The Pro Church Tools Show with Brady Shearer

Latest Episodes:

The Mystery Woman Behind Our Favorite Church Designs Mar 13, 2024

Show notes

Katlyn Hovland is the creative mind shaping brands like VOUS Church, Maverick City, and more. Today we're talking church branding, typography, colors, logos, photography, and more with her. Let's dive in.

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Show Notes:

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- Katlyn Hovland IG: https://www.instagram.com/kayhov

- Monarch Collective: https://www.monarchco.studio/

- Brand Your Church: https://www.brandyourchurch.co/

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

The March 2024 Mailbag [Bro Church Pools] Mar 06, 2024

Show notes

We're doing things a little differently on this episode, as we're not in our usual studio in Niagara Falls. Instead, we are poolside in the Dominican Republic on our company retreat. With mojitos in hand - this is Bro Church Pools.

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Table of Contents:

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0:00 - Intro

1:19 - Are churches and ministries using social media inline with how people consume it? Can social media realistically fulfill goals like gaining new members, or is it primarily about raising awareness and building email lists?

12:40 - What's your workout routine? Tips for people starting out?

18:04 - Why do some posts randomly fail?

22:00 - What are 3 non-church podcasts you enjoy most?

29:50 - What advice do you have for experiencing negative feedback from Christians for the first time?

33:27 - What are the top 3 countries you've visited and which one would you choose to live in?

40:18 - Can you expand on borrowing trends from other sectors for church social?

50:50 - Favorite poolside drink?

55:10 - We want to update the camera we use - do we go broadcast or cinema?

01:00:12 - What's your go-to jeans brand?

01:03:35 - Any tips on how to make reels from live stream footage and have good image quality?

01:07:35 - Fashion advice for men's swimwear?

01:10:25 - How do you guys go about email formatting?

01:19:10 - Swimming pool, tidal pool, or open beach?

01:20:55 - Best tips for starting a church podcast?

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Show Notes:

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- Plain English with Derek Thompson: https://apple.co/4bUvjWb

- The Big Picture with Sean Fennessey: https://apple.co/49Vv4sg

- The Town with Matt Belloni: https://apple.co/3P4W9Rx

- The MeatEater Podcast: https://apple.co/42ZPIF8

- Walk A Little Slower with Tanner Olson: https://apple.co/42ZlvWJ

- Liturgies for Parents with Kayla Craig: https://apple.co/3V7kt98

- Best Church Cameras 2024: https://prochur.ch/cameras-2024

- Sony FX3: https://bhpho.to/49vYi0C

- Sony FX30: https://bhpho.to/3SD0jkP

- Blackmagic Pocket 6K: https://prochur.ch/48E1eYf

- Blackmagic Studio 4K: https://bhpho.to/4bzlWLq

- Blackmagic Studio 6K: https://bhpho.to/4buRUIR

- ConvertKit: https://convertkit.com/

- Beehiiv: https://www.beehiiv.com

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

An Honest Conversation With Elevation Church's Copywriter Feb 28, 2024

Show notes

Today on the show, we're joined by Nicki Shearer (of no relation!) who manages copywriting and language for all church-wide initiatives at Elevation Church, determining both what Elevation says and how they say it. Nicki oversees the development language style guides, an often overlooked part of communications but which is crucial for effective in-person and online communication.

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Show Notes:

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- "Do the New You" by Steven Furtick: https://stevenfurtick.com/do-the-new-you

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

An Unfiltered Conversation With Mike Todd's Social Media Advisor Feb 21, 2024

Show notes

Today on the show, we're joined by Rohn Starling, who spent three years as the Content Creator and Strategist for Lead Pastor Mike Todd at Transformation Church in Tulsa, OK. With a wealth of insights into strategy on social media, we asked him questions like how to differentiate content between the church and pastor accounts, managing frequent posting on Instagram, and how to gain trust for posting unconventional ideas. We also explore what led Rohn to depart from Transformation Church towards the end of last year. Let's dive in.

Send in your question via text to 1-800-485-3139 📲

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Table of Contents:

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0:00 - Intro

1:28 - How did you first get involved with Transformation Church?

5:27 - Tell us about yourself and your skill set

9:38 - How do you make content for the pastor while they are also making content themselves?

14:14 - How do you come up with ideas?

18:20 - How do you disciple your team as the content curator?

