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    Technology

    The Peel with Turner Novak

    Exploring the world’s greatest startup stories.

    Get a behind the scenes look into the founding stories of your favorite companies. Learn how the industries they operate in actually work, and learn playbooks and tactics you can use to launch and scale your own business.

    Advertise

    Copyright: © Turner Novak

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    Why the Future of Software is AI and Human Collaboration | Steven Fabre, Co-founder and CEO, Liveblocks Dec 11, 2025
    Show notes

    Steven Fabre is the Co-founder and CEO of Liveblocks.


    Liveblocks builds ready-made AI copilots and collaboration for your product, and Steven is one of my smartest friends on how people are actually using AI on a day-to-day basis.


    We talk about what most people get wrong when trying to build AI-native software, how to treat it as more than just a copilot that sits on top of your product, and what he’s learned about how large enterprises are actually buying and using AI right now.


    We also talk through Liveblocks journey of evolving from real-time human collaboration components into one that also incorporates AI, what he’s learned going from a designer to a CEO, and how he rebuilt the company after his co-founder stepped away.


    Thank you to Numeral for supporting this episode. It’s the end-to-end platform for sales tax and compliance. Try it here: ⁠https://www.numeral.com⁠



    Timestamps:

    (2:17) Liveblocks: Infrastructure for people + AI

    (6:08) Wrong ways to add AI to software

    (8:05) Why humans and AI must collaborate

    (12:35) How AI will change software UI

    (18:58) AI search optimization

    (26:20) How to get #1 on Product Hunt

    (32:33) Liveblocks 1.0 to 3.0 evolution

    (36:40) Why collaboration software is so hard

    (38:38) How customers use Liveblocks

    (42:36) Hiring a coach to get better at sales

    (47:07) Steven’s biggest enterprise sales mistakes

    (50:28) How AI changes GTM and funding milestones

    (57:57) Going from a designer to a CEO

    (1:01:06) How Liveblocks first started

    (1:04:56) Importance of design in company building

    (1:06:51) Learning to become a CEO

    (1:12:29) When his co-founder left 5 years in

    (1:15:49) Becoming stronger hiring a new Head of Engineering

    (1:22:10) Remote culture: what doesn’t work

    (1:24:08) Remote culture: what does work

    (1:26:47) Importance of autonomy on remote teams

    (1:28:05) Most underrated basketball players

    (1:33:38) ACL injury that kickstarted his first business



    Referenced

    Liveblocks: https://liveblocks.io/

    Careers at Liveblocks: https://join.team/liveblocks


    Follow Steven

    Twitter: https://x.com/stevenfabre

    LinkedIn: https://www.linkedin.com/in/steven-fabre-5510bb38


    Follow Turner

    Twitter: https://twitter.com/TurnerNovak

    LinkedIn: https://www.linkedin.com/in/turnernovak


    Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/


    Building Flex, the AI Private Bank with CEO Zaid Rahman Dec 04, 2025
    Show notes

    Zaid Rahman is the Co-founder and CEO of Flex.


    Flex is the AI native private bank for high net worth middle market business owners, headlined by it’s 60-day interest free credit card for businesses.


    Flex just announced their $60 million Series B, as well as their new consumer product, Flex Elite, which pits it head-to-head against Amex for the consumer spending of some of the wealthiest people in America. It's products now spans from when a business owner first generates revenue, all the way to when they spend that cash personally.


    This conversation goes inside how the company scaled from zero to a $70 million revenue run rate in two years, and everything Zaid learned along the way.


    Thank you to Eric Bahn at Hustle Fund, Jeff Morris Jr. at Chapter One, Andrew Ziperski at General Catalyst, and Jared Thomas and Ewan Steel at Flex for helping brainstorming topics for the conversation.



    Timestamps:

    (1:44) Raising $60m to fix business finance

    (3:23) Flex Elite: Personal + Business banking

    (4:48) Jumbo shrimps: powering 40% of US payroll

    (9:16) The forgotten mid market business

    (14:01) “Flex fuels ambition”

