The Pernod Ricard Connect Podcast

Latest Episodes:

Jameson’s Legendary Tales Campaign (EP.41) Sep 28, 2020

Show notes

Monica Lafuente joins Tavarus Hogans on the Pernod Ricard Connect Podcast to discuss Jameson’s Legendary Tales Campaign and all the momentum surrounding it. Here Monica highlights:

The New Jameson Ads Airing
Jameson’s Growth
Campaign Overview
Support tools

The podcast ends with Legendary Tales from Tavarus and Monica. Sit back and enjoy, Sláinte!

PRUSA Legal (EP.40) Jul 30, 2020

Show notes

Attorney Juliana Bleiberg and Director Max Moody from our Legal and Government Affairs teams joined host Tavarus Hogans on the Pernod Ricard connect podcast to have a proactive conversation around the changing times.

Things you will hear in this episode:

Hand Sanitizer
Cocktails-To-Go
3rd Party Delivery Services
QR Codes
E-Commerce and more.

Tune in for these things plus a current state and projected outlook for the industry.

The Glenlivet Caribbean Reserve (EP:39) Jun 12, 2020

Show notes

Take a vacation from the norm and join Whiskey Convivialist Dom Venegas on the PR Connect Podcast, with host Tavarus Hogans. Dom gives us a taste of the tropics as he introduces The Bold Glenlivet Caribbean Reserve. He explains

Why this unexpected bold and tropical twist
The process in producing TGL Caribbean Reserve
Taste profile and drink strategy
Target demo and social media handles

Break tradition this summer with a little sweet sunshine mixed with a lot of smooth single malt and enjoy the NEW Glenlivet Caribbean Reserve whisky.

Italicus Apertivo (EP.38) May 22, 2020

Show notes

Giuseppa Gallo, CEO and Founder of Italicus sits with Tavarus Hogans on The Pernod Ricard Connect Podcast to discuss the new partnership.

They explore:

Why Italicus is The Most Valuable Premium Aperitivo from Italy
Inspiration
Award Winning Early Success
How Italicus Will Continue to Win

Retail Chains/Off-Premise Business Update (EP.37) Apr 22, 2020

Show notes

JR Allen, VP of National Accounts American Liberty Division joins the Pernod Ricard Connect Podcast to discuss the current state of our chain business.

JR and Tavarus Hogans discuss:

Overall Performance
Key Trends
Insights & Opportunities
The Lasting Impact of Current Times

Aberlour (EP.36) Mar 26, 2020

Show notes

Andrew Weir, brand leader of Aberlour takes us on a journey of this award winning brand. He and Tavarus Hogans discuss:

Brand CEP: Louder than words

Top facts:

• Double Cask, double depth

• James Fleming founder story

Recent brand news:

• Launch of A’bunadh Alba and Top 5 award

• Pack restage

Social calls to action

• Follow @ Aberlour_US

• Get your whisky portrait customized coaster at AberlourLouderThanWords.com

Any social handles/hashtags to follow

• #Aberlour

• #LouderThanWords

• @Aberlour_US

Lillet (EP.35) Mar 26, 2020

Show notes

Jennifer Gerrie, brand leader Lillet sits down with Tavarus Hogans to discuss recent new.
** A French wine-based aperitif, Lillet brings a fruity smoothness to every occasion
** For more than a century, Lillet has been introducing consumers to the apéritif – a refreshing, light drink that’s perfect any time of
day. The Lillet Spritz continues this tradition.

High End Irish Whiskey (EP.34) Mar 16, 2020

Show notes

Saragh Killeen Brand Manager of High End Irish Whiskey, gives us background and history on our beloved HEI portfolio. We discuss:
Redbreast Family History and The Redbreast Range
Spot Irish Whiskey and Interesting Stories Behind These Marques
Midleton Family and Brands
Hear about new and exciting things to come in relation to all 3 brands.

Martell Cognac (EP.33) Feb 28, 2020

Show notes

Michael Penn, Brand Activation Mgr of Power brands gives us 6 Reasons to believe in Martell. We also discuss:
Awareness
Basketball Viewing Program
Quavo Partnership
Small Size Opportunity
Culture
Find out what it means to “Put the brown down and drink Blue!"

Digital Transformation & Advocacy (EP.32) Feb 28, 2020

Show notes

Corey Laney and David Lewis unpack the importance of why digital matters in the spirits industry and how we as both supplier and distributor can collaborate with digital advocacy. With the New Jr. Digital Advocacy program embraced by both supplier and distributor we now have local advocates who also champion the importance of why digital matters at the local level, truly being a digital resource to our valued customers, the retailers.

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