30:46 - Adhering to the social media trends with urgency

33:36 - What social media platform and feature are you focused on right now?

38:04 - How do you decide what goes on the pastor account or the church account?

44:42 - How many accounts were you managing at Transformation?

46:46 - How do you handle online hate?

52:09 - Why did you leave Transformation Church?

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Show Notes:

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- Rohn Starling IG: https://www.instagram.com/rohnstarling/

- Mike Todd IG: https://www.instagram.com/iammiketodd/

- Jesse Driftwood IG: https://www.instagram.com/jessedriftwood/

- Emmanuel Arango IG: https://www.instagram.com/mannyarango/

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

The Secret World Of Church Rivalries Feb 14, 2024

Show notes

Every church has its share of drama behind the scenes, something we all have to manage. Occasionally, it escalates into a full-fledged rivalry, causing considerable harm that is really unfortunate. This is the secret world of church rivalries.

Send in your question via text to 1-800-485-3139 📲

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Table of Contents:

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0:00 - Intro

0:39 - Our video just hit 3 million views in 4 days. How can we leverage this engagement?

13:16 - A reel we posted has over a million views and doubled our followers in 3 days. Is there a key element to this we can repeat? What do we do now we've gone viral?

25:50 - How do you come up with successful hooks for reels?

32:06 - What are three films that have impacted you the most?

49:05 - Can you elaborate on how you and your team use Trello?

50:49 - Favorite MLB stadium & coffee shop?

1:07:00 - When it comes to ministry how can we use other social media platforms apart from the Top 5 (e.g. Reddit, Snapchat, LinkedIn, Twitch)?

01:10:24 - What is a YouTube reel, how is it different from other social media reels, and how do we make them

01:14:25 - Cologne recommendations?

01:22:11 - What are your top five fast-food restaurants?

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Show Notes:

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- Question #1 Reel: https://bit.ly/3I41WTP

- Question #2 Reel: https://bit.ly/3OvbR8q

- Past Lives: https://bit.ly/3UjCktk

- The Holdovers: https://bit.ly/3utn9D8

- Oppenheimer: https://bit.ly/3ut74xj

- The Nativity: https://bbc.in/3uhDdYO

- Calvary: https://bit.ly/3UIsEZJ

- Trello: https://trello.com/

- Notion: https://www.notion.so/

- Mythical Coffee (Scottsdale Arizona) https://mythicalcoffee.com/

- Nomad Coffee (Spain) https://nomadcoffee.es/

- Bird Rock (San Diego) https://birdrockcoffee.com/

- One For All: https://www.oneforallcoffee.com/

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

Underrated Changes Churches Should Actually Consider Feb 07, 2024

Show notes

Serving in church in 2024 is tough. Young people aren't as religious, churches are shrinking and closing - so what do we do? Here are some underrated changes churches should actually consider.

Send in your question via text to 1-800-485-3139 📲

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Table of Contents:

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0:00 - Intro

1:40 - The Two Selfs

12:27 - Live Off The Land

20:35 - Daily Ribbons

32:22 - Get The Goalposts To Stop Moving

43:50 - Robust Rhythms of Prayer

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Show Notes:

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- "Adrift: Seventy-Six Days Lost at Sea" by Steven Callahan: https://bit.ly/3Oj23hF

- "Do Hard Things" by Steve Magness: https://bit.ly/48MGU7S

- "Nike Internal Memo" by Inc.:https://bit.ly/498LFs5

- "Ultra-Processed People" by Chris van Tulleken: https://bit.ly/42dojiG

- "Same as Ever" by Morgan Housel; https://bit.ly/3Svvn70

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

Debating Hot Takes About The Future Of Church Jan 31, 2024

Show notes

I recently asked my Instagram followers to share with me: "what are your hot takes about the future of the church?" and we got some really great responses. Alex and I sat down to discuss, to debate, to disagree, to find out what we think about the future of the church.

