The Pro Church Tools Show with Brady Shearer

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Video Production With AI, When To Leave Your Job, & Church Website Video Banners May 24, 2023

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Send in your question via text to 1-800-485-3139.

Question #1 (00:32): What's the future of video and that whole field of work in your opinion - considering the rise of AI?

Question #2 (11:01): How to know when it's time to leave a job?

Question #3 (19:56): What do you think of video banners on church websites?

Question #4 (26:20): What are your favorite go-to meals right now?

Cringy Announcements, Collab Posts, & The Best Way To Get More Followers May 17, 2023

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Question 1A (01:22): I've been asked to run a promotion for a campaign to raise money to pay for our HVAC system. I want it to be effective and not cringy. Question 1B (01:30): I've been asked to promote the current financial promotion! I need help! To be fair, our church is debt free and raising money for an air conditioner. Nevertheless, how can I make it not so cringy? Question 1C (01:58): My church board wants us to make announcements about our Spring Business Meeting....I know you talk about telling a story (that inspires) for announcements. How do you do that for the annual business meeting?

Question #2 (12:17): Our new-ish (about a year) senior pastor is very active on social media. He also shares a lot of our church posts. My question is how much should we share each other's posts? Going through his followers, (a few thousand) I'd say about 1/3 of them also follow the church's accounts, so a lot of the same people may be seeing the same posts on both accounts. Personally, I think it's a great idea for both of us to share each other's posts to stories on IG and FB, and to retweet them, but not so sure about sharing to our IG and FB feeds. What do you suggest? How much sharing should we be doing?

Question #3 (15:39): How do you get more followers on a church account?

Question #4 (27:36): What did you learn in your last year of life?

How We Organize Everything, Sermon Series Titles, & Vertical Video Lengths May 10, 2023

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Question #1 (02:14): You're both busy, successful individuals, managing families, social, church, coffee and even scents. I'm just wondering what you two use to manage your tasks/outlining/mind-mapping. Is it Evernote? Notion? A simple spreadsheet?

Question #2 (13:03): My goal on vertical video is to get it under 60 seconds which I'm usually at 58-59 on sermon clips. I've noticed clips under 30 seconds possibly doing better. Have you seen a better goal of 15-30 seconds for vertical video?

Question #3 (22:39): When you encourage social sermon posts, you point out the importance of the hook at the intersection of faith and culture. In my position, I have influence on our sermon series titles. I'm not sure it makes sense that our sermon series titles should be the same as a social sermon hook, but I feel the faith and culture principle could still apply. Am I putting too much thought into something no one cares about?

Question #4 (29:08): Heard you say you never check bags (I think). How do you pack for international travel with all of your camera gear?

High Production vs. Low Production, Stop The Scroll In 2023, Church Vocabulary May 03, 2023

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Send in your question via text to 1-800-485-3139.

Question #1 (01:27): Is "high production" vs. "low production" a heart issue?

Question #2 (13:13): For announcements it's easy to shift to a model of: inspiration and one next step, but I'm wondering how do you shift the vocabulary of your main speakers? I've notice that most of the biggest churches have preaching and MCing that use a shared vocabulary, some things are vision statements (which is easy to have a shared language around), some things are cultural statements and some things are functional to that church. But I'm wondering how do they unify behind that? Is there a list of statements or is there a quota per service? Is there a comms strategy meeting that they plan out what to say and what's worth saying? How do all these different speakers have the same vocabulary?

Question #3 (22:52): How soon should I publish our sermon clips after the sermon was first preached? Also, should I be trying to add new designs onto every SocialSermon? Thanks!

Question #4 (35:08): Coffee Corner with Bishop Barista - Question for Alex: what decaf/low caf coffees does he recommend for people with high blood pressure that need to reduce caffeine intake but still want to enjoy a good.

How To Use ChatGPT In Church, Lemon8, & Rogue Church Members Apr 26, 2023

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Question #1 (02:00): How best to use ChatGPT in church? Church leadership? Ministry issues?

Question #2 (16:44): Just curious, what are your thoughts on the social media app Lemon8? Do you think it would be beneficial for a church to utilize that app?

