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    Business

    The Product Boss with Jacqueline Snyder

    The Product Boss is real business education for people who make and sell physical products.

    If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

    Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

    Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

    You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

    Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

    New episodes drop weekly on Thursdays.

    Advertise

    Copyright: © 245524

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    274. Balancing Business and Motherhood with Cat & Nat of #MOMTRUTHS Podcast Jul 08, 2021
    Show notes

    Ep. 274: We are SO honored to welcome Cat & Nat, co-hosts of #MOMTRUTHS Podcast, on the show today! These fellow biz besties & business partners are an incredible duo that know how lonely and isolating motherhood can be and they share it truthfully, honestly, and with comedy. Their hilarious honesty and friendship have led to an incredible career as podcasters and now as product bosses with their recently launched brand, TAYLIVI.

    In this extra special episode, we're getting a behind-the-scenes look at how these phenomenal women went from biz besties to biz partners to life partners. Their mission is to give mom's a space where they know they are not alone, free of judgment, and are able to find fun in motherhood. From going on tour to creating memberships and building a product-based business inspired by their daughters, Cat & Nat share how they balance business and motherhood.

    Support and follow Cat & Nat at:

    • Cat & Nat Website
    • Cat & Nat Instagram
    • TAYLIVI Website


    --


    Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!


    --


    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.


    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

    1. Just click here to review,
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

    Thank you so much! xo, Jacqueline and Minna


    273. Reair: The 30 Second Video That Converts to Sales - Without Sounding Sale-sy Jul 05, 2021
    Show notes

    Ep. 273: In today's episode, we're reairing one of our most popular episodes of all time, The 30 Second Video That Converts to Sales - Without Sounding Sale-sy. If you're new here, this episode will give you a freebie that will help you stand out. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

    We believe that video is the number one way to convert and connect with your customer. That's why today we're giving you this extra special freebie! This exact 30-second video script will help you show up and stand out. We've seen SO many of our students use this script and gain confidence and sales. Thirty seconds of bravery leads to a 30-second video that can change how you stand out this quarter.

    [Download the script here]


    --


    Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!


    --


    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.


    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

    1. Just click here to review,
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

    Thank you so much! xo, Jacqueline and Minna


    272. The Power of Your Brand with Angie & Mike Lee, Co-Founders of Soul CBD Jul 01, 2021
    Show notes

    Ep. 272: Today we're sharing a conversation we had with not one, but two, very special guests - Angie & Mike Lee, the brother and sister partnership behind Soul CBD. Together, they created a product-based business to help people with natural products. With different and unique backgrounds, Angie & Mike have grown an incredible business that provides relief to millions of people. In this episode, they're sharing how they built a business from the ground up, the importance of their brand, and how being authentic to themselves set their brand apart.

    Connect and support Angie and Mike at:

    • Soul CBD Website
    • Soul CBD Instagram
    • Angie Lee Instagram
    • Mike Lee Instagram


    --


    Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!


    --


    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.


    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

    1. Just click here to review,
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

    Thank you so much! xo, Jacqueline and Minna


    271. Reair: Your Customer's Journey Jun 28, 2021
    Show notes

    Ep. 271: In today's episode, we're reairing one of our most popular episodes of all time, Your Customer's Journey. If you're new here, this episode will help you understand your customer's journey to buying. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

    Knowing your customer's journey is key to understanding how you can best serve them. But how do you map out a customer journey? In this episode, we're breaking down how you can understand your customer on multiple platforms whether they are there to discover brands & products or when they have the intent to buy.

    This episode originally aired at: https://www.theproductboss.com/thepodcast/episode90

    • Download the two worksheets mentioned for this episode - https://www.theproductboss.com/customerjourney


    Links mentioned:

    • The Product Boss Mastermind


    --


    Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!


    --


    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.


    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

    1. Just click here to review,
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

    Thank you so much! xo, Jacqueline and Minna


    270. What Matters Most in Publicity for Product Businesses with Sabina Hitchen of Press For Success Jun 24, 2021
    Show notes

    Ep. 270: In this extra special episode, we're joined by expert PR Strategist, Sabina Hitchen! As an entrepreneur, public speaker, and publicity strategist, Sabina is dedicated to amplifying the voices of small business owners. With her business, Press for Success, she's able to help turn business owners into PR pros.

    Today, she's sharing her wealth of knowledge on how to feel confident in knowing what you need to get your product-based business out there. From showing up in media to building strategically, Sabina is sharing her expert tips. Get ready to learn the tools you need to know for what matters most in showing up for your product-based biz.

    Support and follow Sabina at:

    • Press For Success: https://www.pressforsuccess.com/bundles/press-for-success-all-access-membership?ref=5e0e32
    • Sabina Hitchen Instagram


    Links mentioned:

    • The Product Boss Mastermind


    --


    Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!


