Show notes
http://www.homebusinessimpact.com TheCoachEdge.com
Forever Transaction. Move from being a customer to being a member.
Much easier to keep someone an extra month than to bring in new people.
Heirchary of Needs are met
-People want to feel like they belong
-People want to be admired for their contribution or achievements
-Want to feel their best selves
-People like familiarity and bouncing into people they know.
People are looking for ways to connect and belong.
You can be that person that facilitates that.
How to make it feel like a Club
- See them not as a problem to fix, but as someone who wants optimal health
- Drop it Anytime.
- Fixed Price/ Point of Entry
- Focus on the mission of the customer and not on the products you sell or that they're using.
Special Events
- Once a month event
- Workout in pajamas photo of the day
- Livestreams
- Prizes
- Guest Speakers
- Recipe Swaps
- Tips of the day by members
Freemium – what is available for free
Freebies – recognizing what the members value.
Members –
Act as Advocates
Help onboard new members
Gives feedback to the leader
Recognize them
Replicate them- find other people & encourage them to move into those roles.
How do you strengthen your existing connection?
provide community, be human, tools, humility, interaction, Not all Business
Content – Fresh- Participatory, involved, Host Social Events
Psychology of Community
4 factors – sense of community
"Sense of community is a feeling that members have of belonging. A feeling that members matter to one another & to the group & shared faith that members needs will be met by their commitment together"
1 Membership
- Boundaries – how to become a member
- Emotional Safety – Build boundaries (how people should act) Invite the right people you can trust and feel safe.
- Sense of Belonging & Identification
- Personal Investment – members contribute or sacrifice enhaces their sense of community
- Common Symbolism, Logo, Name.."Jersey Feel"
2 Influence
Sense of mattering acknowledging their needs, Values opinions
3 Integration/Fulfillment needs
-They get what they were promised
4 Shared Emotional Connection – Share stories
Why might they fail?
-You're not accessible
You don't actually read or interact with comments
Regurgitated information and content
Speak from authority- too perfect
Not staying connected to what they want
Communicating 1 way – vary it
Not setting milestones for members
-rewards, goals, group effort, group challenge.
Here are the skills and habits that need to be learned and developed for a network marketing business. Christine Dwyer is the founder of the Team Platinum Presenters within the Team Beachbody Coaching opportunity. She has groomed the HIGHEST achieving, top earning, and largest downline and network in Coaches within the company.
By starting out with a faithful attitude and expecting success, you literally"MAGNETIZE" yourself and attract all the people, circumstances and help that you need. Attraction Marketing!
Following the likes of Brian Tracy, Darren Hardy, Chalene Johnson, Mari Smith, and many more will propel your business into positivity and with optimism.
As a Top Coach herself, she was the first person in the company to achieve the highest rank you can achieve in a business center, 15 Star Diamond, also known as SuperStar Diamond Coach. She additionally was the first person to achieve this top rank of 15 Star Diamond in a 2nd Business center, with the title of SuperStar Diamond II. She is an Elite Coach for 7 straight years. 1 of only 2 Coaches in the entire company to have achieved that.
She was just awarded the top honor in the company, Team Beachbody, the CEO Award for 2014 at this years 2015 Beachbody Summit.
She was the first person to achieve the honor and award voted by the network and her peers, the Leadership Award for 2011.
She hosts her own weekend Fitness and Business Marketing Conference each year, The Platinum Edge. If you'd like to register or find out more info on this marketing conference, go to http://www.ThePlatinumEdge.com
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