The Pro Church Tools Show with Brady Shearer

Latest Episodes:

Church social media strategies that DIED in 2024 May 22, 2024

Show notes

Today we're discussing 15 social media aspects often deemed crucial - but which you might be surprised to learn otherwise. We'll be categorizing them into 'necessary', 'nice to have', or 'nonsense' so by the end of this episode you'll know what is actually worth your time on social.

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Table of Contents:

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0:00 - Intro

1:30 - Personality

7:00 - Hashtags

11:12 - Using A Social Media Scheduler

16:05 - Vertical Video

18:27 - Deleting Posts

22:46 - Post Timing

26:16 - Trending Sounds

36:02 - Experimenting With New Post Formats

38:26 - Comment Moderation

43:42 - DM Automation

49:21 - Grid Aesthetic

53:42 - The Same Handle Across All Social Platforms

55:37 - Re-Using Content

59:19 - No Weeks Off

01:03:12 - DM Auto Replies

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Show Notes:

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- Levi Lusko Post: https://www.instagram.com/p/C5vldC0Ov4K/

- Vista Social: https://vistasocial.com/

- Manychat: https://manychat.com/

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

Unfiltered Conversation With Former Life.Church Photographer May 15, 2024

Show notes

Today on the show, we have a former Life.Church photographer joining us. We discuss preparing shot lists, favorite gear, and photographer etiquette. Plus, we share creative ideas for capturing baptism photos without damaging our cameras - hint: think fish tank!

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Show Notes:

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- SocialSermons: https://socialsermons.com/

- Bravingbird: https://www.bravingbird.com/

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

The May 2024 Mailbag Bro Church Tools May 08, 2024

Show notes

Today, we're tackling your questions: How to handle new church issues? Does a small-town setting alter social media strategies? This is The May 2024 Mailbag.

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Table of Contents:

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0:00 - Intro

0:55 - What is your opinion on Sora's impact on church content?

10:03 - What do you do when you face a new problem?

18:27 - Advice on creating backup posts for emergencies?

24:03 - Hardest thing about entrepreneurship?

32:40 - Advice for a social team with an IG account that is blowing up.

36:49 - What do you say to Christians who lack critical thinking?

51:37 - How to enhance sermon clips with limited resources?

56:05 - What's going to be your summer fragrance this year?

01:10:30 - Why did Cornerstone Church create a second YouTube channel?

01:13:40 - Ninja Creami; what recipes have worked for you?

01:21:09 - Advice for a workplace balancing religious advocacy and vocational responsibilities.

01:30:00 - What are the fashion trends you're rocking for warm weather this year?

01:41:37 - Does town size effect tech adoption?

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Show Notes:

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- Sora | OpenAI: https://openai.com/sora

- CRTVCHURCH: https://www.crtvchurch.com/

- Growing Young: https://bit.ly/4aNJb3z

- How Churches Are Really Reaching Young People with Dr. Kara Powell: https://youtu.be/v6O0USRnwbY

- Modern Church Connection Cards Examples (With Template): https://prochur.ch/44oIwTZ

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

The Producer Behind Lecrae & Tim Ross' Podcasts May 01, 2024

Show notes

Who is behind the successful podcasts of Tim Ross and Lecrae? Join us as we chat with the Creative Director of B-Side App, the studio behind these hit shows. Learn about their episode ideas, set design, and the gear they swear by.

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Show Notes:

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- Hector Guerrero IG: https://www.instagram.com/hectoralexguerrero/

- B-Side App: https://www.bsideapp.com/

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

Church Facebook Ads For Beginners 2024 Guide Apr 24, 2024

Show notes

There is a step-by-step plan that has already brought 10,000 new people to churches this year. How did that happen? We're joined by paid ads expert Brady Sticker to demystify online advertising for your church and learn how this happened. We talk about ad targeting, creative, budgeting, and more.

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Show Notes:

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- ChurchCandy: https://churchcandy.com/

- Brady Sticker IG: https://www.instagram.com/bradysticker/

- ChurchCandy YouTube: https://www.youtube.com/@bradysticker/

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

Alarming Stats About Declining Religion With Ryan Burge Apr 17, 2024

Show notes

The most religious cities in America are places you might suspect. However, there's a weird addition here - a city in California where nearly 30% are monthly attenders. What city is that? And which cities are the least religious in the country? To help us break it all down we have the preeminent source on data and faith - Ryan Burge from Graphs About Religion.

