//XL including details about architectural decisions, implications for various workloads, and what it means for orgs looking to improve sustainability. Andrew recaps AWS re:Invent and JD talks about his first in-person business travel since joining Pure. Finally, find out what cool beers JD and Rob are drinking during the festive season. Send any feedback or topic suggestions to purereport@purestorage.com. For more info on FlashArray//XL: https://www.purestorage.com/products/nvme/flasharray-xl.html

The Doctor Is In - A Life Sciences Primer on Data and AI Dec 07, 2021

A new wave of technological innovation built around artificial intelligence is changing the landscape of life sciences. Data and intelligence are powering a new age of discovery that will speed up development of treatments and reduce high costs associated with work in life sciences. In this episode, Dr. Devika Garg, Healthcare Marketing Manager at Pure, discusses how innovation is impacting drug discovery, clinical trials, cancer detection, imaging and more. Dr. Garg provides insights into the challenges associated with harnessing big data and explores use cases where Pure has delivered breakthrough solutions to improve outcomes in research, reporting, and precision medicine. For more information on Pure and Life Sciences solutions: https://www.purestorage.com/solutions/industries/life-sciences.html

From Edge to Cloud with Maddison Long, CloudOps VP of Product Nov 30, 2021

By 2025, it's predicted that 75% of enterprise-generated data will be created and processed at the edge – outside a traditional centralized data center or cloud. To be successful capitalizing on this trend enterprises must develop cloud native workloads that take full advantage of the cloud’s operational model with containers. Hear from CloudOps VP of Product, Maddison Long, about key trends in managed services, cloud-native architectures, and edge use cases driving this growth. Maddison is an industry thought leader working with companies to bridge the silos of multi-vendor cloud solutions and help service providers succeed with the transition to an “as-a-service” economy. For more information on CloudOps, visit: https://www.cloudops.com/. And for info on Pure and Edge solutions: https://www.purestorage.com/knowledge/what-is-edge-computing.html

Running EDA at Scale with Azure, Equinix, and FlashBlade Nov 23, 2021

High performance computing workloads using electronic design automation (EDA) tools require a high magnitude of compute resources to run jobs in a 24/7 queue for design and manufacturing processes. And semiconductor companies need to quickly provision infrastructure on demand to accelerate the chip design process and drive faster time to market. Hear from Ravi Poddar, Pure's Director of EDA Solutions, about the challenges chip companies face to remain competitive and how reliance on only on-premises infrastructure solutions hinders the ability to scale on-demand to run 100,000s of compute simulation jobs. We discuss the recent announcement of a connected cloud offering that solves this problem by extending EDA jobs into Azure Cloud backed by data hosted on FlashBlade® in an Equinix location. This new solution helps accelerate EDA workloads while addressing concerns around IP security, data governance, costs, and cloud lock-in. For more information on Pure and EDA solutions: https://www.purestorage.com/solutions/industries/eda.html

Unplugged Vol. 2: Fusion/PDS, SafeMode Capacity Planning, Simplicity, and JD Hates Pumpkin Beers Nov 05, 2021

Shift gears with another Unplugged episode featuring co-hosts Andrew Miller and JD Wallace who take you deeper into Pure technology and current events. In this one, the guys recap the Fusion and Portworx Data Services announcements with a rehash of the latest Magic Quadrant news. JD delivers his Tip of the Week - learn about SafeMode capacity planning tips before the duo takes on the concept of Simplicity from an architectural design consideration. Also Beer of the Month returns - JD hates Pumpkin beers! For more on SafeMode, go to: https://blog.purestorage.com/products/protect-your-data-from-ransomware-with-safemode-snapshots/ Send any episode feedback or topic suggestions: purereport@purestorage.com.

Celebrating Pure's 12th Birthday as a Magic Quadrant Leader Nov 02, 2021

It's Pure's 12 birthday so let's celebrate by checking in on the latest Gartner Magic Quadrant news with Amy Fowler, VP FlashBlade Strategy and Solutions, and Dan Kogan, VP Product, FlashArray. Pure FlashBlade is positioned for the first time as a Leader in the 2021 Gartner Magic Quadrant for Distributed File Systems & Object Storage, and Pure FlashArray continues to be positioned highest for Ability to Execute and furthest for Completeness of Vision in the 2021 Gartner Magic Quadrant for Primary Storage. Amy and Dan provide input on how Pure has achieved these important positions and key solution use cases and product capabilities that are driving superior customer outcomes. To read the complimentary reports: Primary Storage - https://www.purestorage.com/resources/gartner-magic-quadrant-primary-storage.html and Distributed File Systems and Object Storage - https://www.purestorage.com/resources/gartner-magic-quadrant-distributed-file-systems-object-storage.html

Azure Arc Data Services - Advance Your Microsoft Data Platform Oct 25, 2021

As modern applications running on Kubernetes move from stateless to stateful, developers need to maintain access to Azure Arc-enabled data services for SQL Server, Postgres, and more. The legacy approach to managing these databases is highly manual and prone to human error, excessive downtime, and can’t be easily automated with existing tools. Hear from Melody Zacharias, Microsoft Solution Manager, about ways that Pure is partnering with Microsoft around Azure Arc Data Services to make it easier to provide a compelling Azure data experience for mission-critical environments leveraging Pure FlashArray and Portworx. Melody provides a primer on the various layers of the Azure Arc Data Services offering, how and where Pure integrates to add value, and specific outcomes for users. For more information on Pure and Azure Arc Data Services, go to: https://www.purestorage.com/solutions/applications/microsoft/azure-arc.html

Pure1 Digital Experience: What's New in AIOps Management Oct 13, 2021

IT teams remain challenged by time-consuming management & troubleshooting, complex capacity planning, and cumbersome purchasing processes. Get the latest from Pure1 Technical Marketeer Roger Weeks from the DX team, on all the latest innovations in Pure1 designed to provide automation, self-service, predictive planning, and clear SLAs to drive business outcomes. Roger details the latest Pure1 capabilities including fleet-wide Data Protection assessments, Portworx integrations, advancements in workload planning and the Digital Marketplace, and fleet-wide upgrade & array management. To learn more, go to: https://www.purestorage.com/resources/webinars/discover-the-power-of-pure1-and-aiops-2021.html or https://www.purestorage.com/products/aiops/pure1.html

The Kubernetes Bytes Podcast Guys Oct 06, 2021

Following the recent announcement of Portworx Data Services(PDS), meet up with the two Puritans behind the new Kubernetes Bytes podcast. Technical Marketers Bhavin Shah and Ryan Wallner are the talented hosts of the Kubernetes Bytes podcast, which features current cloud native news and industry experts that highlight the challenges managing the wealth of data in today's cloud-native ecosystems. In this episode, we look back at the origin of containers technologies and why Kubernetes has become the most popular. We also discuss the Portworx Data Services announcement, K8s storage challenges, and common questions that customers and users are asking about leveraging containers in production today. To check out the Kubernetes Bytes podcast, go to: https://podcasts.apple.com/us/podcast/kubernetes-bytes/id1580068566

VMworld 2021 Event Preview with Cody Hosterman Oct 01, 2021

It's that exciting time of year again when VMware guru and multiple hat-wearing Puritan Cody Hosterman returns to the Pure Report to preview what Pure is doing at VMworld 2021, VMware's flagship event. We start with a general overview of the Pure and VMware relationship and expectations for VMworld in general with a focus around containers/Tanzu, hybrid cloud, and ransomware(6:21). Then hear about session topics Pure will be delivering, including a take on ransomware mitigation for VM Admins, Code Storage best practices, PowerShell, Tanzu + Portworx and and joint integrations(22:48). For more information and to register to attend: https://www.purestorage.com/company/events/vmworld-digital-2021.html

Pure Fusion Announcement: Autonomous Storage as Code Sep 28, 2021

Double-click into details of Pure's latest announcement on Pure Fusion with Technical expert Anthony Ferrario who drills into the specifics of Pure's new self-service, autonomous storage as code that's built for limitless scale. Anthony brings his experience from the DevOps side of the house to explain the positive impact for large fleets of storage via Fusion's self-provisioning, automated deployment, and intelligent workload management. Fusion frees storage admins from mundane tasks and unleashes the power and agility of developers and application owners with a cloud-like experience. For more information: https://www.purestorage.com/launch.html#watch-now

Security Operations & Analytics - What You Need To Know Sep 22, 2021

The growing adoption of security operations and analytics is enabling organizations to detect and deliver proactive and real-time responses to security gaps and threats. But there are ongoing operational challenges with real-time threat detection, threat analysis, and automating responses. Hear from Seth Kindley, Principal Data Architect, about the latest threats (beyond Ransomware) and best practices for SecOps teams to ensure data access, leverage proper tools and processes, and the need for rapid and scalable data systems to keep up with threat detection and monitoring. For more information: https://www.purestorage.com/solutions/analytics-and-ai/it-operations-analytics/security-analytics.html

Unplugged: Latest News, Fun Segments, Legacy Tech Faves, and Beer of the Month Sep 20, 2021

Unplugged takes you behind the scenes with podcast favorites Andrew Miller and JD Wallace delivering a new recurring episode format with fun segments and deeper dives into the latest product and tech at Pure. On this one, we cover the latest exec movement at Pure, recap on Accelerate, and promote upcoming webinars and events. Then JD hits on his Tech Tip of the Week and Andrew delivers his love letter to storage for applications and databases. We close with a chat about our favorite legacy personal tech items we can't give up, and cover Beer of the Month to see what's in Rob and JD's fridge. More Unplugged episodes are on tap soon. To tell us what you want to hear in future Unplugged episodes, email us at purereport@purestorage.com.

Inside The Mind Of A Hacker: Ransomware Mitigation and Recovery Sep 13, 2021

It's the return of our Hacker turned cybersecurity expert. Hector Monsegur, former technical frontman of the infamous LulzSec hacking collective, returns to the Pure Report to share his personal story and his deep insights on the evolution of the latest Ransomware attacks that are plaguing businesses and the public sector. Hector describes how large-scale attacks and ransomware-as-a-service are creating new headaches for IT teams and how to prepare for them. If you want to learn what motivates hackers and how to improve your cybersecurity defenses, make plans on October 27th to attend Pure's upcoming Cybersecurity Month webinar featuring Hector and Pure's Shawn Rosemarin and Andy Stone - to register today, go to: purestorage.com/BlackHat

TL;DR - Dissecting The Data News Headlines Aug 23, 2021

Catch up on the latest technology and data news with frequent guests Kyle Keller and Andrew Millers from Pure's Principal Technology Specialist team. In this edition of a new recurring format, we look into the future feasibility of using DNA for data storage and how that relates to past storage advances. Next, we discuss the new double extortion and multi-vector approaches as ransomware attacks become more sophisticated. Finally, we muse about how eCommerce and retail companies have had to pivot hard to hybrid cloud data strategies in the wake of changing conditions in the past 18 months. The Pure Report team hopes you enjoy this new episode format that we'll be running on a monthly basis to keep you informed and entertained.

