The Pro Church Tools Show with Brady Shearer

Latest Episodes:

1M+ Views On Reels, Encouraging Social Media Interaction, Transformation Church's New Content House Mar 15, 2023

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Send in your question via text to 1-800-485-3139.

Question #1 (01:51): Can you look at the Instagram Reel that hit one million views and the other videos on our channel and see if there's anything we can be doing better? Also, I accredited you to all the staff for that video that hit one million. Ever since listening to your podcast our engagement has more than tripled!

Question #2 (17:37): Do you have any content on how we can encourage our congregations to actively share and like the church content? I'll post something and get 2-10 likes and shares from the pastoral staff. But I know posts that have many likes and shares get seen way more often. Is this not a way to help share the gospel as it would be seen more? We're in a church of just under 400 people.

Question #3 (24:01): What are thoughts on transformation church purchasing a media studio? How do you feel about churches creating their personal content at a mass scale? Should these profits go to unfortunate instead?

Question #4 (39:10): Loved the favourite things about Canada you and Alex shared on the pod. I think it would be a fun follow up question to hear what you guys like about the US, from your travels there and interactions with so many Americans, and for Alex having family there.

Starting From Scratch, Follow-Back Strategy, & Email Newsletter Tips Mar 08, 2023

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Question #1 (01:30): If you were starting over at a new church with little social media presence and an outdated website, what would be your approach/priorities. I think you message is resonating with many people today, but most of us are overwhelmed with where to invest first.

Question #2 (12:25): Who or what accounts should our church IG accounts follow? Leadership team? Other churches? Church attendees? Not really sure what makes the most sense.

Question #3 (18:06): You mentioned in an earlier podcast that a newsletter style weekly email wasn't a very effective form of church communication, and that it's giving the work to your congregation. Are there any cases in which E-News emails (weekly emails detailing a list of 4 to 5 upcoming events with links to register) are ever effective? Why or why not?

Question #4 (30:33): What are you favourite things about being Canadian?

Meta Verified, Extreme Measures To Recruit Volunteers, & Building Confidence Mar 01, 2023

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Send in your question via text to 1-800-485-3139.

Question #1 (01:02): What're your thoughts on Meta's new paid verification system? As an Aussie getting first access to it is tempting, but do you see it adding value to normal churches / individuals other than the cheap clout?

Question #2 (17:36): We're really battling with getting new volunteers for our Digital Campus and have tried personal asks, asking live during the hosting, social media posts. Any helpful tips or advice?

Question #3A (26:08): We're currently building a second studio and also adding a larger coffee area for our team of 5-10 coffee drinkers in our team each Sunday. I personally have experience with Breville espresso machines, pour over, and Aeropress (and spending a long time to make one single great cup or coffee) but thinking of something maybe easier that still gives us a great coffee experience (Chemex probably?) Would love to know what Alex's thoughts are on this.

Question #3B (31:17): Money is tight right now. What is your recommended low-cost whole bean coffee for French press/pour over? Costcos Colombian Supreme? Walmart? Trader Joe's?

Question #4 (38:44): What has helped you be as confident as you are with your big, and successful, decisions?! Like: starting Pro Church Tools, creating a work culture that seems beyond healthy and incredible, launch a website builder, social media analysis, etc. How did you know those things would work out for you and how have you stayed focused and motivated to build all that you have?

Christian Author Urges Churches To Not Use TikTok & Reels Feb 22, 2023

Show notes

Send in your question via text to 1-800-485-3139.

Got a question from a listener asking us to comment on Doug Smith - author and software engineer - on the podcast "Theology in the Raw" with Preston Sprinkle. The listener goes on to say "I'd love to hear your considered response in light of Smith's argument that many of the emerging digital platforms are designed to be addictive and hamper discipleship and our mission rather than further it in healthy ways."

Louie Giglio Calls Social Media "Absolutely Pointless" Feb 15, 2023

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Got a question from a listener asking us to comment on Louie Giglios comments from Passion Conference 2023 in his message titled "Yes, Lord" in which he takes aim at social media. Particularly, discovery algorithms on platforms like TikTok, Instagram, and Shorts.

Instagram Notes, Church Surveys, & Monetizing Church Social Accounts Feb 08, 2023

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Question #1 (01:46): Instagram Notes: Genius? Stupid? And how do we use it for church? Hot takes most welcome.

Question #2 (09:10): What are your thoughts on polls/surveys sent to the church family in order to make decisions? For instance, say an eldership is divided about whether to have one worship gathering or two, and want to send out a poll out to the congregation to gather data. Is there a way to keep the poll unbiased?

Question #3 (17:33): What are your thoughts on churches monetizing videos? I don't think I've heard you mention that much and haven't heard it as a listed benefit to the social sermon videos. I made almost $2000 from one of our videos that went semi-viral (350k views) on YouTube and with monetization of YouTube shorts being a thing now, there could be some money made too, yes?

Question #4 (22:18): Suggestions for deconstructing church leadership? Former pastor here.

Re-Using Social Content, Text Giving, & Are Engagement Posts Dead? Feb 01, 2023

Show notes

Send in your question via text to 1-800-485-3139.

Question #1 (01:55): I just had an engagement post asking "What was the name of the first church you ever attended?" that probably did better than any engagement post to date. When is it okay to reuse an engagement post? I'm sure it can vary!

Question #2 (10:32): Do you feel the 3-phase social media flywheel (engagement, spiritual practices, your story) is still the best model or would you tweak it to keep current with current social trends?

Question #3 (16:13): Is there a way for text to give to work with Nucleus Giving? Our church seems to use that the most.

Question #4 (32:22): Besides the treatment you've been doing, any other face products you recommend?

No To Church Apps In 2023, Social Media Post Timing & Handheld Mics Jan 25, 2023

Show notes

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Question #1 (02:31): What is the value of having a dedicated app for your church as opposed to just relying on your existing website?

Question #2 (24:40): With the discovery algorithms taking over, does it still matter what time I post each day? Since the focus isn't getting our followers to see our stuff, seems it wouldn't matter as much what time we post. It all goes into a giant pile and whatever resonates with the folks is what gets 'pushed' to the front of the line. Am I wrong?

Question #3 (27:34): Wondering if you could tackle this for the podcast - why do many influential, young pastors preach with a hand held mic rather than an over the ear headset/lapel?

Question #4 (36:04): Brady and Alex, what are your pet peeves?

Dealing With Troll Comments, Troubleshooting Social Stagnation, & Cleaning Up Your Church's Website Jan 18, 2023

Show notes

Send in your question via text to 1-800-485-3139.

Question #1 (01:40): Hey Brady, how do you recommend responding to antagonistic or outright trolling in comments? Especially with the video reply option in TikTok and the increasing desire for authentic content - when do we engage versus ignore?

Question #2 (07:38): I tried your trick of 3-10 minute sermon clips, but they only get 25% or so of the views the actual sermons get on YouTube. I've been doing this for over a year every week on the same channel as our sermons.

Question #3 (17:17): How can we cleanup our church's website? It looks so cluttered to me and I've tried a few things, but I don't know what other options I have at this point?

Question #4 (26:40): Brady and Alex, what are your goals for 2023?

The Secrets To Editing Your Sermons For Social Media Jan 11, 2023

Show notes

Send in your question via text to 1-800-485-3139.

Question #1 (01:54): Our church records our services in landscape format - any recommendations for software to clip/crop and make our videos vertical for social?

Question #2 (06:40): Do you recommend directing people to your YouTube channel at the end of a SocialSermons or just share it as a bite?

Question #3 (22:58): How many SocialSermons should I post per week?

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