The Oyster

Latest Episodes:

Leadership Requires Empathy: Tim Smith, MD, SsangYong Australia Jan 31, 2019

Show notes

Tim Smith is a company startup and automotive leader with expertise in franchising, Marketing Sales Operations and Strategic Planning.
Currently Managing Director of SsangYong Australia he has held senior roles at Haval & Great Wall, Kia, McDonalds, Lion Nathan & Nestle.
Tim believes the most important thing about leadership is motivating other people to achieve their potential and that this is accomplished through leading by example.
You can find out more about Tim and his work on LinkedIn.
Ps. The book Tim mentions is "The Subtle Art of Not Giving a F*ck" by Mark Manson

Customer Retention Vs. Customer Acquisition Jan 18, 2019

Show notes

What's the MOST important aspect of marketing for your business growth - customer lifetime value, customer retention or customer acquisition?
The answer is not a matter of opinion or guesswork - it's a matter of good science.
Find out what the science says in episode 2 of #TheOyster
Prefer to watch live?
Catch the episode in real-time every week 7pm EST or 11am AEST on Facebook.

What Business Leaders Need To Know About The Brain Jan 18, 2019

Show notes

Leadership requires a deep understanding of the self and what it is to be human.
Whether you believe we are in the third or fourth industrial revolution there is no denying that the ways in which technology is now enabling us to interact with one another is unprecedented.
As a result, C-suite executives are required to cope with the exponential rate of change and flux that these interactions bring about.
This means continual improvement, constant innovation and the ability to understand and predict what will change (and what won't) has already become business as usual for the companies that are thriving.
Need help with your next business decision? Connect with Lauren on LinkedIn to start a conversation today: https://www.linkedin.com/in/laurenkress89/

Market Penetration: 7 Things You Need To Know Apr 17, 2018

Show notes

This week we're talking about market penetration - how to make sure your brand is getting out there, getting noticed and being remembered by your potential customers.
Based off the work of Byron Sharp in his book "How Brands Grow" the 7 things you need to do are:
1. Continuously reach all buyers of a category
2. Ensure the bran is easy to buy
3. Get noticed - make sure your brand is salient
4. Refresh and rebuild memory structures
5. Create and use effective brand assets
6. Be consistent
7. Stay competitive

How Brands Grow By Professor Byron Sharp Mar 30, 2018

Show notes

If you like this episode you will LOVE my new show Grow Your Brand. Find it wherever you listen to your podcasts today - or head to https://www.laurenkress.com/grow-your-brand
For more episodes on the science behind better business don't forget to SUBSCRIBE to The Oyster with Lauren Kress
Tonight I'm talking about the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow"
I talk through some of the laws shared in this book and the common assumptions trumped by marketers that are simply not backed by the evidence - things like "customer retention is more important than customer acquisition", and "our customers buy from us because our brand is special and different".
Have a great Easter and I'll be back in two weeks time to talk about some of the strategies you can adopt to grow your business brand.

Taking The Leap - When Do I Start My Business? Mar 19, 2018

Show notes

Tonight I'm talking about risk management and how to know when you're ready to start a business. I cover:
- Creating a financial safety net to make sure you're not desperate for work
- The importance of bootstrapping (even with funding!)
- Some of the signs for being ready or, as the case may be, not ready to make the transition into fully immersing yourself in your business
The books I'd recommend reading to help you with this further, are books I've recommended before which are:
- The Personal MBA by Josh Kaufmann: https://personalmba.com/
- Small Business, Big Vision by Adam Toren and Matthew Toren : http://smallbusinessbigvision.com/
Ps. Correction - I started my business part way through 2016 - it was at the beginning of the financial year for 2017 (which is July 2016)

International Women's Day: Lean In And Empathy Mar 12, 2018

Show notes

In celebration of International Women's day I share two of my favourite books for revolution and progress that ask us to be humble, reflective and empathic - and not hateful, angry or fall into the trap of victimising ourselves or others.
The two books I talk about are Lean In by Sheryl Sandberg and Empathy: A handbook for revolution by Roman Kznaric
For those of you who haven't seen my video on the drama triangle - there are ways that we can get out of thinking like a victim and becoming empowered as a "survivor" you can watch it here

Lead Generation And Making A Sale - How To Get Your First Customer Mar 05, 2018

Show notes

What do business owners need to think about to get their 1st customer through the door?
When you start out as a business owner, sales and lead generation can be particularly daunting.
One of the big problems I see with entrepreneurs who are new to sales is that they think that in order to be a "good" sales person they need to push their product or service onto people.
This is a common misconception of what sales is - what sales is really about is finding the people who need your help - and then talking to them about how you think you might be a good fit for what their needing.
When we've talked about marketing where talking about making sure that your product or service meets the need of your target audience.
When we talk about sales we need to think about how we deal with real prospective customers to make sure their specific needs are met. A good salesperson will work out how what your business does fits with what your prospective customer needs.

How To Tell The Story Of Your Business Feb 12, 2018

Show notes

In this double-episode we're talking about how to demonstrate the value your business creates with a meaningful and memorable story.
We explore the core human drivers and motivations behind consumer behaviour and look at the tools that can help you craft your copy.
Tonight's question for our viewers and listeners is: What are you going to use to start telling the story of your business?
Please share your thoughts below along with any suggestions you have for telling your customers about who you are.
The 3 books I shared with you tonight (in order) are:
1. Braving the Wilderness by Brene Brown
2. The Lean Startup by Eric Ries
3. Creativity Inc. by Ed Catmull

Business Vision, Mission And Values Feb 05, 2018

Show notes

So excited about sharing this episode with you tonight!
This week we're talking about building out the very foundation of your business:
Your Business Vision, Mission and Values.
This is what we've been working towards over the past few weeks... In episode 2 we talked about finding your passion.
Then, in episode 3, we talked about how to get to know your audience so we could start to find ways to commercialize your passion.
This week, we're talking about: Your Vision - why does your company exist - where is it headed?
Your Mission - Who are you and what do you stand for? Your Values - What are the core principles that will guide your behaviour and the behaviour of others who work with you?
The book I refer to in tonight's episode is "Small Business, Big Vision" by Adam Toren and Matthew Toren.
This week's question is: "What steps are you taking right now to start your business?" Leave your comments below and let's get talking about starting a business.

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