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    Christianity

    The Pro Church Tools Show with Brady Shearer

    Helping your church navigate the biggest communication shift in 500 years. Hosted by Brady Shearer and Alexander Mills.

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    Copyright: © Pro Church Tools Inc. 2021

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    Latest Episodes:
    Dealing With Social Media Skeptics, Follow-Back Strategy, & Posting Philosophy Jun 08, 2022
    Show notes

    Send in your question via text to 1-800-485-3139.

    Question #1 (01:00): Do you post for the congregation you have or for the congregation you want?

    Question #2 (09:38): Do you think it's a good move for a church's IG to follow back everyone who follows you?

    Question #3 (13:26): What would you say is the best way to institute change in people's perceptions of social media?

    Question #4 (23:32): Brady, as you get ready to have your second child, what's one piece of parenting advice you'd pass on?


    The Triple S Framework, Best Times To Post On Instagram, Church Surveys Jun 01, 2022
    Show notes

    Send in your question via text to 1-800-485-3139.

    Question #1 (00:50): What are good ways to get feedback and a pulse on your community? Do you use surveys (and if so, what should they include?), focus groups, something else? How do you invite community feedback?

    Question #2 (08:00): I'm putting together a presentation to advocate for more hours in my role at my church citing that social media needs more of my time and more resources as we need to be more intentional with making it great. What are some key points I need to hit?

    Question #3 (15:07): What's the best time for posting to Instagram Reels?

    Question #4 (16:38): Is it worth the time to add captions to videos (actually burned into the video). Premiere pro can do automatic captioning, is it actually beneficial for videos? Does it differ for YT, FB, IG, TT, etc?


    Text Marketing vs. Websites, Best Giving Methods, & Managing Interns May 25, 2022
    Show notes

    Send in your question via text to 1-800-485-3139.

    Question #1 (00:45): Our average attendance is around 60 people. Over half of those are students ages 16 to 22. The students run sound, do set up tear down, and do the all the food and drinks for fellowship. Most of our adults are every other week maybe in attendance. I so badly wish I had a fresh set of eyes to see what I could do to keep our adults engaged. We are a student led church.

    Question #2 (09:41): What are your thoughts on which tithing options to offer? How many are too many? Is it seen outdated to pass a physical plate?

    Question #3 (19:36): How do you feel about "Text CONNECT to 00000" as a CTA versus go to "graceky.org"? Is it better to just stick with the website url?

    Question #4 (22:48): Any advice for my first time managing interns?


    Church Manipulation, The Perfect URL, & The New Instagram Feed May 18, 2022
    Show notes

    Send in your question via text to 1-800-485-3139.

    Question #1 (00:44): Is the perfect URL as important as it used to be? Are we past the days of needing the perfect URL or is it still just as important as always?

    Question #2 (09:29): Would you suggest to move to *just* Reels on Instagram? What pointers if any could you pass along?

    Question #3 (15:33): Do you struggle with keeping strategies away from manipulation?

    Question #4 (25:35): If you didn't start Pro Church Tools (Brady) or work as a pastor or at Pro Church Tools (Alex) what would you be doing instead?


    Easy To Miss Elements Of Online Ministry, New Facebook Ad Rules, & Social Pages For Each Ministry May 11, 2022
    Show notes

    Send in your question via text to 1-800-485-3139.

    Question #1 (06:57): How can we use Facebook Ads as the new IG/FB rules do not allow interests related to religion anymore?

    Question #2 (13:52): What are some of the "easy to miss" elements of an effective and successful online ministry?

    Question #3 (23:47): What do you think about different ministries having social media pages?

    Question #4 (25:37): What do you do to relax? Are you a golfer like most ministers?


    My Favorite Lightroom Presets, Evolving Beyond Stale Tradition, & Sermon Clips On Social May 04, 2022
    Show notes

    Send in your question via text to 1-800-485-3139.

    Question #1 (01:07): How do I encourage growth and evolution in the way we use social media in a church that likes to stay with tradition?

    Question #2 (10:21): Do you think a church can post too many clips from a sermon per week? Is there a point where you push out too much content?

    Question #3 (17:30): Anyone have any thoughts on the "ideal" number of next steps in the Launcher? Any thoughts on a max number? I have been wondering if the Launcher can have too many and get cluttered.

    Question #4 (28:11): I am trying to create a cohesive feed for all of our church's social media. However, the lighting varies greatly depending on where the photo was taken. Do you have any Lightroom presets you recommend?


    Dealing With Negative Comments, Video Gear For 2022, & Handling Rogue Pastors Online Apr 27, 2022
    Show notes

    Send in your question via text to 1-800-485-3139.

    Question #1 (00:54): When posting about church events or announcements on social, how does one communicate information about the event, while keeping the graphics interesting each time, and without turning every announcement post into something promotional?

    Question #2 (11:23): Suggestions on how to handle a senior pastor creating/posting his own rogue branding/marketing/reels to his own FB/IG?

    Question #3 (16:05): How do you think churches should respond to negative comments on social media?

    Question #4 (28:00): What camera/lens/mic combination are you using for your TikToks and Reels?


    Getting Your First Church Job, What Every Church Website Needs, & The Evangelical Reckoning Apr 20, 2022
    Show notes

    Send in your question via text to 1-800-485-3139.

    Question #1 (02:20): How do I get a job in church when I'm first starting out?

    Question #2 (16:41): If a church has no tech or media presence at all...what should be their first step?

    Question #3 (26:15): What keeps you invested in the North American church model?


    Church Website SEO, Sermon Bumpers, & Multigenerational Churches Apr 13, 2022
    Show notes

    Send in your question via text to 1-800-485-3139.

    Question #1 (02:25): How do I improve my website SEO?

    Question #2 (11:38): Any advice for putting together sermon bumper videos?

    Question #3 (19:49): It seems like churches are either able to serve young adults, or every other age demographic, but not both. Are there any churches that are truly intergenerational anymore? Is this a realistic goal?

    Question #4 (29:12): What's something you worried about entering your 30s that ended up not being a big deal?


    Email Open Rates, Subject Lines, & Removing Inactive Subscribers Apr 06, 2022
    Show notes

    Send in your question via text to 1-800-485-3139.

    Question #1 (03:38): What is a good open rate for my church's email newsletters?

    Question #2 (18:18): What are some best practices for church newsletter email subject lines?

    Question #3 (23:05): In last week's podcast you mentioned cleaning your email list. How would you recommend churches do this?

    Question #4 (27:15): How is it actually like living in Niagara? It feels real far from Toronto.


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