    (16:08) How to serve entrepreneurs in middle America

    (22:58) Flex’s 5-pillar product suite

    (27:12) Starting Flex to help construction companies

    (31:51) Using AI to lend to mid-market customers

    (40:22) Power of multi-product in fintech

    (43:53) Zero to $3B in volume in 18 months

    (44:43) Raising a bear market Series A in 2023

    (51:00) How referrals landed their first big customers

    (55:07) Flex’s playbook for 85% organic growth

    (1:01:15) Dissecting various accents

    (1:04:22) Building a quiet luxury brand

    (1:09:33) Importance of customer happiness

    (1:12:43) Why CEO’s should be the top sales person

    (1:13:58) Building lots of in-house software

    (1:24:33) PMF is like operating a popular restaurant

    (1:30:49) How to raise a debt facility

    (1:34:48) Recruiting is so crucial for startups

    (1:39:00) Why VC’s hate lending businesses

    (1:45:14) Underserved vs Underbanked in fintech

    (1:48:02) Why business owners want personal + business banking

    (1:54:49) Acquiring Maza, leaning in to M&A

    (2:02:53) Most fintech companies look the same

    (2:08:35) Founder group therapy with Eric at Hustle Fund

    (2:11:50) The Thiel Fellowship’s 10% unicorn hit rate

    (2:15:52) Lesson from the ruler of Dubai

    (2:19:24) Building Flex’s risk underwriting engine

    (2:26:58) Flex’s AI opportunity



    Referenced

    Try Flex: https://www.flex.one

    Careers at Flex: https://jobs.lever.co/Flex/

    Basel III https://en.wikipedia.org/wiki/Basel_III

    Linguistic TikTok account: https://www.tiktok.com/@zaydupree

    Lazy luxury: most worn shoes on private jets: https://www.wsj.com/style/fashion/lazy-luxury-sneakers-are-these-the-most-worn-shoes-on-private-jets-7801be30


    Follow Zaid

    Twitter: https://x.com/zaidrmn

    LinkedIn: https://www.linkedin.com/in/zaidrahman


    Follow Turner

    Twitter: https://twitter.com/TurnerNovak

    LinkedIn: https://www.linkedin.com/in/turnernovak


    Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/


    Inside Eight Sleep | Using AI to Sleep Better | CEO Matteo Franceschetti Nov 25, 2025
    Show notes

    Matteo Franceschetti is the Co-founder and CEO of Eight Sleep.


    Eight Sleep created one of the original breakout consumer health products in 2014, quietly building a business that’s raised over $300 million dollars and was reportedly free cash flow positive in the first half of 2025.


    But things weren’t always easy, and Matteo shares the challenges of starting a hardware company, why hardware has stronger moats, and the fundraising mindset he adopted that eventually got Khosla Ventures and Founders Fund to invest.


    We also get into the importance of sleep, how the company’s Sleep Butler uses AI to help you sleep better, and the big opportunity building more consumer health products.


    Thanks to Numeral for supporting this episode. It’s the end-to-end platform for sales tax and compliance. Try it here: ⁠https://www.numeral.com⁠



    Timestamps:

    (2:18) Three pillars of health: sleep, nutrition, fitness

    (4:02) Creating a sleep routine

    (6:59) Importance of body temperature in sleep

    (8:43) How Eight Sleep works

    (12:14) Using AI to help you sleep

    (18:35) The AWS outage

    (24:12) It’s too hard to build in Europe

    (28:09) Why hardware has stronger moats

    (32:23) How to fundraise for a hardware company

    (35:30) The opportunity in Sleep tech

    (38:43) Hiring is easy when you have a mission

    (40:37) How to fight jet lag

    (43:03) Opportunities in women’s health

    (45:54) Evolving from single purchase to subscription model

    (47:12) Matteo’s personal health stack

    (49:41) Racing sports cars



    Referenced

    Eight Sleep: https://www.eightsleep.com/

    Compliant VC Meme Account: https://x.com/compliantvc


    Follow Matteo

    Twitter: https://x.com/m_franceschetti

    LinkedIn: https://www.linkedin.com/in/matteofranceschetti/


    Follow Turner

    Twitter: https://twitter.com/TurnerNovak

    LinkedIn: https://www.linkedin.com/in/turnernovak



    Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/


    Inside the New Superhuman: $700M ARR, 40M Daily Users with Rahul Vohra Nov 20, 2025
    Show notes

    Rahul Vohra is the Founder and CEO of Superhuman Mail.


    Rahul sold his company to Grammarly in July of 2025, which had just acquired Coda in 2024. Following the acquisitions, the combined companies rebranded to Superhuman in October of 2025.


    And it’s quietly one of the most underrated businesses that no one is talking about, with over $700 million ARR and 40 million Daily Active Users. Grammarly spent 15+ years building integrations with over a million other products, that they’re now layering more AI products on top of.


