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The Product Boss with Jacqueline Snyder — Business
The Product Boss with Jacqueline Snyder

The Product Boss is real business education for people who make and sell physical products.

If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

New episodes drop weekly on Thursdays.

Copyright: © 245524

Latest Episodes:

599. The Power of Community for Product-Based Business Owners with Gina Bianchini of Mighty Networks Jul 01, 2024

Show notes

Today, I’m so excited to be chatting with Gina Bianchini, an incredible entrepreneur who has her MBA from Stanford and is also the creator and founder of Mighty Networks! If you’re not familiar with Mighty Networks, it’s an all-in-one platform that serves small and medium businesses through offering digital memberships, online courses, community and subscriptions.

In this episode, Gina and I dive into the benefits of building and creating a community that aligns with your products and mission, especially for my subscription-based product bosses, as well as the importance of community and who you’re surrounding yourself with on your product biz journey.

Join us as we show you the power of community and the role it plays in owning a product-based business plus Gina even shares with you her 5 components for building a successful community and the 5 mindset changes you need to have to take your community to the next level.

Resources:

Check out Mighty Networks
Connect with Gina Bianchini on LinkedIn
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

598. “I'm a single mom on my way to a million dollars. How do I make this easier?” | Coaching Session Jun 27, 2024

Show notes

Hey product bosses! I'm back with another action-packed coaching session with Nicole from Lunah, an amazing skincare company in London, Ontario, Canada! Nicole's established herself as the skin care expert in her community and beyond and is on her path to building her million-dollar dream business...all while navigating being a single mom.

During our time together we discuss Nicole's journey to where she is now and the strategies that she can implement to get her to where she wants to grow her product-based business - all while blending her other responsibilities.

We deep dive into niching down your products, how to create an irresistible customer experience, and how hiring help at home or outsourcing the smaller tasks in your day will create time for you to reach your dreams.

Listen in as we discover Nicole's next steps to grow her business and how you can apply these strategies to create your own money-making machine.

Resources:

Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
Support Nicole’s business at lunahlife.com
Follow Nicole on Instagram: @lunahlife
Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024 and learn the secrets to turning your product-based business into a money-making machine.
If you’d like to learn more about Instacart you can check them out here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this episode:

Another Bite

Listen to Another Bite wherever you get your podcasts

Another Bite Podcast

Hubspot

Get started for Free with Hubspot CRM

597. If You Don't Have an Audience to Sell to, Do This. Jun 24, 2024

Show notes

True or False: You need a HUGE social media following to reach your business goals...I'm excited to tell you that it is FALSE! In today's episode, I'm busting the myth that you need to be on social media to succeed in your product-based business and I'm showing you just how to discover your ideal customers, make more sales, and reach or even surpass your product business dreams.

I'll share examples of my own journey to success before the days that social media took the world by storm (aka when going viral wasn't even a thing) and how my students have proven time and time again that you can create your profitable money-making machine once you know your own path to profit!

Tune in if you are ready to discover how to grow your business beyond your wildest dreams, even without a social media presence, and the strategies my students and I have used to get there!

Resources:

Sign up for The Product Boss Newsletter.
Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this episode:

Another Bite

Listen to Another Bite wherever you get your podcasts

Another Bite Podcast

Hubspot

Get started for Free with Hubspot CRM

596. "My sales are down! Is it the algorithm, the economy—or is it me?" | Coaching Session Jun 20, 2024

Show notes

Listen up, Product Bosses! We're back with another coaching session, and this time we're talking with Heather of Leetie Lovendale. Heather has been in business for around 20 years and is making multiple six figures. Her goal is to reach a million, but right now, she's on course to make less than she did last year.

In this episode, we dive into Heather's situation to uncover what might be holding her back. Is it a bad economy, the influence of platforms like Faire and Amazon, or something else entirely? We’ll explore the possible reasons for her plateau and discuss strategies to get her back on track and moving toward her million-dollar goal.

Join us as we analyze Heather's business, provide actionable advice, and help her—and you—navigate through these challenges. Let’s figure this out together!

Resources:

Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
Support Heather’s business at leetielovendale.com
Follow Leetie Lovendale on Instagram: @leetielovendale
Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

595. Can You Make Your Product-Based Business a Passive Money-Making Machine? Jun 17, 2024

Show notes

Listen up, Product Bosses! Today, we’re diving into the idea of transforming your product-based business into a passive money-making machine. With summer upon us, it's the perfect time to explore how you can ease off the gas and still keep the revenue flowing.

For many of us, the summer months are a time to spend with family, take a break, and enjoy some downtime. Whether you want your business to run passively year-round or just during specific seasons, we’ll discuss strategies to reduce your daily involvement while maintaining consistent sales. We'll cover different sales channels and revenue streams that require less hands-on effort, allowing you to focus on what matters most during these relaxing months.

Join us as we explore practical tips and insights to help you make your business work for you, even when you're not actively working on it. Let’s dive in and learn how to create a business that supports your lifestyle.

Resources:

Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

594. “I want to be a top name in my niche. What systems do I need to get there?” | Coaching Session Jun 13, 2024

Show notes

Listen up, product bosses! Today’s coaching call is a must-listen for entrepreneurs at all levels, whether you're just starting out or hitting new growth milestones. We’re speaking with Claire of Musically Minted, a thriving product business selling music-themed merchandise. Claire's goal is to become one of the go-to names in her niche, and we love that kind of ambition.

