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    Business

    The PR Breakdown with Molly McPherson

    Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She’s the historian of the moves, and once you can name the play, you can see it coming.

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    Copyright: © 2024 The PR Breakdown with Molly McPherson

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    Latest Episodes:
    02: Um...So, Let's Discuss Filler Words Nov 12, 2018
    Show notes

    If you want to project confidence and competence, you need to eliminate filler words from your vocabulary.

    Filler words. They’re a pesky tic that everyone uses. But if overused, filler words can undermine the potential for your success. We use them to take up space in a conversation, give us time to think up a response or simply because it’s a habit we’re not even aware of.

    In this episode, I’m sharing the different types of filler words and how you can (and should) eliminate them from your vocabulary. It’s become an epidemic and the types of filler words you use can be a dead giveaway for your age and your confidence.

    In this episode, you’ll learn:

    • My own least favorite filler word(s) and how it’s changed over time
    • The four types of filler words
    • The one filler that all women seem to use and why we need to stop
    • Tools you can use to get rid of the filler words
    • The connection between filler words are similar to a profanity

    Mentioned in this Episode:

    • Valley Girl
    • Keeping Up with the Kardashians

    About Molly

    Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.

    Listen + subscribe on Apple Podcasts, Stitcher or wherever you listen to your podcasts.


    01: Your Guide to Communication "Tells" Nov 12, 2018
    Show notes

    No matter your age or professional level, you need a guide to communication so you can be seen, heard and relevant. Today’s episode gives you the “tells.”

    Do you know that you can tell how old someone is just by how they communicate? It’s true, and many marketers and other professionals are savvy at using this information to determine whether you’re a good fit for a product or even a job.

    In this first episode of the podcast, I’m sharing my background in communication and how I used my status as a Gen-Xer and communications professional to understand both sides of the technology spectrum. And I’m also sharing my faux pas in my very first email address as a non-digital native. Here’s a hint: My maiden name is Baker. Molly Baker. (If this doesn’t resonate with you, I can tell you’re likely a Baby Boomer.)

    In this episode, you’ll learn:

    • The 3 “tells” in your communication style
    • How you can tell the age of others simply by how they communicate
    • The one question I ask every audience, so I can adjust my messaging accordingly
    • What the fastest growing language of our time is
    • The magic number for social media platforms in your organization

    And most importantly, you’ll learn why this all matters. Because it does matter if you want to be a good communicator and remain relevant online and offline.

    About Molly

    Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.

    Listen + subscribe on Apple Podcasts, Stitcher or wherever you listen to your podcasts.


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