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The Product Boss with Jacqueline Snyder — Business
The Product Boss with Jacqueline Snyder

The Product Boss is real business education for people who make and sell physical products.

If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

New episodes drop weekly on Thursdays.

Copyright: © 245524

Latest Episodes:

373. How to Build Your Business Without Feeling Like You’re Drowning Jun 02, 2022

Show notes

As a business owner, it's very common to feel overwhelmed, especially when you are starting to scale or grow your business. It's easy to feel like you're drowning and have to do everything on your own to grow your business, but the truth is...you don't!

Oftentimes, if you feel like you’re drowning in your business, you may think that you can’t scale because scaling will mean you have to do more, but that’s not the case! Taking your business to the next level doesn’t mean you have to continue living in the overwhelm but rather really allows you to step into the CEO role of your business.

One of the best ways to do this is through a focus and stop list- something we taught our Masterminders on their retreat in Arizona. This list helps you to focus your energy on what you do best and should be doing and it also helps you to stop doing things in your business that are preventing you from reaching the next level.

We talk about everything from hiring and delegating to revenue drivers to standard operating procedures (SOPs), all things that will help take your business to that next level. Tune in to hear how you can apply the focus and stop list to your business to avoid overwhelm!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

372. Carving Out Your Own Path with Marilyn Pham Tasdighi of Gemini Fusion May 30, 2022

Show notes

In this episode, Marilyn Pham Tasdighi, the owner of Gemini Fusion, and our very own Masterminder helps us celebrate AAPI Heritage month. Marilyn started her business as a single listing on Etsy which then grew into a full-blown business. After only one year of selling, she hit six figures. Tune in now to hear her story!

Marilyn shares her entrepreneurial journey about how Gemini Fusion came to be and how she is using her own voice and creativity to help pave the way for young Asian American business owners, especially women. Marilyn also shares how being in our Mastermind has been an amazing source of support during some tough times.

Listen to hear Marilyn’s first-hand story and how she has built her business to what it is today!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Visit the GeminiFusion website
GeminiFusion on Instagram
Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

371. Prioritizing Mental Health as Women Biz Owners May 26, 2022

Show notes

As Mental Health Awareness Month comes to a close, we want to have an open conversation about mental health and how it can impact your life, especially as a product boss. We want you to know that there shouldn't be any stigma around discussing mental health which is why we believe this conversation is so important. We all struggle with it, so remember that you aren't alone and that it's okay to ask for help!

Your biggest assets as an entrepreneur are your mind and your health. This means that your mental health is extremely important, both personally and professionally, and yet oftentimes we feel afraid to talk about it. As a society, we are starting to see mental health being talked about more… but it’s only through honest discussions like this one that we can keep making progress together.

We’ve all been through a lot of crises recently – both personally and shared thanks to the pandemic and other world events. That’s why we feel that this episode is so important. Listen to hear our personal struggles with mental health and what you can do to help keep yourself mentally healthy. Remember that pristine mental health is very rare and it shouldn't be stigmatized if you need to ask for help!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Learn more about Mental Health Awareness Month here
Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

370. Re-Air: Creating Your Dream Business & Life as a Maker with Susan Gordon Pottery May 23, 2022

Show notes

Our conversation with Susan Gordon, the founder and Chief Creative Officer of Susan Gordon Pottery, was so inspiring, we’ve decided to re-air it for anybody who missed it the first time round. She shares how being part of a mastermind helped transform her business.

From being in the top 1% on Etsy to opening a brick-and-mortar shop and having products sell out within MINUTES, Susan’s journey through business, life, and masterminding shows the limitless possibilities of being a maker.

If Susan’s episode resonates with you, you are making a profit in your business and your revenue is at least $250k or above, we invite you to apply to our Mastermind program so that you don't have to take that next step in your business alone! Spots are limited so make sure to apply here.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Visit the Susan Gordon Pottery website
Instagram: @susangordonpottery
Facebook: @susangordonpottery
Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

369. Re-Air: Breaking the Glass Ceiling to Your Millionaire Mindset May 19, 2022

Show notes

The glass ceiling is very real, and something that must be overcome, as a product business owner, for you to reach that millionaire mindset. In order to become a millionaire, you must first believe that you can actually be one. Mindset matters!

There are many ways to accomplish this, and we talk about each of them in this episode of the podcast. From shifting the way we talk about business to joining masterminds with like-minded biz owners, we're talking about how we can all work together to shift into the millionaire mindset.

If this episode resonates with you, you are making a profit in your business and your revenue is at least $250k or above, we invite you to apply to our Mastermind program so that you don't have to take that next step in your business alone! Spots are limited so make sure to apply here.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

368. How to Improve Your Cash Flow May 16, 2022

Show notes

Money is a huge part of our lives. It’s possible that money is one of the main reasons why you’re a product boss! But oftentimes, we see people make the mistake of handling their business finances with the same money mindset they use in their personal life. However, that shouldn’t be the case as they are separate things, and, as such, need to be approached differently. Here’s how.

