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The Product Boss with Jacqueline Snyder — Business
The Product Boss with Jacqueline Snyder

The Product Boss is real business education for people who make and sell physical products.

If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

New episodes drop weekly on Thursdays.

Copyright: © 245524

Latest Episodes:

314. The Desired Brand Effect with Tracy Matthews of Flourish & Thrive Nov 15, 2021

Show notes

Our friend and colleague, Tracy Matthews has written her very first book! She’s the custom jewelry designer behind the Thrive by Design podcast and Flourish & Thrive Academy, where she mentors product makers and designers to help them multiply their businesses. And, now, she’s sharing even more of that wisdom through her book, The Desired Brand Effect: Stand Out in a Saturated Market with a Timeless Jewelry Brand.

Tracy has built multiple successful businesses using a methodology she invented to solve problems she was encountering in her own life. That turned into what she teaches now, and our conversation covered everything about it from the importance of creatives and makers in business (and just in general!), to how we should build businesses around our lives instead of forcing our lives to fit around a business.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

The Desired Brand Effect
Tracy Matthews
Flourish & Thrive Academy
Connect with Tracy Matthews on Instagram
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/deals

Connect:

313. When You Can’t Afford Ads, Do This Nov 11, 2021

Show notes

Anyone who’s run any sort of ads in the last couple of years (or just pays attention to marketing industry news) will know that Facebook recently went through a huge iOS change and ads no longer perform the way they used to. So what other options are there for marketing, either without Facebook or on a budget?

Your social media strategy can practically become a form of advertising on its own, not to mention leveraging your own personal network and, of course, taking advantage of the Shop 1 in 5™ Pledge.

But our favorite alternative to running ads is: collaborating. Collaborations can be paid, but the best ones take the form of a mutual exchange where you and someone else both give each other something and get something back of value in return. Maybe you’re an online-only business who can collaborate with a brick and mortar shop by running a pop-up in their shop for a day. Or maybe you want to team up with another business to run a joint giveaway promotion. The possibilities are endless. Just remember to keep your collaborations with businesses who have a relevant audience to the one you want to reach.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

The Fun Fall Foodie Giveaway video
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/deals

Connect:

Website: theproductboss.com
Instagram: @theproductboss

312. Bosses & Breakfast: Taking Responsibility for Your Results Nov 08, 2021

Show notes

What’s moving you forward, and how are you driving your results?

We addressed this question in a recent Bosses & Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages) and simply had to share it with you all. Tune in to learn how to activate the results you want through smart investment that efficiently uses your time and money. We unpack how to start assigning responsibilities to your business efforts, how to review them and how to pivot when needed. Plus: we share real-life case studies to inspire you to keep showing up and get results faster.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.
If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

311. How to Reward Yourself For Your Hard Work Nov 04, 2021

Show notes

The end of the year is a time for reflection and relaxation. For product bosses, though, it's the busiest time of the year. We go, and go, and go, and go – often for the sake and benefit of others, our business, our customers, and our futures. But, what about right now? We can’t forget to take account of the good work being done and consistently reward ourselves for putting forth the effort to make it all happen.

In this episode, we talk about the best ways to reward yourself and when, and share some examples of ways we’ve done so in the past to help put things in perspective. Hint: Rewarding yourself with a trip to the Galapagos in ten years doesn't cut it! We’re talking small-scale moments of bliss, decisions that hinge on the difference between three shavings of truffle mushroom and five. (We explain that part in a classic Product Boss dinner story.)

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/deals
If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now. We have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

310. Female Founders: Stitching a New Adventure in Entrepreneurship with Debbie Hodge of Stitched Stories Nov 01, 2021

Show notes

We sit down with fellow female founder and entrepreneur Debbie Hodge to showcase her new product business, Stitched Stories. Launched during the pandemic, Debbie seized control of a difficult situation and turned it into something special that’s now enjoyed by countless people across the country.

Debbie took an old hobby and turned it into something even the TikTok generation can get behind. There’s so much to learn from her story – especially now that she’s entering her post-COVID strategy phase. Hearing the way she’s embraced being a product boss is inspiring stuff!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Connect and support Debbie Hodge & Stitched Stories:
Official Site
Instagram
Pinterest
Facebook
Etsy
This episode was recorded live on Facebook. Check it out here!
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.
If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

309. 2021 Trend Alert: Social Selling Oct 28, 2021

Show notes

Social selling (selling products and services on social media) is on the rise, and we predict it will be even more popular next year. To get you on board, we’re revealing the top three ways to drive sales on Facebook and Instagram, with tried-and-tested strategies for connecting with your audience on posts, ‘lives’, and DM’s. The best part is you can start right now, wherever you’re at on your social media journey. Remember, it’s not about spending thousands of dollars on influencer marketing or using bots, it’s all about building personal trust with your community and harnessing sales through meaningful connections.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

The reel highlight
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now. We have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

308. Bosses & Breakfast: Internal and External Words for the Holiday Season Oct 25, 2021

Show notes

Words matter! How you describe your product business is one way to direct how you show up within your brand. In this snippet from our Bosses & Breakfast show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we decode how the power of language helps attach meaning to your business goals to navigate the busiest time of year.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS. Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.
If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

307. Facebook and Instagram Down: How to Survive a Social Media Outage Oct 21, 2021

Show notes

The unimaginable happened: Facebook, Instagram, and WhatsApp went down for an entire day – and it felt like the whole world had come to a screeching halt. Product-based business owners who rely on social media felt the squeeze. How did you stay connected to your audience?

In this episode, we explain why it’s so important to diversify your business across multiple platforms and give you helpful tips on how to create a backup plan when you’re forced to pivot your outreach strategy. Plus: learn how your email list and our Small Business Shopping Directory are the powerful marketing combo you need to skyrocket your brand.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS. Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year, and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now! We have limited spots available.

306. Bosses & Breakfast: Small Business Shopping Directory Oct 18, 2021

Show notes

The new Small Business Shopping Directory is an all-in-one place for customers to shop, discover and support hundreds of small product businesses this holiday season and every day. A place for you to be visible to new customers. The Directory is ready for more small businesses, like yours, to join.

Resources:

Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now along with hundreds of small businesses - it’s the go to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

305. Holiday Decision Time: How Are You Going to Get Customers to Find You? Oct 14, 2021

Show notes

It’s go time! It’s holiday decision time! How are customers going to find you this holiday season?

Are you still trying to work out your game plan to increase your customer base? If you’re ready to get your brand in front of more eyes then tune in to this episode where we give you the actionable steps to grow your customer list. Plus: get the intel on short and long-term strategies to build a foundation for immediate impact, and future growth.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.
If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

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