    We talk about Rahul’s journey building Superhuman, go inside the acquisition, all the lessons he’s learned from selling two companies, why you should design your product like a video game, and we also re-visit his famous quantitative guide to finding PMF.


    Thanks to Todd Goldberg, Ed Sim, Shomik Ghosh, Ryan Hoover, and Rahul’s brother Gaurav Vohra for helping brainstorm topics for this conversation.


    Thank you to Hanover Park for supporting this episode! Upgrade your fund admin to the 21st century https://www.hanoverpark.com/Turner


    Timestamps:

    (2:42) Inside the Superhuman acquisition

    (11:09) Grammarly: $700M ARR, 40M DAUs

    (18:53) How to sequence your product roadmap

    (24:43) Vision for the new Superhuman

    (32:43) Build your product like a video game

    (38:24) Designing Karamja island in Runescape

    (41:10) Build products like toys and games

    (44:53) Starting a Machine Learning PhD in 2006

    (48:49) Dropping out to start his first company

    (50:47) Rapportive’s crazy accidental launch

    (57:56) Meeting Superhuman co-founders

    (1:02:17) Being 1 of 20 to access LinkedIn’s API

    (1:06:38) Almost getting acquired by LinkedIn

    (1:10:32) Nearly dieing, getting acquired with 2 weeks of runway

    (1:20:08) Diligence from VCs vs Acquirers

    (1:26:37) Rahul’s quantitative framework for PMF

    (1:30:45) How to build an enduring brand

    (1:31:51) Rahul’s AI-powered productivity stack

    (1:35:01) Todd and Rahul’s angel fund

    (1:36:45) We need more solo founders


    Referenced

    Superhuman: https://www.superhuman.com

    Grammarly: https://www.grammarly.com

    High Resolution Fundraising: https://paulgraham.com/hiresfund.html

    High Resolution Fundraising: https://paulgraham.com/hiresfund.html

    Superhuman Quantitative Framework for Finding PMF: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit/

    Whisper Flow: https://wisprflow.ai


    Follow Rahul

    Twitter: https://x.com/rahulvohra

    LinkedIn: https://www.linkedin.com/in/rahulvohra/


    Follow Turner

    Twitter: https://twitter.com/TurnerNovak

    LinkedIn: https://www.linkedin.com/in/turnernovak


    Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/


    Inside Stripe: Stablecoins, AI, and (not) Going Public | Will Gaybrick, President of Technology and Business at Stripe Nov 13, 2025
    Show notes

    Will Gaybrick is the President of Technology and Business at Stripe.

    Stripe builds financial infrastructure for the internet, and if you’ve ever purchased a product online, you’ve probably used Stripe.

    We talk about what Stripe’s doing in crypto and stablecoins, how AI is changing commerce and payments, how they’re thinking about going public, how they build products internally, and interesting data they’re seeing around AI-native companies, like how they’re growing 3.5x faster than SaaS companies.

    Thank you to Claire Hughes Johnson, Josh Kushner, and Cosmin Nicolaescu for help brainstorming topics for the conversation.


    Thank you to Numeral and Amplitude for sponsoring this episode.Numeral: The end-to-end platform for sales tax and compliance. Try it here: https://www.numeral.com

    Amplitude: Listen to users at scale with AI https://www.amplitude.com/AI-Feedback


    Timestamps:

    2:42 Will’s promotion

    5:29 Build vs Buy in AI

    6:39 Inside the Bridge acquisition

    8:54 Stripe’s stablecoin strategy

    11:20 Why building Stripe is so complicated

    13:22 How Stripe builds new products

    18:29 AI companies growing 3.5x faster than SaaS

    22:58 New fraud vectors in AI businesses

    25:19 Agentic commerce in ChatGPT

    29:34 Building modular products

    34:05 How Stripe uses AI internally

    42:12 Building the first payments foundation model

    48:23 Link, Stripe’s 200M user consumer product

    56:52 Will Stripe ever IPO?