Democratizing Data for Everyone Aug 16, 2021

Solving today’s data challenges means breaking the chain of legacy storage architectures. With a software approach, Pure delivers enterprise data storage features for all of your data, all of your workloads, and all for your applications regardless of the size of your storage budget or capacity. In this episode, hear from podcast regulars Sam Marraccini and Kevin Rickson as they discuss how to break free of legacy storage limitations with Pure to provide Enterprise For All! Learn how a software-centric approach combined with Evergreen means no longer worrying about tiers of storage or enterprise feature tradeoffs. For more information: https://whitepapers.theregister.com/paper/view/12696/webcast-slide-deck-democratising-storage and https://blog.purestorage.com/perspectives/enterprise-for-all-hits-all-the-right-notes/

Modern Workloads Ready For Flash Aug 10, 2021

Legacy data infrastructure can't keep up with the new requirements and pace of change of modern applications. Hear from Justin Emerson, Pure Data Architect, about the changing conditions in modern application deployment and management where all-flash storage is helping customers accelerate time to market and time to value. Justin shares some of the key trends he sees in AI and Analytics, and where the combination of unified fast file and object (UFFO) in FlashBlade and FlashArray//C are solving the limitations of disk and hybrid systems and enabling orgs to scale and eliminate data silos. For more information: https://www.purestorage.com/resources/webinars/atm-enabling-modern-applications-2021.html and https://blog.purestorage.com/perspectives/why-modern-apps-require-new-thinking-to-succeed/

The Growing Need for Managed Service Providers Aug 03, 2021

The increasing complexity in the IT landscape is driving more and more organizations to look to managed services to accomplish their business objectives. Hear from Chris Fuller, Principal Architect for MSPs, Americas, and Shobhit Bhutani, Global Partner & Solutions Marketing Manager, MSPs, about how MSPs are expanding solution capabilities and how Pure enables MSPs to drive out risk and deliver breakthrough outcomes for end users. Chris explains the differentiated nature of Pure's MSP programs, the relationships with key service providers, and how Pure helps MSPs deliver value-added services for hybrid cloud, DBaaS, VMware, analytics, data protection and even Ransomware mitigation as a service. For more information: https://www.purestorage.com/partners/managed-service-providers.html

New FlashStack Cloud-Smart Infrastructure as a Service Jul 30, 2021

Demand for flexible, pay-as-you-go consumption has never been greater, as customers come to expect the same cloud consumption model and experience everywhere. Hear from Brian Ferrar, Sr. FlashStack Marketing Manager, about Pure's recent announcement extending Pure-as-a-Service to the modern FlashStack infrastructure, offered by Pure and Cisco. Brian talks about how delivering a modern operational model, new FlashStack flexible consumption helps customers stay ahead of business demand and always stay current on the latest technology, all while staying within budget. For more information: https://www.purestorage.com/products/infrastructure/flashstack.html

Looking Back on 2020 Innovation with an Original Puritan Jul 13, 2021

Check out insights from an original Puritan who departed the company in early 2020 and returned recently to keep the orange fire burning. In this episode, we catch up with Kyle Keller, Principal Technology Strategist, about his observations and excitement around advances in Pure technology and product offerings during his year away from Pure and why he came back to the Orange. Hint: it all starts with culture and continues with innovation around FlashArray and FlashBlade platforms, Purity software, disruptive as-a-Service offerings, the Portworx acquisition, cloud strategy and more. We cover it all so don't miss this chance to hear from a Pure veteran with deep knowledge and industry perspectives. For more information: https://www.purestorage.com/why-pure.html

Database Industry Trends - What's Next? Jun 18, 2021

Catch up on the latest database technologies and trends that are shaping the future of data management. Hear from Joe McKendrick, Analyst at Unisphere Research, and Pure Sr. Database Marketing Manager Nihal Mirashi about the latest in the database landscape. The duo discuss the impact of automation, challenges with cloud adoption and DevOps, and new opportunities for data professionals to capitalize on emerging big data and analytics workload expansion. We close the discussion with practical advice on career investment for data professionals and how Pure can help deliver database breakthroughs. For more information: https://www.purestorage.com/solutions/applications/optimize-workloads.html

Accelerate 2021 Highlights And What's Coming Next May 27, 2021

Pure's flagship Accelerate customer event kicked off in May and this episode gets you up to speed on highlights of the first two weeks and what to expect going forward. Frequent friends of the program, Andrew Miller and JD Wallace return the Pure Report to chime in on their favorite don't-miss moments across keynotes, customer segments, sponsor content, and Pure OnDemand TechBytes. Hear key takeaways around Cloud and Data Protection and upcoming content for Analytics, Business Apps and Pure Basecamp that's available whenever you want to consume it. For more information on Pure Accelerate sessions and to register: https://www.purestorage.com/accelerate/sessions.html

Ultra Resilient Data Protection with Veeam May 26, 2021

The rising cost of downtime means that even short outages are completely unacceptable. And as ransomware continues to grow as a threat costing global organizations $Ms annually in fees and downtime, you need comprehensive protection and quick recovery. Hear from Veeam's Rickatron (Rick Vanover), and Pure's JD Wallace about how Veeam and Pure partner together to deliver the "triple play" of immutability and protection. This combination of File Immutability with Pure Safemode and Cloud protection means unmatched backup resiliency for all your data. Rick and JD go deep into the integrations between the two companies, including snapshot management, ransomware protection, rapid restore with FlashBlade and a new Cisco Validated Design. For more information on Veeam and Pure: https://www.purestorage.com/company/technology-partners/veeam.html

Insights into Security Operations Analytics Best Practices May 13, 2021

Our digital-first world is taxing IT systems and IT operations teams. Keeping pace isn’t easy, but the right digital infrastructure can lighten the load. Hear from Lucas Sweany, one of Pure's IT Security Architects about best practices in dealing with the rising volume of security log data and why and how Pure uses Pure infrastructure to simplify security log data management and speed time to analysis. Lucas talks about his journey into Security operations and provides insight as an expert on techniques for ingest, real-time analysis, and triage. For more information: https://www.purestorage.com/docs.html?item=/type/pdf/subtype/doc/path/content/dam/pdf/en/solution-briefs/sb-it-operations-analytics-without-compromise.pdf

Healthcare Data Trends Shaping the Future Apr 27, 2021

From paper to digital and analytics - learn from a three decade Healthcare veteran about data management trends that are shaping the future of patient care and hospitals today. Hear from Jon Kimerle, Pure's EPIC Solution Alliance Manager about key insights gained from recent Healthcare CIO focus groups and how new specialized leadership roles around analytics and digital transformation are emerging. Jon and I discuss the new and next frontiers of Healthcare IT - Cloud/As-a-Service, Hosted offerings, next-generation archiving and analytics, and the need for robust data protection. For more information on Pure for Healthcare: https://www.purestorage.com/solutions/industries/healthcare.html

Retro Video Games and the Pure1 Service Catalog Apr 20, 2021

Hit the Wayback Machine in this episode as we welcome Pure1 Technical Marketing Director Ralph Ronzio to the program for a spirited discussion around 80s retro video games. From there, Ralph provides an update on the new Pure1 Digital Service Catalog, allowing Pure Storage customers to explore, discover, trial, and order Pure offerings including Cloud Block Store, Professional Services, and Portworx - all from within Pure1. Users can select and purchase any of these services directly from the catalog and keep track of the status of orders. And once a subscription is in place, Pure1 provides a wealth of usage data and renewals information - making it easier to run your digital business. For more information: https://www.purestorage.com/products/storage-management/pure1/act.html

Make Data Protection a Snap with Commvault and Pure Apr 12, 2021

What happens when industry leaders join forces to develop and deliver joint solutions to deliver robust data protection and rapid recovery performance to keep your critical applications available? Hear from Commvault Director of Product Management Shawn Smucker and Pure's Field Solution Architect Jason Walker about ways that Commvault and Pure are taking data protection to new heights. We look back at the origins of backup and recovery and how all-flash from Pure and Commvault's intelligent orchestration capabilities combine to make data protection easier and modern, even as your data is growing. Specific integrations discussed include Intellisnap, Rapid Restore to the Cloud, a Pure Validated Design, and ransomware protection. For more information on this partnership and solutions you can use today: https://www.purestorage.com/company/technology-partners/commvault.html

The State of Retail IT and Digital Transformation Mar 29, 2021

2020 rapidly accelerated the shift from brick-and-mortar retail to e-commerce as record numbers of people sheltered at home and shopped online. Hear from Peter Eicher, Vertical Solution Specialist, about how retail businesses need to rapidly shift to the right IT infrastructure to support their online marketplaces and deliver shopping experiences customers expect. We discuss new and emerging retail trends, including improved self-service engagement, sustainability, and the impact of emerging tech like 5G, AI, and IoT. Pure helps retailers evolve digitally with simplicity, rapid and consistent transactions, and predictable uptime with reduced risk via Evergreen and Pure-as-a-Service. For more information: https://www.purestorage.com/solutions/industries/retail.html

Rethink Enterprise Medical Imaging and PACS Mar 23, 2021

Many medical organizations rely on outdated technology to manage their critical imaging services, unaware that better solutions exist that can improve the time to determine patient outcomes. Hear from Mark Dobbs, Pure's Enterprise Imaging Specialist, about how imaging is better on Pure - providing medical imaging departments with advanced data-services and financial flexibility to transform their traditional PACS storage to new modern architectures - and bringing innovation and new real-time services to patients and clinicians. Learn about how Pure's recent Purity FB 3.2 release brings modern SMB capabilities in FlashBlade that can deliver faster imaging outcomes compared to hybrid and disk arrays. Mark also provides insight on the impact and resourcing challenges that new technologies like Artificial Intelligence are having - creating a "new user" for imaging services and forcing hospitals to free up limited budgets for adoption. For more information: https://www.purestorage.com/solutions/industries/enterprise-imaging.html

Enable Multicloud Solutions with Pure and Azure Mar 18, 2021

As application and infrastructure strategy evolves to include the public cloud, moving data across on-premises and cloud environments with a consistent experience and no application re-writes will be a key to success. Hear from frequent friend of the program, Cody Hosterman, Pure Technical Solutions Director, about our recent GA announcement that extends Cloud Block Store to Microsoft Azure. Cloud Block Store for Azure delivers bi-directional data mobility and a consistent experience across private and public clouds by bringing FlashArray features and experiences directly to the Azure public cloud. Key use cases include: seamless application mobility, dev/test and DR, and massive efficiencies leveraging Pure's data reduction, thin provisioning, instant snapshots, and cloning. For more information: https://www.purestorage.com/resources/webinars/bringing-enterprise-grade-block-storage-to-microsoft-azure.html