Send in your question via text to 1-800-485-3139 📲

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Table of Contents:

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0:00 - Intro

1:48 - Down turn in big churches, small churches increase

7:40 - Next gens will ditch LED walls and seek more simple productions

20:50 - Pastors have to be more like Entrepreneurs or CEOs

26:47 - Charismatic Anglican churches are going to explode in popularity and grow like crazy

28:14 - Great worship and kids ministry is the secret to growth in the future; preaching not as important

36:40 - Church denominations are on the decline and we may see the end of them in our lifetime

39:56 - In 2024 and beyond, churches will either grow or close their doors

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Show Notes:

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- The 2020 Faith Communities Today Overview: https://bit.ly/3SfRUnf

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

My 16 Rules For Living And How To Develop Your Own Jan 24, 2024

Show notes

Today, we're going through my 16 rules for living (10 personal values for myself and my family + 6 organizational values for myself and the Pro Church Tools team). We're going to talk through each of those, and then discuss some exercises to help you develop your own.

Send in your question via text to 1-800-485-3139 📲

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Table of Contents:

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0:00 - Intro

5:46 - PCT Value #1: The Family You Choose

12:43 - PCT Value #2: VIBES

19:18 - PCT Value #3: Say The Quiet Part Out Loud

23:30 - PCT Value #4: Clear The Runway

26:20 - PCT Value #5: Bring Heaven to Earth

27:27 - PCT Value #6: Yes Be Yes, No Be No

33:00 - Family Value #1: Every Good Thing [John 10:10]

34:37 - Family Value #2: We Can Get Through Anything [Matthew 4:11]

35:00 - Family Value #3: Just Keep Trying And Be A Good Friend [Proverbs 17:17]

37:22 - Family Value #4: Be Unoffendable [Proverbs 19:11]

38:04 - Family Value #5: We Are All People In Process [1 Corinthians 13:12]

38:20 - Family Value #6: Graceful Pursuit Of A Superior Self [Hebrews 12:2]

41:15 - Family Value #7: The Compounding Power Of Consistency [Galatians 6:9]

41:36 - Family Value #8: Plenty Never Lasts [Ecclesiastes 3]

42:31 - Family Value #9: Freedom Is The Opportunity To Exercise Restraint [Matthew 7:14]

43:29 - Family Value #10: There Will Come A Time Where Life Demands Something Greater [Luke 12:48]

45:35 - How To Develop Your Own Values

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Show Notes:

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- Start your 30-day free trial (no credit card required) of Nucleus here: https://www.nucleus.church/

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

The Ultimate Guide To Social Media Metrics For Churches Jan 17, 2024

Show notes

Have you ever wondered how to measure your church's performance on social? Is there a universal rule for how many likes or comments a church of a certain size should be getting? No matter your church size, there is an easy way to analyze what you're doing on social media and see how it stacks up. This is the ultimate guide to social media metrics for churches.

Send in your question via text to 1-800-485-3139 📲

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Table of Contents:

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0:00 - Intro

3:21 - Do you have social media KPI benchmarks for churches across platforms?

14:07 - How did you go from a "maker" role to more of an overseer/coach, and how do you set others up to win?

22:19 - At what point should you start paying creative volunteers, if ever?

33:28 - What's wrong lately?

41:39 - How do we encourage our congregants to support our social channels to increase the reach of our accounts to more people?

46:25 - How do you create stories for church accounts and how do you get engagement from a congregation that historically hasn't been into it?

53:29 - What's one weird thing your family did as a kid?

01:03:39 - What are your thoughts on using QR codes to get info on announcements?

01:08:53 - I want examples of how a 33-year-old man should dress.

01:17:35 - What do you do with Facebook, when platforms like Instagram get way more traction?

01:18:35 - What's your top cologne recommendation for the cold weather?

01:22:30 - What are your thoughts on using hashtags that aren't popular in order to game the algorithm?

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Show Notes:

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- Social Ministry Mountain: https://prochurchtools.com/mountain

- PORTRAITS: socialsermons.com/portraits

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

8 Ways To Deal With Negative Church Staff Jan 10, 2024

Show notes

Leading and serving in church is a tough job, and it gets even tougher when you have to lead negative staff and volunteers, but there are some practices that can help us as leaders to navigate these relationships in a way that leads to life and hopefully to change, and that's what we're talking about in this episode.

Send in your question via text to 1-800-485-3139 📲

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Table of Contents:

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0:00 - Intro

5:10 - #1 Set The Standard Yourself

10:42 - #2 Set The Standard For Communication

12:16 - #2.5 Three Rules For Communication

15:28 - #3. Address All Behavior Or Attitude Issues In Light Of Your Church's Values And Mission

19:55 - #4. Earn Equity

26:24 - #5. Assess Capacity

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