The Product Podcast

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What Is Bitcoin by Google's Group Product Manager Nov 27, 2017

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What exactly is a Bitcoin? Bitcoin is the world's first finite digital resource, a currency that no single person or organization can control - kind of like a digital gold. Unless you have a background in cryptography or economics or both, phrases like cold storage, hard fork, and segregated witness can all seem pretty cryptic. Tyler Odean from Google gives an introduction to Bitcoin that covers questions like what is Bitcoin, how does it work and why does it matter.

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What Are the Product Scaling Challenges by YouTube Product Manager Nov 22, 2017

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Product managers are hired to build the future of products. However, when working on products and companies that are already at large scale, many Product Managers get stuck in ‘incrementalism’. This is the classic ‘local maxima’, and the proverbial ‘death by a thousand cuts’. Product Manager at YouTube, Seung Nam, talks about the challenges of building products at scale, and shares some challenges and lessons learned from rebuilding YouTube.com. Main takeaways that Seung discusses are how to create a vision, and share it, how to build design principles, and actually uphold them and how to back it up with complete data.

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How to Become a Successful Product Manager by Product School CEO Nov 20, 2017

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Are you trying to break into Product Management, or looking to stay on-top of your Product Management game? Carlos González de Villaumbrosia, Product School Founder and CEO, covers int his talk how to grow your career once you're a product manager, what makes a successful Product Manager and how to understand the role and importance of product managers in today's tech industry. Carlos also shares some tactical tips on how to transition to product management and grow your career.

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How to Pick a Price for Your Product by Amazon Product Manager Nov 15, 2017

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Pricing is one of the most important skills a Product Manager needs to have. Whether it be pricing a new product, service launch, pricing an upgrade or just thinking about price cuts to stay competitive. In this talk, Aditya Vikram Bhuwania discusses how to understand how top firms think about pricing, various pricing strategies, architecture and implementation. He talks about the importance of pricing, different pricing strategies as well as price setting and architecture.

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10 Differences Between Small And Large Product Teams by StubHub PM Nov 13, 2017

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In this talk, Matt Wolf, Product Manager at StubHub, talks about the stages of companies, small and large company teams, key differences in company size, and how to understand the Product Manager role based on company size. He gives insight on what the company needs are at different stages, how to think about your career arc and where you want to be over the long term. From this talk, you can learn how to think strategically about your career path and company size.

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How to Measure Your Way to Success by Sephora's Product Manager Nov 08, 2017

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Product management is about creating change. Metrics are the guideposts that help us ensure that the changes we make are leading to the results we want. They let us forecast, provide early warning signals, and create incentives for action. In this talk, Meghan Cochran, former Product Manager at Sephora, discusses designing good metrics, gaining alignment among a broad range of stakeholders, and communicating progress effectively. She talks about the trade-offs of looking at rates & ratios vs. absolute numbers, and funnels, cohorts, and other fascinating and exciting measures of success.

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How to Build Products for the Blind by Sidewalk Labs' Engineer Nov 06, 2017

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Neha talks about a few projects she worked on for the visually impaired. The first was in collaboration with TechBridgeWorld, an organization that facilitated the implementation of accessible technologies for developing communities. The second was during her time at Google Maps. Neha Rathi is the primary front end developer for Flow, Sidewalk Labs' mobility subsidiary. Prior to joining Flow, Neha worked on Google Maps in San Francisco. She was responsible for the "popular times" feature as well as keyboard exploration, a screen-reader-compatible tool that makes Maps more accessible for visually impaired users.

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How to Solve Problems by Using Products by Google Product Manager Nov 01, 2017

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People don’t want to buy a quarter inch drill. They want a quarter inch hole. This is a profound insight. Customers don't want products, they want solutions to their problems. All great products are built around profound insights. In this talk, Rakesh Goyal, Product Manager at Google, shares some examples of successful products and the foundational insight or ‘secret’ as Peter Thiel would like to call it on which they were built. Through some examples Rakesh will get you started with developing an intuition for discovering foundational insights upon which you can build your next product.

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How to Use Customer Feedback on Your Product by UserVoice CEO Oct 30, 2017

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Increased competition and higher customer expectations are forcing modern product management teams to up their game to keep pace. In this talk, Richard White, CEO of UserVoice, discusses how product leaders are leveraging customer feedback, collected across the organization, to inform how they build the best product possible in the shortest amount of time. Richard White is Co-founder and CEO of UserVoice. During his time at the helm, starting in 2008, UserVoice has expanded from a small, virtual operation to a company with bi-coastal teams in San Francisco, CA and Raleigh, NC. Richard’s foundational expertise lies in UI design & UX and he has made notable contributions to the startup community through his involvement as an early member of both Founder’s Network and Young Entrepreneur Council (YEC). He speaks at conferences around the world on various topics, including entrepreneurship, UX design, and the critical importance of putting customers at the center of building products.

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Hooked: How to Build Habit-Forming Products by Author Nir Eyal Oct 25, 2017

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Why do some products capture widespread attention while others flop? Is there a pattern underlying how technologies hook us? In this talk, the author of the book "Hooked: How to Build Habit-Forming Products" talks about a 4 step process called the Hooked Model. Nir Eyal shares a framework that gives entrepreneurs and product designers a new way for thinking of the necessary components in influencing user behavior. He talks about the tactics that companies like Facebook, Pinterest, and Twitter use to bring users back again and again without depending on costly advertising or aggressive messaging. He also gives practical insights that create user habits that stick and actionable steps for building products that people love.

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