Lessons From An Ethical Hacker Mar 11, 2021

The impact of cybersecurity attacks is well-known and far-reaching. With millions of dollars spent annually to protect and defend against intrusions, new attacks and methods of breaching IT continue to make the headlines. Hear from a former "black hat" and now Ethical Hacker, Hector Montsegur, about the complex landscape of modern cybersecurity and how he works with IT teams to prevent intrusion and recover rapidly from breaches. Hector provides practical expertise gained over 3 decades and highlights the latest defense in depth techniques, the growing business behind cybercrime, and security risks he forecasts as employees start coming back to the office post-pandemic. For more information: https://www.purestorage.com/au/resources/webinars/protect-ransomware-next-target-backups-on-demand.html

Pure Storage on Equinix Metal Mar 08, 2021

Analysts are starting to recognize the value to enterprises for hosted bare metal environments to deliver a cloud-like experience and speed time to market. Hear from Jack Hogan, Pure VP of Technology Strategy, about a new partnership offering with Equinix that delivers bare metal as-a-service capabilities and solves challenges with cloud cost overruns, legacy technical debt, and skillset gaps. The new Pure Storage on Equinix Metal offering provides high-performance, on demand, single tenant environments with full control over provisioning and administration. Whether you have legacy on-prem applications, high volume data driven workloads, or are ramping cloud-native and next gen apps, the new BMaaS offering delivers a single platform for your cloud journey. For more information: http://www.purestorage.com/baremetal and http://www.purestorage.com/equinix

Considerations for Kafka At Scale with Confluent Mar 02, 2021

Real-time event streaming based on Apache Kafka is enabling digital transformation in nearly all industries globally. Hear from Marc Selwan, Confluent PM and Pure's Vaughn Stewart, VP Alliances, about how Pure and Confluent have partnered to offer offer an integrated real time event streaming solution that supports global scale and the most stringent regulatory requirements. With Confluent and Pure Storage FlashBlade, users can infinitely retain and elastically scale their Apache Kafka data simply, without compromising performance. For more information: https://www.purestorage.com/resources/webinars/tiered-storage-for-kafka-nov4.html and https://www.purestorage.com/company/technology-partners/confluent.html

Curing Hospital Downtime Feb 22, 2021

Downtime is undesirable in any industry, but downtime in healthcare environments poses an additional element of risk. Healthcare is dependent upon electronic data and computer systems. Downtime – whether planned or unplanned – can jeopardize patient care. Hear from Pure's Healthcare EHR and MEDITECH solution experts, Priscilla Sandberg and Chris Bokis, about a new solutions approach to reducing risk and maintaining operations during planned downtime. Built on top of Pure FlashArray and MEDITECH, iPeople Offline stores 100% of a hospital’s patient data on a separate server instance so during planned downtime, clinicians are able to find the information they need to continue performing their patient care responsibilities. Add Pure's always modern non-disruptive upgrades via Evergreen, and planned downtime no longer needs to be scary. For more information: https://landing.ipeople.com/revenue-cycle-webinar-download

Extending Unified Fast File and Object Storage Feb 16, 2021

The rapid shift to digital transformation is putting a spotlight on business requirements for enhanced data security and operational efficiency for modern applications. Hear from David Yu, Sr. Product Marketing Manager for FlashBlade, about new Purity FlashBlade 3.2 data services enhancements that were announced on 2/16 - native SMB to drive faster restores, sparse file support for improved application efficiency, better object security, and more granular user performance monitoring. FlashBlade continues to lead the unified file and object category delivering broad workload acceleration, improved security and better operational efficiency - all things that benefit the acceleration of digital business. For more information about FlashBlade and UFFO: https://www.purestorage.com/products/file-and-object/flashblade.html

The Five Priorities of Public Sector IT Transformation Feb 09, 2021

Simple, fast and accessible are words that historically have not been associated with government technology systems. Ask any agency leader who balances the burden of legacy IT with demands to rapidly meet pressing mission needs. In this episode, Nick Psaki, Principal System Engineer for North American Federal at Pure Storage, discusses five priorities he has gleaned from agency customers as they focus on enterprise transformation in 2021 and beyond. Nick elaborates on his 5 S's that every government (and commercial business) need to be successful - security, sustainment, simplicity, scale, and speed - and how Pure's simple and intuitive, always modern, and flexible on-demand architecture is helping government users fast-track their modernization journey. For more information on Pure Storage in Public Sector: https://www.purestorage.com/solutions/industries/government.html

VMware View from the Field Experts Jan 12, 2021

Check in with two of Pure's Field Solution Architects with over 40 combined years of experience supporting customers solving VMware data management challenges. We catch up with Jase McCarty and David Stamen to chat about the latest technologies and innovative integrations Pure customers are leveraging to make it smarter to run VMware. The duo delivers their thoughts around the ease and growth of adoption of virtual volumes, data protection integration with SRM, and VMware's new hybrid cloud strategy, VMware Cloud Foundation, and where Pure adds value. For more information on VMware solutions from Pure: https://www.purestorage.com/resources/webinars/vmug-usercon-2020-session-on-demand.html?exp=52ondemand

IT Predictions for 2021 and Beyond Jan 04, 2021

Achieving IT and business success in 2021 and beyond will be more challenging than ever but will be practically impossible without a complete understanding of the latest technology solutions available on the market. Take a glimpse into the future as WW Systems Engineering VP Shawn Rosemarin returns to the Pure Report to make predictions on what's next. How will hybrid and multicloud evolve to provide the most flexibility for app deployment? Where will AI/ML based automation deliver the most value? How will the shift to 'as-a-service' IT for everything impact application and service delivery models? Check out these topics and more to start off the 2021 IT prediction season. To discover more on the future of IT: https://bit.ly/381zaAD

Unleash Containers Innovation with Portworx Dec 15, 2020

Both traditional enterprises and cloud-native startups alike need the same base platform in Kubernetes to deliver applications that power their businesses. Hear from Jon Owings, Director of Cloud Solution Architects at Pure, about how the combined approach of Portworx and Pure Storage can guide these organizations toward a complete data-management solution. JO returns to the Pure Report to discuss the Portworx portfolio of offerings, what DevOps engineers are looking for in a cloud-native data management solution, and how you can get started today. For more info on Pure Storage + Portworx: https://www.purestorage.com/products/cloud-native-applications/portworx.html

Remote Leadership Best Practices in the New Normal Dec 10, 2020

Remote working has moved from a “nice to have” to a “must-have,” and for the foreseeable future is the new normal. Business leaders in turn must now ask themselves – how can our organization stay productive, connected and happy? Hear from James Petter, GVP of International Sales about insights to successfully lead remote workers. It's not just about access to proper technology -- workers need trust, consistent communication, and individualized ways of interacting to stay productive and happy. For more info on Pure solutions for remote workforces: https://www.purestorage.com/solutions/infrastructure/vdi.html

Data Economics: From Cost to Innovation Dec 07, 2020

Data economics has reached a breaking point. Simply put, companies need to take a more deliberate approach to optimize data storage and related costs. Hear from pioneering technology economist Dr. Howard Rubin and Pure co-founder and CTO John Colgrove (Coz) about how to tackle these costs and master your organization's data storage economics. Together we address the common myths and misconceptions around storage costs, including acquisition cost, cloud-only approaches, and the true cost of downtime. For a report with more detailed information on how to improve your data economics with Pure: https://www.purestorage.com/resources/type-a/economic-impact-storage-as-a-service.html

Czech-ing in with Pure's European R&D Centre Dec 01, 2020

Catch up with Jake Ringler, VP and Head of Pure's European R&D centre in Prague to hear about how Pure is fueling innovation and accelerating time-to-market for customers. Jake discusses the skills and background needed to manage a diverse environment of engineers and the evolution of the R&D center including why Prague was viewed as an optimal choice to expand Pure's European presence. We also chat Canadian hockey, Czech beer, and the best way to pass time on weekends in Prague. For more info on Pure's European R&D centre: https://blog.purestorage.com/news-events/pure-lands-in-prague/

Your Blueprint for Success - Pure Validated Designs Nov 18, 2020

Every IT journey begins with the first step. But what if you don't have a clear vision of where to go or how to get there? Get tested and proven blueprints for your IT deployments with new Pure Validated Designs (PVDs). Hear from Brian Gold, Sr. Director of Solutions Engineering, and Beth Arnesen, Strategic Programs Manager, about how new PVDs help decrease deployment risk and ensure the greatest return on your investment in Pure’s products and solutions. PVDs include step-by-step design and implementation guides for proven success, and are built leveraging key Pure alliance partner technologies. For more info on Pure Validated Designs: https://blog.purestorage.com/news-events/Simplify-Deployment-with-Pure-Validated-Designs

The Great "Change My Mind" Meme Debate Nov 09, 2020

This is the best Pure Report episode ever...change my mind. But seriously, check out frequent Pure Report guests, PSEs Andrew Miller and JD Wallace, who join to debate everything from the best type of cake, to ranting about technical terminology, and discussion around technology deployment considerations and more. Cloud vs. on-prem. Trade-offs in data protection strategies. Off-the-shelf vs. customized. Simplicity and automation vs. a hands-on approach. This episode is chock full of great insights and occasional witty banter. Enjoy. For more on Pure Storage products and solutions: https://www.purestorage.com/products.html

Hybrid Data Anywhere with AWS Outposts Oct 27, 2020

By next year, up to 90% of enterprises worldwide will build their IT strategies around a mix of on-premises private clouds, public clouds, and existing platforms to handle a growing set of requirements for modern applications. Hear from AWS Outposts PM Rob Czarnecki, and Pure's AWS Alliance Manager Matt Blythe about the synergy of FlashBlade with AWS Outposts, enabling AWS customers to leverage a low-latency, high-performance unified fast file and object platform with native Amazon Amazon S3 capabilities in tandem with AWS hybrid-cloud services. FlashBlade recently achieved the AWS Outposts Ready designation, the latest step in extending how Pure and AWS work together to serve customers’ modern data needs. For more information on how to leverage the benefits of FlashBlade through the AWS Outposts Service Ready program, visit: https://www.purestorage.com/docs.html?item=/type/pdf/subtype/doc/path/content/dam/pdf/en/solution-briefs/sb-flashblade-aws-outposts.pdf