Claire is taking her business full-time but has hit a pivotal moment where her current methods aren't working anymore. She needs to know what comes next. In this episode, we discuss the systems she can put in place, when she needs them, and how to implement them effectively.

We get into the nitty-gritty details, providing a real example of how to tackle similar challenges in your business. If you’re ready to scale and optimize, this episode is for you. Let’s dive into it!

Resources:

Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
Support Claire’s business at musicallyminted.com
Follow Musically Minted on Instagram: @musicallyminted
Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

593. The 7 Best Places to Sell Your Products Right Now Jun 10, 2024

Show notes

Today, we’re addressing a common question we hear all the time: "I have this product, I have this idea, but what should I do? How do I sell it?" We all come up with amazing ideas or get inspired to create something, but then we’re often unsure about the next steps. Let’s dive into the best strategies for selling your products successfully.

Whether you’re using platforms like Etsy, running a brick-and-mortar store, launching a website, or leveraging social media, each method has its own challenges and advantages. We’ll share our personal experiences and insights on how to navigate these options. We'll discuss how Etsy can simplify the selling process but comes with risks, why relying on foot traffic for your physical store can be limiting, and the pitfalls of assuming that "if you build it, they will come" for online stores.

We also highlight the frustration of slow sales and the importance of finding where your customers are already spending their time. From my own journey, we learned that having a beautiful website isn’t enough—you need a strategy to drive traffic and convert visitors into buyers.

In this episode, we’re breaking down the seven best places to sell your products right now. These are the platforms and strategies that will help you turn those trickling sales into a steady stream. We want you to hear that waterfall of sales, so let’s get started!

Resources:

Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.
Shopify is our #1 recommendation for building your e-commerce website! Visit theproductboss.com/shopify to get a free trial!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

592. "My in-person business is taking off–but how do I grow online?" | Coaching Session Jun 06, 2024

Show notes

This week, we've got a fantastic coaching session with Chanel of Pup Pastry. As you might have guessed from the name, her business specializes in dog treats, focusing on healthy, natural products. Chanel is relatively new to our program, Multi-Stream Machine, but she’s already starting to see results. Now, she’s looking to optimize those revenue streams and expand her online presence.

In this episode, we dive into Chanel’s journey with Pup Pastry, exploring how she can leverage her in-person success to boost her online sales. We’ll discuss strategies for optimizing revenue streams, building a robust online presence, and the steps needed to scale her business in the digital world.

Join us as we offer practical tips and actionable advice to help Chanel—and you—take your business to the next level. Let’s get into it!

Resources:

Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
Support Chanel at puppastrync.com
Follow Pup Pastry on Instagram: @puppastrync
Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

591. The Day Kim Kardashian Bought My Product Jun 03, 2024

Show notes

Hey, Product Bosses! We’re diving into something really exciting today. Have you ever wondered how getting your product in front of the right person can transform your business overnight? Well, we’ve got an incredible story to share.

In this episode, we’re talking about the day Kim Kardashian bought Cuffs Couture and how it created a ripple effect that took the brand to new heights. We’ll dig into the details of how this happened, the strategy behind getting your product in front of influential people, and the importance of leveraging other people's audiences to grow your own.

We’ll share practical tips and strategies you can use to create similar opportunities for your business. From building relationships with influencers to maximizing the impact of a celebrity endorsement, this episode is packed with actionable insights.

So, get ready to learn how a single purchase can change everything and how you can position your product for success.

And don’t forget, we have a brand-new, free, and live training on building a consistent, profitable, revenue-generating product business in 2024. Sign up at theproductboss.com/framework to join us!

Resources:

Does it feel like you've tried everything but still aren't making the sales you want? Trust me, I've been there, too. But here's the thing—you're not bad at business. The key is getting your products in front of more customers. I faced the same struggle until I discovered the one thing that transformed my business from a few sales to six figures in just one year, all without spending a cent on ads or having a huge following. Now, I want the same success for you. Join my free masterclass, "The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024," and learn my secret to success. Head over to theproductboss.com/framework to save your spot. Let's turn your business into a money-making machine!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

590. "I'm taking my business international but I can't do it alone." | Coaching Session May 30, 2024

Show notes

Listen up, Product Bosses! We’re back with another exciting coaching session, and this time we’re talking to Amber of HayMad & Co., a lifestyle apparel brand that focuses on inclusivity and mental health awareness. Amber has a physical retail location in her hometown in Canada, and her wholesale business is picking up steam in the US. Now, she’s looking to take her brand international.

In this episode, we explore the strategies and steps Amber needs to elevate her business. We'll discuss how to leverage her current success, expand her market reach, and overcome the challenges of going international. From boosting her online presence to optimizing wholesale operations, we'll cover it all.

Join us as we dive into Amber’s journey, offering insights and actionable advice for anyone looking to grow their business beyond borders. Let’s find out what—or who—will take HayMad & Co. to the next level!

Resources:

Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
Support Amber’s business at haymadandco.com
Follow HayMad & Co. on Instagram: @haymadandco
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

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