    59:14 Blurring of private and public companies

    1:03:39 Starting Hack Yale

    1:08:23 Joining Thrive’s $5 million Fund 1

    1:12:30 Low margin businesses are underrated

    1:16:30 Joining Stripe as CFO

    1:21:59 How Stripe’s go-to-market has evolved

    1:25:56 Stripe’s margins

    1:29:52 Why financial services are so hard to use

    1:33:04 Lessons from Alan Mulally



    Referenced

    Stripe: https://stripe.com/

    Careers at Stripe: https://stripe.com/jobs/search


    Follow Will

    Twitter: https://x.com/gaybrick

    LinkedIn: https://www.linkedin.com/in/william-gaybrick-5730347


    Follow Turner

    Twitter: https://twitter.com/TurnerNovak

    LinkedIn: https://www.linkedin.com/in/turnernovak


    Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/


    Roger Ehrenberg | Investing in Sports, 10x Funds, Traits of Top Founders, Current Seed Stage Market, Investing in Detroit Nov 06, 2025
    Show notes

    Roger Ehrenberg is the Co-founder of Game Changers Ventures and IA Ventures.


    We talk about the current Seed stage venture environment, what he learned investing in sports teams, how COVID changed sports, what he’s investing in today, characteristics of the top founders, advice for emerging managers, and his real estate and consumer brand projects in Detroit.


    Thank you to Michael Kim, Jon Oberheide, Jesse Beyroutey, James Fitzgerald, Dan Feder, Sarah Smith, Marc Weisser, and Charles Hudson for help brainstorming topics for the conversation.


    Thank you to Hanover Park for supporting this episode. Upgrade to an AI-native fund admin at https://www.hanoverpark.com/Turner



    Timestamps:

    3:45 Current Seed stage market

    7:17 Starting Game Changers to invest in sports

    12:25 Investing in the Miami Marlins

    16:45 Investment opportunities in sports

    18:21 Tomorrow Golf League

    23:54 Investing in sports teams

    25:50 Business models in sports

    27:12 Importance of real estate development, gambling

    32:53 How COVID changed sports

    38:41 Clippers experimenting with cheap tickets & concessions

    41:51 Opportunities monetizing super fans

    46:51 Sports as an investable venture asset

    53:24 Great founders find big TAMs

    56:31 The desire to win

    58:09 Sending letters to break into Wall Street from Michigan

    1:02:38 Raising IA Ventures Fund 1 in 2009

    1:07:58 Advice for emerging managers

    1:13:18 The Trade Desk’s three bridge rounds

    1:18:03 Lessons on recycling capital

    1:20:16 What it’s like working with your kids

    1:24:53 Brand Detroit

    1:29:14 Being world class at multiple disciplines



    Referenced

    Game Changers Ventures: https://gamechangers.vc

    IA Ventures: https://www.iaventures.com

    Eberg Capital: https://www.ebergcapital.com

    TGL Golf: https://tglgolf.com

    Brand Detroit: https://www.branddetroit.com



    Follow Roger

    Twitter: https://x.com/infoarbitrage

    LinkedIn: https://www.linkedin.com/in/rehrenberg


    Follow Turner

    Twitter: https://twitter.com/TurnerNovak

    LinkedIn: https://www.linkedin.com/in/turnernovak


    Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/


    Why AI Will Never Replace Engineers, Inside the 996 Discourse, and Creative Marketing | Daksh Gupta, Greptile Oct 31, 2025
    Show notes

    Daksh Gupta is the Co-founder and CEO of Greptile, the AI code reviewer that understands your entire code base.


    Greptile just closed a $25M Series A led by Eric Vishria at Benchmark, and we get into their long and winding journey to build one of the fastest growing AI companies.


    Thanks to Suds at SF1 for helping brainstorm topics for the conversation.


    Thank you to Numeral and Hanover Park for sponsoring this episode.


    Numeral: The end-to-end platform for sales tax and compliance. Try it here: https://bit.ly/NumeralThePeel


    Hanover Park: Modern, AI-native fund admin at https://www.hanoverpark.com/Turner



    Timestamps:

    (3:15) Evolution of AI coding + code review

    (11:23) Coding will never be fully automated

    (18:07) Why you need a separate code reviewer

    (24:34) How eng teams adopting AI is changing

    (27:37) Why LLM costs will come down

    (31:54) Pricing AI products

    (35:27) Getting your team to adopt AI

    (38:17) How Daksh started the 996 discourse

    (42:10) Recruiting is a funnel, open roles are a product

    (49:19) Making an energy drink for programmers

    (51:19) Brainstorming marketing stunts

    (57:22) Don’t do hype marketing too early

    (59:41) Starting a band, hitting #14 on Spotify

    (1:06:35) Evolution of the startup meta

    (1:12:39) Starting Greptile in class at Georgia Tech

    (1:19:18) Moving to SF, getting into YC

    (1:23:44) Pivoting from codebase chat to code review

    (1:27:09) Crazy growth and mimetic desire

    (1:29:47) Pricing AI software

    (1:34:44) How to market developer tools

    (1:39:46) Greptile's fundraising journey

    (1:42:57) Why YC is worth the 7% dilution

    (1:46:39) Treat fundraising like dating


    Referenced

    Greptile: https://www.greptile.com/

    Careers at Greptile: https://www.greptile.com/careers

    Monetizing Innovation: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867

    Greptile Work Culture: https://www.greptile.com/blog/work-culture

    Episode with Adit @ Reducto: https://youtu.be/h98dLRJFHMM


    Follow Daksh

    Twitter: https://x.com/dakshgup

    LinkedIn: https://www.linkedin.com/in/dakshg/


    Follow Turner

    Twitter: https://twitter.com/TurnerNovak

    LinkedIn: https://www.linkedin.com/in/turnernovak


    Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/


    Inside Reducto: YC to Series B in 18 Months, From Pivot to Fortune 10 Customers, Lessons in Founder-Led Sales | Adit Abraham, Co-founder and CEO of Reducto Oct 23, 2025
    Show notes

    Sign-up here to get weekly episodes + transcripts in your inbox: https://www.thespl.it/


    Adit Abraham is the Co-founder and CEO of Reducto. Reducto’s product takes PDFs and physical documents, and extracts all the data, just like a human would if they were reading it.


    At the time of recording, they’ve processed over 1 billion pages, grew 6x over the past five months, and are fresh off a $75 million Series B led by a16z. And Adit told me they’ve only burned $1 million of capital so far to get here.


    And the craziest part, Adit told me they’ve only burned $1 million of capital so far to get here.


    Anyone building an AI product probably sees Reducto as essential infrastructure. Our conversation gets into how they built the best product in the space, landing a Fortune 10 customer as a two-person startup, getting to $1 million in ARR within a few months, lessons doing founder led sales to over $5 million in ARR, and what the future of PDF’s, and human / computer data looks like.


    Thank you to Liz Wessel at First Round, Chetan Puttagunta at Benchmark, and Adel Wu at Reducto for helping brainstorm topics for Adit.


    Thank you to Numeral and Hanover Park for sponsoring this episode.


    Numeral: The end-to-end platform for sales tax and compliance. Try it here: https://bit.ly/NumeralThePeel


    Hanover Park: Modern, AI-native fund admin at https://www.hanoverpark.com/Turner


    Timestamps:

    (3:35) Reading unstructured human data

    (10:44) Growing 5x in four moths

    (12:38) Insurance, healthcare, legal, logistics

    (19:13) Where LLM’s still struggle

    (28:23) Starting Reducto from a blog post during YC

    (32:01) Landing a Fortune 10 customer with two people

    (35:48) Limiting the product and growth early on

    (40:57) Getting an MIT professor fired

    (43:50) How to avoid pivot hell

    (49:00) $108M from First Round, Benchmark, a16z

    (51:48) Chetan convincing them to raise a Series A

    (55:50) Raising a Series B in 48 hours

    (59:36) Redeye flight to hire the 1st AI researcher

    (1:05:42) Lessons hitting $5m ARR with founder-led sales

    (1:13:09) Staying on top of changes in AI models


    Referenced:

    https://reducto.ai

    https://reducto.ai/careers


    Follow Adit

    Twitter: https://x.com/aditabrm

    LinkedIn: https://www.linkedin.com/in/aditabraham


    Follow Turner

    Twitter: https://twitter.com/TurnerNovak

    LinkedIn: https://www.linkedin.com/in/turnernovak


    Sign-up here to get weekly episodes + transcripts in your inbox: https://www.thespl.it/


    Building AI-Native Infrastructure for Developers | Erik Berhnardsson, CEO of Modal Oct 16, 2025
    Show notes

    Erik Bernhardsson is the Co-founder and CEO of Modal, building high-performance AI infrastructure.


    We talk about building what is essentially a new cloud provider, created from the ground up, optimized for AI. We also talk about what actually happened with the great GPU shortage, how Modal fixes the inference problem in AI, and why he thinks AI will lead to 10x more developers.


    He also shares lessons on culture from joining Spotify as the 40th employee, treating hiring like a prediction problem, what most people get wrong working with early customers, why more people should start companies in their 30’s and 40’s, and reflections on fundraising in a hot market.