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Show Notes:

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Which Cities are the Least Religious? | Ryan Burge: https://prochur.ch/3Q0xTk5

From Bible Belt to Sunbelt | Darren Dochuk: https://prochur.ch/3vPaivS

The End of White Christian America | Robert P. Jones: https://bit.ly/3UcK7IK

Canadian Social Survey: https://bit.ly/4awUQ6A

David Speed | The Religious Studies Project: https://bit.ly/3vDWnZH

Ryan Burge: http://ryanburge.net/Ryan Burge | Twitter/X: https://twitter.com/ryanburge

Graphs about Religion: https://www.graphsaboutreligion.com/

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

The April 2024 Mailbag [Bro Church Tools] Apr 10, 2024

Show notes

On today's episode, we're answering your questions about improving your church's photography when faced with less than enthusiastic expressions and whether each ministry requires its own branding. Additionally, we'll touch on our reflections on the recent Elevation episode and its online impact. This is The April 2024 Mailbag. Let's dive in.

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Table of Contents:

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0:00 - Intro

1:57 - Can you post too many Reels?

7:39 - Thoughts on the reaction to your Elevation episode?

32:28 - Favorite recent tech trend?

41:31 - Tips for how to do social as a worship night ministry?

47:25 - How do you get more diversity in your photos on Sundays?

50:22 - Is it worth changing our church website domain?

56:27 - Why are we getting low views on our Instastories?

58:21 - Average time for church tech tasks?

01:00:39 - Where to place faith formation/religious education on a site?

01:07:59 - How do you maintain a singular visual identity?

01:10:28 - Should church doctrinal beliefs be on a website?

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Show Notes:

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- Social Media Trends 2024 | Hootsuite: https://bit.ly/3xpoxbk

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

Spring 2024 Church Social Media Trends Apr 04, 2024

Show notes

It's our quarterly look at the social media landscape. What's changing, what's staying the same, and how does it affect your church? One specific design trend is cooking in Spring 2024. Church sermon clips are showing no signs of slowing down - and there's one reason for this that you've probably never thought of. Plus, a new Instagram trend taking the platform by storm. Let's dive in.

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Table of Contents:

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0:00 - Intro

1:00 - Vertical video: Same specs, diverse platform cultures.

9:57 - Churches' 'fly on the wall' perspective is becoming more valuable

17:30 - SEND IT BACK: Stop adding audio and decorative trim to your sermon clips

19:56 - High contrast, simple text branded carousels keep winning

30:00 - TikTok's global impact beyond potential bans

36:00 - DM Automation

40:56 - The definition of social media expanding: the old era is dead

47:03 - Social feeds for education

55:04 - CALL YOUR SHOT: Summer Prediction

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Show Notes:

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- Start your 30-day free trial (no credit card required) of Nucleus here: https://www.nucleus.church/

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

10 Stats About Gen Z Churches Shouldn't Ignore Mar 27, 2024

Show notes

Gen Z, also known as Zoomers, born between 1996 and 2010, are the first generation to grow up in the smartphone era. Here are 10 stats about Gen Z that churches shouldn't ignore.

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Table of Contents:

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0:00 - Intro

2:04 - Bringing Back 90s And Early 00s Fashion Trends And Listening To The Era's Tunes

6:24 - Interest In Environmental Issues Has Decreased 11% Year-On-Year

13:13 - On Track To Be The Best-Educated Generation Yet

17:26 - Roughly 20% Of The U.S. Population

20:07 - More Racially And Ethnically Diverse Than Previous Generations

27:07 - Least Religious Generation in American History

31:48 - Becoming Less Religiously Identified As Each Year Passes

34:07 - Spends 24-48 Hours Per Month On Tiktok

49:16 - More Likely Than Other Generations To Report Having A Mental Health Condition

58:54 - 98% Of Gen Z Worldwide Own A Smartphone

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Show Notes:

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Gen Z and Religion in 2022 | Religion in Public: https://bit.ly/3vY3VWS

What We Know About Gen Z So Far | Pew Research Center: https://pewrsr.ch/4abDzQr

U.S. population share by generation 2022 | Statista: https://bit.ly/3x669Uw

24 Gen Z Statistics That Matter to Marketers in 2024 | Hootsuite: https://bit.ly/4auUmgX

Gen Z | GWI: https://bit.ly/4cxUbTQ

The State of the Culture | Ted Gioia: https://bit.ly/43DgfIY

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

The Fastest Growing Church On YouTube Tells Us Their Secrets Mar 20, 2024

Show notes

In just four years, a previously unknown church went from 0 to 100,000 YouTube subscribers. Over the past ten months, they've added another 100,000 subscribers, despite their pastor's anonymity. Their remarkable online impact, leading to significant in-person transformations, prompted us to delve deeper into their strategies, with the church generously sharing behind-the-scenes insights.

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Show Notes:

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- vidIQ: https://vidiq.com/

- TubeBuddy: https://www.tubebuddy.com/

- An Unfiltered Conversation With Mike Todd's Social Media Advisor: https://youtu.be/dUbVt0ec6oQ

- Cornerstone Fellowship with Pastor Allen Nolan: https://www.youtube.com/@allennolan

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/