Question #3 (22:57): Communications Minister here at my church. I have a church member that has gone and made their own custom T-shirts after we just did a church-wide shirt order. They don't match the same shirts everyone else has and this person is not in a position of leadership. How should I address this with this individual? What's consistent branding worth? The shirts are honestly fine, but I just don't feel like I can have a church member just making whatever they want ESPECIALLY when we've done a church-wide shirt order recently that allowed everyone to have something similar and have a sense of unity.

Question #4 (29:09): What are your top 5 favorite sports moments?

Dealing With Insecurity, Church Staff Not Pulling Their Weight, & Social Stigmas Apr 19, 2023

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Question #1 (02:06): Any tips on dealing with insecurity as a leader?

Question #2 (18:04): What do you do when you feel one of your church's paid staff isn't pulling his weight?

Question #3 (31:11): If you could pick one social stigma The Church could magically get past - what would it be?

Question #4 (41:23): Any way that Alex recommends to make a latte without any fancy equipment at home? We're curious if the Chaplain of Caffeine had any tips?

Visitors Not Coming Back, Churches On Twitter, & Video Podcast Studios Apr 12, 2023

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Send in your question via text to 1-800-485-3139.

Question #1 (00:28): I hear you talk frequently about bridge events. We are struggling to get buy-in with our church leadership because, in years past, we had many such events and, while they were well attended, there was rarely ever a person who actually become a regular attendee through such an event. What are your tips for leading our congregation to intentionally see these events as a form of outreach?

Question #2 (17:01): Should churches bother with Twitter anymore? Are there any use cases that Twitter would be good for?

Question #3 (24:19): We are looking to set up a podcast/video studio, can you share how you would set it up? What's needed and is there a way to make it portable? We don't have dedicated studio space. Thank you!

Question #4 (31:47): What is your all-time favorite worship song?

Older Congregations Eager To Grow, Increase Your Reach On Social, & Worst Church Print Blunders Apr 05, 2023

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Send in your question via text to 1-800-485-3139.

Question #1 (02:03): I just took the leap from a large student ministry to a small older congregation as a lead pastor. Our church is older, not tech savvy, but is looking to grow. I am 32, pretty tech savvy, and ready to reach our community. What would be your advice on updating our methods of ministry?

Question #2 (12:43): How do I increase our reach on TikTok? My Pastor's reels regularly get 10-20k views on Facebook but the same video on TikTok gets around 250.

Question #3 (25:53): So I posted on my Instagram Stories - "Collecting church comms nightmare stories. Please share." And it quickly turned into all the times churches have messed up their print materials. Just wanted to share a few.

Question #4 (30:11): Time for a new series we're starting today called - "What's Wrong Lately." I'll go first.

How To Attract More Young People To Your Church, Multi-Site Social Strategy, & Aesthetic Feeds Mar 29, 2023

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Send in your question via text to 1-800-485-3139.

Question #1 (02:08): How do you bridge the age gap? Our church has a lot older people but they also want to bring in younger people. Unfortunately when they come, they don't feel comfortable or connected.

Question #2 (16:24): How would you go about addressing the social media presence of a church with multiple campuses? For example, we have a church with a "primary" campus and then we have two satellite campuses that currently meet in local schools with the goal of having permanent buildings.

Question #3 (18:32): How important do you think it is to have an aesthetically pleasing church Instagram feed? I feel like ours isn't as uniform as others, but I also think same colors, fonts and presets all the time is boring.

Question #4 (23:11): What is your most memorable concert?

Promoting Early Service, Multisite Website Strategy, & Military Churches Mar 22, 2023

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Send in your question via text to 1-800-485-3139.

Question #1 (00:30): What is your best tip for churches to encourage people to attend an earlier service? We are experiencing rapid growth and need to make room at our popular second service.

Question #2 (06:13): Hey Brady, I work for the US Army where our church body is all transient (average two years on installation). I'm sure I'm not the only kind of church where most of the members don't stay very long. I'm wondering if any of your comms/social media advice would be adjusted for our type of audience where we are constantly seeking new members.

Question #3 (13:53): We recently launched a sister campus that is completely unique in terms of events, but we are under the same umbrella of elders, beliefs, etc. What is your strategy for approaching a website that combines both? A main hub domain and links out to a separate domain for each campus?

Question #4 (21:38): Hey Brady, it's a new season - what's in the fragrance rotation for Spring 2023?

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