Usually, we want to keep things debt-free, but it can be unrealistic to operate a business – especially a small product business – without debt. We’re not saying you should rack up debt on purpose, but at the same time, you shouldn’t be scared to use the credit options available to you as tools to improve your cash flow.

In this episode, we run through three of the best ways to do this, from getting a line of credit to small business loans. Remember, as a product-based business owner, you need to capitalize on ways to improve your cash flow so that you don’t get stuck. To do this, you’ll need to shift away from that debt-free mindset and start using financing and credit as tools to grow your business!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

367. Learn to Fear Less May 12, 2022

Show notes

As a business owner, you might be familiar with the saying, “You have to be fearless,” but that’s not necessarily true. What we have learned most recently, though, is that you do need to fear less, which is exactly what we are talking about in this episode! Life is scary, but knowing when to fear less is a big part of becoming a successful product boss – and just living your best life in general!

As you know, we recently went to Costa Rica, and we want to share with you three transformational experiences we had while we were there that have completely changed the way we think about and view the world. The theme this week is to never be afraid of trying new things – or maybe just to move so quickly that you don’t have a chance to become afraid in the first place.

A lot has been going on in the world lately, and many of our fears may be more present than before, so how do we proceed with our lives? Let’s have a difficult, yet necessary conversation. Tune in now.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Podcast Episode We Mention: “How We Are Investing in Ourselves This Year to Level Up”
Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

366. Growing a Million-Dollar Product Business with Joy and Jane of Ninni Co. May 09, 2022

Show notes

Joy and Jane, sisters and co-founders of Ninni Co., join us for a four-way edition of Small Biz Founders. We hear the amazing story of how they worked against the odds to take Ninni Co. from launch day to a seven-figure business.

This episode is filled with the valuable knowledge that only comes from having first-hand experience becoming a million-dollar product boss. We talk about having the confidence and self-awareness to do the jobs you’re good at and enjoy, while also being able to identify your weaknesses and recognize that you aren’t going to be good at everything… and that’s OK!

These sisters and their journey will inspire you. People said they weren’t qualified to be running their business. Many people even questioned what they were doing – but look at them now! There’s no doubt that Ninni Co. is a huge success, and one that’s still growing.

Joy and Jane also talk about how much time they’ve spent masterminding and how that has played a role in their incredible journey. Tune in to hear it all.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Visit the Ninni Co. website
Follow Ninni Co. on Instagram
Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

365. Edit to Expand Method with Pamela Pekerman of Hustle Like a Mom May 05, 2022

Show notes

Pamela Pekerman is the product boss behind Hustle Like a Mom, a company on a mission to support mompreneurs in building bridges between entrepreneurship and mom life. She’s also pioneering her “edit to expand” method. Today, we learn all about how we can handle our to-dos and find focus, all while making our lives smarter, simpler, and more fun!

Just like Pamela, we’re both moms so these tips were super appreciated. As a mom, it’s easy to hit burnout before you even realize it because you only get so much time each day between drop off and pick up, where you can really focus. This is why finding and setting your priorities are such an important way to find success.

That’s where Pamela’s edit to expand method comes in. Because “you’re not going to eat the whole menu,” it really comes down to choosing the right tasks while making sure the goals you’re setting are actually manageable and realistic. Remember, where you focus is what you get back.

It’s easy to find yourself paying for things in three ways: money, time, and energy. So making sure we’re only paying for the right things is really important. That’s not to say we should be paralyzed, worrying about making sure we don’t make a bad decision, but, as Pamela explains, it’s more about regularly reassessing your situation, decoding your community, and being ready for change!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Visit Pamela’s Website
The Hustle Like a Mom Website
Follow Pamela on Instagram (Send Pamela a DM that says “Quarterly Planning” to get access to her quarterly planning sessions!)
If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

364. Navigating Different Seasons of Life with Stacey Ventura of [Be] Blends May 02, 2022

Show notes

Stacey Ventura is the product boss behind [Be] Blends, manufacturers and makers of handcrafted bath, body, and home products with a focus on health and wellness. She’s here to tell us her story and all about what she’s learned along the way.

[Be] Blends started off as an online store which evolved into a brick-and-mortar store later on as Stacey realized her customers enjoyed smelling and trying their products. Opening a brick-and-mortar was no easy feat, as Stacey quickly realized when a flash flood took out all of their inventory (and their store itself), right when they were gearing up to open. From Stacey's experience as a maker, she was able to pivot and implement techniques to help keep [Be] Blends in business!

Stacey also shares with us how important her family is and how she has been able to build a business that allows her to be there for, and take care of, her family, regardless of the season. One of the ways Stacey has done this over the years is by getting out of her own way and removing herself as the bottleneck in her business, something many of you product boss's are familiar with!

Through resilience, pivoting, and leaning into our Mastermind program for support throughout the ups and downs in her business over the past several months, Stacey has been able to continue reaching the goals she has set for herself and [Be] Blends. She was even able to take a trip to Jamaica and her business kept running! Tune in now to hear all of the tips and tricks that Stacey has learned along the way on her business journey.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Visit [Be] Blends’ Website
Follow [Be] Blends on Instagram
Follow [Be] Blends on Facebook
If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

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