Tales from the Ransomware Crypt Oct 19, 2020

October is National Cybersecurity Awareness Month and as ransomware attacks increase in scope and frequency, there has never been a better time to boost your data defenses and invest in increased cyber safety. Hear from frequent Pure Report guest and Principal SE Andrew Miller about what we've been learning about ransomware intrusions, the trifecta of defense principles, and how Pure can help. Andrew also covers the top 5 questions we're hearing from IT around implementing protection, and dives into 2 actual attack examples and the resulting recovery efforts. For more information on ransomware and Pure solutions: https://www.purestorage.com/solutions/data-protection/ransomware.html #BeCyberSmart

Make Your Next Migration Your Last Oct 15, 2020

Data migration from legacy systems is complex. When it's done right, you shorten your time to benefit, save on renewal fees, and maximize ROI on new infrastructure. Hear from new Puritan Dmitri Filenko, Director, Professional Services about Pure's expanding set of migration services offerings to help you define your strategy and execute your plan. With Pure Migration Services you get proven storage migration from start to finish. And once you're on Pure, with Pure Evergreen, you'll get a subscription to innovation that keeps your storage modern and agile. Your data stays in place, eliminating the need for data migrations. For more information on Pure migration services, go to: https://blog.purestorage.com/services/your-next-storage-migration-could-be-your-last/ and https://blog.purestorage.com/services/pure-services-lab/

QLC Means the End of Hybrid Oct 01, 2020

Exponential data volumes are exposing the weaknesses and challenges with hybrid arrays relative to capacity, cost and enterprise features. Enter QLC and Pure's FlashArray //C which is optimized for cost and capacity while delivering the same enterprise experience for users based on Purity. Friend of the Pure Report, James Gallegos, Director of FlashArray Product Marketing, returns to share his thoughts on how Pure's custom approach to using QLC flash offers a better solution than hybrid for workload consolidation, test/dev, data protection, and more. For more info on FlashArray//C and QLC: https://www.purestorage.com/products/flasharray-c.html

Modern Data Demands Unified File and Object Sep 25, 2020

Explore the new world of unified file and object storage with ESG Senior Analyst Scott Sinclair. Scott discusses the challenges that are holding back enterprises from moving forward to take advantage of today's modern applications and analytics - mainly, legacy storage retrofits and data lakes that have become data swamps, resulting in silos that inhibit easy data access to those that need it most. Hear how he views FlashBlade as "ahead of its time," designed to provide multi-dimensional file and object performance via a highly parallelized architecture purpose-built for today’s workloads. For more on Unified File and Object, check out: https://www.purestorage.com/products/flashblade.html

SaaS And SQL and Azure, Oh My! Sep 21, 2020

What are the key data management ingredients needed for SaaS companies to stay competitive? How will Microsoft's hybrid cloud technology strategy play out over time? Get the scoop from Pure's Principal Field Solution Architect Argenis Fernandez who joins the Pure Report to talk about his role working with SaaS companies, the promise of Azure Arc, and experience working at Microsoft on SQL Server in between roles at Pure (and why he came back to Pure!). Check out Argenis on Twitter (DBArgenis) and hit up the following links for more info on what Pure is up to in the SaaS space (https://www.purestorage.com/solutions/industries/saas.html) and around Microsoft solutions (https://www.purestorage.com/solutions/applications/microsoft.html)

VMworld 2020 Preview with Cody Hosterman Sep 15, 2020

Get fired up to attend VMworld 2020 starting September 29th with this preview. Technical Director of VMware Solutions Cody Hosterman returns to the Pure Report with a quick look back at the myriad of Pure Storage integration work around VMware in the first half of 2020 and provides a preview of what to expect at this year's VMworld event in late September. Tune in to dive into integration specifics and session previews around VMware Cloud Foundation, SRM, Containers/Tanzu, and Cody's favorite -- Virtual Volumes (vVols). We also chat about hiking in the great outdoors and how to develop a killer home video recording studio for events. For more info on Pure at VMworld 2020 and details of our sessions: https://www.purestorage.com/company/events/vmworld2020.html

An Inside Look at Healthcare CyberSecurity Sep 14, 2020

With ransomware and other cybersecurity attacks on the rise, what can organizations do to implement a proactive approach to protecting critical data? Hear from two industry experts, Justin Armstrong, Security Architect at Meditech, and Chris Bokis, Principal Engineer at Pure, about practical approaches to preparing for and responding to ransomware and other cybersecurity attacks. Justin and Chris also discuss impacts of COVID on security, key lessons learned from ransomware events, and why all organizations, small or large, should develop proactive policies and practices to protect themselves. It's no longer a question of "if" but rather "when" so hear what the experts say you can do today. For more information on Meditech security, go to: https://customer.meditech.com/en/d/informationsecurity/homepage.htm. And for more on Pure Storage data security: https://www.purestorage.com/products/purity/purity-secure.html

Simplify VCF Hybrid Cloud with FlashStack Aug 28, 2020

As VMware continues to drive VMware Cloud Foundation adoption for hybrid cloud, there is a growing need for underlying infrastructure that is simple to manage and future-proof to upgrade. VP of Strategic Alliances Vaughn Stewart returns to the Pure Report to chat about the history of tight integration between VMware and Pure, that started with VAAI and has grown to include joint work around vSphere, Tanzu, vVols, and VMware Cloud Foundation. Hear how the disaggregated Flashstack architecture checks all the right boxes for VMware to eliminate hardware silos, de-risk cluster management, and improve operating agility. For more information on FlashStack for VCF and Pure Storage private & hybrid cloud solutions with VMware: https://www.purestorage.com/solutions/infrastructure/vmware.html

Bridging the Containers and Infrastructure Gap Aug 20, 2020

With organizations moving to DevOps models and cloud-native technologies like containers, there’s a growing need to bridge the knowledge gap between developers and operations. Catch up with Enterprise SE Remko Deenik about a new containers management dashboard he created recently for Pure Service Orchestrator. PSO Explorer provides 360-degree container storage visibility in an easy-to-consume manner by offering key performance and capacity metrics to IT operations around the usage and growth of the storage on the Kubernetes environments. We also chat about the latest business conditions in Europe and take a quick look back at his role as a social ambassador at Pure Accelerate in Austin 2019. For more on PSO Explorer, go to: https://blog.purestorage.com/pure-service-orchestrator-explorer-for-container-storage-visibility/

Hoppy Hour with JD the PSE Aug 12, 2020

Crack one open and check out a rousing chat with Pure Storage Principal Systems Engineer JD Wallace who describes a day in the life of a typical PSE as well as his views on where Pure makes a difference in solving data management challenges. With his background at Veeam, Storage startups, and Microsoft, JD also chimes in on the need for simple yet rapid data protection solutions with data reuse, and talks about the latest technology and strategy directions around Azure and Microsoft. To connect with JD, go to his blog at https://www.jdwallace.com/

Post-Pandemic Predictions with Shawn Rosemarin Aug 06, 2020

How will work and life change after the COVID-19 pandemic? There's already evidence of the acceleration of automation and digital transformation as businesses pivot to stay competitive. Hear from Shawn Rosemarin, Pure's WW VP of Systems Engineer, who returns to the Pure Report for a spirited discussion around the effects of the virus on certain service industries, including stories and anecdotes shared about experiences in these sectors and the implications for enhanced data management. For more on navigating risk during these times, check out: https://blog.purestorage.com/digital-transformation-and-multicloud/

Expanding Pure's Presence in India Jul 28, 2020

Pure recently announced an expanded presence and formal entry into the $3T+ Indian IT market. Hear from Pure's India Country Manager, Ram Komanduri, about the latest data management trends in the APJ market and specific challenges that Pure can address around digital transformation for the India market. Ram also provides insight on the strong leadership team and key relationships with partners and distributors that will bring Pure's full line of enterprise data storage solutions to customers across every vertical industry. For more on Pure's formal entry into India: https://www.purestorage.com/company/newsroom/press-releases/pure-storage-to-deliver-modern-data-experience-in-india.html

VMware and Pure - Better Together Jul 24, 2020

Check out the latest news on VMware and Pure Storage joint technology developments with Donald Schubot, Director of the VMware Alliance for Pure. As a former systems engineer and VMware employee, Donald brings credible, technical, and unique perspectives to this conversation. Tune in to hear the latest around VMware Cloud Foundation, the value of Virtual Volumes (vVols), input on the latest VMware announcements, and how Pure continues to provide impact and value for VMware users as a certified design partner. For more on Pure Storage and VMware, go to: www.purestorage.com/vmware

Manage and Mobilize Your Data With Purity 6 Jul 17, 2020

The 3rd episode in our Purity series welcomes back James Gallegos from the FlashArray team to highlight the ways that Purity agile data services enable ease with data management, access, and mobility. Discover the simplicity that comes with a single orchestration layer for management that improves visibility and ensures consistency while reducing “decision latency.” James also discusses data access and mobility - including ways to seamlessly move data and workloads to where the business needs it most. With built-in replication, snapshots, and communication support, organizations can analyze and automatically place workloads and data on the most appropriate infrastructure to meet performance, accessibility, and capacity objectives. For more on the latest exciting details around Purity agile data services, go to: https://www.purestorage.com/products/purity.html

Rethink Your Healthcare Data Storage - What Has It Done for You Lately? Jul 10, 2020

Fast matters with healthcare data. Are your physicians frustrated with waiting for their computer to “catch up?” Do patient records and diagnostic images load slowly? Do backups and restores take forever? If so, maybe the problem is your data storage, not your software. If your storage isn’t fast and protecting your data from threats, then it’s a liability. Two healthcare industry veterans join the Pure Report to rethink how to make your data infrastructure work FOR you, featuring Pure Storage’s Priscilla Sandberg, Senior Strategic Alliances Manager, and Chris Bokis, MEDITECH Principal Engineer.