    Thank you to Tim Chen at Essence Venture Capital and Erik’s Co-founder Akshat for their help brainstorming topics for this conversation.


    Thank you to Meow and Hanover Park for supporting this episode.


    Meow: Get free bookkeeping for your startup at https://www.meow.com


    Hanover Park: Modern, AI-native fund admin at https://www.hanoverpark.com/Turner



    Timestamps:

    (4:26) Modal: AI-native infrastructure

    (9:02) Why its so hard to get GPU’s

    (15:00) Hitting PMF with AI generated media

    (20:37) Competing in IOI competitions

    (23:09) 40th employee at Spotify

    (27:17) Lessons from Spotify

    (31:17) Starting Better[dot]com

    (34:05) Treating hiring like a prediction problem

    (36:12) Erik’s favorite interview question

    (39:07) Sales + common design partner mistakes

    (42:02) Startups should solve hard problems

    (44:05) Evolution of Modal’s product over time

    (50:15) Rise in importance of inference in AI

    (52:07) AI development post-GPU scarcity

    (58:51) Building a brand in dev tools

    (1:04:31) Fundraising from Seed to Series B

    (1:07:42) More 30+ year old’s should start companies

    (1:10:00) Reducing developer tax, increasing productivity

    (1:20:37) Why Erik’s bullish and bearish on AI

    (1:26:17) Bubbles, downsides to inappropriate valuations

    (1:34:58) High CO2 levels make you dumb

    (1:37:38) Difference between US and European startups



    Referenced

    Modal: https://modal.com

    Careers at Modal: https://jobs.ashbyhq.com/modal

    Suno: https://suno.com

    Planet Scale: https://planetscale.com

    How to hire smarter than the market: https://erikbern.com/2020/01/13/how-to-hire-smarter-than-the-market-a-toy-model

    Interviewing is a noisy prediction problem: https://erikbern.com/2018/05/02/interviewing-is-a-noisy-prediction-problem

    Cloud in 2030: https://erikbern.com/2021/11/30/storm-in-the-stratosphere-how-the-cloud-will-be-reshuffled



    Follow Erik

    Twitter: https://x.com/bernhardsson

    LinkedIn: https://www.linkedin.com/in/erikbern


    Follow Turner

    Twitter: https://twitter.com/TurnerNovak

    LinkedIn: https://www.linkedin.com/in/turnernovak


    Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/


    Howie: The AI Secretary | Austin Petersmith, Co-founder and CEO Oct 09, 2025
    Show notes

    Austin Petersmith is the Co-founder and CEO of Howie, the AI secretary.


    We talk about why AI assistants are so hard to build, why they decided to build Howie super narrow, and everything that went into their brand, name, and viral launch.


    Thank you to Adam D’Augelli, Sophia Amoruso and Alex Cohen for help brainstorming topics for the conversation.


    Thank you to Hanover Park for supporting this episode. Try the modern, AI-native fund admin at https://www.hanoverpark.com/Turner


    Timestamps:

    (3:35) Howie: The AI Secretary

    (6:08) Why AI assistants are so hard to build

    (16:19) Why Howie started in email

    (20:49) Adding a human in the loop

    (30:48) AI software vs AI-powered humans

    (36:21) How a meme inspired Howie

    (39:29) Inside the making of Howie’s launch video

    (44:15) Howie’s viral launch video + Discussion

    (53:47) Designing the brand

    (1:01:37) Long-term opportunity and roadmap

    (1:07:53) Working for Jason Calacanis

    (1:12:00) Jason's media lessons

    (1:16:51) Getting Howie's first users

    (1:19:35) Pitch deck strategy that raised $6m

    (1:24:09) The mistake of optimizing for growth too soon

    (1:29:48) Building an AI company outside of SF

    (1:33:13) Being Superhuman’s 1st customer, Mercury’s 3rd


    Referenced

    Try Howie: https://howie.com/

    Jobs at Howie: https://app.dover.com/jobs/howie

    Howie Dewitt Meme: https://knowyourmeme.com/memes/howie-dewitt

    NewKid: https://newkid.services/


    Follow Austin

    Twitter: https://x.com/awwstn

    LinkedIn: https://www.linkedin.com/in/awwstn


    Follow Turner

    Twitter: https://twitter.com/TurnerNovak

    LinkedIn: https://www.linkedin.com/in/turnernovak


    Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/


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