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The Product Boss with Jacqueline Snyder — Business
The Product Boss with Jacqueline Snyder

The Product Boss is real business education for people who make and sell physical products.

If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

New episodes drop weekly on Thursdays.

Copyright: © 245524

Latest Episodes:

503. How to Be a Life-Long Learner to Set Yourself Apart Aug 28, 2023

Show notes

As back-to-school season approaches, we’ve got education on the mind. Your school days may be behind you, but to be a successful Product Boss, you never stop learning!

School was more than just subjects; it was about the friendships we made, the diverse perspectives we encountered, and sometimes, those uncomfortable yet growth-promoting situations. It taught us resilience, problem-solving, and resourcefulness. Remember those moments of revelation? And the joy in mastering something new?

In the business world, many of us entrepreneurs share these traits: a knack for problem-solving and an insatiable curiosity. But, as adults, do we continue to challenge ourselves in the same way?

Today, we'll explore different avenues of learning and education available for adults. As the new school year begins for the kids, let's reflect on our own journeys of personal and professional growth. Whether you're in a 9 to 5 or running your own business, continuous learning is key to development.

Join us as we unpack the importance of ongoing education, not just for skill enhancement but for holistic growth. It's time to reignite that passion for learning!

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

502. Take The First Step to Double Your Revenue Today Aug 24, 2023

Show notes

If you've ever wondered how you can take your revenue to the next level, today's episode is for you! Let's talk numbers and the potential of what's achievable for your business, no matter where you're starting from.

We get it; math can be intimidating, especially when you feel like you're starting at zero. But there’s beauty in simplicity, and we’re here to break it down for you. Whether you're striving to earn your first $100 or you're on a path to double what you've already achieved, we've got strategies and insights that can propel your business journey forward.

So, even if this episode might sound advanced, stick around. There's a magic that happens when you begin to earn, and we're here to show you how once you start making money, it becomes so much easier to grow it exponentially. Let’s dive deep into the power of multiplication and growth in your business journey.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

501. The Simple Way to Scale Your Business to 6-Figures and Beyond Aug 21, 2023

Show notes

Many of you have expressed a desire to hit that coveted six-figure mark, that ambitious $100,000 benchmark. We know that this is a goal for many product-based business owners, and it was ours too. Aiming to not only have a $100,000 business but also pocketing that amount as profit is something we all dream of. However, the road to six figures often feels challenging. It's easy to become overwhelmed with all the potential steps, especially when balancing other commitments like full-time jobs, family responsibilities, or personal care.

But here's the thing: scaling your business to six figures doesn't have to be as complicated as you might think. What if we told you that the strategy is much simpler than you've imagined? What if scaling doesn't require you to do everything everywhere? We want to break down the barriers and make this journey less daunting.

Join us as we dive into the simplest way to scale your business, teaching you our proven roadmap to six figures and beyond. The secret ingredient? It's all about focus. Learn to sell more without stretching yourself thin, and discover how you can amplify your efforts with the right approach.

Resources:

Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

500. What's Stopping Your Success? Aug 17, 2023

Show notes

It's often said that the biggest hurdles in our journey are the ones we place in front of ourselves. We observe countless entrepreneurs out there who've dedicated years, resources, and endless passion but are still in search of that breakthrough. What's missing? Perhaps it's a belief in oneself.

We’re discussing some of the challenges Product Bosses face and tools to overcome them:

Limiting Beliefs & Self-Talk: Are the stories we tell ourselves creating barriers? It's time to analyze that inner dialogue.
Mindset Matters: Our mind is potent, and our thoughts can shape our reality. If we let doubt creep in, it may dictate our actions, or lack thereof.
The Self-Sabotage Trap: We'll delve deep into why some of us unconsciously set ourselves up for failure and how to break this cycle.
Crafting a Constructive Thought Process: Adopting a growth mindset, where challenges are opportunities and failures are lessons, can change the game.

Remember, success isn't always about the external factors. It's about the internal dialogue, our beliefs, our values, and how we perceive our capabilities. So, are YOU ready to rewrite your success story?

Resources:

Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

499. You Don’t Need a Business Plan, Here Are the Only 5 Things You Need Aug 14, 2023

Show notes

Hello Product Bosses! We're excited to discuss something that we all have likely asked ourselves at some point, especially during our early business days. It's the question of having a business plan. If you're among those who believe that starting a business is synonymous with having a thorough business plan, we're here to tell you - that's not always the case!

Being stuck in the traditional ideas of a business plan can often slow our progress. Our entrepreneurial journey since 2004 has taught us that you don't necessarily need a business plan to succeed.

There have been countless instances where we ventured into new territories without a rigid business plan in hand. And guess what? We didn't let the lack of it stop us! So, if you're at the threshold of starting your business or considering developing a business plan after you've launched, know that it's not a must.

During this episode, we'll delve into the five things that you genuinely need when you're starting a business or thinking about selling a product to your customers. So, forget about that business plan for a moment and join us as we discuss what truly matters when starting your product business.