Store And Safeguard Your Data with Purity Jul 06, 2020

Dive deeper into the ways that Purity gives users the confidence of knowing that their data is stored in a way that ensures data security, efficiency and availability. James Gallegos from the FlashArray product team returns to the Pure Report for a discussion on how Pure's architecture creates an environment that keeps up with rapid data growth and optimizes capacity with unique data reduction. Also hear about how Purity keeps data always available and always-on, including encryption technologies, non-disruptive upgrade capabilities, and a choice of business continuity solutions (ActiveCluster, ActiveDR) to give you the flexibility and confidence to operate worry-free. For more on Purity data services: https://www.purestorage.com/products/purity.html

2020: The Storage as a Service Tipping Point Jun 17, 2020

Discover how the increased financial and operational flexibility provided by storage as a service is changing what customers and the industry think about the future of on-premises and hybrid cloud data management. Hear from Rob Walters, GM of the Pure-as-a-Service Business Unit, and Josh Petty, Director of Pure-as-a-Service Marketing, to learn what it means to deliver a true utility, and why Pure Storage is uniquely positioned to provide storage and related solutions as a service. Find out how to transform the way you procure IT with pay-as-you-go billing that has scale up and down flexibility with unified subscriptions for both on-premises and cloud. For more info on Pure-as-a-Service: https://www.purestorage.com/products/pure-as-a-service.html

Purity 6.0 Launch - ActiveDR, File on FlashArray, and More Jun 10, 2020

Get the details behind the June 10th launch of Purity 6.0, delivering agile data services for improved workload consolidation and data aggregation. James Gallegos from the FlashArray product team joins to deliver highlights of two key new capabilities for FlashArray -- unified block and file protocol support now with NFS and SMB, along with active disaster recovery built on brand new continuous replication technology - ActiveDR. As part of the Evergreen Storage subscription model, these new features require no additional licenses, no added support costs, and zero added complexity. For more on Purity agile data services: https://www.purestorage.com/products/purity.html

Into the Mind of a Data Engineer Jun 01, 2020

Find out what motivates a data engineer directly from a DBA that has been living it for years. Melody Zacharias. Microsoft Solution Manager, joins the Pure Report to share her experiences working with data and how DBAs and data architects are contending with new challenges brought on by the rise of as-a-service offerings and containers. She also shares details of strategic areas Pure is investing around integrations for Microsoft SQL Server and other emerging data management solutions like Big Data Clusters. For more info on Pure and Microsoft solutions: https://www.purestorage.com/solutions/applications/microsoft.html

Kubernetes and Container Storage Simplified May 20, 2020

Jump on the cloud native bandwagon and hear from Principal Solution Architect Jon Owings about the latest around simplifying data management burdens around container orchestration. Jon also covers the latest feature updates on Pure Service Orchestrator and recent integrations with Kasten and vSphere that deliver smart container provisioning and elastic scaling including Kubernetes clusters. For more on Pure and containers: https://www.purestorage.com/solutions/infrastructure/containers.html

Take The Evergreen Challenge May 13, 2020

Can your storage stay modern without disruption and make your job easier? Hear from Kevin Rickson, Evergreen Marketing Manager, about questions you should ask your storage incumbent vendor about painful forklift upgrades and costly maintenance renewals. Stop settling for the status quo. The alternative is Evergreen, based on an architecture that enables non-disruptive upgrades to controllers, software, and capacity over time including keeping data-in-place. Take the Evergreen Challenge today and find out how to get the most out of your storage investment. For more on Evergreen and why you should rethink your refresh, go to: www.purestorage.com/rethink

Rethink Your Refresh May 05, 2020

Be disruptive, not disrupted. Check in with VP of Marketing Sonny Aulakh about why companies are no longer settling for status quo when it comes to storage migrations. Hear how many companies have started looking to Pure and Evergreen to experience an upgradeable architecture that enables continuous technology updates without business disruption. Sonny also shares details of new remote capabilities where users can test drive workloads on Pure arrays and perform proof of concepts across all Pure platforms. Discover why you should rethink your refresh at www.purestorage.com/rethink.

Next-Gen Enterprise Data Services for FlashBlade May 04, 2020

Get the inside scoop on new advanced data services for Pure FlashBlade from Director of Marketing Gabriel Chapman. The latest Purity//FB 3 updates to FlashBlade enable real-time performance that allow application workflows to take center stage. Architected for tomorrow’s data pipelines and real-time analytics applications, FlashBlade extends its value with new key enterprise features such as replication for file and object and file system rollback, and allows data scientists and data architects to realize the potential of the models they design and create, faster. For more on Pure FlashBlade: https://www.purestorage.com/products/flashblade.html

FlashStack Unified Management and Validated Value Apr 28, 2020

Pure's FlashStack PM Craig Waters checks in with the Pure Report from his home in Australia to update the latest developments with the FlashStack converged infrastructure. Hear exciting new details about general availability of Cisco Intersight FlashArray Connector that extends and unifies deep management for FlashStack. Also get an update on key Cisco Validated Designs including VDI and VMware reference architectures that can get your deployments up and running faster and with less risk. For more on FlashStack from Cisco and Pure Storage: www.flashstack.com

API-Driven Integrations for Applications Apr 21, 2020

Technical Solutions Director Barkz returns for a 3rd visit to the Pure Report to talk about solutions integrations for key business applications and databases. Hear about how Pure's open API-driven approach makes it easier to integrate into key third party management frameworks, including Windows Admin Center and SQL Server Management Studio. Users benefit by eliminating "swivel-chair" admin work and can remove common errors that result from manual management processes. Barkz also provides an update on the Cloud Block Store for Azure beta. For more information on Pure solutions for Microsoft: www.purestorage.com/microsoft

Rapid Remote Work Expansion with FlashStack VDI Quick Ship Apr 15, 2020

Looking for ways to quickly spin up capacity for your virtual desktop workers with a preconfigured and simple converged solution? Cisco and Pure have partnered together to deliver Quick Ship FlashStack VDI bundles that will streamline VDI adoption and keep your remote users productive without limitations. Hear from Cisco's Eric Blonda and Pure's Craig Waters about this exciting new offering for VDI greenfield builds and expansions that leverages existing Cisco Validated Design reference architectures for VDI - effortless scaling and simplicity combine for a superior end user experience. For more information: go to https://www.purestorage.com/docs.html?item=/type/pdf/subtype/doc/path/content/dam/pdf/en/at-a-glance/aag-flashstack-virtual-desktop-solution.pdf and https://www.purestorage.com/docs.html?item=/type/pdf/subtype/doc/path/content/dam/pdf/en/solution-briefs/sb-fs-citrix-virtual.pdf

5 Ways to Make Data Ready for AI Apr 09, 2020

Achieving meaningful outcomes on data from Artificial intelligence requires careful planning and an understanding of the common challenges to creating a mature model for AI. Pure's AI Solutions Architect Emily Potyraj returns to the Pure Report to share key insights into the 5 ways that enterprises can accelerate insights around their AI initiatives, including guidance around data access, ownership, labeling, format, and more. She also describes how building a data hub using Pure FlashBlade can eliminate infrastructure related issues and help data teams focus instead on creating a culture of innovation around AI. For more info on Pure solutions for AI: https://www.purestorage.com/solutions/applications/artificial-intelligence.html

VMware vSphere 7 Integrations plus VCF, VDI and more Apr 02, 2020

Cody Hosterman returns to the Pure Report for a timely update around all things VMware - as the Technical Director of VMware integrations at Pure, Cody shares work he and his team are delivering around VMware's vSphere 7 announcement that will drive improved admin productivity and better user experiences. We also spend some cycles chatting about VMware Cloud Foundation (VCF) and the strategic importance of that for Pure - plus, a quick segment on Virtual Desktop Infrastructure which is heating up as many workers shift to home-based locations. For more information on Pure and VMware: https://www.purestorage.com/solutions/infrastructure/vmware.html

Protect Your Data, Protect Your Business Mar 25, 2020

Data protection is a critical component in risk mitigation, protecting organizational reputation and customer satisfaction. But many legacy solutions are little more than costly insurance. Hear from industry veteran Peter Eicher, Pure Data Protection Solution Manager, about key considerations for planning and developing an end-to-end architecture for data protection that starts with fast restores but also includes simple business continuity, ransomware protection, and data reuse from backups. For more information on Pure Storage solutions for Data Protection: https://www.purestorage.com/solutions/infrastructure/data-protection.html

A Curious Journey into IT Mar 13, 2020

Check out Part 1 of this 2 part series featuring Pure's WW VP of Systems Engineering Shawn Rosemarin. In episode 1, hear Shawn's interesting story and background that brought him into a career in the IT industry. After that, get the scoop on challenges and trends that Shawn is seeing via his interactions with enterprise prospects and customers, and why the challenges on legacy data management needs a new approach. For more on Pure Storage customer experiences: https://www.purestorage.com/customers.html

How to Master AI Growing Pains Mar 09, 2020

Building and streamlining data pipelines is a new challenge that enterprises everywhere are taking on to gain insights for better business outcomes. Hear from Emily Watkins, AI Solution Architect on the Pure FlashBlade team about work she and the team are doing to help users create and streamline data pipelines by developing an AI Data Hub. Learn about how Pure is helping enterprises scale and grow AI projects from infancy to maturity while breaking down data silos and increasing access to data for all users. For more info on FlashBlade and Data Hub: https://www.purestorage.com/why-pure/data-hub.html

Accelerate Everything with Next-Gen FlashArray//X Mar 02, 2020

Get the scoop on Pure's latest FlashArray//X announcement and a new array that provides more acceleration and consolidation with the same simple user experience that's the hallmark of Pure Storage. Hear from Calvin Nieh from the FlashArray Product team about new enhancements to drive enterprise workloads and databases faster and with lower latency, as well as more capacity options and feature enhancements across the product line. For more information on the new FlashArray//X: https://blog.purestorage.com/announcing-flash-array-xr3/

Ransomware Jail - Is There Any Way Out? Feb 24, 2020

Ransomware attacks are now constant and increasing in scope and size, impacting enterprises small and large and across every industry. Hear from frequent Pure Report guest and Principal SE Andrew Miller about the evolution of ransomware intrusions, key defense principles, and how Pure can help. Pure has introduced new features in FlashBlade to specifically impact your ability to recover from ransomware attacks and ensure your backups aren’t compromised by attackers even in scenarios where admin credentials have been compromised. For more information on ransomware and Pure FlashBlade: https://www.purestorage.com/content/dam/pdf/en/solution-briefs/sb-protect-against-ransomware-with-pure.pdf

Technology Zombies - Dead or Alive? Feb 06, 2020

Analyst Stephen Foskett from Gestalt IT returns to the Pure Report for an entertaining discussion around the life cycle of certain influential and historical IT technologies in data management and beyond. From mainframes to storage protocols and microprocessors, tune in to hear the zombie scale rating for each regarding how much viability exists in these technologies. For more info on Stephen Foskett and Gestalt IT: https://gestaltit.com/

Using Analytics to Improve Customer Experience Jan 31, 2020

Hear from Farhan Abrol, Head of Machine Learning at Pure, about how to build data pipelines and apply AI and predictive analytics to improve customer support experiences. Farhan talks about the origins of Pure1 data analysis and provides guidance and best practices for anyone looking to collect and analyze data to deliver more timely and impactful capabilities around support. For more information on Pure1 and Meta, our predictive analytics engine, go to: https://www.purestorage.com/products/pure-1.html

Top 5 Evergreen Myths Debunked Jan 15, 2020

Kevin Rickson, Pure Evergreen PMM, returns for a third time to the Pure Report to debunk the top five myths and FUD (fear, uncertainty and doubt) that are commonly created and spread about Pure's innovative Evergreen subscription to innovation. He highlights important aspects of Evergreen Gold, how Evergreen applies across the Pure product line, and how other programs are usually limited to manipulating financing. For more information on Pure Evergreen, go to www.purestorage.com/evergreen.