    --


    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.


    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

    1. Just click here to review,
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

    Thank you so much! xo, Jacqueline and Minna


    269. Reair: 3 Simple Ways to Boost Your Product Sales Jun 21, 2021
    Show notes

    Ep. 269: In today's episode, we're reairing one of our most popular episodes of all time, 3 Simple Ways to Boost Your Product Sales. If you're new here, this episode will give you three ways to boost your product growth and sales. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

    So often we hear product bosses wondering how they can get more sales and boost growth in their product-based business. In this episode, we're going over three simple and effective ideas to help product-based biz owners get to their bottom line. If you're ready to focus on what's working, get on new platforms, and keep it simple then this is the episode for you!

    This episode originally aired at: https://www.theproductboss.com/thepodcast/episode84

    --


    Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!


    --


    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.


    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

    1. Just click here to review,
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

    Thank you so much! xo, Jacqueline and Minna


    268. Becoming Unstoppable, Empowered, and Financial Free with Kelly Roach of The Unstoppable Entrepreneur Jun 17, 2021
    Show notes

    Ep. 268: Joining us today is the brilliant Kelly Roach, Founder of The Unstoppable Entrepreneur, host of The Unstoppable Entrepreneur Show, and Co-Founder of Give Her Courage. Kelly helps turn overworked service-based entrepreneurs into seven-figure CEOs, by teaching them how to leverage timeless business principles, employed by billion-dollar corporations, with the speed and agility of the most powerful online marketing strategies of today.

    In her second time joining us on the show, Kelly is sharing how she believes in empowering education to allow individuals to achieve financial freedom. From building a team, empowering yourself, and making your vision your north star in your life and business, Kelly is talking all about how to allow your vision to drive your life. She's giving tips on how to build a team and stay true to the vision and values you have in your business.

    Connect and support Kelly at:

    • The Unstoppable Entrepreneur Website
    • The Unstoppable Entrepreneur Show
    • Give Her Courage
    • Starting at Zero: How 2 Women Gained 100k Followers Through IGTV and DMs with Amy and Kelly of Give Her Courage


    --


    Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.


    --


    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.


    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

    1. Just click here to review,
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Let us know what you love hearing on the podcast. Can't wait to hear from you.


    Thank you so much! xo, Jacqueline and Minna


    267. Reair: Three Emails Every Product Biz Needs Jun 14, 2021
    Show notes

    Ep. 267: In today's episode, we're reairing one of our most popular episodes of all time, Three Emails Every Product Biz Needs. If you're new here, this episode will give you the three emails that every product-based business needs. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

    One of our most popular questions is "What emails should I be sending my customers?" In this episode, we're sharing the three most important emails you should have set up for your product-based biz. Grab your pen and notebook - these examples are ones you won't want to miss!

    This episode originally aired at:

    https://www.theproductboss.com/thepodcast/episode91


    --


    Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.


    --


    Links mentioned:

    • The Product Boss Product Biz Community
    • *Klaviyo
    • Active Campaign
    • Sign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"


    *Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands.


    --


    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.


    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

    1. Just click here to review,
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

    Thank you so much! xo, Jacqueline and Minna


    266. Investing in Influencer Marketing with Yasmine Parrish of Muse Makers Management Jun 10, 2021
    Show notes

    Ep. 266: This week we're sharing a chat we recently had with Yasmine Parrish, Chief Action Officer and Founder of Muse Makers Management! As a seasoned communication and brand strategist with over a decade of experience, Yasmine is telling us how using micro-influencers alongside engaging digital and experiential campaigns can grow your product-based business. She's sharing the benefits, best practices, and more of how to to create win-win partnerships with influencers.

    Support and follow Yasmine at:

    • Muse Makers Management Website
    • Muse Makers Management Instagram
    • Yasmine Parrish's Instagram


    --


    Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.


    --


    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.


    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

    1. Just click here to review,
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

    Thank you so much! xo, Jacqueline and Minna


    265. Bosses & Breakfast: The Impact of a Single Product Jun 07, 2021
    Show notes

    Ep. 265: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!

    In this clip, we're discussing the power a single product can have on the market. Our businesses can become not only a part of who we are but can also evolve into a symbol of resilience and strength. The fascinating endurance of something as simple as red lipstick can shape the way people feel and express themselves.

    There were SO many comments from those of you who joined us LIVE sharing how your products are making a mark on your audiences. Check out the full episode here on our Facebook page.

    Links mentioned:

    • CNN Article: The Evolution of Red Lipstick
    • Hey Mavens!


    --


    Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.


    --


    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.


    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

    1. Just click here to review,
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

    Thank you so much! xo, Jacqueline and Minna


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