Resources:

Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

498. How to Make More Money Without Creating New Products Aug 10, 2023

Show notes

Hey Product Boss, it's time to open your eyes to the real strategy behind revenue growth! We’re here to help you get more visibility for your business and keep more money in your pocket. But most importantly, we want to debunk a common misconception in the business world — that more products = more money.

We know how tempting it is to think that developing new products will magically increase your revenue. It's a common mantra: more products, more money. But wait! Before you jump into product development, we're here to give a resounding “no, no, no.”

Why? Because every new product that you add comes with costs like research and development, design development, time, and even mistakes. We often overlook these expenses, thinking that the new product equals more money. But in reality, it might just do the opposite.

Join us as we look at all the different ways your business can make more money without creating new products. Let's break down the walls of this myth and lead you towards an effective and profitable business strategy!

Resources:

Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

497. Overcoming the Fear: Making Smart Investments in Your Business Aug 07, 2023

Show notes

Today, we want to address a challenge many of you face - overcoming the fear of making investments in your business. This issue isn't foreign to us either; we've been there and understand how it feels.

Here's the reality: investing in your business, whether it's in team, equipment, or space, is essential for growth. But the aspect that most often falls through the cracks is investing in your own education, coaching, courses, or programs. This might be because of unfamiliarity or simple fear.

Looking back, we remember feeling scared the first time we joined a mastermind for $2,500 a month. It was a substantial leap of faith for us. We were a decade into our business, but something wasn't working. Frustration was mounting, and so was our debt. We knew something had to change. We weren't about to shut down, but we needed to invest to save our business, our minds, and our mindsets. And despite the initial fear, it was worth it. The returns we received from that investment shaped our approach to investing in ourselves and our business.

And remember, sometimes, the investment you're most scared to make is the one that can save your business.

Resources:

Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

496. Focus On These Three Things to Grow Your Business Aug 03, 2023

Show notes

Now you know we LOVE to help you get more eyes on your business, streamline your operations, and secure more money in your pocket by doubling your revenue through multiple revenue streams in your product business. Today, we're going to dive deep into three key elements that, when focused on, will inevitably scale your business.

Our approach revolves around these three pillars - systems, visibility, and sales. These are tried and true, proven strategies that we focus our students on because they form the foundation of any successful business, especially small product businesses like yours. They promise growth, both short-term and long-term.

We've alluded to them already - systems, visibility, and sales. Whether you're a newcomer or a long-term student, you'll know we're always returning to these three pillars. Regardless of your business stage - startup, growth, or generating hundreds of thousands in product sales - you're going to find unique areas to focus on within these pillars.

So let's begin our journey through these areas, focusing on how to improve your business systems, boost your visibility (or marketing), and drive sales, because sales are the lifeblood of your revenue. Join us as we take a deep dive into this proven framework that is sure to help grow your business.

Resources:

Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

495. Tips for Instant Confidence to Put Yourself Out There Jul 31, 2023

Show notes

We're buzzing with excitement for today's episode! Today, we're delving deep into the nitty-gritty of gaining instant confidence. We realize that confidence can be a struggle for many, and it certainly was for us, too. As natural introverts, drawing energy from within, we've consciously chosen to cultivate our confidence over time. We often equate it to a muscle that grows stronger with each flex.

We aim to share some transformative tips to ramp up your confidence, regardless of your situation. Be it attracting new customers at your market booth, initiating friendships at conferences, or striking mastermind groups, or if you're one of our Multi-Stream Machine students, looking to set up a wholesale business, our suggestions will empower you to exude confidence instantly.

These little tweaks we're about to share with you can often seem daunting, but they're part of a skill set that can seep into every aspect of your life, making it more fulfilling and enjoyable. After all, living in alignment with your goals and desires, and confidently pursuing what you want, is what being a successful entrepreneur is all about!

So get set to exercise that confidence muscle of yours. It might feel scary at first, but remember, courage is not the absence of fear, but rather the judgment that something else is more important. And what's more important than living your most authentic life, filled with confidence and conviction?

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

494. How to Get Your Products in Front of People Jul 27, 2023

Show notes

As creators and business owners, we all aspire to create amazing, beautiful things – products that stem from our minds and take shape in reality. But one piece of feedback we've consistently received from our Multi-Stream Machine students is that despite having incredible products, the biggest hurdle is visibility. Nobody knows that these amazing products exist! Sounds familiar? Then this episode is definitely for you.

We often think, oh, building a website or getting on Instagram is the solution, and we'll be noticed. But the truth is, it's much more than that. We fall into the trap of thinking that if we build it, they will come. But unfortunately, they won't, simply because they don't know where to go.

Perhaps, like many others, you've built a website, you're active on social media, you've set up an Etsy shop, or you're selling on a platform like Fair. But the question remains, how will your potential customers know you exist?

We've been emphasizing this for years now - it's crucial to diversify where you show up and make sure to show up where your customers are. Because it's not just about building it and hoping they will come. The key is to ensure they know where to go.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

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