Taking Managed Services to the Next Level Jan 10, 2020

Hear from Shobhit Bhutani, Pure's Managed Services Providers (MSP) Marketing Manager, about key market trends & challenges that MSPs face in an increasingly competitive market. See how Pure partners with key MSPs to help them deliver differentiation and keep pace with hyperscalers by simplifying application service delivery, enabling end-to-end data analytics, and delivering agile hybrid-cloud services. For more information about Pure and the Managed Services Providers program: https://www.purestorage.com/solutions/industries/managed-service-providers.html

Modern Data Protection: Beyond Backup Jan 06, 2020

ESG Analyst Christophe Bertrand joins the Pure Report to discuss the requirements and market trends driving a new approach to data protection. Hear about how to move beyond classic DR and backup/recovery use cases to capitalize on opportunities to improve data insight for both on-prem and cloud-connected deployments. Christophe brings 25 years of experience in services, software, and high-end storage systems to deliver unique perspectives for this important and fast growing data management space. For more detail on ESG's take on Data Protection: https://www.purestorage.com/pure-folio/showcase.html?item=/type/pdf/subtype/doc/path//content/dam/pdf/en/white-papers/protected/wp-esg-modernizing-data-protection.pdf

FlashStack - More than A Reference Architecture Dec 20, 2019

Andrew Miller, Principal SE, returns to the Pure Report to share his talk track around FlashStack and how IT orgs can improve their Day 0/1/2 ramp experiences because of the flexibility and pre-tested capabilities of FlashStack converged infrastructure from Cisco and Pure. Learn about tradeoffs across best-of-breed, converged, and hyperconverged, and how Pure's design philosophy addresses historical challenges with complexity in deployment and operations. For more on FlashStack - go to www.flashstack.com

Insight and the New Frontiers of Data Dec 19, 2019

Hear from Juan Orlandini, Chief Architect at Insight, about the new ways customers are innovating around data management including analytics, cloud native applications, containers, and hybrid cloud. Juan discusses typical challenges in implementing next generation data solutions and ways to successfully deploy cloud-connected ecosystems. Insight is a Pure Platinum partner - for more information on Pure and Insight, go to: https://www.insightcdct.com/About/Partners/Pure-Storage

Using Terraform and Go to Automate DevOps Dec 12, 2019

Dave Evans, Infrastructure Engineer at Duquesne Light, describes his experience automating development activities for Oracle with Terraform and Go libraries on FlashArray. Hear about how he used Pure Code (code.purestorage.com) and Pure's integrated REST APIs to build consistent scripted templates to improve efficiency around automating the provisioning of compute and storage nodes for developers. For more information, check out: https://blog.purestorage.com/pure-storage-terraform-provider/

Pure1 - Top Ten Things You Didn't Know Dec 05, 2019

Join this episode featuring Roger Weeks, Technical Marketing Engineer from the Pure1 team, to hear about the powerful capabilities in Pure1, Pure's AI-Driven management stack. Roger highlights value added and unique Pure1 features that can enhance user experiences with Pure1 - including data filtering, shortcuts, REST API integration, mobility, and more. For more info on Pure1: https://www.purestorage.com/pure-folio/showcase.html?item=/type/pdf/subtype/doc/path//content/dam/purestorage/pdf/datasheets/ps_ds5p_pure1_04.pdf

Part 2 - Get to Know Pure Execs: John “Coz” Colgrove, Co-founder and CTO Dec 03, 2019

Check out Part 2 of our new Get to Know Pure Executives series, featuring Pure Co-founder and CTO John "Coz" Colgrove. In Part 2, you'll hear about an average day in the life for Coz at Pure and delve into his personal life including favorite books, travel destinations, and more. Stay tuned for upcoming Get to Know Pure Execs episodes debuting soon. For more on the leadership team at Pure, go to: https://www.purestorage.com/company/leadership.html

What Makes a Great Partner? Nov 19, 2019

Hear from Mark Gonzalez, Regional VP of Sales at ePlus, to hear his thoughts on what makes a great technology partner. Mark delivers interesting anecdotes from his 30+ years of industry experience and takes you through his 4 P's of partnership - including great products and compelling programs, partnerships that count, and passion for what you do. ePlus is a Pure Storage national partner - for more information on ePlus and Pure, go to: https://eplus.com/why-eplus/partners/pure-storage.

Don't Gamble on Deficient Data Management Nov 11, 2019

Hear from Adam Morrison, Director of IT Engineering at Pearl River Resorts, about the unique challenges of managing IT operations for a 24/7 always-on enterprise supporting multiple casino resorts. He talks about sleeping better at night knowing that critical SQL Server databases, casino applications and VMs will stay up and run fast, while leveraging the intuitive support and monitoring capabilities of Pure1. For more on Pearl River Resorts - http://www.pearlriverresort.com/, and go to www.purestorage.com/purity to learn about Pure's rich data services for global flash management.

FlashStack: Simplicity and Scale for Applications Nov 04, 2019

Cisco's Sr. Solutions Manager Erik Lillestolen stops by the Pure Report to talk about how FlashStack converged infrastructure with Cisco UCS and Pure Storage arrays delivers superior business outcomes for application users. Also hear his thoughts on benefits of the Cisco and Pure alliance, the high degree of integration in FlashStack, plus some tidbits about enterprise challenges with running SAP. For more on FlashStack, go to www.flashstack.com, and go to https://www.purestorage.com/cisco for more info on the Cisco and Pure alliance partnership.

Get to Know Pure Execs: John “Coz” Colgrove, Co-founder and CTO Oct 29, 2019

Enjoy the first episode in our new Get to Know Pure Executives series, featuring Pure Co-founder and CTO John "Coz" Colgrove. This is Part 1 of a 2 part series since it was a lengthy conversation - Part 2 will release soon. Coz digs into a variety of topics in this episode: from Pure’s 10-year anniversary to our recent Pure//Accelerate event and everything in between. Going forward, we'll feature different Pure executives and have them share their perspectives on business, leadership, their personal lives, and of course, Pure. For more on the leadership team at Pure, go to: https://www.purestorage.com/company/leadership.html

Connecting Predictive Workload Analysis to Business Outcomes Oct 24, 2019

Analyst/influencer Justin Warren from Pivotnine joins the program to provide his interesting perspectives on the relationship among technology, management, and finance. Justin also chimes in around the value he sees for enterprises in using Pure1 and unique features Pure provides in predictive workload analysis to drive improved business outcomes. Finally, hear his take on how IT skillsets are evolving and how Systems Admins can expand their knowledge and opportunity. Quote: "If you don't like change, maybe a career in IT is not for you..." For more on Pivotnine: https://pivotnine.com/ - and to learn more about Pure1: https://www.purestorage.com/products/pure-1.html

Cloud and Container Adoption Strategies with SHI Oct 18, 2019

Container and new stack technologies continue their rapid adoption across all IT organizations, offering greater agility and flexible consumption models. Hear from two of SHIs Principal Solution Architects, Russ Cantwell and Mike Voss, who partner with Pure to work with customers to accelerate strategies and services to ensure success for hybrid data management adoption. SHI is a leading Pure Storage North America National Partner - for more information on SHI and Pure, go to: www.shi.com/pure - and for info on Pure Storage and Cloud, check out: www.purestorage.com/cloud.

Miller's Musings on Cloud Data Management Oct 16, 2019

Catch up with Pure's Principal Systems Engineer Andrew Miller who joins the Pure Report to discuss his latest travels and how core Pure technologies provide an excellent springboard to the adoption of hybrid cloud and as-a-service models for agile data management. Andrew also offers a Pure Report first - poetry - a haiku about our Accelerate event. Don't miss this one - he's a great guest and extremely entertaining. Follow Andrew on Twitter at @andriven and for more on Pure Cloud Data Storage Solutions, go to: https://www.purestorage.com/solutions/cloud/data-storage.html

Differentiated Managed Services and SaaS Delivery Oct 10, 2019

This episode features two Pure Storage users from Direct Technology, a SaaS and managed services provider located in the Sacramento, CA area. Hear from Nick Saechow, Director of IT Technology, and Brandon Nguyen, Sr. Systems Engineer, about how Pure Storage solutions make it easier for them to deliver managed application services for mission-critical projects, and how Pure saves them time in operational tasks, enabling one person to manage over 600 VMs at one time. For more information on Direct Technology: https://directtechnology.com/ and check out Pure's benefits for MSPs at: https://www.purestorage.com/solutions/industries/managed-service-providers.html

Analyst Chris Evans from Architecting IT and the Storage Unpacked Podcast Oct 07, 2019

Chris Evans, IT industry analyst and host of the Storage Unpacked podcast joins the Pure Report to weigh in on the latest Pure Storage announcements at Accelerate, including his unique perspective on Cloud Block Store. Chris also looks into his crystal ball and provides some predictions regarding prevailing trends in the Storage industry to look for in the next 18-24 months. For more from Chris Evans, go to: https://blog.architecting.it/ and to subscribe to the Storage Unpacked Podcast - https://podcasts.apple.com/us/podcast/storage-unpacked-podcast/id1163615701.

Accelerate Day 1 Recap with Stephen Foskett from Gestalt IT Sep 19, 2019

The highly entertaining Gestalt IT analyst and influencer Stephen Foskett joins the Pure Report to recap a busy day 1 of Pure Accelerate in Austin. Listen to get Stephen's perspectives on all the latest Pure announcements including FlashArray//C, Storage Class Memory, Cloud Block Store, FlashBlade, Pure1 and more. For more information on Gestalt IT, go to: https://gestaltit.com/ and for the latest on Accelerate 2019: https://www.purestorage.com/accelerate.html

FlashArray Announcements at Accelerate 2019 Sep 18, 2019

Catch up with all the latest FlashArray announcements from Day 1 of Pure Accelerate 2019 with James Gallegos from the FlashArray product team. Hear about details of the launch of new value added Pure Storage technologies and products including FlashArray//C, Storage Class Memory and the GA of Cloud Block Store for AWS. For more information, check out: https://www.purestorage.com/pure-folio/showcase.html?item=/type/iframe/subtype/blog/path/pure-focused-experience/

Turbocharge Apps With Plug-and-Play Storage Class Memory Sep 17, 2019

Enjoy a special Accelerate 2019 edition of the Pure Report featuring James Gallegos and Tago Navonne from the FlashArray product team to dive into the impact of new Storage Class Memory for FlashArray. Announced at Accelerate, this new Direct Memory technology can be non-disruptively added to FlashArray and can reduce latency up to 50% for mission-critical apps like SAP HANA, Oracle, SQL Server and DAS databases. For more info, check out: https://www.purestorage.com/pure-folio/showcase.html?item=/type/pdf/subtype/doc/path//content/dam/pdf/en/datasheets/ds-direct-memory-cache.pdf

Converting Cost Into Innovation Sep 04, 2019

"Without change, there is no innovation, creativity, or incentive for improvement." Enjoy a thought provoking episode of the Pure Report with Paul Ferraro, Senior Director, Business Optimization and Cloud Technology, where we discuss a range of topics from financial engineering to the user-based economy. Paul provides interesting use case examples outside of the storage industry to provide inspiration when approaching business and digital transformation initiatives. Paul's extensive enterprise experience reveals critical strategies for multi-cloud adoption that are fiscally transparent and emphasize people. For more detail, go to: https://blog.purestorage.com/unified-cloud-as-service/

SQL Server and Understanding DBAs Aug 23, 2019

Learn how to overcome the data management challenges of running Microsoft SQL Server by tuning in to this new episode of the Pure Report featuring Field Solution Architect Marsha Pierce. As a former enterprise DBA, Marsha has practical and hands-on experience streamlining database operations and fascinating perspectives on helping storage admins and DBAs find common ground to improve how they function jointly. For more information on overcoming SQL Server challenges: https://www.purestorage.com/resources/type-a/pure-primer-overcoming-sql-server-storage-challenges.html

Summer Intern Extravaganza Aug 21, 2019

Wonder what's in the minds of the next generation of high tech workers that will be creating the future of IT? Or maybe you hire interns and need insight on what makes for a valuable internship? Hear from three of Pure's summer interns about their perspectives on interning at Pure, details around their department projects, and how their time at Pure will help jumpstart their careers after college. For more information on Pure Storage internships and careers, go to: https://www.purestorage.com/company/careers.html

Old Dog, New Tricks - Microsoft Exchange on FlashArray Aug 20, 2019

Enterprises continue to rely on Microsoft Exchange Server on-premises for their employees' communications and calendaring needs. Hear from Pure's resident Microsoft Exchange Solution Architect Robert Quimbey ("Q") about his perspectives on the evolution of Exchange (Q worked at Microsoft in the 90's and 00's)and recent solution enhancements on Pure FlashArray to deliver improved uptime, response times, and ease of management for Exchange admins. For more information on Pure solutions for Microsoft: https://www.purestorage.com/solutions/applications/microsoft.html

VMware Virtualization Unleashed And VMworld 2019 Aug 15, 2019

Just in time for VMworld 2019, Pure's Technical Director of VMware solutions Cody Hosterman drops by the Pure Report to talk all things VMware, virtualization, and integrations with Pure Storage. Hear about how Pure's tight alignment with VMware enables easier data management operations for highly virtualized environments including Cody's favorite subject, Virtual Volumes (VVols). You'll also get a preview of what Pure is showcasing at VMworld 2019 from August 25-28. Don't miss this episode! For more information on Pure and VMware/Virtualization, go to: https://www.purestorage.com/solutions/infrastructure/virtualization.html

Data Analytics and AI/ML with ePlus Technology Jul 24, 2019

The Pure Report welcomes Justin Emerson, Director of AI/ML Solutions at ePlus Technology, for a discussion around key enterprise challenges in harnessing analytics to improve insight and develop competitive advantages. Hear about how ePlus can design and implement solutions using Pure and other alliance partners to make AI initiatives a success. For more information on ePlus AI/ML solutions: https://www.eplus.com/solutions/digital-infrastructure/data-analytics

Worry-Free Data Management For DBAs Jul 10, 2019

Despite continuing advances in Database functionality, today's Database Administrators (DBAs) still spend too much time on mundane tasks like tuning IO subsystems, and troubleshooting slow performance. Jorge Garcia, Apps Solutions Architect, returns to the Pure Report to discuss the common challenges that DBAs encounter around slow response times, constant tuning, complex data protection strategies, expensive disaster recovery solutions, and costly downtime. Hear how Pure innovations tied to the Purity operating system help DBAs free up time to innovate, and spend less time and money on time-consuming activities. For more details on how Pure helps DBAs: https://blog.purestorage.com/pure-storage-helps-oracle-dbas-sleep-better-at-night/

New Stack Integration: Persistent Storage for Containers Jul 03, 2019

The continuing momentum around container adoption and DevOps creates challenges around the needs for intelligent and persistent storage to more easily scale containerized applications. Co-host Sam Marriccini catches up with Pure Solution Architect Simon Dodsley for a spirited discussion around how Pure is delivering storage integrations in this space that empowers developers and accelerates application delivery times. For more info on Pure and Containers: https://www.purestorage.com/solutions/infrastructure/containers.html

Disruptive Live with Pure CMO Robson Grieve Jun 24, 2019

Enjoy this special edition of the Pure Report featuring an appearance by Pure's Chief Marketing Officer Robson Grieve on the Disruptive Live podcast program. Robson talks about Pure's customer-first, technology-driven approach, and gives his thoughts on the hybrid cloud revolution, the data hub approach to AI/ML and Pure’s unique Evergreen business model.

VM Analytics: Your Virtualization Superpower Jun 10, 2019

Managing a huge estate of VMs presents a significant challenge to admins around mapping VMs to arrays and troubleshooting performance issues. To help solve this problem, Pure offers VM Analytics, available in Pure1®. Hear from Sr. Technical Marketing Engineer, Stan Yanitskiy, about how VM Analytics delivers full-stack visibility, making it easier to view solve performance issues and to view how VMs map to arrays. Learn how current customers and prospects can access VM Analytics to see what it can to simplify operations. For more information on VM Analytics: https://blog.purestorage.com/vm-analytics-now-available-in-pure1/

Deep Dive Into SAP And Data Management Jun 05, 2019

Gain deep insight on data management challenges running SAP Applications and SAP HANA from Pure's SAP Field Solution Architect, Ryan Arsenault. Prior to Pure, Ryan spent 15 years as an IT Delivery Manager running complex SAP environments so his level of depth and hands-on experience is legit. Hear about why SAP applications are complex and customized, how SAP HANA really works and why it's tough to adopt, and various ways that he sees Pure solutions for SAP as the best choice to make SAP run more efficiently and at lower cost. For more info on SAP solutions: https://www.purestorage.com/solutions/applications/sap.html

Evergreen: Often Imitated, Never Duplicated May 29, 2019

The Pure Report celebrates its first birthday by welcoming back one of the first guests on the program, Kevin Rickson, Product Marketing Manager for the Evergreen program. Get a deep dive into how Pure engineering makes this program work for customers - delivering non-disruptive software upgrades and capacity expansions while keeping your business running and avoiding data migrations. Also, Kevin details aspects of competitive programs out there that try to duplicate Evergreen but usually fall short. For more information on Evergreen - https://www.purestorage.com/products/evergreen.html.

Live At SAPPHIRE 2019 May 28, 2019

Join Sam Marraccini on location from Orlando at SAP's annual flagship event, SAPPHIRE 2019. Sam speaks with a variety of Pure's SAP solutions applications team about Pure's growing presence at this show and how customers are learning ways to leverage Pure's integrated capabilities to streamline copy/clone and refresh of SAP applications while driving out operating cost. For more on Pure and SAP solutions, go to www.purestorage.com/SAP.

Supercharge your SAP Applications and SAPPHIRE Event Apr 30, 2019

Find out how Pure Storage has been ramping up SAP Solutions to help businesses automate complex SAP operations, streamline adoption of SAP HANA, and speed up the journey to analytics and cloud. Hear from Brian Ferrar, SAP Solutions Marketing Manager, about Pure's upcoming presence at SAP's SAPPHIRE event and how the SAP solutions team continues to develop compelling solutions to help users supercharge SAP for optimum business impact. For more information on Pure Solutions for SAP: https://www.purestorage.com/solutions/applications/sap.html

Live At NVIDIA GTC 2019 Apr 24, 2019

Listen live from the GPU Technology Conference 2019 (GTC), NVIDIA's annual event around the latest in AI, deep learning, HPC, and more. This year, Pure Storage was a platinum sponsor and in this episode you'll hear from three Pure experts about how modern solutions using FlashBlade and AIRI are improving time-to-insight and simplifying the deployment and operation of infrastructure for AI and analytics. For more information: https://www.purestorage.com/au/solutions/applications/artificial-intelligence.html

A Potpourri of Perspectives Apr 02, 2019

Co-host Sam Marraccini stops by the Pure Report studio to chat about his perspectives on Pure after 6 months into his new role. During this episode, you'll hear about Pure's unwavering customer focus, how Evergreen solves uptime challenges, recent developments in hybrid cloud solutions, upcoming events, and much more. For everything about Pure Storage, check out www.purestorage.com.

Live from HIMSS 2019 Apr 01, 2019

Listen live from HIMSS 2019, the leading healthcare IT show where Pure exhibited and held sessions showing how Pure technologies can aid organizations to achieve efficiencies of care delivery, lower costs, and put an end to data silos and migrations. Pure's own Esteban Reubens, Global Principal for Enterprise Imaging, shares his insights on the conference and Pure's momentum in delivering cutting edge healthcare solutions. For more on Pure in Healthcare: https://www.purestorage.com/solutions/industries/healthcare.html

Have It All: End-to-End Data Encryption With Data Reduction Mar 22, 2019

Historically host data encryption and array data reduction are like oil and water – they simply don’t mix. But not any longer. Hear from Vaughn Stewart, Pure VP Alliances, and Blake Wood, Thales Director of Business Development, about a new joint solution announcement -- Vormetric Transparent Encryption for Efficient Storage – the IT and security industries’ first end-to-end data encryption framework that realizes storage array data reduction. This new capability removes the compromise between encryption and storage efficiency, providing the granular access controls security professionals have come to expect from Thales combined with the industry-leading data reduction technologies from Pure Storage. For more information, check out: https://go.thalesesecurity.com/rs/480-LWA-970/images/pure-storage-and-thales-esecurity-sb.pdf

Jump On The Cloud Native Bandwagon With Pure Mar 06, 2019

Container adoption is all the rage and increasing rapidly, but lack of persistent storage support for dynamic containerized applications threatens to slow this trend. Hear from two of Pure's experts in this space, Shilpi Srivastava and Raphael Londner, about how Pure Service Orchestrator addresses this challenge, delivering smart provisioning, elastic scaling, and transparent recovery that can accelerate application delivery times and empower developers. For more information: https://www.purestorage.com/solutions/infrastructure/containers.html

Transparent Storage For Application Owners Feb 25, 2019

How are application owners impacted by limitations at the data management layer? Hear from Pure's new Applications Solution Manager, Jorge Garcia, with 25+ years of experience at Oracle, about how Pure's technology makes storage issues virtually transparent for application owners - enabling them to meet SLAs, deliver rapid response times, and accelerate development of new features for the business. For more information: https://www.purestorage.com/solutions/applications/mixed-workloads.html

Stay SaaSy, My Friends Jan 29, 2019

SaaS companies compete in a fast-paced environment where IT is a critical element enabling aggressive rollout schedules to meet customer demand. Hear from Nihal Mirashi, SaaS Solution Manager at Pure, about how SaaS companies are increasingly looking to Pure All-Flash storage to advance service levels, accelerate time to revenue, and achieve operational advantages in a highly competitive space. For more information on Pure solutions for SaaS providers: https://www.purestorage.com/solutions/industries/saas.html.

Self-Driving Storage with Pure1 Cloud-Based Data Management Jan 09, 2019

Learn how Pure is making self-driving storage a reality, leveraging machine learning and predictive analytics to give you storage that drives itself. Pure1 PM Nick Cox and PMM Anwesa Chatterjee join the Pure Report to describe the features and benefits of Pure1 including simple storage management, full stack visibility and analytics, and how predictive intelligence links with Pure's world-class Support. For more info on Pure1: https://www.purestorage.com/products/pure-1.html

Getting To Know You, Getting To Know Oracle Jan 04, 2019

Ring in the New Year with this new episode featuring new Pure Report co-host Sam Marraccini who turns the tables on our regular host Rob Ludeman and dives into the latest on Pure solutions for Oracle and a recap of Oracle OpenWorld. Going forward, Sam will be a regular contributor to the Pure Report in addition to his duties as a Technical Evangelist for Pure.

Modern Oracle Data Warehouse On FlashStack With FlashBlade Dec 10, 2018

Experiencing glacially slow ETL for your Oracle Data Warehouse? Trying to figure out how to adopt analytics with your existing Warehouse strategy? Hear from Laura Chu, FlashBlade Product Marketing Manager at Pure, who joins the Pure Report to explain how FlashStack with FlashBlade solves common challenges associated with data warehouses solutions. Learn how to modernize your data warehouse and unify analytics data in a highly efficient data hub on Pure's FlashBlade array. For more info: https://www.purestorage.com/content/dam/purestorage/pdf/Solution%20Brief/modern-data-warehouse.pdf

Bridge the Cloud Divide Dec 04, 2018

Prakash Darji, GM for the FlashArray BU, stops by the Pure Report to share his insight into the challenges with cloud deployment models and data storage. Hear about how to transform your on-premises infrastructure to run in a cloud model, fully-automated platform that hosts both traditional and webscale apps and speeds your journey to an effortless hybrid cloud. For more information on Pure Storage Cloud: https://www.purestorage.com/au/solutions/cloud/data-storage.html

PowerShell SDK for Improved Microsoft Automation Nov 28, 2018

Pure's Microsoft Solutions Engineer Barkz jumps on the Pure Report again to cover one of his favorite topics - PowerShell SDK. Tune in to hear how Microsoft users can improve extensibility and automation with Pure's integration with PowerShell and associated REST API integration and single-click provisioning and greater control of data repositories. For more on Pure's PowerShell integration: https://blog.purestorage.com/applications/microsoft-powershell/

Windows Admin Center Extension from Pure Storage Nov 21, 2018

Pure's resident Microsoft solution expert Barkz joins the Pure Report to provide highlights of the new tech preview of a Pure extension developed for Windows Admin Center. Hear how to gain control of all aspects of your Pure Storage deployments using WAC including connectivity to multiple arrays, performance statistics at the array level, volume and host management, and more. For more details: https://blog.purestorage.com/tech-preview-of-the-pure-storage-extension-for-windows-admin-center/

Customer Profile - Chapman University Nov 13, 2018

Tune in to hear from James Kelly, Sr. DBA and Storage Admin at Chapman University in Southern California, about how Pure Storage transformed IT operations and simplified their team's ability to deliver always-on, rapid, and responsive services to students and staff. Recorded on-location at Chapman University, this episode includes a wealth of info direct from one of Pure's happy customers that will give you deep insight in what to expect if you're considering investing in Pure all-flash storage solutions for your business.

Splunk SmartStore And Flashblade: Simplicity and Performance at Scale Nov 12, 2018

Vaughn Stewart, VP Strategic Alliances, returns to the Pure Report for a spirited discussion about Splunk's new SmartStore announcement that evolves deployments from costly and complicated DAS-based architectures to disaggregated compute and storage architectures that leverage S3 object stores. Hear how FlashBlade is an optimal object store solution for SmartStore that delivers performance and simplicity for analytics at enterprise scale.

VVols And VMWare vSAN Interoperability Oct 03, 2018

Pure's VP of Technology Alliances Vaughn Stewart stops by the Pure Report to provide his impressions of a very successful Pure Storage presence at VMWorld before we navigate a discussion of the challenges and tradeoffs with hybrid cloud adoption and data management. Vaughn provides his take on deployment considerations for Pure VVols and vSAN spanning mission critical applications, consolidation, edge, and public cloud deployments.

Enterprise Storage Availability And Simplicity Without Compromise Oct 03, 2018

Ken Steinhardt, Pure's Director of Competitive Intelligence, returns to the Pure Report for an engaging discussion around how Pure delivers data management solutions for customers to solve challenges for mission-critical applications in a way that simplifies operations. This podcast also features a "Lightning Round," where Ken offers a rapid assessment of Pure's capabilities vs. the competition for important feature/functionalities like data reduction, encryption and several others. Make your Enterprise Storage comparison at https://www.purestorage.com/microsites/dell-emc-comparison.html.

Igneous Systems and Pure - Driving Intelligence For Unstructured Data Sep 20, 2018

On this episode of the Pure Report, we discuss how to manage, move and protect the vast quantities of information in a Data Hub. Christian Smith, VP of Products for Igneous, discusses how PAIGE.AI, a spinout of Memorial Sloan Kettering Cancer Center (MSKCC), was created to accelerate cancer research through machine learning. Their AI data pipeline is using Pure Storage FlashBlade and Igneous Data Unstructured Data Management services to accelerate and optimize cancer research.

Pure Good Foundation - Investing In Tomorrow's Workforce Sep 13, 2018

Nicole Johnson, Executive Director of the Pure Good Foundation, joins this episode of the Pure Report to share her experiences launching and running Pure Good. Pure Good was established in 2015 to facilitate employee engagement in philanthropic initiatives with a focus on empowering and educating youth via technology. For more information on the Pure Good Foundation, go to: https://www.purestorage.com/company/careers/puregood.html

Why Oracle Customers Choose Pure Storage Sep 04, 2018

Chas Dye, Oracle Solutions Architect, returns to the Pure Report for another discussion around Pure Storage solutions for Oracle with a specific focus on how DBAs and Storage admins benefit from the technical innovations in Pure FlashArray and FlashBlade products. He also shares insight into 2 recent customer success stories highlighting benefits for Oracle OLTP and OLAP/Data Warehouse workloads. For more information on Pure Solutions for Oracle, go to: https://www.purestorage.com/solutions/applications/oracle-database.html.

Your Enterprise Storage Comparison Made Easy Aug 16, 2018

In this episode, Ken Steinhardt and Ben Woo from Pure's Competitive Intelligence Agency join to provide a detailed comparison of the features and benefits of Pure Storage all-flash arrays against key competitive offerings. Listen to hear why customers are moving on and moving up with Pure Storage for their enterprise storage requirements.

FlashStack - Converge More Than Just Infrastructure Aug 08, 2018

This episode of the Pure Report features Craig Waters, Sr. Product Manager, who discusses industry trends around Converged Infrastructure solutions. Hear about how Pure Storage is building momentum in this space with FlashStack, a solution developed jointly with Cisco that delivers a smart, simple, and efficient CI infrastructure for a wide range of enterprise workloads.

Maximize The Value Of Oracle Data Jul 24, 2018

Pure's resident Oracle Database expert Chas Dye delivers insight on Pure Storage solutions for Oracle Database on this edition of the Pure Report. Chas provides technical proof points and best practices for how to optimize Oracle performance, while sharing some of his most interesting stories working with prospects.

New Meets Now - Pure Accelerate Recap Jul 12, 2018

Catch the highlights of Pure's marquee annual Accelerate event in this episode of the Pure Report. Jason Nadeau, Pure's VP of Product Marketing, joins to share his insights on key announcements and what it means for today's enterprises to have a Data-Centric Architecture. Also hear about new offerings including the new FlashArray//X, the Evergreen Storage Service (ES2), and the AIRI (AI Ready Infrastructure) Mini announcement. For everything Accelerate 2018, go to https://www.purestorage.com/accelerate/thank-you.html

Real World Analytics and AI At Scale Jul 09, 2018

Roy Kim, Director of FlashBlade Product Marketing at Pure, joins the Pure Report to discuss the technology disruption caused by the rise of artificial intelligence and analytics. Hear how Pure Storage is best addressing the data management challenges of analytics plus other use cases for the FlashBlade array like Fast Restore. Later in the episode, he discusses the AI Ready Infrastructure (AIRI), built in partnership with NVIDIA to help enterprises accelerate AI projects.

Microsoft Solutions from Pure Storage Jun 28, 2018

On this episode of the Pure Report, Rahul Ponnala, Microsoft Solutions Manager, joins to highlight the tightly aligned partnership between Pure and Microsoft, and the broad range of solutions available for SQL Server, Hybrid Cloud, Hyper-V, DevOps, and more. Tune in to hear how Pure + Microsoft delivers performance and simplicity for all your data used across Microsoft applications.

New FlashArray//X - 100% NVMe Flash Storage For All Jun 18, 2018

On this episode of the Pure Report, Calvin Nieh, PMM for FlashArray products, joins to cover highlights of Pure's recent FlashArray//X announcement at our 2018 Accelerate event. Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array that delivers major breakthroughs in performance, simplicity, and consolidation of business-critical mixed workloads. Listen to hear more about how FlashArray//X can deliver a Data-Centric Architecture for your organization.

Evergreen Storage - A Subscription To Innovation May 31, 2018

Kevin Rickson, Product Marketing Manager for Evergreen Storage, joins the Pure Report to share details about how Pure's revolutionary Evergreen Storage offering continuously delivers Pure innovations in software and hardware to you, keeping your storage fresh and modern with next-gen technologies like low-latency NVMe, faster CPUs, and ActiveCluster – all without any disruption, downtime, or performance impact.

SAP Solutions from Pure Storage May 15, 2018

On this Pure Report podcast, Axel Streichardt, Sr. Director of Business Applications Solutions, joins to highlight Pure's SAP partnership and continuing investment in delivering value-added solutions for SAP applications.

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